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Artwork for Building the Premier Accounting Firm

Building the Premier Accounting Firm

Roger Knecht
Accounting
Entrepreneurship
Marketing
Advisory Services
Client Relationships
Artificial Intelligence
Client Relations
Pricing Strategies
Work-Life Balance
Bookkeeping
Networking
Accounting Services
Accounting Profession
Marketing Strategies
Business Growth
Profit First
Sales
Universal Accounting Center
Accounting Firm
Leadership

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies... more

PublishesTwice weeklyEpisodes577Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Building the Premier Accounting Firm

Latest Episodes

On today's episode of Building the Premier Accounting Firm, Roger Knecht welcomes guest Jimmy Moore to discuss the critical intersection of merchant services, payment compliance, and financial technology for accounting firms. They explore how advisor... more

Join us this Wednesday for a new episode where Roger discusses credit card compliance with Jimmy Moore.

Welcome to another episode of Building the Premier Accounting Firm podcast. Join host Roger Knecht and serial entrepreneur Chris Shurian as they explore the vital intersection of accurate financial data, exceptional customer service, and business own... more

In this episode of Building the Premier Accounting Firm, Roger Knecht welcomes back Tyler Otto to discuss the practical implementation of artificial intelligence within an accounting firm. This conversation highlights why treating AI as a new, traina... more

Key Facts

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Accepts Sponsors
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Recent Guests

Peter McCarroll
Founder of the AI Accountant, Chartered Accountant and CPA from Canada
AI Accountant / Fuel Accountants
Episode: Build an AI-Powered CAS Practice by 2028 w/ Peter McCarroll
Heidi Ryder
Entrepreneur, mother, founder of Keepful
Keepful
Episode: Why Accounting Marketing Messages Fail w/ Heidi Ryder
David Safeer
Cash flow advisor and consultant
Cash flow advisory practice
Episode: The Secret to Closing the Gap Between Profit and Cash w/ David Safeer
Brian Mayoral
Co-founder and CEO of Sell Up, outsourced sales for accounting firms and tax advisors
Sell Up
Episode: Is Your Sales Process Limiting Your Accounting Firm? w/ Brian Mayoral
Dr. Ruth Mannschreck
Guest on Building the Premier Accounting Firm episode
Episode: This Week on BPAF : Dr. Ruth Mannschreck
Matt Granados
Founder of Life Pulse, Inc.; author and speaker
Life Pulse, Inc.
Episode: The Secret to Falling in Love with Accounting Again w/ Matt Granados
Justin Lund
Entrepreneur and business consultant focused on helping founders replace themselves with systems
Episode: Get 5-10 Hours Back: How to Delegate Low-Value Tasks w/ Justin Lund
Brittany Brown
Professor at Utah Valley University, CAS practitioner and entrepreneur
Utah Valley University
Episode: Academia's Big Miss: What Accountants DON'T Learn w/ Brittany Brown
Rhamy Alejeal
Co-founder, People Processes
People Processes
Episode: How to Attract and Retain Top Talent w/ Rhamy Alejeal

Hosts

Peter McCarroll
Host with emphasis on practice transformation and AI integration in accounting workflows.
Roger Knecht
Host of the show; focuses on delegation, cash flow, pricing, and practice management.
Matt Granados
Founder focused on burnout-free performance and systems-based leadership.

Reviews

4.9 out of 5 stars from 29 ratings
  • A real class act

    I love listening to Roger speak. Compelling warm, smart and savvy. He knows how to bring out the best of his guests.

    Apple Podcasts
    5
    Linda Ugelow
    United Statesa year ago
  • Talking about the power of accountability

    Thank you for letting me be on your podcast. It was fun talking about Accountability and you are a great host

    Apple Podcasts
    5
    RobertJHunt2010
    United Statesa year ago
  • Great Podcast for Accountants

    Roger does a great job as host of not only bringing on meaningful guests for his audience, but also by engaging them in a way that elicits tremendous knowledge. The conversations are natural and organic and are a must for accounting firm leaders

    Apple Podcasts
    5
    Anonymous0117
    United States2 years ago
  • Love the conversation and guests each week

    Podchaser
    5
    rknecht
    2 years ago
  • awesome

    exceptional make more podcasts, lets goo!!! cpa is the best of the best to anyone who earnings the title!

    Apple Podcasts
    5
    JVo12
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests share actionable, practical strategies listeners can apply in their firms.
Conversations cover scaling, culture, and cash flow with real-world stories.
Hosts bring out the best in guests with warmth and expertise.

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Proven Podcast
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The Code To Winning
The Code To WinningKagiso Dikane

Talking Points

Recent interactions between the hosts and their guests.

Why Accounting Marketing Messages Fail w/ Heidi Ryder
Q: What is a practical mindset change for overcoming marketing discomfort?
Shift from being salesy to being present and confident in solving real business problems; focus on asking the right questions and listening, which makes outreach feel more like helping than selling.
Why Accounting Marketing Messages Fail w/ Heidi Ryder
Q: How do you approach AI when marketing or communicating with clients?
Use AI as a dialogue tool to draft content, then refine it through an exercise of asking how a business owner would hear and respond to that content; let AI provide a base and then tailor it to everyday language.
Why Accounting Marketing Messages Fail w/ Heidi Ryder
Q: What advice would you have for someone starting out and wanting to market more effectively?
Get out there and have conversations with people; test and refine your messaging in real time, listen more than you talk, and use the feedback to better articulate why your service matters to business owners.
The Secret to Closing the Gap Between Profit and Cash w/ David Safeer
Q: Can you give an example of a cash-flow tactic that makes an immediate difference?
Liquidating non-core or unused assets, discounting receivables strategically, and renegotiating payment terms to act like the bank can provide immediate liquidity and prevent cash crunches.
The Secret to Closing the Gap Between Profit and Cash w/ David Safeer
Q: Why do you focus on cash flow instead of traditional accounting when advising small businesses?
Because cash flow represents the actual liquidity available to run the business day-to-day, while accrual accounting can show profitability without revealing whether there's cash to pay bills; owners often misunderstand the health of their business when only looking at accrual statements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Building the Premier Accounting Firm

What is Building the Premier Accounting Firm about and what kind of topics does it cover?

A practical, practitioner-focused show for accounting firm leaders that centers on turning advisory into a scalable, value-driven service. Episodes frequently cover pricing strategies, sales processes, marketing to attract ideal clients, cash-flow optimization, and building robust practice operations. A recurring thread is transforming firms into “Accountrepreneurs” by aligning people, process, and culture with measurable outcomes, often featuring frameworks for delegation, staffing, and systems to reduce burnout while driving growth. Noteworthy is a consistent emphasis on plain-language explanations, real-world client scenarios, and actionable playbooks that listeners can apply immediately, including AI-enabled marketing, remote work, and ... more

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Which podcasts are similar to Building the Premier Accounting Firm?

These podcasts share a similar audience with Building the Premier Accounting Firm:

1. The Accounting Podcast
2. Jason On Firms Podcast
3. The Abundant Accountant Podcast: Sales & Business Growth for Accounting, Tax, and Bookkeeping Firm Owners
4. The Modern CPA Success Show
5. BiggerPockets Real Estate Podcast

How many episodes of Building the Premier Accounting Firm are there?

Building the Premier Accounting Firm launched 6 years ago and published 577 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Building the Premier Accounting Firm?

Recent guests on Building the Premier Accounting Firm include:

1. Peter McCarroll
2. Heidi Ryder
3. David Safeer
4. Brian Mayoral
5. Dr. Ruth Mannschreck
6. Matt Granados
7. Justin Lund
8. Brittany Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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