電商行銷大航海
朱訓麒教授【商業解析-直導問題核心】: 營銷、電商、創業、策略、商業模式 【粉專(3.6萬粉絲)】: www.facebook.com/ecDiscovery 【聯繫方法】: s939606@gmail.com 或 facebook帳號-朱訓麒 www.facebook.com/kirinc/ -- Hosting provided by SoundOn
| Publishes | Twice weekly | Episodes | 66 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Category | Business |
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考題: 66. Netflix 如何顛覆全球影視產業？
答案: Netflix 的「全球在地化」顛覆策略
Netflix 成功從傳統 DVD 租賃轉型為全球串流霸主，其核心在於透過「全球在地化（Glocalization）」策略，徹底重塑了影視產業的結構與消費行為：
• 財務買斷（成本加成）：Netflix 採用「成本加成（Cost-Plus）」模式，全額負擔在地原創內容的製作費並支付利潤溢價，藉此直接買斷全球獨家播映權與 IP。
• 組織管理（在地樞紐與技術集權）：Netflix... more
打敗你的，根本不是你的同行！
過去兩年被稱為「豎店」的鄭州短劇基地，最近掀起了一波大裁員。你以為是因為「會用AI的影視人」淘汰了「不會用AI的影視人」嗎？錯了！
根據調查，現在湧入AI短劇賽道的新從業者中，有高達80%完全沒有影視背景。取代傳統導演、攝影師和剪輯師的，居然是寫程式的工程師、產品經理，甚至是在家帶小孩的全職媽媽和大學生！他們一個人就是一個劇組，靠著一台電腦和AI工具，直接殺入戰場。
以爆紅的AI短劇《斬仙台》為例，一個12人的團隊只花30天、10萬塊人民幣的算力成本，上... more
根據《Nike 2025財年年報》、《林肯國際 2025第四季報告》、《BCG 2025活躍服飾趨勢報告》、《Ravenscroft 2025第一季基金洞察》，以及《麥肯錫 2025體育用品報告》 彙整而成。NotebookLM播客製作
FB粉專留言 【 #服飾鞋類通路管理 】索取播客與PPT
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運動龍頭 Nike 在2025財年交出營收衰退10%、毛利率下滑的成績單。與此同時，On 與 Hoka (Deckers母公司... more
#FB粉專留言 【 #AI轉型變現 】 索取 中歐學院《2026 AI 時代的商業進化藍圖》白皮書與解析播客連結
當大家都在瘋狂為員工採購各種 AI 工具時，殘酷的現實是：根據麥肯錫 2025 年全球調研，雖然高達 88% 的企業聲稱已在業務中導入 AI，卻僅有 5% 到 7% 的企業真正實現跨業務鏈條的規模化落地，並帶來顯著的利潤（EBIT）增長！ 為什麼超過八成的企業陷入了「無效轉型」？因為他們只把 AI 當作提升個人效率的「高級打字機」，落入了「打補丁」式的單點優化陷阱。綜合中歐國際工... more
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- 優良podcast
很有深度的podcast ，了解到別人的優點，學習他人長處，總比當個井底之蛙好，當然台灣還是有很多優秀的企業，相信互相學習下，台灣能一步一步往獲得更高的世界排名
Apple Podcasts5電商小白
Taiwan3 years ago - 整天台灣好棒棒
認知到自己跟別人比較不足的地方，總比整天台灣好棒棒來的好
Apple Podcasts5puccjngydcTaiwan3 years ago - 整天蝦皮好棒棒
一個教授卻沒有做到充分研究市場的基本功，整天只會蝦皮好棒棒，中國市場進步。不知所云的無知內容！
Apple Podcasts1你收了蝦皮多少錢Taiwan3 years ago - 題材新穎的節目
跟一般節目只教你做平台交易不大一樣，有很多新的知識。
Apple Podcasts5帥就是我的名Taiwan4 years ago - 不錯的節目
介紹了蠻多新的電商平台，原來交友網站有這麼多種
Apple Podcasts5電商菜鳥Taiwan4 years ago
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電商行銷大航海 launched 4 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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