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Behind The Click Podcast | E-commerce and Leadership

E-commerce Germany News - part of E-commerce Berlin Expo ecosystem
E-Commerce
Leadership
Retail
Customer Experience
Menstruflow
Artificial Intelligence
Data Management
Consumer Behavior
E-Prescription
Digital Transformation
China
Payment Processing
Period Pain
Docmorris
Healthcare In Germany
Camel Active
Women's Health
Flaconi
Payments
Generative AI

Because behind every click lies a story - a story of vision, leadership, and innovation. And that’s exactly the story we want to tell. Previously E-commerce Germany News Podcast, the show is about the people making decisions and driving progress in the industry. But it’s also about what it takes to make that click happen - the strategies, insights, and leadership that inspire change, build teams, ... more

PublishesTwice monthlyEpisodes65Founded4 years ago
Number of ListenersCategory
Business

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Artwork for Behind The Click Podcast

Latest Episodes

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.

AI agents are no longer just helping people shop, they're starting to shop for them. And that changes everything for merchants, platforms, and consumers alike. So what does it actu... more

YouTube

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Retailers manage millions of products - yet most decisions about what to stock and what to charge are still made with outdated tools and incomplete data. So what does it actually tak... more

YouTube

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.

Data is the foundation of every smart business decision in e-commerce. But most companies are sitting on a mountain of it without knowing how to turn it into action or profit.

In ... more

YouTube

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.

What does it really take for a small brand to compete with global industry giants?

In this special Behind the Click episode, recorded live at the E-commerce Berlin Expo, host Jani... more

YouTube

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Recent Guests

Jovan Protić
CEO of Idealo
Idealo
Episode: #65: Jovan Protić, Co-CEO of idealo Internet GmbH, on why trust is the new currency of commerce
Arber Sejdiji
CEO and co-founder of Zenline AI
Zenline AI
Episode: #64: Arber Sejdiji, CEO & Co-founder of Zenline AI, on AI-powered category management for retailers
Andreas Fischer
CEO of Minubo
Minubo
Episode: #63: Andreas Fischer, CEO of minubo, on building the data foundation every e-commerce brand needs
Larissa Schmid
Co-Founder & CEO of Saint Sass
Saint Sass
Episode: #62: Larissa Schmid, Co-Founder & CEO of saint sass, on how small brands take on industry giants
Miriam Jacks
Founder of Jacks Beauty Line
Jacks Beauty Line
Episode: #61: Miriam Jacks, Founder & CEO of JACKS beauty line, on building a personal brand that drives real business growth
Felix Hoffmann
CEO and co-founder of 7Learnings, expert in AI and retail
7Learnings
Episode: #60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail
Charly De Backer
Head of Business Development at SysPay, designing flexible and revenue-driven payment ecosystems.
SysPay
Episode: #59: Charly De Backer, Head of Business Development at SysPay, on payment orchestration
Dara Kossok-Spieß
Head of Digitalization and Network Policy at German Retail Federation (HDE)
German Retail Federation (HDE)
Episode: #58: Dara Kossok-Spieß, Head of Digitalization and Network Policy at German Retail Federation (HDE), on AI’s impact on retail
Christina Skoeries
Director of E-commerce at Camel Active
Camel Active
Episode: #56: Christina Skoeries, Director E-Commerce at camel active, on leading a modern D2C brand

Host

Janine Heinrich
Host with multiple affiliations across industry media and events; frequently leads discussions on e-commerce leadership, data, and industry trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#86
Poland/Business

Talking Points

Recent interactions between the hosts and their guests.

#61: Miriam Jacks, Founder & CEO of JACKS beauty line, on building a personal brand that drives real business growth
Q: What was the tangible value of building a personal brand early on?
It created the initial traction and customer base, proving the brand could scale from a small personal effort to a multi-million euro business when combined with authentic storytelling and consistent content.
#62: Larissa Schmid, Co-Founder & CEO of saint sass, on how small brands take on industry giants
Q: What signals indicated when expanding to the US made sense, and how did you approach cross-border growth?
Start lean with a very small Meta budget, replicate the best German performers, and only scale once there are clear market signals such as better performance marketing KPIs in the new market; then optimize logistics and local presence as needed.
#62: Larissa Schmid, Co-Founder & CEO of saint sass, on how small brands take on industry giants
Q: How do you keep testing and iteration productive in a fast-moving channel like Meta Ads, and what are two things to avoid on Meta today?
Focus on testing a variety of hooks, angles, and personas while prioritizing emotion over features; avoid relying solely on product features and traditional “quality” messaging, which has proven less effective for their campaigns.
#60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail
Q: On a scale of 1 to 10, how much will AI-driven pricing determine which retailers will survive?
I would give it a 9, particularly if you're not a strong brand.
#60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail
Q: What do you think has been the biggest shift in pricing over the last decade?
The shift is starting from really rule-based pricing to predictive pricing, with many retailers lagging behind.

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Frequently Asked Questions About Behind The Click Podcast

What is Behind The Click Podcast about and what kind of topics does it cover?

The show curates conversations with leaders and builders shaping e-commerce, leadership, and digital transformation. Episodes frequently center on data foundations for growth, AI-driven retail, brand building, and customer experience, often tying insights to real-world deployments, partnerships, and industry events. A standout pattern is pragmatic, practitioner-focused discussions that blend strategy with hands-on lessons from scaling teams, launching D2C brands, or optimizing checkout and post-purchase experiences. The format often features founders, CXOs, and policy/industry experts sharing concrete frameworks, live-event takeaways, and forward-looking perspectives, making it a useful resource for listeners who want to translate insights ... more

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Which podcasts are similar to Behind The Click Podcast?

These podcasts share a similar audience with Behind The Click Podcast:

1. Doppelgänger
2. Invest Like the Best with Patrick O'Shaughnessy
3. The Diary Of A CEO with Steven Bartlett

How many episodes of Behind The Click Podcast are there?

Behind The Click Podcast launched 4 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind The Click Podcast?

Recent guests on Behind The Click Podcast include:

1. Jovan Protić
2. Arber Sejdiji
3. Andreas Fischer
4. Larissa Schmid
5. Miriam Jacks
6. Felix Hoffmann
7. Charly De Backer
8. Dara Kossok-Spieß

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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