Future Proof
Kantar & Saïd Business School, Oxford UniversityFuture Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more
| Publishes | Weekly | Episodes | 236 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||
Listen to this Podcast
Latest Episodes
In this Cannes special episode, Jane Ostler talks with Charlotte Snelgrove from Octopus Energy (winner of the Blueprint for Brand Growth Experience Award 2026) and Peter Aitken from Kantar about the connection between customer experience and brand gr... more
In this Cannes special episode of Future Proof, Dr Nicki Morley sits down with Michael Swaisland, Vice President of Consumer Intelligence and Marketing Transformation at Arla Foods, to discuss how curiosity, consumer understanding and AI can work tog... more
In this Cannes special episode of the Future Proof podcast, Duncan Southgate sits down with Mike Villalobos of Seedtag to explore how context drives media effectiveness. Together, they discuss the move from cookie-based targeting to contextual unders... more
In this Cannes special episode, Jane Ostler sits down with John Campbell, SVP, Entertainment and Streaming Solutions for Disney Advertising, to explore how video is driving culture, not just consumption.
From the success of Rivals and its brand int... more
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Reviews
- Insightful but terrible sound
Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you
Apple Podcasts354321Rainbow
United Kingdom3 years ago - Incredible!
Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Apple Podcasts5Dan1777999877
United States3 years ago - Love this
Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.
Apple Podcasts5louis.erks.ls
Philippines6 years ago - Great point of views poor sound
Hi
I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.
Thanks
TA.
Apple Podcasts3TansvansUnited Kingdom7 years ago - Totally addicted to your show!
Incredible guests with important insights and ideas. Thank you from Nebraska USA!
Apple Podcasts5kkideusUnited States8 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #164 | United Kingdom/Business/Marketing |
Apple Podcasts | #125 |  Germany/Business/Marketing |
Apple Podcasts | #236 |  Italy/Business/Marketing |
Apple Podcasts | #40 |  Ukraine/Business/Marketing |
Apple Podcasts | #72 |  Brazil/Business/Marketing |
Apple Podcasts | #148 |  Hong Kong/Business/Marketing |
Talking Points
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Future Proof
What is Future Proof about and what kind of topics does it cover?
A forward-looking marketing podcast that centers on how brands can navigate AI, data, and cultural dynamics to drive growth. Across episodes, in-depth conversations with senior marketers, analytics leaders, and technology executives explore brand strategy, measurement, and the evolving role of CMOs in a data- and AI-augmented world. Notable themes include contextual advertising, AI-assisted marketing, culture-driven partnerships, and the balance between long-term brand strength and performance. The show often features real-world case studies from globals brands and tech companies, practical frameworks for brand signal readability, and cross-industry insights on how to translate insight into business impact. Its unique angle is combining aca... more
Where can I find podcast stats for Future Proof?
Rephonic provides a wide range of podcast stats for Future Proof. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Future Proof and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Future Proof get?
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What are the audience demographics for Future Proof?
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How many subscribers and views does Future Proof have?
To see how many followers or subscribers Future Proof has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Future Proof?
These podcasts share a similar audience with Future Proof:
1. Uncensored CMO
2. The McKinsey Podcast
3. The Prof G Pod with Scott Galloway
4. Cautionary Tales with Tim Harford
5. Desert Island Discs
How many episodes of Future Proof are there?
Future Proof launched 8 years ago and published 236 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Future Proof?
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Where can I see ratings and reviews for Future Proof?
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How do I access podcast episode transcripts for Future Proof?
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What guests have appeared on Future Proof?
Recent guests on Future Proof include:
1. Michael Swaisland
2. Mike Villalobos
3. John Campbell
4. Michael Manske
5. Asmita Dubey
6. Brett Hannath
7. Don McGuire
8. Drew Panayiotou
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.