Future Proof
Kantar & Saïd Business School, Oxford UniversityFuture Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more
| Publishes | Weekly | Episodes | 201 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||
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Latest Episodes
Advertising across the Meta portfolio is changing thanks to AI. In this edition of Future Proof, Jane Ostler, EVP, Global Solutions Marketing and Thought Leadership at Kantar, talks to Derya Matras, Vice President of EMEA Global Business Group at Met... more
Kantar’s Media Reactions 2025 study found that consumers rank Amazon the #1 global media brand for ad preference. In fact, Amazon, Twitch, and Prime Video—all Amazon brands—appear in three of the top five most preferred ad platforms for consumers wor... more
With the global B2B market projected to reach nearly $29 trillion in 2025, digital-first buyers are demanding more personalized, authentic, and human experiences. At the heart of this evolution are creators—marketers, thought leaders, and employees—w... more
In this episode, Jane Ostler interviews Bastien Parizot, SVP of IT and Digital Marketing and Transformation at Reckitt. They discuss the transformative role of AI in marketing, the launch of Reckitt Catalyst, a program aimed at supporting entrepreneu... more
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Reviews
- Insightful but terrible sound
Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you
Apple Podcasts354321Rainbow
United Kingdom2 years ago - Incredible!
Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Apple Podcasts5Dan1777999877
United States3 years ago - Love this
Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.
Apple Podcasts5louis.erks.ls
Philippines5 years ago - Great point of views poor sound
Hi
I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.
Thanks
TA.
Apple Podcasts3TansvansUnited Kingdom6 years ago - Totally addicted to your show!
Incredible guests with important insights and ideas. Thank you from Nebraska USA!
Apple Podcasts5kkideusUnited States7 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #73 | United Kingdom/Business/Marketing |
Apple Podcasts | #37 |  South Korea/Business/Marketing |
Apple Podcasts | #45 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #61 | Philippines/Business/Marketing |
Apple Podcasts | #115 |  Netherlands/Business/Marketing |
Apple Podcasts | #143 |  Ukraine/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Future Proof
What is Future Proof about and what kind of topics does it cover?
Focused on navigating the evolving landscape of marketing, this podcast brings together insights from experts across various industries to address pressing challenges in the field. Key topics often discussed include the impact of new technologies like AI on marketing strategies, understanding generational preferences such as those of Gen Z, and the importance of design and branding. With a mix of market research and academic perspectives, the episodes aim to equip business leaders and marketers with evidence-based strategies and innovative ideas.
Where can I find podcast stats for Future Proof?
Rephonic provides a wide range of podcast stats for Future Proof. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Future Proof and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Future Proof get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Future Proof, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Future Proof?
Rephonic provides comprehensive predictive audience data for Future Proof, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Future Proof have?
To see how many followers or subscribers Future Proof has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Future Proof?
These podcasts share a similar audience with Future Proof:
1. Uncensored CMO
2. Nudge
3. Feel Better, Live More with Dr Rangan Chatterjee
4. The Diary Of A CEO with Steven Bartlett
5. HBR IdeaCast
How many episodes of Future Proof are there?
Future Proof launched 7 years ago and published 201 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Future Proof?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Future Proof?
Rephonic pulls ratings and reviews for Future Proof from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Future Proof?
Rephonic provides full transcripts for episodes of Future Proof. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Future Proof?
Recent guests on Future Proof include:
1. Derya Matras
2. Chris Mullins
3. Matt Trandall
4. Crystal Worthem
5. Sapphire Yi-Dyer
6. Jeremy Lindley
7. Natalie Botha
8. Keith Mercier
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.