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Behind The Click Podcast | E-commerce and Leadership

E-commerce Germany News - part of E-commerce Berlin Expo ecosystem
E-Commerce
Leadership
Retail
Customer Experience
Menstruflow
Data Management
Consumer Behavior
E-Prescription
Digital Transformation
China
Payment Processing
Docmorris
Healthcare In Germany
Period Pain
Women's Health
Camel Active
Payments
Flaconi
Generative AI
Trusted Shops

Because behind every click lies a story - a story of vision, leadership, and innovation. And that’s exactly the story we want to tell. Previously E-commerce Germany News Podcast, the show is about the people making decisions and driving progress in the industry. But it’s also about what it takes to make that click happen - the strategies, insights, and leadership that inspire change, build teams, ... more

PublishesWeeklyEpisodes63Founded4 years ago
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Business

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Artwork for Behind The Click Podcast

Latest Episodes

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.

Data is the foundation of every smart business decision in e-commerce. But most companies are sitting on a mountain of it without knowing how to turn it into action or profit.

In ... more

YouTube

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.

What does it really take for a small brand to compete with global industry giants?

In this special Behind the Click episode, recorded live at the E-commerce Berlin Expo, host Jani... more

YouTube

Welcome to Behind the Click, powered by the E-commerce Berlin Expo.

What does it really take to build a personal brand that turns into a successful business?

In this special live episode recorded at the E-commerce Berlin Expo 2026, host Janine Vane... more

YouTube

Welcome to Behind the Click, powered by the ⁠⁠E-commerce Berlin Expo.⁠

Are we entering the era of autonomous shopping? In this episode, host Janine Vanessa Heinrich sits down with Felix Hoffmann, Founder & CEO at 7Learnings, to unpack how AI shoppin... more

YouTube

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.

Payments look simple on the surface - a checkout button, a confirmation screen, done. But behind the scenes, payments are one of the most underestimated growth levers in e-commerce... more

YouTube

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.

In this episode, host Janine Vanessa Heinrich is joined by Dara Kossok Spieß, Head of Digitalization and Network Policy at German Retail Federation (HDE), to dive into the impact o... more

YouTube

Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.⁠

How do you rebuild a company from the inside out, without cutting people, killing culture, or losing momentum? In this episode, host Janine Vanessa Heinrich sits down with Alexand... more

YouTube

Welcome to Behind the Click, powered by the E-commerce Berlin Expo.

How do you lead a legacy brand through real transformation, without burning out your team?

In this episode, host Janine Vanessa Heinrich sits down with Christina Skoeries, Directo... more

YouTube

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Recent Guests

Andreas Fischer
CEO of Minubo
Minubo
Episode: #63: Andreas Fischer, CEO of minubo, on building the data foundation every e-commerce brand needs
Larissa Schmid
Co-Founder & CEO of Saint Sass
Saint Sass
Episode: #62: Larissa Schmid, Co-Founder & CEO of saint sass, on how small brands take on industry giants
Miriam Jacks
Founder of Jacks Beauty Line
Jacks Beauty Line
Episode: #61: Miriam Jacks, Founder & CEO of JACKS beauty line, on building a personal brand that drives real business growth
Felix Hoffmann
CEO and co-founder of 7Learnings, expert in AI and retail
7Learnings
Episode: #60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail
Charly De Backer
Head of Business Development at SysPay, designing flexible and revenue-driven payment ecosystems.
SysPay
Episode: #59: Charly De Backer, Head of Business Development at SysPay, on payment orchestration
Dara Kossok-Spieß
Head of Digitalization and Network Policy at German Retail Federation (HDE)
German Retail Federation (HDE)
Episode: #58: Dara Kossok-Spieß, Head of Digitalization and Network Policy at German Retail Federation (HDE), on AI’s impact on retail
Christina Skoeries
Director of E-commerce at Camel Active
Camel Active
Episode: #56: Christina Skoeries, Director E-Commerce at camel active, on leading a modern D2C brand
Philippe Padrock
Co-founder of Karla, a startup helping e-commerce brands transform delivery into a powerful customer touchpoint
Karla
Episode: #55: Philippe Padrock, Co-Founder of Karla, on turning post-purchase into profit
Dr. Daniel Kundt
Managing Director & CFO at KoRo
KoRo
Episode: #54: Dr. Daniel Kundt, Managing Director & CFO of KoRo, on building and scaling a love brand

Host

Janine Vanessa Heinrich
Host of Behind The Click, focused on leadership and decision-making in e-commerce.

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Talking Points

Recent interactions between the hosts and their guests.

#61: Miriam Jacks, Founder & CEO of JACKS beauty line, on building a personal brand that drives real business growth
Q: What was the tangible value of building a personal brand early on?
It created the initial traction and customer base, proving the brand could scale from a small personal effort to a multi-million euro business when combined with authentic storytelling and consistent content.
#62: Larissa Schmid, Co-Founder & CEO of saint sass, on how small brands take on industry giants
Q: What signals indicated when expanding to the US made sense, and how did you approach cross-border growth?
Start lean with a very small Meta budget, replicate the best German performers, and only scale once there are clear market signals such as better performance marketing KPIs in the new market; then optimize logistics and local presence as needed.
#62: Larissa Schmid, Co-Founder & CEO of saint sass, on how small brands take on industry giants
Q: How do you keep testing and iteration productive in a fast-moving channel like Meta Ads, and what are two things to avoid on Meta today?
Focus on testing a variety of hooks, angles, and personas while prioritizing emotion over features; avoid relying solely on product features and traditional “quality” messaging, which has proven less effective for their campaigns.
#60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail
Q: On a scale of 1 to 10, how much will AI-driven pricing determine which retailers will survive?
I would give it a 9, particularly if you're not a strong brand.
#60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail
Q: What do you think has been the biggest shift in pricing over the last decade?
The shift is starting from really rule-based pricing to predictive pricing, with many retailers lagging behind.

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Frequently Asked Questions About Behind The Click Podcast

What is Behind The Click Podcast about and what kind of topics does it cover?

The show concentrates on leadership, strategy, and innovation shaping e-commerce, with guests ranging from CEOs and key executives to heads of product, marketing, and operations. Conversations frequently center on leading digital transformation, building customer-centric brands, and optimizing logistics, payments, and post-purchase experiences. A standout trait across episodes is spotlighting practical leadership approaches, such as changing work culture, enabling cross-functional collaboration, and leveraging data to drive growth. The format often blends strategic insights with real-world case studies from European and global e-commerce players, making it valuable for marketers, operators, and decision-makers exploring scalable growth, ope... more

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Which podcasts are similar to Behind The Click Podcast?

These podcasts share a similar audience with Behind The Click Podcast:

1. The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

How many episodes of Behind The Click Podcast are there?

Behind The Click Podcast launched 4 years ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind The Click Podcast?

Recent guests on Behind The Click Podcast include:

1. Andreas Fischer
2. Larissa Schmid
3. Miriam Jacks
4. Felix Hoffmann
5. Charly De Backer
6. Dara Kossok-Spieß
7. Christina Skoeries
8. Philippe Padrock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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