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Artwork for Building the Premier Accounting Firm

Building the Premier Accounting Firm

Roger Knecht
Accounting
Entrepreneurship
Marketing
Advisory Services
Client Relationships
Client Relations
Artificial Intelligence
Pricing Strategies
Work-Life Balance
Bookkeeping
Networking
Business Growth
Accounting Services
Accounting Profession
Marketing Strategies
Profit First
Client Experience
Sales
Universal Accounting Center
Accounting Firm

A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies... more

PublishesTwice weeklyEpisodes569Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Building the Premier Accounting Firm

Latest Episodes

Welcome to another episode of Building the Premier Accounting Firm. Today you'll discover how to bridge the gap between technical accounting and the practical cash flow needs of small business owners. Roger Knecht and guest David Safeer share actiona... more

Thank you for joining us for another episode of Building the Premier Accounting Firm. Today Roger Knecht and Brian Mayoral, Co-Founder and CEO of Sell Up, explore how accounting professionals can create the ideal sales package for their services. Dis... more

Join us this Wednesday for a new episode where Roger discusses having a successfull sales cycle with Brian Mayoral

Thank you for joining us for another episode of Building the Premier Accounting Firm. Today you'll discover how to build a self-sustaining accounting firm that thrives without your constant presence. Roger Knecht and guest Dr. Ruth Mannschreck share ... more

Key Facts

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Recent Guests

David Safeer
Cash flow advisor and consultant
Cash flow advisory practice
Episode: The Secret to Closing the Gap Between Profit and Cash w/ David Safeer
Brian Mayoral
Co-founder and CEO of Sell Up, outsourced sales for accounting firms and tax advisors
Sell Up
Episode: Is Your Sales Process Limiting Your Accounting Firm? w/ Brian Mayoral
Dr. Ruth Mannschreck
A physician turned entrepreneur who helps small businesses run more efficiently
Built to Run Itself
Episode: The 5-Part Framework for Magnetic Company Culture w/ Dr. Ruth Mannschreck
Matt Granados
Founder of Life Pulse, Inc.; author and speaker
Life Pulse, Inc.
Episode: The Secret to Falling in Love with Accounting Again w/ Matt Granados
Justin Lund
Entrepreneur and business consultant focused on helping founders replace themselves with systems
Episode: Get 5-10 Hours Back: How to Delegate Low-Value Tasks w/ Justin Lund
Brittany Brown
Professor at Utah Valley University, CAS practitioner and entrepreneur
Utah Valley University
Episode: Academia's Big Miss: What Accountants DON'T Learn w/ Brittany Brown
Linda Hunt
Founder of Some Solutions; author of The Money Conversation and Money Conversations Speak the Truth, Set the Standard, Get Paid Without Apology
Some Solutions
Episode: The Hidden Cost of Low Prices w/ Linda Hunt
Yogi Goel
Co-founder and CEO and CFO of Maxima AI
Maxima AI
Episode: Adopt AI or Fall Behind w/ Yogi Goel
Marco Salinas
Amazon bestselling author, media and publishing consultant, podcast producer
Independent author; co-author of a Brian Tracy book
Episode: Rewind : Mastering Content Marketing: Insider Tips from Amazon Best Seller Marco Salinas

Host

Roger Knecht
Host of the show; President of Universal Accounting Center

Reviews

4.9 out of 5 stars from 29 ratings
  • A real class act

    I love listening to Roger speak. Compelling warm, smart and savvy. He knows how to bring out the best of his guests.

    Apple Podcasts
    5
    Linda Ugelow
    United Statesa year ago
  • Talking about the power of accountability

    Thank you for letting me be on your podcast. It was fun talking about Accountability and you are a great host

    Apple Podcasts
    5
    RobertJHunt2010
    United Statesa year ago
  • Great Podcast for Accountants

    Roger does a great job as host of not only bringing on meaningful guests for his audience, but also by engaging them in a way that elicits tremendous knowledge. The conversations are natural and organic and are a must for accounting firm leaders

    Apple Podcasts
    5
    Anonymous0117
    United States2 years ago
  • Love the conversation and guests each week

    Podchaser
    5
    rknecht
    2 years ago
  • awesome

    exceptional make more podcasts, lets goo!!! cpa is the best of the best to anyone who earnings the title!

