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Artwork for Defocus Media Eyecare and Optometry Podcast Network

Defocus Media Eyecare and Optometry Podcast Network

Defocus Media Eyecare and Optometry Podcast Network
Optometry
Patient Care
Presbyopia
Mental Health
Mentorship
Education
Nutrition
Work-Life Balance
Dry Eye
Myopia Management
Artificial Intelligence
Networking
Private Practice
Contact Lenses
Practice Management
Ophthalmology
Glaucoma
Patient Experience
Sports Vision
Vision Health

the #1 Eyecare Podcast Network, where vision meets voice. Trusted by optometrists, opticians, ophthalmologists, and eyecare leaders, we deliver authentic conversations, clinical pearls, and real-world strategies that shape the future of patient care and practice management.

PublishesTwice weeklyEpisodes46Founded10 years ago
Number of ListenersCategories
EducationMedicineHealth & Fitness

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Artwork for Defocus Media Eyecare and Optometry Podcast Network

Latest Episodes

In a profession that demands precision, empathy, and constant growth, optometrists often find themselves navigating more than just patient care—they are balancing careers, personal lives, and evolving identities. In this episode of the OD’ing on Movi... more

3 Key Takeaways

• Networking in optometry creates opportunities that cannot be predicted but must be pursued

• A strong personal brand in optometry is built through consistency, authenticity, and visibility

• Social media for optometrists is no lo... more

Key Takeaways

• Career satisfaction in optometry is driven by your “why,” not just salary or location

• The mode of practice (corporate vs private vs medical) directly impacts fulfillment

• Work-life balance, autonomy, and growth opportunities mat... more

Myopia Control with Stellest Key Takeaways

• Myopia is not a benign refractive condition. It is a disease state that requires active management.

• Myopia control with Stellest offers a simple, spectacle-based solution using HALT technology to slow ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Optometric Insights Media
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Power Hour Optometry
Power Hour OptometryThe Power Practice
The MOD Pod
The MOD PodModern Optometry

Recent Guests

Ryan Parker
Optometrist guest, discussed Stellest and myopia management strategies
Optometry practice, guest on the episode
Episode: Myopia Control with Stellest 2.0 Lenses: FDA-Approved Glasses for Kids
MaryAnn Klassen
Marketing veteran in eyecare and creator of the Myverter(Meivertor))
Myverter/Meivertor
Episode: From Pain Points to Patents: Innovation in Eye Care
Jason Flores
Optometrist and business leader discussing growth through SEO
Independent practice / Optometric group
Episode: SEO for Optometrists: The Most Underrated Driver of New Patients
Claire Lorry
Team lead of SEO at Marketing for ACPs
Marketing4ACP (Marketing for ACPs)
Episode: SEO for Optometrists: The Most Underrated Driver of New Patients
Kulvir Singh
Guest; noted for his branding and focus on dry eye; professional in optometry
Optometrist; industry speaker
Episode: Branding in Optometry: Turning Identity Into Opportunity
Corey Pinnigar
Founder/Executive at Teem (staffing for eyecare)
Teem
Episode: Virtual Assistants in Eye Care: How Teem Solves Staffing Challenges
Josh Olberding
Product Manager for Light Therapy at Essilor Instruments
Essilor Instruments
Episode: Dry Eye Relief: Intense Pulsed Light (IPL) and Low-Level Light Therapy (LLLT)
Dr. Pat McShane
Board certified obstetrician and gynecologist, women's health specialist
Women's Health Advocate
Episode: Eye on Menopause: Healthspan, Vision, and Whole-Body Wellness
Monica Miller
Optometrist and social media influencer
Independent practice in Massachusetts and Connecticut
Episode: Personal Branding in Optometry: Social Media, Trust, and Practice Growth with Dr. Monica Miller

Hosts

Tyler
Host involved in marketing-focused discussions within eyecare.
Dr. Daryl Glover
Optometrist and frequent co-host with interest in eyecare marketing and practice management.
Dr. Jennifer Lyle
Resident optometry nerd with a focus on clinical insights and education.

Reviews

4.8 out of 5 stars from 74 ratings
  • #1 Optometry Podcast

    Best optometry podcast network! The diverse perspectives and unique insights are unmatched.

