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Artwork for The Other 99%: A Podcast for Small Business Owners and Direct Sellers

The Other 99%: A Podcast for Small Business Owners and Direct Sellers

Lisa Duck and Susan Larimer
Direct Sales
Email Marketing
Facebook
Direct Selling
Lemongrass Spa
Social Media
Youtube
Oh My High
Cinchshare
Epicure
Instagram
Project Broadcast
Oh My Hi
Halloween
Time Management
Fundraising
Capture and Convert
Chatgpt
Vision
Website Parties

Welcome to The Other 99%, where we talk about what building a business really looks like behind the highlight reel. Hosts Lisa Duck and Susan Larimer share honest conversations, real stories, practical strategies, and plenty of laughs about the wins, pivots, mistakes, and lessons that come with entrepreneurship. Because success isn’t just about the 1% you always hear about. It’s built every day by... more

PublishesWeeklyEpisodes146Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Other 99%: A Podcast for Small Business Owners and Direct Sellers

Latest Episodes

Your company announces another flash sale, and suddenly you feel like you need to drop everything, create a graphic, send an email and tell every customer. Sound familiar? ☕

This week, Lisa Duck and Susan Larimer are talking about running your direc... more

Ready, set, ho ho ho! 🎄 What are you doing now that your December self will thank you for?

This week, Lisa Duck and Susan Larimer are chatting about getting your business holiday ready while protecting your profits, your energy and your family time... more

YouTube

We’ve been yapping together on this podcast for years. Talking to our phones by ourselves? That’s a different story. 😂

This week, Lisa and Susan share about their first experiments with “yaps,” short, conversational videos that help people get to k... more

YouTube

We’re taking a break from business talk and putting a little giggle into your day! 😂

Lisa is Canadian. Susan is American. And apparently, speaking the same language doesn’t mean we always know what the other person is talking about.

In this just-f... more

YouTube

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Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

The Direct Selling Accelerator Podcast
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Level Up with Debbie NealDebbie Neal, Upstarter Podcast Network

Recent Guests

Evelyn Abernathy
Educator in Beauty, Health and Wellness; YouTube creator
Purple Essence by Evelyn
Episode: E131: Our YouTube Game Plan: Strategies That Actually Work
Sue B. Zimmerman
Instagram expert and founder of the Soulful Selling Sisterhood on Substack
Self-employed/Entrepreneur
Episode: E125: Instagram Secrets, Substack & Selling from the Soul with Sue B. Zimmerman
Mia Copeland
Real estate agent; corporate dropout and business coach
Rivers Realty team
Episode: E119 Building Efficient Business Systems: Lessons from a Corporate Dropout
Melina Dixon
Former Direct Seller, founder of Melina Dixon Heart and Hustle
Heart and Hustle
Episode: E114: The Heart-Centered Facebook Strategy That Builds Real Relationships—and Sales
Kathy Cease Emeigh
Special guest, author, spiritual coach and direct sales veteran
Independent coach and author (This Purple Chair)
Episode: E113: Mindful Practices Unveiled: Journey to Self-Love and Inner Harmony
Stephanie Pressley
Direct Sales professional and coach, homeschooling advocate
Self-directed coaching and speaking
Episode: E111: Life After Direct Sales: What Comes Next?
Emily Munns
Direct Sales professional featured on episode
Norwex and Zyia Fures/Zyia Actively
Episode: E110: Systems in Direct Sales That Simplify Customer Care
Sami Bedell-Mulhern
Digital marketing strategist and website designer/developer
Self-employed / Oh My Hi client
Episode: E108: How I Turned a Simple Landing Page Into a 24/7 Lead-Generating Machine
Cindy Ortiz
Audience member and guest contributor sharing experiences
Individual direct seller; supporter of the show
Episode: E100: 100 Episodes Later: Voices, Wins, and Where We Go Next

Hosts

Lisa Duck
Lisa Duck is a primary host focused on practical direct-seller strategies, customer relationships, and authentic branding. She frequently discusses CRM usage, product knowledge, and community-building.
Susan Larimer
Susan Larimer is a co-host who brings emphasis on relationship-building, customer care, and sustainable growth within direct selling ecosystems. She often discusses life inventory concepts and practical business boundaries.

