
歡迎來到 💡DM me Podcast! 數位行銷的職涯選擇很多,但到底哪條路適合你呢? 在這個節目中,我會訪談不同數位行銷職涯路徑的前輩, 拆解他們的職涯經歷、技能組合,以及一路上的關鍵選擇。 希望幫助還在探索方向的你,更有策略的做職涯決定。 如果你在聽完之後有任何問題,也歡迎 DM me 跟我聊聊你的想法! DM me LinkedIn: www.linkedin.com/company/dm-me-podcast/?viewAsMember=true DM Lica LinkedIn: www.linkedin.com/in/lica-kuo-4b6580219/?skipRedirect=true
| Publishes | Weekly | Episodes | 3 | Founded | a month ago |
|---|---|---|---|---|---|
| Language | Categories | MarketingBusiness | |||

本集邀請到在 Advertising Agency 做 Media Analyst 的 Claire!
好奇那些每天掌管客戶預算的廣告操盤手到底都在做什麼?這集不談理論接帶你走進 Media Analyst 的真實工作日常!
🎧 本集亮點精華
[01:18] Media Analyst 到底在幹麼?確保客戶廣告預算在「對的時間點」花在「對的地方」並觸及「對的人」?
[02:33] 廣告投放到底是把廣告放在哪?Paid Social 和 Programmatic 是什麼?
[05:58] 實際... more
本集邀請到 台灣邁肯 (McCANN) CEO 浩哥!
曾任奧美(Ogilvy)亞太區副總裁兼台灣數位公司總經理的他,將帶我們一起看廣告業三十年來的劇烈變革
當客戶自己都會用 AI 生成素材時,代理商的未來在哪裡?行銷新鮮人又該如何找到自己的定位? 這集滿滿的大師級洞察,絕對不能錯過!
🎧 本集亮點精華
[00:47] 浩哥曾赴美留學?後來怎麼從奧美一路到台灣邁肯(McCANN) CEO?
[08:56] 廣告代理商 vs 媒體代理商?30 年來的產業生態演進及趨勢
[14:06] 新... more
本集邀請到目前在 TikTok Shop Agency 擔任 Account Manager 的來賓 Robin,帶你從「幕後操盤手」的視角,看懂網紅帶貨真實的運作邏輯!
🎧 本集亮點精華
[00:47] 揭開 TikTok Shop Agency 的 Account Manager 都在做什麼?
[06:52 ]不只是找網紅合作?TikTok Shop 網紅合作與傳統網紅行銷的核心差異在哪?
[11:38] 揭秘 TikTok Affiliate Program (聯盟行銷)的完整破關... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #36 |









Listeners, social reach, demographics and more for this podcast.
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DM me|數位行銷職涯訪談💡 launched a month ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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