    Apple Podcasts
    5
    Favorite Optometrist
    United States9 months ago
  • Game-Changer for Optometrists

    Every episode inspires an energy in me to make changes in my office and in my treatment of patients. The conversations are always fresh, relevant, and packed with actionable takeaways. Keep them coming.

    Apple Podcasts
    5
    Pam Theriot, OD
    United Statesa year ago
  • Great tips on how to optimize income, invest wisely, and plan for a financially secure future!

    The episode I listened to, "Wealth Beyond Taxes for Healthcare Professionals," featured a fantastic discussion on personal finance and wealth-building strategies specifically tailored to healthcare professionals. I appreciated the insightful and practical advice shared by the guest, who provided valuable tips on how to optimize income, invest wisely, and plan for a financially secure future. I look forward to tuning in to more episodes of this and learning more about the exciting developments an... more

    Apple Podcasts
    5
    Sabrina Runbeck, MPH, MHS, PA-
    Philippines3 years ago
  • Awesome podcast!

    Dr. Lyerly & Dr. Glover, hosts of the Defocus Media Podcast Network, highlight all aspects of medicine, wellness and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    EricaBushwell
    United States5 years ago
  • Great information

    Awesome podcast with great information. Love listening to it on walks or in car rides.

    Stay connected to optometry with this podcast!

    Apple Podcasts
    5
    giannie1
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Professional production quality and useful topic variety.
Consistently engaging guests and strong host chemistry.
Strong industry relevance with practical takeaways for practice growth.
Listeners appreciate authentic conversations and real-world strategies.
A highly actionable show for eyecare pros; practical insights shine through.

Top Medicine Podcasts

Talking Points

Recent interactions between the hosts and their guests.

SEO for Optometrists: The Most Underrated Driver of New Patients
Q: How should a practice think about the budget for marketing and SEO?
Treat marketing as an investment tied to net collections and patient mix; allocate a reasonable percentage of net revenue to marketing (1-3%, potentially up to 5%), and scale based on ROI and growth needs.
SEO for Optometrists: The Most Underrated Driver of New Patients
Q: What are the three pillars of SEO beyond just blogs, and why are they important?
The three pillars are on-page content strategy (blogs, service pages, headings), off-page SEO (local listings, reviews, citations), and technical SEO (mobile, core vitals, site speed). All three are essential to visible, effective optimization.
SEO for Optometrists: The Most Underrated Driver of New Patients
Q: Why is AI discussed in the context of SEO, and how should practices respond to AI-driven search?
AI relies on the same foundational sources as traditional SEO; the strategy should adapt to how users ask questions and seek context, not abandon classic optimization. The content should be designed for intent and usefulness while optimizing for AI-enabled delivery.
SEO for Optometrists: The Most Underrated Driver of New Patients
Q: Can you summarize what SEO actually is for a practice?
SEO is about making a practice more visible where people are searching—on search engines and AI platforms—by building a strong, technically sound website with high-quality content, a robust brand presence, and well-structured local signals.
Branding in Optometry: Turning Identity Into Opportunity
Q: What concrete steps can a young optometrist take to start building their brand today?
Identify your niche (e.g., dry eye), align with trusted brands you prescribe, seek speaking opportunities, and engage industry partnerships that genuinely advance patient care, then document and share your journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, practitioner-focused show in eyecare and optometry, delivering actionable strategies on branding, marketing, patient care, and clinic operations. Episodes frequently cover brand building for independent practices, trust-based marketing, technology-driven patient care (e.g., scleral lenses, AI in practice), and leadership/mentorship within eye care teams. A recurring strength is translating clinical topics into real-world business impact, with guests ranging from marketing leaders and practice owners to clinicians sharing technical insights and case studies. The format tends to mix expert interviews, case stories, and industry trends, making it useful for clinicians looking to grow their practice, improve patient engagement, or ... more

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Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

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To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Optometric Insights Media
2. Power Hour Optometry
3. EYE OWN A BUSINESS
4. The MOD Pod
5. 20/20 MONEY: The Business of Optometry

How many episodes of this podcast are there?

this podcast launched 10 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ryan Parker
2. MaryAnn Klassen
3. Jason Flores
4. Claire Lorry
5. Kulvir Singh
6. Corey Pinnigar
7. Josh Olberding
8. Dr. Pat McShane

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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