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Artwork for Building the Premier Accounting Firm

Building the Premier Accounting Firm

Roger Knecht
Accounting
Entrepreneurship
Marketing
Advisory Services
Artificial Intelligence
Client Relationships
Client Relations
Work-Life Balance
Pricing Strategies
Bookkeeping
Accounting Services
Accounting Profession
Sales
Business Growth
Profit First
Marketing Strategies
Pricing
Universal Accounting Center
Leadership
Client Experience

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies... more

PublishesTwice weeklyEpisodes587Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Building the Premier Accounting Firm

Latest Episodes

Accounting is no longer just about compliance. In this episode of Building the Premier Accounting Firm, host Roger Knecht and guest Jodi Paydar, the "Radical CPA" and co-founder of Excel Labs, explore how accounting professionals can stay relevant as... more

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Join us this Wednesday for a new episode where Roger discusses the human and AI with Jody Padar.

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Your business has value, but does a buyer see it the way you do? In today's episode of Building the Premier Accounting Firm, Roger sits down with Marc Adams, strategy mentor and business exit planner with Acquisitions for You. Together they explore w... more

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In today's episode of Building the Premier Accounting Firm, Roger Knecht and award winning marketing consultant Mike Jones discuss branding strategies for accounting firms. Discover why identity matters more than just a logo and how to stand out in t... more

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Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Mike Jones
Award-winning brand consultant, author, speaker, and strategist for professional services firms
Resound
Episode: Build A Standout Accounting Brand w/ Mike Jones
Nancy Benet
CPA, founder of Fix-It Accounting and franchisor advocate
Fix-It Accounting
Episode: Fix Messy Books and Grow Advisory Engagements w/ Nancy Benet
Ann Carden
Business advisor focused on elevating owner-led businesses
Independent business advisor
Episode: Attract High-End Clients as an Advisor w/ Ann Carden
Dyanna Salcedo
CEO of CFO Project
CFO Project
Episode: Beyond Compliance: Scaling High-Impact CFO Services
Jimmy Moore
Co-founder and CEO of Flow Business Solutions
Flow Business Solutions
Episode: Stop Doing the Books: A Step-by-Step Guide to CFO Advisory
Chris Shurian
Business coach, entrepreneur, and former serial entrepreneur
Bootstraps and Battlescars (Coach/Founder)
Episode: What Your Financial Statements Are Hiding w/ Chris Shurian
Tyler Otto
Owner of Specialized Accounting; co-host of Unaccountable
Specialized Accounting
Episode: How to Make the Most of AI at Your Firm w/ Tyler Otto
Peter McCarroll
Founder of the AI Accountant, Chartered Accountant and CPA from Canada
AI Accountant / Fuel Accountants
Episode: Build an AI-Powered CAS Practice by 2028 w/ Peter McCarroll
Heidi Ryder
Entrepreneur, mother, founder of Keepful
Keepful
Episode: Why Accounting Marketing Messages Fail w/ Heidi Ryder

Hosts

Peter McCarroll
Host with emphasis on practice transformation and AI integration in accounting workflows.
Roger Knecht
Host of the show; focuses on delegation, cash flow, pricing, and practice management.
Matt Granados
Founder focused on burnout-free performance and systems-based leadership.

Reviews

4.9 out of 5 stars from 29 ratings
  • A real class act

    I love listening to Roger speak. Compelling warm, smart and savvy. He knows how to bring out the best of his guests.

    Apple Podcasts
    5
    Linda Ugelow
    United Statesa year ago
  • Talking about the power of accountability

    Thank you for letting me be on your podcast. It was fun talking about Accountability and you are a great host

    Apple Podcasts
    5
    RobertJHunt2010
    United Statesa year ago
  • Great Podcast for Accountants

    Roger does a great job as host of not only bringing on meaningful guests for his audience, but also by engaging them in a way that elicits tremendous knowledge. The conversations are natural and organic and are a must for accounting firm leaders

    Apple Podcasts
    5
    Anonymous0117
    United States2 years ago
  • Love the conversation and guests each week

    Podchaser
    5
    rknecht
    2 years ago
  • awesome

    exceptional make more podcasts, lets goo!!! cpa is the best of the best to anyone who earnings the title!

    Apple Podcasts
    5
    JVo12
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests share actionable, practical strategies listeners can apply in their firms.
Conversations cover scaling, culture, and cash flow with real-world stories.
Hosts bring out the best in guests with warmth and expertise.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Build A Standout Accounting Brand w/ Mike Jones
Q: What are some of the mistakes that you see that we're making?
Jones says accounting firms often duplicate competitors' brand choices, especially colors, rather than asking whether their branding reflects who they are. He encourages firms to choose distinctive elements and use them consistently.
Build A Standout Accounting Brand w/ Mike Jones
Q: Why did you actually get into branding itself? Why is it something that you're passionate about?
Jones says his interest began with visual design and graphic design, then grew into broader brand strategy focused on an organization's identity and distinctive place in the marketplace.
Fix Messy Books and Grow Advisory Engagements w/ Nancy Benet
Q: How do you define a fractional CFO versus traditional advisory services?
Fractional CFO is tailored to the client's needs with clear, monthly metrics and a staged path to broader advisory, starting with essential metrics and gradually expanding scope as the client matures.
Beyond Compliance: Scaling High-Impact CFO Services
Q: What do you mean by CFO advisory and how does it differ from traditional accounting work?
CFO advisory is forward-looking guidance where the advisor helps translate client goals into cash-flow targets and actionable steps, not just historical reporting. It involves a systemic, repeatable process that focuses on a few levers to move cash flow each month, and the advisor acts as a sounding board and accountability partner.
How to Make the Most of AI at Your Firm w/ Tyler Otto
Q: The question is, what are you grateful for?
Tyler expresses gratitude for silver linings and the ability to pivot from corporate to running a purposeful firm, viewing change as an opportunity to grow and help others in the industry.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Building the Premier Accounting Firm

What is Building the Premier Accounting Firm about and what kind of topics does it cover?

A practical, practitioner-focused show for accounting firm leaders that centers on turning advisory into a scalable, value-driven service. Episodes frequently cover pricing strategies, sales processes, marketing to attract ideal clients, cash-flow optimization, and building robust practice operations. A recurring thread is transforming firms into “Accountrepreneurs” by aligning people, process, and culture with measurable outcomes, often featuring frameworks for delegation, staffing, and systems to reduce burnout while driving growth. Noteworthy is a consistent emphasis on plain-language explanations, real-world client scenarios, and actionable playbooks that listeners can apply immediately, including AI-enabled marketing, remote work, and ... more

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Which podcasts are similar to Building the Premier Accounting Firm?

These podcasts share a similar audience with Building the Premier Accounting Firm:

1. The Accounting Podcast
2. Accounting Firm Coach: Office Hours
3. Small Business Tax Savings Podcast
4. The Abundant Accountant Podcast: Sales & Business Growth for Accounting, Tax, and Bookkeeping Firm Owners
5. The Modern CPA Success Show

How many episodes of Building the Premier Accounting Firm are there?

Building the Premier Accounting Firm launched 7 years ago and published 587 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Building the Premier Accounting Firm?

Recent guests on Building the Premier Accounting Firm include:

1. Mike Jones
2. Nancy Benet
3. Ann Carden
4. Dyanna Salcedo
5. Jimmy Moore
6. Chris Shurian
7. Tyler Otto
8. Peter McCarroll

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