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Dolia Talks | Wine, spirits and beverages marketing and sales

Dolia
Wine Industry
Coq Au Vin
Cate
Wine
Brancaia
Wine Auctions
China
Tariffs
Declining Alcoholic Beverage Consumption
Feral
Non-Alcoholic Beverages
Beverage Industry
US Wine Market
United States
Sustainability
Linkedin
Instagram
No/low Alcohol
VETZ
Finote

The beverage industry is going through one of its biggest shifts in decades. New consumer preferences, shifting distribution trends, and new channels mean every brand needs to deeply rethink their branding, marketing and distribution strategies. On Dolia Talks, Giovanni Binello interviews the best wine, spirits and beverage professionals to discuss the latest trends in sales and marketing and brin... more

PublishesTwice monthlyEpisodes23Founded9 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Dolia Talks

Latest Episodes

This episode is sponsored by Dolia, the growth platform for beverage brands. Find out more here.

Rodolphe Frerejean Taittinger has built three beverage brands that have almost nothing in common except him. Frerejean Frères is a grower champagne hous... more

This podcast is sponsored by Dolia, the growth platform for beverage brands. Find out more at getdolia.com

Ruggero Raymo co-founded Portofino gin in 2019 after a career in sports sponsorship at AC Milan, FIFA, and Eurosport, with no prior ex... more

This podcast is sponsored by Dolia, the growth platform for beverage brands. Find out more here.

Paola Pavan spent years running multi-million-dollar promotional campaigns for the Italian Trade Agency before going independent to help individual bran... more

This podcast is sponsored by Dolia, the growth platform for beverage brands. Find out more at getdolia.com

Leonardo Mocetti is the Commercial and Marketing Director for Italy and Export at Castello di Meleto, one of Chianti Classico's most r... more

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Recent Guests

Paola Pavan
Wine and beverage export consultant
Independent consultant / Own agency
Episode: How to Export Wine to the US | The Three-Tier System Explained | Why Quality Is Not Enough | Paola Pavan
Leonardo Mocetti
Sales Manager, Castello di Meleto (Seishan Exports)
Castello di Meleto
Episode: Why No Wine Market Is Exciting | Managing Distributor Relationships | Do Trade Shows Still Matter? | Leonardo Mocetti, Sales Manager at Castello di Meleto
Valentina Zanella
Hospitality Manager at Cà Maiol
Cà Maiol
Episode: Designing a Successful Wine Hospitality Strategy | Communicating Wine to GenZ | Rethinking Customer Experience in Wine | Valentina Zanella, Hospitality Coordinator at Cà Maiol
Nicholas Dellai
Co-founder of VETZ, beverage entrepreneur
VETZ
Episode: Launching a Beverage Brand with No Industry Experience | Distribution Strategy | On-Trade Growth | Category Building with Nicholas Dellai (VETZ)
Samantha Madden
Social media personality, experienced sommelier and sales rep
Distributor in Boston area
Episode: The US Wine Market, Sommelier Relationships, and Why Social Media Comes First | Samantha Madden
Nicolas Maiarelli
Founder of IESSI
IESSI
Episode: Creating a beverage brand from scratch | How to find distributors | Drinks e-commerce vs on-trade | Nicolas Maiarelli, Founder of IESSI
Elodie Swanberg
Co-founder of Finote
Finote
Episode: Building a Non-Alcoholic Aperitif Brand from a 155-Year-Old Recipe | Elodie Swanberg & Graham Tucker, Finote
Graham Tucker
Co-founder/Brand designer collaborator
Finote
Episode: Building a Non-Alcoholic Aperitif Brand from a 155-Year-Old Recipe | Elodie Swanberg & Graham Tucker, Finote
Maddalena Zanoni
Founder of Feral, a founder-led beverage brand creating a new category
Feral
Episode: Creating a new category of beverage brand with Maddalena Zanoni, founder of Feral

Host

Giovanni Binello
Host of Dolia Talks

Chart Rankings

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Apple Podcasts
#239
France/Business/Marketing

Talking Points

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[EN] Building the most beautiful brand in the beverage market with Thorsten Konrad, Founder of ODE
Q: How did you approach distribution and international expansion?
Initial interest came from a single Instagram post and quick European orders, followed by participation in trade shows like ProVines and BCB. They gradually built a B2B network, recognizing the importance of distributors and airport/airline placements to scale beyond direct-to-consumer channels.
[EN] Building the most beautiful brand in the beverage market with Thorsten Konrad, Founder of ODE
Q: What role did packaging and branding play in your success?
Packaging and bottle design were central; the founders believed a striking bottle could make the product stand out in a crowded market and even become a collectible. This branding-first approach helped drive interest and kept customers engaged beyond the initial purchase.
[EN] Building the most beautiful brand in the beverage market with Thorsten Konrad, Founder of ODE
Q: Was it tough to start this venture as designers with no beverage industry experience?
Yes, they learned largely by doing, adapting as they went, and ultimately relied on their design intuition to shape both flavor exploration and brand. Early trials were about finding a liquid that matched a modern, non-traditional aesthetic rather than copying existing brands.
[EN] Scaling a Wine Brand to 30 Million Bottles, Wine Sales Techniques and The Future of the Wine Market with Robin Copestick, Managing Director @ Freixenet Copestick
Q: What three actions would you take when revitalizing a very traditional winery with a long history?
Meet the team and understand their perspectives, review financials to map current and future performance, and engage top customers to understand value and improvement opportunities to bring them along with the new ownership.
[EN] Scaling a Wine Brand to 30 Million Bottles, Wine Sales Techniques and The Future of the Wine Market with Robin Copestick, Managing Director @ Freixenet Copestick
Q: What were the main drivers of the iHeart brand's initial success and how did you approach distribution for it?
A simple, recognizable label design that stood out on shelf, paired with proof of performance in retailers like Tesco in the US and strategic placement in UK convenience channels, which built confidence to approach major supermarkets.

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Frequently Asked Questions About Dolia Talks

What is Dolia Talks about and what kind of topics does it cover?

The show centers on the beverage industry's major shifts, focusing on practical guidance for branding, marketing, and distribution within wine, spirits, and emerging categories. Across episodes, guests span winery executives, brand builders, distributors, sommeliers, and innovators shaping how products are marketed, delivered, and experienced—from three-tier system dynamics and pricing in tough markets to hospitality-led brand storytelling and the rise of non-alcoholic formats. Noteworthy threads include the importance of education and demand creation in new markets, authentic storytelling over glossy positioning, and hands-on tactics like distributor management, hospitality strategy, and leveraging bartenders and social channels for growth... more

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How many episodes of Dolia Talks are there?

Dolia Talks launched 9 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Dolia Talks?

Recent guests on Dolia Talks include:

1. Paola Pavan
2. Leonardo Mocetti
3. Valentina Zanella
4. Nicholas Dellai
5. Samantha Madden
6. Nicolas Maiarelli
7. Elodie Swanberg
8. Graham Tucker

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