Future Proof
Kantar & Saïd Business School, Oxford UniversityFuture Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question th... more
| Publishes | Twice weekly | Episodes | 244 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||
Listen to this Podcast
Latest Episodes
In this Cannes special episode of Future Proof, Jane Ostler speaks with Kelly Ryan, Global Chief Brand Officer at Tata Consultancy Services (TCS), about building distinctive brands in the age of AI. Kelly explains how TCS is helping organisations nav... more
In this Cannes Lions special episode of Future Proof, Rachelle Minnis sits down with Dan Reynolds, SVP of Global Marketing at Hilton, to explore how one of the world's most recognisable hospitality brands is building long-term brand growth in an incr... more
For years, marketers believed brand building required long-form storytelling. But new evidence is challenging that assumption.
Meta's Andy Childs and Konnie Fichtner join Jane Ostler to discuss why short-form video is proving effective for both brand... more
In this special Cannes edition of Future Proof, Nicole Jones is joined by Phillipa Leighton-Jones, SVP, Global Head of Studio & Creative and Chief Custom Anchor at The Wall Street Journal, to explore how AI is transforming the way people discover inf... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Reviews
- Insightful but terrible sound
Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you
Apple Podcasts354321Rainbow
United Kingdom3 years ago - Incredible!
Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Apple Podcasts5Dan1777999877
United States4 years ago - Love this
Really like how this podcast gives so much insights and helpful knowledge about the marketing principles that can really help your business.
Apple Podcasts5louis.erks.ls
Philippines6 years ago - Great point of views poor sound
Hi
I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.
Thanks
TA.
Apple Podcasts3TansvansUnited Kingdom7 years ago - Totally addicted to your show!
Incredible guests with important insights and ideas. Thank you from Nebraska USA!
Apple Podcasts5kkideusUnited States8 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #236 |  France/Business/Marketing |
Apple Podcasts | #47 |  Indonesia/Business/Marketing |
Apple Podcasts | #76 |  Taiwan/Business/Marketing |
Apple Podcasts | #90 |  India/Business/Marketing |
Apple Podcasts | #109 |  Ireland/Business/Marketing |
Apple Podcasts | #112 |  Ukraine/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Future Proof
What is Future Proof about and what kind of topics does it cover?
A forward-looking marketing podcast that centers on how brands can navigate AI, data, and cultural dynamics to drive growth. Across episodes, in-depth conversations with senior marketers, analytics leaders, and technology executives explore brand strategy, measurement, and the evolving role of CMOs in a data- and AI-augmented world. Notable themes include contextual advertising, AI-assisted marketing, culture-driven partnerships, and the balance between long-term brand strength and performance. The show often features real-world case studies from globals brands and tech companies, practical frameworks for brand signal readability, and cross-industry insights on how to translate insight into business impact. Its unique angle is combining aca... more
Where can I find podcast stats for Future Proof?
Rephonic provides a wide range of podcast stats for Future Proof. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Future Proof and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Future Proof get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Future Proof, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Future Proof?
Rephonic provides comprehensive predictive audience data for Future Proof, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Future Proof have?
To see how many followers or subscribers Future Proof has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Future Proof?
These podcasts share a similar audience with Future Proof:
1. Economist Podcasts
2. The World in Brief from The Economist
3. The Rest Is Football
4. Overlap Daily
5. WSJ What’s News
How many episodes of Future Proof are there?
Future Proof launched 8 years ago and published 244 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Future Proof?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Future Proof?
Rephonic pulls ratings and reviews for Future Proof from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Future Proof?
Rephonic provides full transcripts for episodes of Future Proof. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Future Proof?
Recent guests on Future Proof include:
1. Kelly Ryan
2. Dan Reynolds
3. Andy Childs
4. Connie Fichtner
5. Phillipa Leighton-Jones
6. Rory Dolan
7. Marcella Viva
8. Dina Liu
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.