    Apple Podcasts
    5
    JVo12
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Biggest strengths are the host's ability to draw out actionable tips from guests
Discussions cover both strategy and execution, not just theory
Guests consistently bring practical, revenue-focused insights for accounting firms

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Secret to Closing the Gap Between Profit and Cash w/ David Safeer
Q: Can you give an example of a cash-flow tactic that makes an immediate difference?
Liquidating non-core or unused assets, discounting receivables strategically, and renegotiating payment terms to act like the bank can provide immediate liquidity and prevent cash crunches.
The Secret to Closing the Gap Between Profit and Cash w/ David Safeer
Q: Why do you focus on cash flow instead of traditional accounting when advising small businesses?
Because cash flow represents the actual liquidity available to run the business day-to-day, while accrual accounting can show profitability without revealing whether there's cash to pay bills; owners often misunderstand the health of their business when only looking at accrual statements.
The 5-Part Framework for Magnetic Company Culture w/ Dr. Ruth Mannschreck
Q: What role does leadership play in sustaining this culture day to day?
Leadership should be about guiding toward outcomes rather than dictating every step. Leaders must model the behaviors they want to see, empower team members to use their judgment, and provide a clear why behind tasks so employees see how their work contributes to the bigger picture. Delegation and trust are essential to maintaining loyalty and enabling the organization to scale.
The 5-Part Framework for Magnetic Company Culture w/ Dr. Ruth Mannschreck
Q: Can you walk us through the five-part framework that helps create a magnetic company culture?
Ruth outlines five core pillars: first, establish systems and document the client journey with clear handoffs; second, build strong communication routines to keep everything aligned without turning meetings into a burden; third, hire for soft skills and cultural fit as the strongest predictor of long-term success; fourth, define and translate core values into observable behaviors that guide daily actions; fifth, exercise leadership that involves teams, invites input, and allows employees to apply their judgment within guardrails. Together, these elements create a culture that supports growth, resilience, and work-life balance for staff.
Academia's Big Miss: What Accountants DON'T Learn w/ Brittany Brown
Q: How do AI tools fit into the classroom and practice?
AI is treated as a productivity tool and an assistant, not a replacement for accounting expertise; it's used to accelerate tasks, generate data sets, and create richer case studies while instructors focus on teaching interpretation and decision-making.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Building the Premier Accounting Firm

What is Building the Premier Accounting Firm about and what kind of topics does it cover?

This show centers on helping accounting professionals shift from basic compliance to value-driven advisory services, with a strong emphasis on pricing, packaging, and recurring revenue. Episodes frequently explore turning advisory into sustainable profitability, using structured engagement models, and aligning services with client outcomes. Guests tend to be practitioners or experts who bring hands-on strategies for growth, marketing, and firm leadership, including topics like value-based pricing, lead generation, and cost-management. A notable strength is the practical, action-oriented format that pairs real-world examples with frameworks designed to scale mid-market accounting firms. This mix makes it useful for listeners aiming to elevat... more

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Which podcasts are similar to Building the Premier Accounting Firm?

These podcasts share a similar audience with Building the Premier Accounting Firm:

1. The Accounting Podcast
2. Jason On Firms Podcast
3. Tax in Action: Practical Strategies for Tax Pros
4. Small Business Tax Savings Podcast
5. The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals

How many episodes of Building the Premier Accounting Firm are there?

Building the Premier Accounting Firm launched 6 years ago and published 569 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Building the Premier Accounting Firm?

Recent guests on Building the Premier Accounting Firm include:

1. David Safeer
2. Brian Mayoral
3. Dr. Ruth Mannschreck
4. Matt Granados
5. Justin Lund
6. Brittany Brown
7. Linda Hunt
8. Yogi Goel

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