
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping cultur... more
| Publishes | Weekly | Episodes | 149 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsMarketingDaily NewsBusiness | |||

An enduring theme of the Knicks’ historic finals run has been squabbling over who and what constitutes “a real fan,” exacerbated by astronomical ticket prices, the intrusion of Kalshi, and the Side Talkification of New York. But what, exactly, is the... more
Youth is vanishing. In a material sense, birth rates are plummeting around the globe and older people are staying in positions of power across both the public and private sector for longer periods of time. It’s also vanishing in a cultural sense, too... more
Reality TV has shaped the fabric of American society, from the White House to Summer House (sorry, had to). And Bravo-lebrities are some of the hottest tickets in town: racking up brand deals and starting their own companies and media empires which s... more
Our resident cat owners Trey and Clara discussed the white space for luxury pet care with Alexandra Pauly. She’s the founder of Biche: a pet grooming brand bringing beauty industry standards to the category. We look at how pet care products fit withi... more
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Lot of podcasts out there that dig into culture but I’m a fan of the cross section of personalities that have been on as guests and topics covered. A must listen for marketers wanting a different pov on media, culture and marketing.
Lots of super interesting topics and keeps be updated with all things going on with culture! Love it.
Engaging interviews across a range of well chosen topics in culture! Love it.
Love it!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #244 | |
Apple Podcasts | #129 | |
Apple Podcasts | #203 |
Recent interactions between the hosts and their guests.
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This show centers on how advertising and culture intersect, with a spotlight on tech, media, and art as they shape consumer behavior and brand storytelling. Episodes commonly feature thoughtful conversations with insiders—journalists, founders, editors, and creators—who offer practical takeaways for marketers and brand builders. A recurring strength is connecting cultural trends to real-world marketing strategies, often exploring how media, platforms, and community dynamics influence campaigns, messaging, and audience engagement. A notable edge is its emphasis on critical thinking about branding's role in culture, not just trends, sometimes skewing toward subculture perspectives and cross-industry insights. The format tends to mix sharp cul... more
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Side Projects Podcast launched 5 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Side Projects Podcast include:
1. Samuel Moyn
2. Gabby Gibson
3. Alex Pauly
4. Thomas Gorton
5. Daysia Tolentino
6. Lauren McCarthy
7. Nilay Patel
8. Ian Michna
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