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Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping cultur... more

PublishesWeeklyEpisodes143Founded5 years ago
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Latest Episodes

They’ve got Hollywood ambitions, buzzy merch drops, and swarms of loyal fans (and drones). Why is Palantir, a shadowy data analytics company that many view as emblematic of America’s slide into an unaccountable surveillance state, building a brand un... more

Eli, Clara, and Trey are back together again and talking about what the proliferation of reading clubs reveals about how brands and savvy entrepreneurs are trying to literally capitalize on the analog bandwagon. We cover $1,000 reading retreats, frie... more

Lauren McCarthy is the Editor-in-Chief of NYLON and the newly-relaunched NYLON GUYS. We asked her about the opportunity she identified to speak to young men at a moment in which the culture around what it means to be a man is often controversial (and... more

Max Tani is the Media Editor at Semafor and co-host of the Mixed Signals podcast. He also writes the must-read Semafor Media newsletter every Sunday evening. Max is a longtime friend of the pod (and in real life) and we’re honored to have him on as o... more

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Recent Guests

Daysia Tolentino
Internet and Culture reporter
GQ (interview subject)
Episode: Why Does Palantir Want to Be a Lifestyle Brand?
Lauren McCarthy
Editor-in-Chief, Nylon magazine; relaunched Nylon Guys
Nylon
Episode: What Does a Men’s Magazine Look Like in 2026?
Nilay Patel
Editor-in-chief of The Verge, host of Decoder
The Verge
Episode: The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy
Ian Michna
Founder of Jenkem Magazine, interviewer, producer, creative director
Jenkem Magazine
Episode: Jenkem Magazine Founder Ian Michna Still Thinks Skateboarding Is a Healthy Subculture
Mark Stenberg
Senior media reporter at Adweek
Adweek
Episode: A Super Bowl LX Special Report with Adweek’s Mark Stenberg
Kyle Raymond Fitzpatrick
Author of The Trend Report newsletter and co-host of the Hip Replacement podcast.
The Trend Report
Episode: The Laziness Epidemic with The Trend Report™️’s Kyle Raymond Fitzpatrick
Kate Lindsay
Author and writer of the Embedded newsletter, and host of Icymi on Slate.
Slate
Episode: The Death of Social Media with Kate Lindsay
Amy Francombe
Contributing writer at Vogue Business.
Vogue Business
Episode: Amy Francombe on Touch Grass Marketing
Annie Rauwerda
Founder of Depths of Wikipedia and Wikipedia editor
Episode: LIVE: Annie Rauwerda Takes Us Into the Depths of Wikipedia

Hosts

Eli Williams
Host with Day One Agency and Day One FM affiliations; frequently discusses brand culture and editorial strategy.
Clara Malley
Host with Day One Agency and Day One FM affiliations; often guides discussions on culture, branding, and media strategy.
Trey Taylor
Host with Day One Agency and Day One FM affiliations; contributes provocative takes on culture and branding.

Reviews

4.8 out of 5 stars from 52 ratings
  • Well informed and fun too!

    Lot of podcasts out there that dig into culture but I’m a fan of the cross section of personalities that have been on as guests and topics covered. A must listen for marketers wanting a different pov on media, culture and marketing.

    Apple Podcasts
    5
    Whizhouse
    United Statesa year ago
  • GREAT listen!

    Lots of super interesting topics and keeps be updated with all things going on with culture! Love it.

    Apple Podcasts
    5
    Bostonrules9
    United States2 years ago
  • Great crew and awesome topics

    Engaging interviews across a range of well chosen topics in culture! Love it.

    Apple Podcasts
    5
    Mr.Krobs
    United States3 years ago
  • !

    Love it!

    Apple Podcasts
    5
    danielclemens7
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging interviews across a range of topics in culture
Thoughtful discussions that connect culture with branding and media
Well informed and fun to listen to—offers a fresh POV for marketers

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Does a Men’s Magazine Look Like in 2026?
Q: How do you approach sensitive topics in interviews with young male subjects?
It's case-by-case, considering timing and relevance, and prioritizing conversations that feel natural and true to the person rather than chasing sensational angles.
What Does a Men’s Magazine Look Like in 2026?
Q: What makes a good Nylon Guys cover today?
The right balance of fame, relatability, and truthfulness—someone you'd actually want to hang out with and who reflects a real subculture, not just a big-name star.
What Does a Men’s Magazine Look Like in 2026?
Q: How does Nylon view Nylon Guys within the magazine's broader strategy?
Nylon Guys is an extension focused on up-and-coming talent, especially in music and nightlife, with an emphasis on authenticity and a cool, relatable “it girl/it guy” ecosystem rather than chasing traditional celebrity names.
Why Does Palantir Want to Be a Lifestyle Brand?
Q: Do you think Palantir's merch is serving to soften its image or actually changes how people think about the company?
The interview touches on whether lifestyle branding can soften a tech firm's image, with some analysts noting the items are unignorable and generate conversation, while others question deeper implications for understanding what the company actually stands for.
Why Does Palantir Want to Be a Lifestyle Brand?
Q: What drove you to that interview with Eliano Younes, Palantir's head of strategic engagement, and why do you think there was so much conversation around the chore coats?
We were intrigued by the idea of a 'war company' creating lifestyle merchandise and by how fashiony, meme-worthy items can become a flashpoint for cultural discourse, especially around Palantir's perceived values and political associations.

Audience Metrics

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Frequently Asked Questions About Side Projects Podcast

What is Side Projects Podcast about and what kind of topics does it cover?

This show centers on how advertising and culture intersect, with a spotlight on tech, media, and art as they shape consumer behavior and brand storytelling. Episodes commonly feature thoughtful conversations with insiders—journalists, founders, editors, and creators—who offer practical takeaways for marketers and brand builders. A recurring strength is connecting cultural trends to real-world marketing strategies, often exploring how media, platforms, and community dynamics influence campaigns, messaging, and audience engagement. A notable edge is its emphasis on critical thinking about branding's role in culture, not just trends, sometimes skewing toward subculture perspectives and cross-industry insights. The format tends to mix sharp cul... more

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Which podcasts are similar to Side Projects Podcast?

These podcasts share a similar audience with Side Projects Podcast:

1. Middlebrow
2. Fashion Neurosis with Bella Freud
3. Throwing Fits
4. Time To Say Goodbye
5. Fashion People

How many episodes of Side Projects Podcast are there?

Side Projects Podcast launched 5 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Side Projects Podcast?

Recent guests on Side Projects Podcast include:

1. Daysia Tolentino
2. Lauren McCarthy
3. Nilay Patel
4. Ian Michna
5. Mark Stenberg
6. Kyle Raymond Fitzpatrick
7. Kate Lindsay
8. Amy Francombe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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