Future Proof
Kantar & Saïd Business School, Oxford UniversityFuture Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more
| Publishes | Weekly | Episodes | 230 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
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Latest Episodes
As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global bra... more
As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global bra... more
As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global bra... more
As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global bra... more
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Reviews
- Insightful but terrible sound
Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you
Apple Podcasts354321Rainbow
United Kingdom3 years ago - Incredible!
Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Apple Podcasts5Dan1777999877
United States3 years ago - Love this
Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.
Apple Podcasts5louis.erks.ls
Philippines6 years ago - Great point of views poor sound
Hi
I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.
Thanks
TA.
Apple Podcasts3TansvansUnited Kingdom7 years ago - Totally addicted to your show!
Incredible guests with important insights and ideas. Thank you from Nebraska USA!
Apple Podcasts5kkideusUnited States7 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #18 |  Belgium/Business/Marketing |
Apple Podcasts | #66 |  Ukraine/Business/Marketing |
Apple Podcasts | #78 |  Norway/Business/Marketing |
Apple Podcasts | #112 |  South Korea/Business/Marketing |
Apple Podcasts | #179 | Philippines/Business/Marketing |
Apple Podcasts | #236 |  Japan/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Future Proof
What is Future Proof about and what kind of topics does it cover?
Future Proof investigates how marketing, technology, and data intersect to shape brand discovery, consumer behavior, and business impact. Across episodes, the show often centers on AI-driven visibility, brand signals, measurement, and the evolving role of creativity in an increasingly automated landscape. Notable throughlines include practical frameworks for assessing AI-assisted discovery, building trustworthy machine-readable signals, and balancing human judgment with automated tools. A recurring strength is featuring senior practitioners and researchers from Kantar alongside brand leaders and industry experts, offering both theoretical context and actionable takeaways for marketers, advertisers, and product teams.
Where can I find podcast stats for Future Proof?
Rephonic provides a wide range of podcast stats for Future Proof. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Future Proof and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Future Proof get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Future Proof, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Future Proof?
Rephonic provides comprehensive predictive audience data for Future Proof, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Future Proof have?
To see how many followers or subscribers Future Proof has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Future Proof?
These podcasts share a similar audience with Future Proof:
1. The Business of Fashion Podcast
2. FT Tech Tonic
3. HBR On Leadership
4. Economist Podcasts
5. The Prof G Pod with Scott Galloway
How many episodes of Future Proof are there?
Future Proof launched 8 years ago and published 230 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Future Proof?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Future Proof?
Rephonic pulls ratings and reviews for Future Proof from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Future Proof?
Rephonic provides full transcripts for episodes of Future Proof. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Future Proof?
Recent guests on Future Proof include:
1. Asmita Dubey
2. Brett Hannath
3. Don McGuire
4. Drew Panayiotou
5. Mark Weinstein
6. Michael Manske
7. Esi Eggleston Bracey
8. Jonathan Adashek
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.