Reviews

4.9 out of 5 stars from 23 ratings
  • Great listen for any direct seller

    Lisa talks about real, practical topics that all sellers can learn from- no matter how big or small your business is

    Apple Podcasts
    5
    superstringnolan
    United States2 years ago
  • The real deal

    Thanks Lisa for the fabulous podcast. I love how you are going to focus on the reality of how the rest of us find success with our Direct Sales business. The success, the struggles and the tips to staying the course.

    Apple Podcasts
    5
    SpicedivaCEO
    Canada3 years ago
  • Love it 💕

    Loved your first episode Lisa.

    You made me look at my Epicure career and think what do I want and what are my goals as someone else may have different ones than me and that is ok. The important thing is that I value myself and respect myself to follow thru with what I want to achieve for me and not for someone else.

    Apple Podcasts
    5
    None or new
    Canada3 years ago
  • Real and So good!

    Loving this podcast! It’s real, raw and genuine! Thank you for sharing it with the world! ❤️

    Apple Podcasts
    5
    amy7890987
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The real deal—focuses on realities, struggles, and tips to stay the course.
Great listen for any direct seller—real, practical topics you can apply.
Love it — makes you reflect on goals and values beyond just sales.
Real and so good — honest and genuine discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

E131: Our YouTube Game Plan: Strategies That Actually Work
Q: Do you plan to monetize on YouTube, and if so, how?
Monetization is desired, but the group notes that meaningful revenue can come from courses, digital products, and affiliate links, not just AdSense, with a long-term view for growing an audience and converting into customers.
E131: Our YouTube Game Plan: Strategies That Actually Work
Q: What is your goal with YouTube for your business?
To build a sustainable channel that serves customers well, provides valuable content, and gradually grows through a more intentional, themed approach rather than chasing popularity alone.
E84: Unleash the Leader Within
Q: What is Green by 15 and how does it help grow a direct sales business?
Green by 15 is a monthly activity metric aimed at achieving a target volume by the 15th, front-loading the month with events and follow-ups to reduce end-of-month scrambling and to set up sustained growth.
E84: Unleash the Leader Within
Q: What practical steps can a leader take when they don't have a strong upline support?
Be your own advocate by staying consistent, front-loading activities, using events and coffee chats, blocking time, and leveraging simple tools to stay in touch and build momentum without being pushy.
E83: Mom life - Chapters of a Side Hustle
Q: What role does Becky Launder's Modern Direct Seller community play in her business?
The community provides training, accountability, and a supportive network that helps Jenna rethink how she communicates, avoid overemphasizing top-tier rewards, and stay focused on sustainable growth and collaboration rather than chasing awards.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on how small business owners and direct sellers navigate real-world challenges beyond the highlight reels. Hosts share honest conversations, practical strategies, and relatable stories about building customer relationships, authentic branding, and sustainable growth. Episode topics consistently lean into hands-on tactics like CRM usage, email marketing as a sales system, personal branding, and staying customer-centric while avoiding overly promotional vibes. Noteworthy is the emphasis on boundaries, intentional life/work design, and transforming one-time buyers into lasting communities, making it helpful for listeners seeking actionable, realistic guidance.

A standout angle is the hosts' focus on practical, repeatable sys... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Modern Direct Seller Podcast
2. Direct Sales Done Right
3. The Direct Selling Accelerator Podcast
4. Level Up with Debbie Neal
5. The Melanie Mitro Show

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Evelyn Abernathy
2. Sue B. Zimmerman
3. Mia Copeland
4. Melina Dixon
5. Kathy Cease Emeigh
6. Stephanie Pressley
7. Emily Munns
8. Sami Bedell-Mulhern

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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