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Artwork for Building the Premier Accounting Firm

Building the Premier Accounting Firm

Roger Knecht
Accounting
Entrepreneurship
Marketing
Advisory Services
Client Relationships
Client Relations
Pricing Strategies
Work-Life Balance
Marketing Strategies
Accounting Profession
Accounting Services
Networking
Bookkeeping
Artificial Intelligence
Business Growth
Profit First
Client Experience
Sales
Leadership
Universal Accounting Center

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies... more

PublishesDailyEpisodes553Founded6 years ago
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EntrepreneurshipBusiness

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Artwork for Building the Premier Accounting Firm

Latest Episodes

Thank you for listening to another episode of the Building the Premier Accounting Firm podcast. Today, Roger Knecht and guest Mark Martukovich discuss the shift from transactional compliance to high-value advisory services for accounting firms. They ... more

Join us this Wednesday for a new episode where Roger discusses how to make your firm advisory centric with Mark Martukovich.

Welcome to the latest episode of "Building the Premier Accounting Firm" with your host, Roger Knecht. In this episode, Roger talks to Shlomo Freund, a seasoned entrepreneur and investor with 18 years of experience.

Shlomo shares his inspiring journ... more

Thank you for joining us for another episode of Building the Premier Accounting Firm, the show that helps you grow your firm. Today, host Roger Knecht interviews Irene Seelig, CEO and co-founder of AccountGroove, to discuss how accounting firms can s... more

Key Facts

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Recent Guests

Mark Martukovich
Executive Director of Business Advisory and Accounting Partners powered by Harness
Harness, Advisory Services
Episode: From Prospect to Profit: Building an Accounting Firm That Actually Delivers Advisory w/ Mark Martukovich
Shlomo Freund
Seasoned entrepreneur focused on niche website investing and financial independence
Free Financial Self; niche website investing educator
Episode: Rewind : The Working Nomad Lifestyle & Achieving Financial Independence w/ Shlomo Freund
Irene Seelig
CEO and co-founder of AccountGroove
AccountGroove
Episode: Convert Leads Fast: How to Build Lead-to-Paid Systems w/ Irene Seelig
Tim Brackney
CEO of Springline Advisory
Springline Advisory
Episode: Why Most Firms Get Their Valuation Wrong w/ Tim Brackney
Kelly Gonsalves
Entrepreneur and CEO/Founder involved in Totally SEO and multiple accounting-related ventures
Totally SEO, Ideation, Think Forward
Episode: Rewind : SEO for Accountants & More! w/ Kelly Gonsalves
Wes Towers
Founder of Uplift 360, a digital marketing firm in Melbourne, Australia
Uplift 360
Episode: Optimize Your Website for Accounting Leads w/ Wes Towers
Duane Deason
CPA, founder and president of the Efficacy Group
Efficacy Group
Episode: AI & Cashflow: The Unseen Impact on Your Firm's Future w/ Duane Deason
Moshe Teitlebaum
Founder/CEO of Shtar; serial entrepreneur described as the Jewish Steve Jobs
Shtar
Episode: Rewind : Moving Away From Data Entry w/ Moshe Teitlebaum
Jonathan Stark
Boutique firm advisor and author, advocate of value-based pricing
Independent pricing expert
Episode: How to Escape the Hourly Billing Trap w/ Jonathan Stark

Host

Roger Knecht
President of Universal Accounting Center; host of Building the Premier Accounting Firm.

Reviews

4.9 out of 5 stars from 29 ratings
  • A real class act

    I love listening to Roger speak. Compelling warm, smart and savvy. He knows how to bring out the best of his guests.

    Apple Podcasts
    5
    Linda Ugelow
    United Statesa year ago
  • Talking about the power of accountability

    Thank you for letting me be on your podcast. It was fun talking about Accountability and you are a great host

    Apple Podcasts
    5
    RobertJHunt2010
    United Statesa year ago
  • Great Podcast for Accountants

    Roger does a great job as host of not only bringing on meaningful guests for his audience, but also by engaging them in a way that elicits tremendous knowledge. The conversations are natural and organic and are a must for accounting firm leaders

    Apple Podcasts
    5
    Anonymous0117
    United States2 years ago
  • Love the conversation and guests each week

    Podchaser
    5
    rknecht
    2 years ago
  • awesome

    exceptional make more podcasts, lets goo!!! cpa is the best of the best to anyone who earnings the title!

    Apple Podcasts
    5
    JVo12
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests who share real-world experiences and frameworks for growth.
Listeners value practical tips on client relationships and advisory services.
Great host, engaging guests, and actionable insights for scaling accounting firms.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rewind : Selling Accounting Services 2.0 w/ Debra Angilletta
Q: Why is ROI so central to the sales conversation, and how do you identify it with a client?
Identify the number-one problem the client needs solved, quantify the biggest impact, and demonstrate how your services create a return on investment that justifies the cost.
Rewind : Selling Accounting Services 2.0 w/ Debra Angilletta
Q: What is the difference for our listeners between marketing and selling?
Marketing is business development that finds prospects and nurtures them; selling is the conversation that closes once a prospect comes to you, turning interest into a paying client.
AI & Cashflow: The Unseen Impact on Your Firm's Future w/ Duane Deason
Q: How should a firm price these advisory engagements to align incentives with clients' savings and growth?
Consider a percentage of first-year savings (e.g., 25%) or a combination with hourly or fixed-fee elements, ensuring you can demonstrate ROI compared to fees and plan for ongoing engagement as savings mature.
AI & Cashflow: The Unseen Impact on Your Firm's Future w/ Duane Deason
Q: What is the core value a firm can offer by moving beyond bookkeeping into cost management and cash flow advisory?
Provide structured, data-driven analysis to identify where money is being spent and how to reallocate it toward revenue-generating or growth initiatives, with measurable ROI and long-term client viability.
Rewind : Bringing Passion to Client Relations w/ Bobby Martin
Q: You've seen a lot going on within the industries. Is there a particular industry that one should consider niching in because there's so much volatility and so much opportunity in it?
Take a strategic, data-driven approach: look at local industry data to identify the most profitable and inventory- or transaction-intensive sectors, then align your niche with both opportunity and your passions to become a trusted advisor.

Audience Metrics

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Frequently Asked Questions About Building the Premier Accounting Firm

What is Building the Premier Accounting Firm about and what kind of topics does it cover?

This show targets accountants and firm leaders aiming to modernize practices, grow advisory services, and capture higher value from clients. Across episodes, topics center on AI and technology adoption in accounting, client relationships, pricing strategies, CAS (client advisory services), referrals, and scalable operations. Guests range from AI and tech leaders to seasoned accountants who share actionable tactics for implementing new services, improving client experiences, and leveraging marketing and sales approaches to build a thriving, relationship-driven practice. A standout angle is blending practical process improvements with personal touches — from AI-enabled insights to handwritten notes — to drive growth and trust. Potential liste... more

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Which podcasts are similar to Building the Premier Accounting Firm?

These podcasts share a similar audience with Building the Premier Accounting Firm:

1. The Accounting Podcast
2. Jason On Firms Podcast
3. The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals
4. Earmark Podcast | Earn Free Accounting CPE
5. Small Business Tax Savings Podcast

How many episodes of Building the Premier Accounting Firm are there?

Building the Premier Accounting Firm launched 6 years ago and published 553 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Building the Premier Accounting Firm?

Recent guests on Building the Premier Accounting Firm include:

1. Mark Martukovich
2. Shlomo Freund
3. Irene Seelig
4. Tim Brackney
5. Kelly Gonsalves
6. Wes Towers
7. Duane Deason
8. Moshe Teitlebaum

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