当你红了
姜旭《当你红了》是一档关于个人 IP、创作者成长与内容行业的观察型访谈播客。 姜旭，播客《姜就一下》、《当你红了》主播，10年内容与IP行业经验，做过平台创作者运营、也做过制作人，长期关注个人IP、内容行业与创作者成长。
| Publishes | Twice monthly | Episodes | 39 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | MarketingBusiness |
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Latest Episodes
【时间轴】
[00:09] 红过一次的人，为什么反而更怕红？
* 这期不是聊“怎么做自媒体”，而是聊一个踩中过趋势的人，为什么后来主动和流量保持距离。
* “表达只是我和外界互动的方式，但我并不以表达为业。”
[03:34] 为什么现在选小宇宙
* 我想要的是更完整、更体系化的表达，小宇宙更适合把复杂问题慢慢讲清楚。
* 对我来说，内容更像一种沟通方式，不是为了追求更大的大众流量。
[07:07] 两次入局，逻辑完全不同
* 我把自己的两次入局概括成一句话：第一次入局，... more
从石家庄电台到专业录音棚，一个播客制作人的非典型路径。
【时间轴】
[00:13] 坐进录音棚，再聊这门生意
* 坐在喵叔的录音棚里录节目，先从空间、灯光和录音环境聊起。
* 聊聊喵叔作为播客制作人的观察和现在正在做的事。
[05:07] 从写稿赚钱，到一直围着媒体打转
* 这里会聊到喵叔早年给《电脑报》、《互联网周刊》写稿，那时写 IT 稿既能挣钱，也很能练表达。
* “我一直围着媒体的外围兜兜转转”，内容训练其实很早就开始了。
[10:24] 先看录音棚，再聊《我要问... more
普通人该不该追“龙虾”热？听完这3条建议，比加班重要。
【时间轴】
[00:12] 一只“龙虾”为什么突然全民化
* 这一期我最想聊的，不只是一个技术项目有多火，而是它为什么会在这么短时间里变成全民 IP。
* 最近无论在自媒体、微信群，还是各种线下活动里，大家都在讨论“养龙虾”，那种“再不跟上就落伍了”的气氛已经很强了。
[01:30] OpenClaw 为什么会让人眼前一亮
* 我会觉得，每一轮 AI 真正能爆，都是因为它带来了和上一轮不一样的东西。
* OpenCla... more
这期我和二凸老师，从张雪峰的新闻聊到董宇辉、李佳琦，也聊到一个更扎心的问题：为什么超级IP看起来最赚钱，最后却最容易把人累垮。直播不是简单开播，它更像把情绪、体力、流量和公司生死同时绑在一个人身上。平台会变，用户会变，真正该想清楚的，是别让整家公司只靠一个人活着。
【收听提示】谨向张雪峰先生致以深切哀悼。
本期会聊到公众人物相关新闻、直播行业的高压状态，以及超级IP背后的情绪与身体消耗。内容并非对个体的消费，而是希望借具体案例，讨论内容行业更普遍的压力结构与生存现实，无任何恶意渲染，望能给同行... more
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Apple Podcasts | #30 | China/Business/Marketing |
Apple Podcasts | #165 |  Hong Kong/Business/Marketing |
Apple Podcasts | #245 |  United Arab Emirates/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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5. 起朱楼宴宾客
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当你红了 launched a year ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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