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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Sima Vasa
Market Research
Data Analytics
Consumer Behavior
Consumer Insights
Artificial Intelligence
Digital Transformation
Trurating
Gen Z
Consumer Feedback
Economic Volatility
Retail Industry
Consumer Sentiment
Mental Health
Data Quality
Innovation
Entrepreneurship
Goodques
Customer Satisfaction
Kantar
Brand Loyalty

Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this n... more

PublishesMonthlyEpisodes257Founded8 years ago
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InvestingBusiness

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Artwork for Data Gurus Podcast

Latest Episodes

Dr. Olivier Toubia, Glaubinger Professor of Business at Columbia Business School, joins Sima Vasa to discuss his landmark study building digital twins from over 2,000 real participants — and what the results reveal about the genuine limits of synthet... more

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Dr. Poornima Luthra, Author, Educator and Keynote Speaker, joins Sima Vasa to make the evidence-based case that DEI backlash is rooted in fear, not fact, and that most organizations have never done the systemic work required to make inclusion stick. ... more

YouTube

Thor Olof Philogène, Founder and CEO of Stravito, joins Sima Vasa to discuss knowledge discovery at scale and how AI-powered insights intelligence can turn fragmented enterprise research into a competitive asset.

Thor also covers Stravito’s AI + hu... more

YouTube

On this episode, host Sima Vasa talks to Jason Cohen, Founder and CEO of Simulacra Synthetic Data Studio, about the limits of traditional research, the evolution of synthetic data, and why causal modeling matters more than larger sample sizes. Drawin... more

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Recent Guests

Poornima Luthra
Educator, keynote speaker, and author
Imperial College London / Imperial Business School
Episode: Diversity as a Business Imperative with Dr. Poornima Luthra
Thor Olof Philogène
CEO and co-founder of Stravito
Stravito
Episode: From Data Silos to Insights Intelligence with Thor Olof Philogène of Stravito
Jason Cohen
CEO and Founder of Simulacra Synthetic Data Studio
Simulacra Synthetic Data Studio
Episode: From Gut Decisions to Causal Scenarios in Research with Jason Cohen of Simulacra Synthetic Data Studio
Carol Sue Haney
Head of Research and Data Science at Qualtrics
Qualtrics
Episode: Synthetic Sample with Carol Sue Haney of Qualtrics
Casper Henningsen
Co-founder and CEO of GetWhy
GetWhy
Episode: Why Insights Need a Spotify Moment with Casper Henningsen of GetWhy
Tim Wragg
CEO of Human8 with over 25 years in the data and research industry
Human8
Episode: Leading Change Without Losing Connection with Tim Wragg of Human8
Elizabeth Finn
CEO of Directions Group, with extensive experience in market research and client engagement.
Directions Group
Episode: How Client Voices Drive Strategy with Elizabeth Finn of The Directions Group
Daniel Gaynor
Founder of Kelp and SVP of strategy at Signal AI
Signal AI
Episode: Reputation as a Business Asset with Daniel Gaynor of Signal AI
Ian Ash
Co-founder of Dig Insights
Dig Insights
Episode: The Future of Research and How AI and Humans Work Together with Ian Ash of Dig Insights

Host

Sima Vasa
Host of Data Gurus Podcast; focuses on making data insights accessible and actionable for business decision-making.

Reviews

5.0 out of 5 stars from 83 ratings
  • Best in Restech

    Interesting perspectives from interesting people every week. Thanks for giving me something interesting to think about with each episode!

    Apple Podcasts
    5
    telemarkUT
    United Statesa month ago
  • ⭐️⭐️⭐️⭐️⭐️

    Sima is making data accessible to everyone! If you are into data research and analytics, this is a must listen. You'll find heaps and heaps of high quality education accompanied by actionable tips that you can start putting to use TODAY. Add in the fact that they're entertaining and engaging and you'll be hooked from the very first listen! Thanks for putting out such a great show, Sima - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States3 years ago
  • Great podcast for anyone in data

    Highly recommended

    Apple Podcasts
    5
    Jake Jorgovan
    United States3 years ago
  • Predicting Demand Using the Key Principles of Behavioral Economics

    Great podcast to listen to! Highly recommended!

    Apple Podcasts
    5
    Lily&Blaze
    United States3 years ago
  • Great Podcast, Great Host!

    I look forward to every new episode of this podcast, filled with data insights and hosted by a true expert!

    Apple Podcasts
    5
    HistoryDude1492
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and thoughtful questions keep episodes compelling
Hosts deliver accessible data education with engaging guests
Listeners appreciate practical, actionable insights that can be applied today
Content is consistently relevant to data-driven decision-making in business

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Talking Points

Recent interactions between the hosts and their guests.

From Gut Decisions to Causal Scenarios in Research with Jason Cohen of Simulacra Synthetic Data Studio
Q: What's the distinction between your approach and traditional data boosting or simply increasing sample sizes?
Boosting sample size often fails to change outcomes if the underlying data lacks diversity or correct coverage; the platform instead focuses on cross-coverage, data fusion, and causal conditioning to produce meaningful predictions even from smaller initial samples.
From Gut Decisions to Causal Scenarios in Research with Jason Cohen of Simulacra Synthetic Data Studio
Q: Why is synthetic data not automatically viewed as 'fake' data, and how do you address concerns about generalizability?
Synthetic data is considered real in terms of its application; when properly grounded in the client's population and validated against the target demographics, the generated data can reliably support insights and decisions, especially for scenario planning.
From Gut Decisions to Causal Scenarios in Research with Jason Cohen of Simulacra Synthetic Data Studio
Q: Can you explain how your platform creates a causal model from a client's own survey data in under a minute once they upload it?
The system performs zero-shot learning on the client's data, learns the causal relationships within it, and then returns a self-serve model that can be queried and used to run scenario-based predictions, all in near real-time.
Linking Cultural Insight, AI and Brand Growth with David Wellisch of Collage Group
Q: What are your thoughts and perspectives in terms of how that's impacting consumers today?
David discusses rising consumer anxiety and chaos, with an opportunity for brands to connect meaningfully with the consumer.
Why Insights Need a Spotify Moment with Casper Henningsen of GetWhy
Q: What is the biggest challenge that you have in evangelizing this vision?
It requires bold visionary strategic thinkers willing to reshape their roles within insights.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Data Gurus Podcast

What is Data Gurus Podcast about and what kind of topics does it cover?

This show centers on data, analytics, and how insights inform business strategy across industries. Episodes frequently explore how data teams break down silos, democratize access to insights, and apply advanced methods—like synthetic data, AI-assisted analysis, and value-based targeting—to drive practical outcomes for product, marketing, and leadership. Noteworthy is the mix of practitioner-focused storytelling with research-backed concepts, plus discussions on organizational culture, governance, and the evolving role of AI in decision-making. The format tends to feature senior leaders, founders, and researchers sharing actionable perspectives for listeners who want real-world takeaways and strategies to implement in data-driven organizatio... more

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Which podcasts are similar to Data Gurus Podcast?

These podcasts share a similar audience with Data Gurus Podcast:

1. Happy Market Research Podcast
2. Pivot
3. On with Kara Swisher
4. The Diary Of A CEO with Steven Bartlett
5. The Daily

How many episodes of Data Gurus Podcast are there?

Data Gurus Podcast launched 8 years ago and published 257 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Data Gurus Podcast?

Recent guests on Data Gurus Podcast include:

1. Poornima Luthra
2. Thor Olof Philogène
3. Jason Cohen
4. Carol Sue Haney
5. Casper Henningsen
6. Tim Wragg
7. Elizabeth Finn
8. Daniel Gaynor

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