Down & Digi by KeyMedia Solutions
Korena KeysWelcome to Down & Digi! In this podcast series, we dive into all things digital advertising and how they impact your business. Produced by KeyMedia Solutions and Hosted by CEO Korena Keys, she will be bringing you weekly episodes that focus on a specific topic of digital advertising. Each episode will break down the topic, explain why it is so important to you and your business, and the impact it ... more
| Publishes | Weekly | Episodes | 38 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
In this week's episode, Korena sits down with one of our digital specialists to discuss the difference between OTT and CTV.
During their conversation, Luke explains that CTV gives marketers more control when it comes to placing their ads. It also... more
Last week, we talked about how 3rd party data sources will affect the accuracy of your website analytics and the limitations that we are beginning to see as a result of new regulations. Sometimes, it feels as if we are taking 10 steps backward in our... more
It is all over the marketing world, 3rd party data is going away and marketers are preparing for a cookieless world.
What is 3rd party data? It is data that is collected on users that is then used by other companies to be able to market to those ... more
Last month we had the opportunity to attend the second annual Marketing Artificial Intelligence Conference (MAICON). It was a packed 2 days of great information about where AI is in the marketing world, where it is going, and what we can be doing now... more
Much like Halloween, budgets can be spooky.
But there are easier ways for you to work and plan your budget, whether it be for the coming year or just for an event you plan to host.
These are three things to consider when you start to plan you... more
To Develop a Strategic Plan.
The biggest buzzword in marketing is in fact not geofence, but STRATEGY! This week on Down & Digi, we talk about the importance of a strategy-based approach to your marketing efforts.
Some things to consider when ... more
...With Less Work
Over the last few weeks, we have talked at length about how important content is, which types of content you should focus on, and more.
This week, we are showing you 4 ways that can maximize your content and have it effectivel... more
Last week we talked about having a strategy when it comes to utilizing content in your marketing.
This week, we are going to help you begin that strategy by giving you some content pieces that could, and should, be a focus for you.
1. Blogs ... more
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Down & Digi by KeyMedia Solutions launched 5 years ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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