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Earmark Podcast | Earn Free Accounting CPE

Blake Oliver, CPA
Accounting
Artificial Intelligence
Burnout
Client Accounting Services
Technology In Accounting
Digital Assets
Productivity
Work-Life Balance
Advisory Services
AI In Accounting
Accounting Firms
CPA Profession
Public Company Accounting Oversight Board
CPE Credits
CPA Licensure
Leadership
Talent Acquisition
Tax Planning
Public Accounting
Deloitte

The Earmark Podcast is where accounting and tax professionals hear directly from the people shaping the future of the profession. Hosted by Blake Oliver, CPA, the show features conversations with firm owners, technology leaders, educators, policymakers, and practitioners about the forces changing accounting — from AI and automation to talent, advisory, tax, audit, regulation, and firm strategy. Ea... more

PublishesTwice monthlyEpisodes122Founded5 years ago
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Artwork for Earmark Podcast

Latest Episodes

What if researching a client’s tax question could count toward your CPE requirement? Blake Oliver joins state CPA society leaders Shelly Weir, Boyd Search, Allen Lloyd, and Chris Jenkins to explore CLARKE, a framework designed to document learning du... more

YouTube

Could one accountant manage $1 million in client fees? Pilot CEO Jessica McKellar joins Blake Oliver to explain that goal and how Meridian automates month-end production work while leaving people responsible for review. They explore accuracy checks, ... more

YouTube

AI creates capacity, but it doesn’t create demand. CPA Echo Zhong joins Blake Oliver to explain how her firm uses Claude and Gusto to prepare payroll and update cash flow forecasts—and how automation helped her payroll manager move toward tax advisor... more

YouTube

AI is taking on routine accounting work—but what should accountants do next? Blake Oliver talks with Mike DePrisco, CEO of the Institute of Management Accountants, about measuring AI’s payoff through faster closes, fewer errors, and better forecasts.... more

YouTube

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Recent Guests

Shelly Weir
President and CEO of the Florida Institute of CPAs
Florida Institute of CPAs
Episode: CLARKE and the Push to Recognize On-the-Job Learning
Boyd Search
President and CEO of the Georgia Society of CPAs
Georgia Society of CPAs
Episode: CLARKE and the Push to Recognize On-the-Job Learning
Allen Lloyd
Executive Director of the Montana Society of CPAs
Montana Society of CPAs
Episode: CLARKE and the Push to Recognize On-the-Job Learning
Chris Jenkins
CEO of the South Carolina Association of CPAs and former technology strategist
South Carolina Association of CPAs
Episode: CLARKE and the Push to Recognize On-the-Job Learning
Jessica McKellar
Computer scientist, Pilot co-founder and CEO
Pilot
Episode: Could Accountants Outearn Software Engineers?
Echo Zhong
CPA and founder of a boutique firm serving entrepreneurs and startups
Zhong & Sanchez
Episode: AI Can Run Payroll. What Should Accountants Do Next?
Michael DePrisco
CEO of IMA (Institute of Management Accountants)
Institute of Management Accountants
Episode: Is Your AI Investment Paying Off? What Finance Leaders Should Measure
Karl Paadam
Founder/CEO of United Accountants, former PwC partner in Estonia
United Accountants
Episode: The Future of Accounting is Human
David Jani
Senior Content Analyst at Capterra, author of the Software Trend Survey report
Capterra
Episode: 89% of Accountants Say AI Pays Off—So What’s the Catch?

Host

Blake Oliver
Host of the show

Reviews

4.9 out of 5 stars from 45 ratings
  • great

    good

    Apple Podcasts
    4
    JVo12
    Canada3 years ago
  • I am a corporate accountant with 30+ years of experience and I love both the Cloud Accounting Podcast as well as the Earmark Podcast. The hosts are not beholden to being politically correct and can express objective opinions. These podcasts are informative, entertaining, and supply learning experiences that both on and off the radar. Great stuff and Embark also has quality CPE.

