
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more
| Publishes | Weekly | Episodes | 219 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||

Great innovation isn’t just about what you build - it’s about how consumers experience, interpret and adopt it.
In this episode of Future Proof podcast, Dr Nicki Morley, Global Innovation Lead at Kantar, is joined by Richard Shotton, author of ‘Hac... more
In this Future Proof episode, Dr Nicki Morley, Global Innovation Lead at Kantar and Dr Angad Chowdhry, Co-Founder & CPO at Quilt.AI, unpack why genuine innovation demands more than fast outputs from LLMs.
They explore how cultural sensing, behaviour... more
In this episode, Nicki Morley, Global Innovation Lead at Kantar, and Little Moons’ Ross Farquhar discuss how Little Moons turns early-stage ideas into high-impact innovation by designing for occasions, not categories, and acting fast in the market to... more
In this episode of Kantar's Future Proof podcast, Jane Ostler speaks with Sian Davies, Global Consumer Planning Lead, Ready to Drink at Diageo, and Jauneen Tarin, Head of Shopper UK at Kantar, to discuss the evolving landscape of shopper marketing. ... more
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Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you
Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.
Hi
I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.
Thanks
TA.
Incredible guests with important insights and ideas. Thank you from Nebraska USA!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Listeners, social reach, demographics and more for this podcast.
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Content spans a variety of current marketing themes, including the evolution of shopper behavior in beverage marketing, emotional connections in travel and brand experiences, and consumer analytics for understanding trends. Noteworthy discussions feature insights from marketing leaders across various industries such as technology, food and beverage, consumer goods, and advertising, allowing listeners to gain diverse perspectives that combine academic research with practical market applications. Unique content focuses on integrating artificial intelligence, neuroscience, and innovative marketing strategies, providing actionable insights to help brands thrive in a competitive landscape.
Rephonic provides a wide range of podcast stats for Future Proof. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Future Proof and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
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Rephonic provides comprehensive predictive audience data for Future Proof, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
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These podcasts share a similar audience with Future Proof:
1. Uncensored CMO
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3. The Economics Show
4. The Daily
5. HBR IdeaCast
Future Proof launched 8 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Future Proof include:
1. Angad Chowdhury
2. Ross Farquhar
3. Allison Howitt
4. Conny Kalcher
5. Cory Treffiletti
6. Dani Ruggles
7. Michael Nevski
8. Dan Levi
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