Decoding the Shopper
Worldpanel by NumeratorA Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland.
Hosted on Acast. See acast.com/privacy for more information.
| Publishes | Twice monthly | Episodes | 101 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Record May temperatures drive summer spending as grocery sales rise by 2.4%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 14 June 2026.
Hosted on Acast. See acast.com/privacy for more infor... more
Summer categories and online growth drive Irish grocery sales despite grey May skies. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 17 May 2026.
Hosted on Acast. See acast.com/p... more
Grocery inflation eases as early May grey skies dampen sales of summer essentials. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 17 May 2026.
Hosted on Acast. See acast.com/privacy for more ... more
Will chocolate prices finally come down?
Sam Hart and Jackson Woods unpack the big question facing confectionery right now: with cocoa prices falling sharply, are shoppers about to see cheaper chocolate on shelves? The answer is more complicated tha... more
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Apple Podcasts | #132 |  United Arab Emirates/Business |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Decoding the Shopper
What is Decoding the Shopper about and what kind of topics does it cover?
This program focuses on shopper behavior and retail dynamics in the UK and Ireland, with a strong emphasis on grocery market trends, promotions, and category performance. Episodes frequently analyze market shares, retailer strategies, and the impact of inflation and promotions on consumer spending, often through data-driven updates and practical guidance for manufacturers and retailers. A notable strength is the integration of large-scale shopper-panel insights with real-world anecdotes and actionable playbooks for category management, product launches, and promotional planning. Overall, it's especially useful for listeners in market research, retail strategy, and FMCG marketing who want data-informed perspectives on how shoppers respond to... more
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How many listeners does Decoding the Shopper get?
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How many subscribers and views does Decoding the Shopper have?
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How many episodes of Decoding the Shopper are there?
Decoding the Shopper launched 2 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Decoding the Shopper?
Recent guests on Decoding the Shopper include:
1. Mark Smithson
2. Jackson Woods
3. Imer Falkman
4. Lesley-Ann Gray
5. Melissa Moore
6. Fiona Keenan
7. Andy Hill
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.