    Podchaser
    5
    Joseph D Rotman
    4 years ago
  • Utter genius

    This is such a great podcast, it’s so practical. I’ve tried to listen as I drive or while I’m busy with something but this requires note taking and follow up action. This has helped me in my business. Very well done to Blake, this is utter genius!

    Phuthanang

    South Africa

    Apple Podcasts
    5
    PSTM CA's
    South Africa4 years ago
  • 👂🏼☑️ … 2021’s podcast of the Ear!

    Earning CPE by listening to podcasts in the USA was just a dream back in 2020… now it’s a reality, keep up the great work, l👀king forward to the app ☑️

    Apple Podcasts
    5
    scottscarano
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, action-oriented insights and real-world applicability.
High regard for the host's ability to translate complex topics into actionable takeaways.
Guests and topics are timely and relevant to modern accounting practice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#154
United States/Education/Courses
Apple Podcasts
#215
Canada/Education/Courses
Apple Podcasts
#121
Saudi Arabia/Education/Courses
Apple Podcasts
#189
South Korea/Education/Courses
Apple Podcasts
#199
Norway/Education/Courses
Apple Podcasts
#238
Taiwan/Education/Courses

Talking Points

Recent interactions between the hosts and their guests.

CLARKE and the Push to Recognize On-the-Job Learning
Q: How can CLARKE be implemented when CPE standards and regulators have traditionally relied on time-based requirements?
The team formed an advisory council of regulators, educators, legislators and firm learning professionals. They plan to make the records inspectable and leave decisions about how to use them to regulators, with pilots possible as rules develop.
CLARKE and the Push to Recognize On-the-Job Learning
Q: How does CLARKE work, and what does it capture?
CLARKE is designed to work with AI and research tools, index learning exchanges and build records of the resources used and reasoning involved. It records fractional aspects of activity rather than storing the full conversation, and users decide which records to connect and report.
Could Accountants Outearn Software Engineers?
Q: What part of accounting do you believe AI will not do?
McKellar points to supporting clients through difficult business decisions, being personally accountable to them, and performing credentialed tasks such as filing taxes.
Could Accountants Outearn Software Engineers?
Q: How does Meridian handle it when the system has a question or lacks information from the client?
McKellar says Meridian distinguishes genuine blockers from situations where it can make a reasonable provisional judgment, document it for review, and let the accountant decide whether to wait for client information or proceed with partial financials.
AI Can Run Payroll. What Should Accountants Do Next?
Q: If you're not charging for doing those filings though, what are you charging for?
Zhong says her firm charges when it owns the client's work, including fractional CFO and business advisory services such as cash forecasting, exit planning, fundraising, lending, and expansion support.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Earmark Podcast

What is Earmark Podcast about and what kind of topics does it cover?

The episodes showcase a focus on how technology, AI, pricing, and advisory services are reshaping accounting and tax practices. Across conversations, listeners hear practical strategies for leveraging AI, modernizing workflows, pricing models, and governance, often with real-world case studies from firms, software providers, and PE-backed firms. Notable themes include the tension between traditional billable-hour models and value-based pricing, the rise of AI-enabled advisory services, workforce wellbeing and leadership, and the evolving regulatory and policy environment impacting practitioners. A standout aspect is the mix of practitioner-focused analysis with data-driven insights from industry researchers and platform leaders, offering bo... more

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Which podcasts are similar to Earmark Podcast?

These podcasts share a similar audience with Earmark Podcast:

1. The Accounting Podcast
2. Accounting Firm Coach: Office Hours
3. Tax in Action: Practical Strategies for Tax Pros
4. Small Business Tax Savings Podcast
5. Tax Smart Real Estate Investors Podcast

How many episodes of Earmark Podcast are there?

Earmark Podcast launched 5 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Earmark Podcast?

Recent guests on Earmark Podcast include:

1. Shelly Weir
2. Boyd Search
3. Allen Lloyd
4. Chris Jenkins
5. Jessica McKellar
6. Echo Zhong
7. Michael DePrisco
8. Karl Paadam

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