Rephonic
Artwork for Future Proof
Marketing
Kantar
Behavioural Science
Innovation
Brand Equity
Gatwick Airport
Ogilvy
Infosys
Marginal Behaviors
Artificial Intelligence
Attention Measurement
Marketing Strategy
Sustainability
Consumer Behavior
Brand Growth
Cadbury
Connected Innovation
Product Of the Year
Guinness
Creative Effectiveness

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more

PublishesWeeklyEpisodes219Founded8 years ago
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BusinessMarketingTechnology

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Artwork for Future Proof

Latest Episodes

Great innovation isn’t just about what you build - it’s about how consumers experience, interpret and adopt it.

In this episode of Future Proof podcast, Dr Nicki Morley, Global Innovation Lead at Kantar, is joined by Richard Shotton, author of ‘Hac... more

In this Future Proof episode, Dr Nicki Morley, Global Innovation Lead at Kantar and Dr Angad Chowdhry, Co-Founder & CPO at Quilt.AI, unpack why genuine innovation demands more than fast outputs from LLMs.

They explore how cultural sensing, behaviour... more

In this episode, Nicki Morley, Global Innovation Lead at Kantar, and Little Moons’ Ross Farquhar discuss how Little Moons turns early-stage ideas into high-impact innovation by designing for occasions, not categories, and acting fast in the market to... more

In this episode of Kantar's Future Proof podcast, Jane Ostler speaks with Sian Davies, Global Consumer Planning Lead, Ready to Drink at Diageo, and Jauneen Tarin, Head of Shopper UK at Kantar, to discuss the evolving landscape of shopper marketing. ... more

Key Facts

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Recent Guests

Angad Chowdhury
CPO and Co-founder, Quilt AI
Quilt AI
Episode: Beyond LLMs: where AI, Culture and Humans Redefine Innovation
Ross Farquhar
Marketing Innovation Sustainability Director at Little Moons
Little Moons
Episode: Crafting Early Advantage: Human Insights + AI as Engines of Innovation
Allison Howitt
Global Insights and Analytic Director of Nutrition at Reckitt
Reckitt
Episode: How AI and Neuroscience Are Changing Marketing
Conny Kalcher
Group Chief Customer Officer at Zurich Insurance
Zurich Insurance
Episode: Humanising innovation: customer-centric transformation at Zurich Insurance
Cory Treffiletti
Chief Marketing Officer at Rembrand, an expert in virtual product placement
Rembrand
Episode: The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
Dani Ruggles
Marketing and media manager at KFC
KFC
Episode: How KFC is sticking with what works, and sticking with chicken: The Best Christmas Ads 2025
Michael Nevski
Director of Global Insights at Visa
Visa
Episode: The Future of Spending: Inside Visa’s Consumer Intelligence
Dan Levi
EVP and CMO of Clear Channel Outdoor Americas
Clear Channel Outdoor
Episode: Unlocking the Power of Out-of-Home Advertising with Dan Levi
Esteban Ribero
Global Research Leader, Marketing Science at TikTok
TikTok
Episode: TikTok’s Evolution: From Authenticity to Attention with Esteban Ribero

Reviews

4.8 out of 5 stars from 56 ratings
  • Insightful but terrible sound

    Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you

    Apple Podcasts
    3
    54321Rainbow
    United Kingdom3 years ago
  • Incredible!

    Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • Love this

    Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.

    Apple Podcasts
    5
    louis.erks.ls
    Philippines5 years ago
  • Great point of views poor sound

    Hi

    I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.

    Thanks

    TA.

    Apple Podcasts
    3
    Tansvans
    United Kingdom7 years ago
  • Totally addicted to your show!

    Incredible guests with important insights and ideas. Thank you from Nebraska USA!

    Apple Podcasts
    5
    kkideus
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, many find the content to be relevant and inspiring, enhancing their marketing strategies.
The sound quality has garnered mixed reviews, with some noting it can be difficult to hear at times.
Listeners appreciate the engaging conversations and actionable insights shared by industry leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Beyond LLMs: where AI, Culture and Humans Redefine Innovation
Q: What piece of guidance would you offer to listeners who feel overwhelmed by AI or unsure where to start?
Treat LLMs as a lens and a tool, not as the engine. Feed them structured information, frameworks, and ideas, and use them to accelerate human-led judgment, constraint-based thinking, and a disciplined validation process—keep the human in the loop to decide which concepts to pursue and how to turn them into action.
Beyond LLMs: where AI, Culture and Humans Redefine Innovation
Q: From your perspective, what made the partnership with Kantar feel so right?
The partnership combines Quilt's computational anthropology and real-time, multi-signal processing with Kantar's rigorous validation infrastructure and behavioral frameworks. This fusion allows rapid generation of structurally different concepts and robust testing to determine which will survive market contact, while maintaining radical transparency into the reasoning and trade-offs.
How AI and Neuroscience Are Changing Marketing
Q: What is the importance of having a very clear hypothesis to start with, and why is it important to create ads that work with the brain?
Having a clear hypothesis helps in understanding business partners' thoughts and guiding the direction for a successful advertising strategy.
How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach
Q: What do you want everyone to know about marketing on Discord?
Marketers should focus on building long-term relationships with the community rather than aiming for quick ad impacts, as authenticity is key to connecting with this audience.
How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach
Q: What do you think the impact of Discord is on that new social relationship, especially among teens and young adults?
Discord connects users like never before, creating a virtual living room where people can interact, express themselves, and meet friends they may have never encountered otherwise, impacting social relationships positively.

Audience Metrics

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Frequently Asked Questions About Future Proof

What is Future Proof about and what kind of topics does it cover?

Content spans a variety of current marketing themes, including the evolution of shopper behavior in beverage marketing, emotional connections in travel and brand experiences, and consumer analytics for understanding trends. Noteworthy discussions feature insights from marketing leaders across various industries such as technology, food and beverage, consumer goods, and advertising, allowing listeners to gain diverse perspectives that combine academic research with practical market applications. Unique content focuses on integrating artificial intelligence, neuroscience, and innovative marketing strategies, providing actionable insights to help brands thrive in a competitive landscape.

Where can I find podcast stats for Future Proof?

Rephonic provides a wide range of podcast stats for Future Proof. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Future Proof and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Future Proof get?

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What are the audience demographics for Future Proof?

Rephonic provides comprehensive predictive audience data for Future Proof, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Future Proof have?

To see how many followers or subscribers Future Proof has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Future Proof?

These podcasts share a similar audience with Future Proof:

1. Uncensored CMO
2. Up First from NPR
3. The Economics Show
4. The Daily
5. HBR IdeaCast

How many episodes of Future Proof are there?

Future Proof launched 8 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Future Proof?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Future Proof?

Rephonic pulls ratings and reviews for Future Proof from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Future Proof. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Future Proof?

Recent guests on Future Proof include:

1. Angad Chowdhury
2. Ross Farquhar
3. Allison Howitt
4. Conny Kalcher
5. Cory Treffiletti
6. Dani Ruggles
7. Michael Nevski
8. Dan Levi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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