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Artwork for Building the Premier Accounting Firm

Building the Premier Accounting Firm

Roger Knecht
Accounting
Entrepreneurship
Advisory Services
Marketing
Client Relationships
Client Relations
Artificial Intelligence
Pricing Strategies
Work-Life Balance
Accounting Profession
Marketing Strategies
Bookkeeping
Accounting Services
Networking
Business Growth
Profit First
Client Experience
Sales
Leadership
Accounting Firm

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies... more

PublishesTwice weeklyEpisodes563Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for Building the Premier Accounting Firm

Latest Episodes

Join us this Wednesday for a new episode where Roger discusses working more efficiently with Matt Granados

Thank you for listening to another episode of Building the Premier Accounting Firm. Today, Roger Knecht and Justin Lund discuss how founders can avoid common mistakes that lead to burnout and chaos. Justin shares his experience building and exiting m... more

Join us this Wednesday for a new episode where Roger discusses delegation with Justin Lund

In today's episode, Roger Knecht discusses the evolution of the accounting profession with Brittany Brown, focusing on the impact of AI, the importance of CAS, and changes needed in academic curriculum. They explore how firms can adapt to new technol... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Brittany Brown
Professor at Utah Valley University, CAS practitioner and entrepreneur
Utah Valley University
Episode: Academia's Big Miss: What Accountants DON'T Learn w/ Brittany Brown
Linda Hunt
Founder of Some Solutions; author of The Money Conversation and Money Conversations Speak the Truth, Set the Standard, Get Paid Without Apology
Some Solutions
Episode: The Hidden Cost of Low Prices w/ Linda Hunt
Yogi Goel
Co-founder and CEO and CFO of Maxima AI
Maxima AI
Episode: Adopt AI or Fall Behind w/ Yogi Goel
Marco Salinas
Amazon bestselling author, media and publishing consultant, podcast producer
Independent author; co-author of a Brian Tracy book
Episode: Rewind : Mastering Content Marketing: Insider Tips from Amazon Best Seller Marco Salinas
Troy Lewis
CPA, owner of a firm and professor at Brigham Young University (BYU)
BYU; CPA at his own firm
Episode: Your Firm's Future: Embracing AI w/ Troy Lewis
Mark Martukovich
Executive Director of Business Advisory and Accounting Partners powered by Harness
Harness, Advisory Services
Episode: From Prospect to Profit: Building an Accounting Firm That Actually Delivers Advisory w/ Mark Martukovich
Shlomo Freund
Seasoned entrepreneur focused on niche website investing and financial independence
Free Financial Self; niche website investing educator
Episode: Rewind : The Working Nomad Lifestyle & Achieving Financial Independence w/ Shlomo Freund
Irene Seelig
CEO and co-founder of AccountGroove
AccountGroove
Episode: Convert Leads Fast: How to Build Lead-to-Paid Systems w/ Irene Seelig
Tim Brackney
CEO of Springline Advisory
Springline Advisory
Episode: Why Most Firms Get Their Valuation Wrong w/ Tim Brackney

Host

Roger Knecht
Host of the show; President of Universal Accounting Center

Reviews

4.9 out of 5 stars from 29 ratings
  • A real class act

    I love listening to Roger speak. Compelling warm, smart and savvy. He knows how to bring out the best of his guests.

    Apple Podcasts
    5
    Linda Ugelow
    United Statesa year ago
  • Talking about the power of accountability

    Thank you for letting me be on your podcast. It was fun talking about Accountability and you are a great host

    Apple Podcasts
    5
    RobertJHunt2010
    United Statesa year ago
  • Great Podcast for Accountants

    Roger does a great job as host of not only bringing on meaningful guests for his audience, but also by engaging them in a way that elicits tremendous knowledge. The conversations are natural and organic and are a must for accounting firm leaders

    Apple Podcasts
    5
    Anonymous0117
    United States2 years ago
  • Love the conversation and guests each week

    Podchaser
    5
    rknecht
    2 years ago
  • awesome

    exceptional make more podcasts, lets goo!!! cpa is the best of the best to anyone who earnings the title!

    Apple Podcasts
    5
    JVo12
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Biggest strengths are the host's ability to draw out actionable tips from guests
Discussions cover both strategy and execution, not just theory
Guests consistently bring practical, revenue-focused insights for accounting firms

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Talking Points

Recent interactions between the hosts and their guests.

Academia's Big Miss: What Accountants DON'T Learn w/ Brittany Brown
Q: How do AI tools fit into the classroom and practice?
AI is treated as a productivity tool and an assistant, not a replacement for accounting expertise; it's used to accelerate tasks, generate data sets, and create richer case studies while instructors focus on teaching interpretation and decision-making.
Academia's Big Miss: What Accountants DON'T Learn w/ Brittany Brown
Q: What is missing in traditional curricula and how are you addressing it?
She argues curriculums are too theoretical and not hands-on enough; she built an application-heavy QuickBooks curriculum from scratch, including a game-like case study and live projects, to bridge the gap between classroom work and real-world practice.
Academia's Big Miss: What Accountants DON'T Learn w/ Brittany Brown
Q: Why get into academia?
Brittany explains that academia presented an opportunity to influence how the next generation learns practical CAS skills, aligning her teaching with her firm's needs and filling gaps she saw in graduates' readiness.
The Hidden Cost of Low Prices w/ Linda Hunt
Q: Give us a little background as to why Linda became an accountant in the first place.
Linda left corporate life after burnout, starting with backseat consulting for a limo driver, gradually shifting into pricing and financial operations consulting, and ultimately becoming an expert in remote accounting and structured pricing.
Rewind : Selling Accounting Services 2.0 w/ Debra Angilletta
Q: Why is ROI so central to the sales conversation, and how do you identify it with a client?
Identify the number-one problem the client needs solved, quantify the biggest impact, and demonstrate how your services create a return on investment that justifies the cost.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Building the Premier Accounting Firm

What is Building the Premier Accounting Firm about and what kind of topics does it cover?

This show centers on helping accounting professionals shift from basic compliance to value-driven advisory services, with a strong emphasis on pricing, packaging, and recurring revenue. Episodes frequently explore turning advisory into sustainable profitability, using structured engagement models, and aligning services with client outcomes. Guests tend to be practitioners or experts who bring hands-on strategies for growth, marketing, and firm leadership, including topics like value-based pricing, lead generation, and cost-management. A notable strength is the practical, action-oriented format that pairs real-world examples with frameworks designed to scale mid-market accounting firms. This mix makes it useful for listeners aiming to elevat... more

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How many episodes of Building the Premier Accounting Firm are there?

Building the Premier Accounting Firm launched 6 years ago and published 563 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Building the Premier Accounting Firm?

Recent guests on Building the Premier Accounting Firm include:

1. Brittany Brown
2. Linda Hunt
3. Yogi Goel
4. Marco Salinas
5. Troy Lewis
6. Mark Martukovich
7. Shlomo Freund
8. Irene Seelig

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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