
This episode shows marketers how to design conversion funnels that treat privacy as a feature, not a constraint. Gustavo and Michelle lead a panel conversation packed with concrete patterns: how to capture consent-friendly signals, progressive profil... more
Mobile searchers decide fast. In this episode Gustavo and Michelle lead a panel that breaks down how to design and measure 60-second micro-landing funnels—single-purpose, mobile-first pages optimized for immediate micro-conversions like click-to-call... more
Search interactions increasingly produce useful answers without a click—featured snippets, local packs, knowledge panels, click-to-call and booking widgets. That doesn’t mean leads vanish; it means marketers must design conversion paths that live on ... more
Many businesses need geographic coverage but struggle to scale landing pages without creating thin, duplicate content or bloated site structures. In this panel episode Gustavo and Michelle walk through a practical playbook for designing geo landing-p... more
This episode gives marketers a repeatable framework for running end-to-end search experiments that treat the search result (title, meta, rich snippets) and the landing page as a single conversion path. Gustavo and Michelle lead a conversational panel... more
Voice and conversational search change how users phrase queries, decide fast, and expect immediate answers—especially for local needs. In this panel episode Gustavo and Michelle break down practical, marketer-friendly tactics to capture that intent a... more
Structured data is more than a technical SEO checkbox — it can shape expectations, pre-qualify visitors before they click, and improve the quality of leads flowing from search and social. In this 15-minute panel, Gustavo and Michelle walk through whi... more
Many teams treat personalization and SEO as opposing priorities: dynamic experiences can delight users but make pages harder to crawl and slower to load. This panel breaks that trade-off by exploring edge personalization—using CDN edge functions, hea... more









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