
Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping cultur... more
| Publishes | Weekly | Episodes | 143 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Daily NewsBusinessNewsMarketing | |||

They’ve got Hollywood ambitions, buzzy merch drops, and swarms of loyal fans (and drones). Why is Palantir, a shadowy data analytics company that many view as emblematic of America’s slide into an unaccountable surveillance state, building a brand un... more
Eli, Clara, and Trey are back together again and talking about what the proliferation of reading clubs reveals about how brands and savvy entrepreneurs are trying to literally capitalize on the analog bandwagon. We cover $1,000 reading retreats, frie... more
Lauren McCarthy is the Editor-in-Chief of NYLON and the newly-relaunched NYLON GUYS. We asked her about the opportunity she identified to speak to young men at a moment in which the culture around what it means to be a man is often controversial (and... more
Max Tani is the Media Editor at Semafor and co-host of the Mixed Signals podcast. He also writes the must-read Semafor Media newsletter every Sunday evening. Max is a longtime friend of the pod (and in real life) and we’re honored to have him on as o... more
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Lot of podcasts out there that dig into culture but I’m a fan of the cross section of personalities that have been on as guests and topics covered. A must listen for marketers wanting a different pov on media, culture and marketing.
Lots of super interesting topics and keeps be updated with all things going on with culture! Love it.
Engaging interviews across a range of well chosen topics in culture! Love it.
Love it!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #30 | |
Apple Podcasts | #113 | |
Apple Podcasts | #139 | |
Apple Podcasts | #177 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show centers on how advertising and culture intersect, with a spotlight on tech, media, and art as they shape consumer behavior and brand storytelling. Episodes commonly feature thoughtful conversations with insiders—journalists, founders, editors, and creators—who offer practical takeaways for marketers and brand builders. A recurring strength is connecting cultural trends to real-world marketing strategies, often exploring how media, platforms, and community dynamics influence campaigns, messaging, and audience engagement. A notable edge is its emphasis on critical thinking about branding's role in culture, not just trends, sometimes skewing toward subculture perspectives and cross-industry insights. The format tends to mix sharp cul... more
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Side Projects Podcast launched 5 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Side Projects Podcast include:
1. Daysia Tolentino
2. Lauren McCarthy
3. Nilay Patel
4. Ian Michna
5. Mark Stenberg
6. Kyle Raymond Fitzpatrick
7. Kate Lindsay
8. Amy Francombe
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