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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping cultur... more

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Artwork for Side Projects Podcast

Latest Episodes

Day One FM is now part of Side Projects: a strategy studio and creative outlet helping brands, marketers, and everyday people think critically about how advertising shapes the cultural landscape. 

Eli and Clara share some context about what Side Pro... more

We’re going on a break for a few weeks! But before we do, we talk about how the most sauceless couple you know are doing Carolyn Bessette and JFK Jr. cosplay, the viral Interview magazine piece about the “Finest Boys in Finance,” and why fashion was ... more

Nilay Patel is the editor-in-chief of The Verge and host of Decoder with Nilay Patel. The Verge is “about technology and how it makes us feel,” and Nilay knows people don’t feel so hot right now. We speak with him about how founders have never been m... more

We dive into Greg Ip’s article in the Wall Street Journal talking about how people aged 65 and older are healthier, wealthier, and, essentially, propping up the entire American economy. We also discuss if brands are going to shift their attention tow... more

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Recent Guests

Nilay Patel
Editor-in-chief of The Verge, host of Decoder
The Verge
Episode: The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy
Ian Michna
Founder of Jenkem Magazine, interviewer, producer, creative director
Jenkem Magazine
Episode: Jenkem Magazine Founder Ian Michna Still Thinks Skateboarding Is a Healthy Subculture
Mark Stenberg
Senior media reporter at Adweek
Adweek
Episode: A Super Bowl LX Special Report with Adweek’s Mark Stenberg
Kyle Raymond Fitzpatrick
Author of The Trend Report newsletter and co-host of the Hip Replacement podcast.
The Trend Report
Episode: The Laziness Epidemic with The Trend Report™️’s Kyle Raymond Fitzpatrick
Kate Lindsay
Author and writer of the Embedded newsletter, and host of Icymi on Slate.
Slate
Episode: The Death of Social Media with Kate Lindsay
Amy Francombe
Contributing writer at Vogue Business.
Vogue Business
Episode: Amy Francombe on Touch Grass Marketing
Annie Rauwerda
Founder of Depths of Wikipedia and Wikipedia editor
Episode: LIVE: Annie Rauwerda Takes Us Into the Depths of Wikipedia
Daniel-Yaw Miller
Journalist and creator of SportsVerse
Episode: Into the SportsVerse with Daniel-Yaw Miller
AJ Wolfe
Author and expert on Disney culture
Disney Food Blog
Episode: AJ Wolfe on the Polarizing Power of Disney Adults

Hosts

Eli Williams
Host of Day One FM
Clara Malley
Host of Day One FM
Trey Taylor
Host of Day One FM

Reviews

4.8 out of 5 stars from 49 ratings
  • Well informed and fun too!

    Lot of podcasts out there that dig into culture but I’m a fan of the cross section of personalities that have been on as guests and topics covered. A must listen for marketers wanting a different pov on media, culture and marketing.

    Apple Podcasts
    5
    Whizhouse
    United Statesa year ago
  • GREAT listen!

    Lots of super interesting topics and keeps be updated with all things going on with culture! Love it.

    Apple Podcasts
    5
    Bostonrules9
    United States2 years ago
  • Great crew and awesome topics

    Engaging interviews across a range of well chosen topics in culture! Love it.

    Apple Podcasts
    5
    Mr.Krobs
    United States3 years ago
  • !

    Love it!

    Apple Podcasts
    5
    danielclemens7
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is noted for its insightful discussions around contemporary trends and consumer behavior.
Overall, the audience finds the content enriching, appealing especially to those in marketing and media.
Listeners appreciate the engaging interviews that provide fresh perspectives on culture and marketing.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy
Q: What is the expected long-term impact on audiences and brands with the current creator economy and brand deals?
He predicts a reckoning as cheap AI-generated content floods platforms, potentially accelerating a shift toward trustable, enduring content rather than constant commercial hooks.
The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy
Q: What is your take on prediction markets and their impact on the information ecosystem?
He argues prediction markets are a form of gambling that can distort news, emphasizing the need for transparency and caution in how media outlets engage with these tools.
The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy
Q: How does The Verge balance editorial judgment with the pull of distribution and algorithmic failure modes in media?
He describes resisting algorithmic distribution pressures, aiming for editorial integrity, and using a transparent ethics policy to build trust with the audience.
The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy
Q: You've been doing this at least professionally for over 10 years; how do you think people are feeling about technology right now and might that be changing how you cover the sector?
Nilay notes that trust in the tech industry has diminished, and coverage should reflect a shift from optimistic to more nuanced, human-centered storytelling that considers how people actually experience and interact with technology.
A Super Bowl LX Special Report with Adweek’s Mark Stenberg
Q: What do you think of the trend towards higher brow advertising with auteur directors?
While I appreciate artfully done ads, many Super Bowl commercials still rely on low-brow humor.

Audience Metrics

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Frequently Asked Questions About Side Projects Podcast

What is Side Projects Podcast about and what kind of topics does it cover?

Current trends and cultural shifts are explored through insightful interviews with industry experts, creatives, and thought leaders. The discussions cover a wide array of topics within culture, marketing, consumer behavior, and branding strategies. Particularly notable is the emphasis on understanding the intersection between social media phenomena and real-world implications, making it a relevant choice for listeners looking to stay updated on contemporary cultural trends. The hosts engage with their guests to provide nuanced perspectives on emerging ideas in the market, fostering a platform for both analysis and engaging dialogue.

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How many listeners does Side Projects Podcast get?

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Which podcasts are similar to Side Projects Podcast?

These podcasts share a similar audience with Side Projects Podcast:

1. Middlebrow
2. How Long Gone
3. Fashion People
4. Critics at Large | The New Yorker
5. Doomscroll with Joshua Citarella

How many episodes of Side Projects Podcast are there?

Side Projects Podcast launched 5 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Side Projects Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Side Projects Podcast?

Rephonic pulls ratings and reviews for Side Projects Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Side Projects Podcast?

Recent guests on Side Projects Podcast include:

1. Nilay Patel
2. Ian Michna
3. Mark Stenberg
4. Kyle Raymond Fitzpatrick
5. Kate Lindsay
6. Amy Francombe
7. Annie Rauwerda
8. Daniel-Yaw Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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