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Artificial Intelligence
Media Industry
Cannes Film Festival
Klarna
Consumer Spending
Youth Culture

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping cultur... more

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Latest Episodes

Phyllis Kao is a senior auctioneer at Sotheby’s. You might’ve recently seen clips of her taking bids for a 67-million-year-old T-Rex named Gus, which sold for a whopping $50.1 million to an unnamed buyer. Being an auctioneer (auctioneering is not a v... more

Brands have rightly diagnosed a desire for connection and romance, hosting “mixers,” posting personals, and even producing dating shows on social. But what role should they really be playing as matchmakers? We wanted to hear from someone with a real ... more

Eli and Clara discuss the highs and lows of the World Cup, with an eye toward how brands leveraged big-name talent like Madonna, Messi, the Muppets, and David “the Coca-Cola of humans” Beckham. Plus: our thoughts on the FIFA Peace Prize, Hidden Valle... more

Clara and Trey sat down with Jalil Johnson—fashion professional, writer, and creator of popular Substack ‘Consider Yourself Cultured’—to talk about the changing role of fashion in culture and the current obsession with taste. They discuss how social ... more

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Recent Guests

Jalil Johnson
Freelance writer; contributor to Harper's Bazaar; bylines in Vogue; author of Consider Yourself Cultured on Substack
Harper's Bazaar
Episode: Good Style Requires an Interesting Life
Désirée Eckert
Hypnotist and hypnosis instructor; teaches at School of Radical Attention
School of Radical Attention
Episode: “Advertising Is So Highly Hypnotic”
Ben Dietz
One Half of Hip Replacement
Hip Replacement
Episode: Cannes Lions Is an Endless Times Square
Samuel Moyn
Professor, author of Gerontocracy in America
Columbia University (implied by discussion)
Episode: What Is “Youth Culture” in a Gerontocracy?
Gabby Gibson
Host of Gabbing with Gib, freelance writer
Gabbing with Gib; freelance writer
Episode: Why Every Brand Wants a Piece of Bravo
Alex Pauly
Founder of Biche (Beauty for the Beast)
Biche
Episode: Would You Buy a Luxury Shampoo For Your Dog?
Thomas Gorton
Football business and branding expert, featured guest discussing the future of football and fan culture
Independent consultant / author
Episode: Football After Fans
Daysia Tolentino
Internet and Culture reporter
GQ (interview subject)
Episode: Why Does Palantir Want to Be a Lifestyle Brand?
Lauren McCarthy
Editor-in-Chief, Nylon magazine; relaunched Nylon Guys
Nylon
Episode: What Does a Men’s Magazine Look Like in 2026?

Hosts

Clara Malley
Host of Side Projects Podcast; media/brand strategy and editorial focus; affiliated with Side Projects Podcast.
Eli Williams
Host of Side Projects Podcast; co-host; focus on media, culture, and advertising trends.
Trey Traylor
Co-host and host; leads discussions on culture, advertising, and creator economies.

Reviews

4.8 out of 5 stars from 57 ratings
  • Well informed and fun too!

    Lot of podcasts out there that dig into culture but I’m a fan of the cross section of personalities that have been on as guests and topics covered. A must listen for marketers wanting a different pov on media, culture and marketing.

    Apple Podcasts
    5
    Whizhouse
    United States2 years ago
  • GREAT listen!

    Lots of super interesting topics and keeps be updated with all things going on with culture! Love it.

    Apple Podcasts
    5
    Bostonrules9
    United States2 years ago
  • Great crew and awesome topics

    Engaging interviews across a range of well chosen topics in culture! Love it.

    Apple Podcasts
    5
    Mr.Krobs
    United States4 years ago
  • !

    Love it!

    Apple Podcasts
    5
    danielclemens7
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

- Consistently interesting guests and topics across episodes.
- Thoughtful takes on culture and marketing; strong guest mix.
- High-quality interviews that blend theory and real-world case studies.
- Engaging hosts with practical, industry-relevant insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

“Advertising Is So Highly Hypnotic”
Q: How can listeners start to distance themselves from their devices and reclaim attention?
She suggests micro-practices like noticing when you are in a trance and using techniques such as a simple iPhone transfer to shift attention back, emphasizing small, repeatable steps rather than drastic lifestyle changes.
“Advertising Is So Highly Hypnotic”
Q: What does hypnosis practice look like and what do people come to you for?
Désirée Eckert explains that she helps with habit and behavior change, such as stopping smoking, and now focuses on teaching and book-writing while continuing to guide clients when needed.
What Is “Youth Culture” in a Gerontocracy?
Q: How does youth culture fit into a society dominated by older rulers, and can there be intergenerational solutions?
Youth culture remains influential but is increasingly constrained by structural barriers; an intergenerational justice project could hasten succession and reallocate opportunities to younger generations, balancing influence across ages.
What Is “Youth Culture” in a Gerontocracy?
Q: What is your working definition of gerontocracy and why write this book now?
Gerontocracy is rule by the old, a form of oligarchy where power persists through age-related money and institutions; the book is timely as aging demographics and wealth concentration shape politics, housing, and media.
Football After Fans
Q: How do you see the core fan experience today compared to the past?
The core fan experience is increasingly exclusive and expensive at top levels, which undermines the democratic, working-class roots of football; authentic engagement relies on connecting with local stories and communities.

Audience Metrics

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Frequently Asked Questions About Side Projects Podcast

What is Side Projects Podcast about and what kind of topics does it cover?

A witty, culture-forward show that explores how advertising, media, tech, and culture shape everyday life. Episodes center on trends in Creators, brands, and platforms, with insiders offering practical takes on marketing tactics, industry shifts, and the economics of modern media. Notable moments come from guest insights on Cannes, AI in creative workflows, and authenticity in branding, often balanced with sharp, humorous host banter. The format blends rigorous analysis with behind-the-scenes stories, making it a useful listen for marketers, brand strategists, and media professionals seeking fresh perspectives on how culture becomes commerce across digital surfaces and social ecosystems.

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How many listeners does Side Projects Podcast get?

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How many subscribers and views does Side Projects Podcast have?

To see how many followers or subscribers Side Projects Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Side Projects Podcast?

These podcasts share a similar audience with Side Projects Podcast:

1. Fresh Air
2. How Long Gone
3. Good Hang with Amy Poehler
4. Slate Culture Feed
5. Fashion People

How many episodes of Side Projects Podcast are there?

Side Projects Podcast launched 5 years ago and published 157 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Side Projects Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Side Projects Podcast?

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What guests have appeared on Side Projects Podcast?

Recent guests on Side Projects Podcast include:

1. Jalil Johnson
2. Désirée Eckert
3. Ben Dietz
4. Samuel Moyn
5. Gabby Gibson
6. Alex Pauly
7. Thomas Gorton
8. Daysia Tolentino

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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