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Artwork for Building the Premier Accounting Firm

Building the Premier Accounting Firm

Roger Knecht
Accounting
Entrepreneurship
Marketing
Advisory Services
Client Relationships
Client Relations
Pricing Strategies
Artificial Intelligence
Work-Life Balance
Accounting Profession
Marketing Strategies
Bookkeeping
Accounting Services
Networking
Business Growth
Profit First
Client Experience
Content Marketing
Sales
Leadership

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies... more

PublishesDailyEpisodes557Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Building the Premier Accounting Firm

Latest Episodes

Welcome to another episode of Building the Premier Accounting Firm. In today's discussion, Roger Knecht and Linda Hunt of Some Solutions discuss how to confidently price accounting services, focusing on the Minimum Aligned Price formula and the emoti... more

Join us this Wednesday for a new episode where Roger discusses the hidden cost of low prices with Linda Hunt.

Welcome back to the Building the Premier Accounting Firm podcast. In today's episode, host Roger Knecht and his guest Yogi Goel, cofounder of Maxima, discuss AI's transformative impact on accounting, moving from transactional tasks to strategic advis... more

Join us as we revisit this conversation from 2023!

In this episode of Building the Premier Accounting Firm, our esteemed host Roger Knecht sits down with a marketing guru and Amazon Best Selling Author, Marco Salinas. Co-authoring a book with the l... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Yogi Goel
Co-founder and CEO and CFO of Maxima AI
Maxima AI
Episode: Adopt AI or Fall Behind w/ Yogi Goel
Marco Salinas
Amazon bestselling author, media and publishing consultant, podcast producer
Independent author; co-author of a Brian Tracy book
Episode: Rewind : Mastering Content Marketing: Insider Tips from Amazon Best Seller Marco Salinas
Troy Lewis
CPA, owner of a firm and professor at Brigham Young University (BYU)
BYU; CPA at his own firm
Episode: Your Firm's Future: Embracing AI w/ Troy Lewis
Mark Martukovich
Executive Director of Business Advisory and Accounting Partners powered by Harness
Harness, Advisory Services
Episode: From Prospect to Profit: Building an Accounting Firm That Actually Delivers Advisory w/ Mark Martukovich
Shlomo Freund
Seasoned entrepreneur focused on niche website investing and financial independence
Free Financial Self; niche website investing educator
Episode: Rewind : The Working Nomad Lifestyle & Achieving Financial Independence w/ Shlomo Freund
Irene Seelig
CEO and co-founder of AccountGroove
AccountGroove
Episode: Convert Leads Fast: How to Build Lead-to-Paid Systems w/ Irene Seelig
Tim Brackney
CEO of Springline Advisory
Springline Advisory
Episode: Why Most Firms Get Their Valuation Wrong w/ Tim Brackney
Kelly Gonsalves
Entrepreneur and CEO/Founder involved in Totally SEO and multiple accounting-related ventures
Totally SEO, Ideation, Think Forward
Episode: Rewind : SEO for Accountants & More! w/ Kelly Gonsalves
Wes Towers
Founder of Uplift 360, a digital marketing firm in Melbourne, Australia
Uplift 360
Episode: Optimize Your Website for Accounting Leads w/ Wes Towers

Host

Roger Knecht
Host of the show; President of Universal Accounting Center

Reviews

4.9 out of 5 stars from 29 ratings
  • A real class act

    I love listening to Roger speak. Compelling warm, smart and savvy. He knows how to bring out the best of his guests.

    Apple Podcasts
    5
    Linda Ugelow
    United Statesa year ago
  • Talking about the power of accountability

    Thank you for letting me be on your podcast. It was fun talking about Accountability and you are a great host

    Apple Podcasts
    5
    RobertJHunt2010
    United Statesa year ago
  • Great Podcast for Accountants

    Roger does a great job as host of not only bringing on meaningful guests for his audience, but also by engaging them in a way that elicits tremendous knowledge. The conversations are natural and organic and are a must for accounting firm leaders

    Apple Podcasts
    5
    Anonymous0117
    United States2 years ago
  • Love the conversation and guests each week

    Podchaser
    5
    rknecht
    2 years ago
  • awesome

    exceptional make more podcasts, lets goo!!! cpa is the best of the best to anyone who earnings the title!

    Apple Podcasts
    5
    JVo12
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Biggest strengths are the host's ability to draw out actionable tips from guests
Discussions cover both strategy and execution, not just theory
Guests consistently bring practical, revenue-focused insights for accounting firms

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rewind : Selling Accounting Services 2.0 w/ Debra Angilletta
Q: Why is ROI so central to the sales conversation, and how do you identify it with a client?
Identify the number-one problem the client needs solved, quantify the biggest impact, and demonstrate how your services create a return on investment that justifies the cost.
Rewind : Selling Accounting Services 2.0 w/ Debra Angilletta
Q: What is the difference for our listeners between marketing and selling?
Marketing is business development that finds prospects and nurtures them; selling is the conversation that closes once a prospect comes to you, turning interest into a paying client.
AI & Cashflow: The Unseen Impact on Your Firm's Future w/ Duane Deason
Q: How should a firm price these advisory engagements to align incentives with clients' savings and growth?
Consider a percentage of first-year savings (e.g., 25%) or a combination with hourly or fixed-fee elements, ensuring you can demonstrate ROI compared to fees and plan for ongoing engagement as savings mature.
AI & Cashflow: The Unseen Impact on Your Firm's Future w/ Duane Deason
Q: What is the core value a firm can offer by moving beyond bookkeeping into cost management and cash flow advisory?
Provide structured, data-driven analysis to identify where money is being spent and how to reallocate it toward revenue-generating or growth initiatives, with measurable ROI and long-term client viability.
Rewind : Bringing Passion to Client Relations w/ Bobby Martin
Q: You've seen a lot going on within the industries. Is there a particular industry that one should consider niching in because there's so much volatility and so much opportunity in it?
Take a strategic, data-driven approach: look at local industry data to identify the most profitable and inventory- or transaction-intensive sectors, then align your niche with both opportunity and your passions to become a trusted advisor.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Building the Premier Accounting Firm

What is Building the Premier Accounting Firm about and what kind of topics does it cover?

This show centers on helping accounting professionals shift from basic compliance to value-driven advisory services, with a strong emphasis on pricing, packaging, and recurring revenue. Episodes frequently explore turning advisory into sustainable profitability, using structured engagement models, and aligning services with client outcomes. Guests tend to be practitioners or experts who bring hands-on strategies for growth, marketing, and firm leadership, including topics like value-based pricing, lead generation, and cost-management. A notable strength is the practical, action-oriented format that pairs real-world examples with frameworks designed to scale mid-market accounting firms. This mix makes it useful for listeners aiming to elevat... more

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How many episodes of Building the Premier Accounting Firm are there?

Building the Premier Accounting Firm launched 6 years ago and published 557 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Building the Premier Accounting Firm?

Recent guests on Building the Premier Accounting Firm include:

1. Yogi Goel
2. Marco Salinas
3. Troy Lewis
4. Mark Martukovich
5. Shlomo Freund
6. Irene Seelig
7. Tim Brackney
8. Kelly Gonsalves

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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