Rephonic
Artwork for Future Proof
Marketing
Kantar
Behavioural Science
Innovation
Ogilvy
Gatwick Airport
Brand Equity
Infosys
Marginal Behaviors
Artificial Intelligence
Attention Measurement
Marketing Strategy
Sustainability
Consumer Behavior
Brand Growth
Cadbury
Connected Innovation
Product Of the Year
Guinness
Creative Effectiveness

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more

PublishesTwice monthlyEpisodes193Founded7 years ago
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MarketingTechnologyBusiness

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Artwork for Future Proof

Latest Episodes

From the rise of agentic AI and retail media networks to the evolving role of conversational commerce, the retail ecosystem has transformed in the last few years, opening new opportunities for brand marketers. In this special edition of Future Proof,... more

In this episode, Nicki Morley, Global Innovation Lead at Kantar speaks with Deirdre van Zyl, Head of Innovation Planning – Africa and Salome Njomo – Innovations Planning Manager – Africa about the importance of creating meaningfully different innovat... more

For the 20th anniversary edition of BrandZ’s global report, Adele Jolliffe, Head of Head of Brand Consultants, Kantar talks with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC about the evolution of marketing and brand-buildin... more

For the 20th anniversary edition of BrandZ’s global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the evolution of marketing and brand-building over the past two ... more

Key Facts

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Recent Guests

Georgia Balinsky
Vice President, Global Head of Brand and Creative
Royal Bank of Canada
Episode: Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC
Marcel Marcondes
Global Chief Marketing Officer at AB InBev
AB InBev
Episode: Kantar BrandZ Insights from Brand Builders 2025: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Abhinav Kumar
Global Chief Marketing Officer at Tata Consultancy Services
Tata Consultancy Services
Episode: Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services
Jesse Waldele
SVP of Digital Operations and Client Success for Dow Jones and the Wall Street Journal
Dow Jones and the Wall Street Journal
Episode: Navigating Consumer Trust in Advertising
Islam El Dessouky
CEO of Coca-Cola
Coca-Cola
Episode: The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky
Jenny Haggard
Global Brand Strategy Lead at Spotify
Spotify
Episode: How can marketers get the most out of their digital campaigns?
Ryan Brendle
Global Director of Marketing Sciences at Reddit
Reddit
Episode: Future Proof: Why marketers need to evolve their approach to Brand Performance
Anna Miller
Head of Ad Measurement and Partnerships at Roku
Roku
Episode: How the Streaming Experience is Evolving for Viewers and Marketers
Lina Moussaoui
Brand Manager for the Eurovision Song Contest at the European Broadcasting Union
European Broadcasting Union
Episode: Brand Strategy Unpacked: Unearthing the essence of Eurovision

Hosts

Adel Jolic
Host of Future Proof
Martin Guerrieria
Host of Future Proof
Nicole Jones
Chief Media Commercial Lead at Kantar
Lindsay Gorton-Lee
Brand Strategy Consultant at Kantar

Reviews

4.8 out of 5 stars from 56 ratings
  • Insightful but terrible sound

    Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you

    Apple Podcasts
    3
    54321Rainbow
    United Kingdom2 years ago
  • Incredible!

    Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States2 years ago
  • Love this

    Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.

    Apple Podcasts
    5
    louis.erks.ls
    Philippines5 years ago
  • Great point of views poor sound

    Hi

    I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.

    Thanks

    TA.

    Apple Podcasts
    3
    Tansvans
    United Kingdom6 years ago
  • Totally addicted to your show!

    Incredible guests with important insights and ideas. Thank you from Nebraska USA!

    Apple Podcasts
    5
    kkideus
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

They are impressed by the high-profile guests and their insights into current marketing trends.
Listeners appreciate the engaging and actionable ideas presented in each episode.
Some reviewers have pointed out sound quality issues that detract from the listening experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services
Q: What skills and behaviors do you think are most important to have to succeed?
Curiosity is crucial in understanding consumers and markets, being open to new roles and experiences enhances career growth, and exposure to other functions within the company improves marketing effectiveness.
Navigating Consumer Trust in Advertising
Q: How do you speak with advertisers about brand safety and what steps have you taken to create brand safe environment and experiences?
The Wall Street Journal emphasizes its engaged audience and journalistic integrity to reassure advertisers about brand safety, meeting them at their concerns with relevant content solutions.
Navigating Consumer Trust in Advertising
Q: What other campaigns you really see that are most successful on the Wall Street Journal?
Successful campaigns are those that cater to the unique environment of the Wall Street Journal and utilize a diverse array of content formats effectively.
Navigating Consumer Trust in Advertising
Q: Could you talk a little bit about how the Wall Street Journal goes about building reader trust and positive regard, especially at a time when there's so much polarization?
The Wall Street Journal leverages its long-established reputation for trustworthy journalism to build reader trust by delivering quality news across various formats while maintaining journalistic integrity.
Paws and Effect: Marketing Strategies in the Canine World
Q: What are the quirks of marketing in the charity sector?
Marketing in the charity sector faces unique challenges due to the intangible nature of the product, where customers don't receive direct benefits from their donations, and the inability to set prices, especially during economic downturns.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Future Proof

What is Future Proof about and what kind of topics does it cover?

This podcast engages in insightful discussions regarding the evolving landscape of marketing, offering expert perspectives to equip brands and business leaders with the knowledge needed to navigate current challenges. Episodes often feature high-profile guests from various industries sharing valuable marketing strategies, cultural insights, and data-driven analyses. Key themes include the integration of technology in marketing, the significance of consumer trust, generational marketing trends, and the impact of social media on brand engagement. Its unique approach combines expert interviews with a focus on actionable takeaways, making it a valuable resource for marketing professionals seeking to remain ahead in a rapidly changing environmen... more

Where can I find podcast stats for Future Proof?

Rephonic provides a wide range of podcast stats for Future Proof. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Future Proof and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Future Proof get?

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What are the audience demographics for Future Proof?

Rephonic provides comprehensive predictive audience data for Future Proof, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Future Proof have?

To see how many followers or subscribers Future Proof has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Future Proof?

These podcasts share a similar audience with Future Proof:

1. Uncensored CMO
2. The CMO Podcast
3. Marketing Against The Grain
4. The Prof G Pod with Scott Galloway
5. This is Money Podcast

How many episodes of Future Proof are there?

Future Proof launched 7 years ago and published 193 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Future Proof?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Future Proof?

Rephonic pulls ratings and reviews for Future Proof from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Future Proof. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Future Proof?

Recent guests on Future Proof include:

1. Georgia Balinsky
2. Marcel Marcondes
3. Abhinav Kumar
4. Jesse Waldele
5. Islam El Dessouky
6. Jenny Haggard
7. Ryan Brendle
8. Anna Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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