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当你红了

姜旭

《当你红了》是一档研究IP的播客,发现IP、记录IP、鼓励IP。每一期节目会邀请IP、操盘手、MCN老板或者平台运营聊一聊有关IP的一切。比如IP的成长路径,IP操盘手如何帮企业家类型创作者做好短视频,MCN老板如何更好和IP合作,平台运营是如何看待创作者等等。 主播姜旭,十年“IP鼓励师”,做过大厂的创作者运营、制作人,也做媒体的编辑、商务,工作只干一件事“识别IP并和IP合作“。 *本播客发言不代表所在公司立场与观点,联系请添加微信dangnihonglejiangxu

PublishesWeeklyEpisodes26Founded6 months ago
Language
ZH-CN
Number of ListenersCategories
BusinessMarketing

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Artwork for 当你红了

Latest Episodes

【时间轴】

[00:00 – 02:56] AI写作与编程式写作的奥秘

我请到葬爱咸鱼聊AI写作,发现我们都在用AI写播客提纲和笔记

我吐槽AI爱打比方、总搞错数字,写出来的都是”正确的废话”

咸鱼一针见血指出问题根源:缺乏原创信息输入

[02:56 – 06:35] AI生成内容的差异性与编程式写作解析

我好奇问:同样的输入,AI会给出相同答案吗?

咸鱼解释:每次生成都有细微差异,但大方向一致

他定义编程式写作:像工程管理一样拆解任务,先提纲后全文

[06:35 – 10:5... more

本期嘉宾是前阿里高级内容营销专家、现独立IP操盘手班叔,分享了他如何将十年大厂经验与AI工具深度结合,高效打造真实、有温度的个人IP。他提出“人情练达即文章”,强调从素人到IP,核心不是流量套路,而是挖掘每个人身上的“信任点”。他还揭秘了如何用AI做人格访谈、提炼人生主线,甚至打造“一人AI市场部”。

【时间轴】

00:00 AI内容创作与IP操盘手的实践分享

●我看到了班叔用AI做内容的分享,邀请他来聊聊如何为个人IP注入灵魂。

●我过去十年在阿里做内容营销,现在把品牌逻辑平移到个人IP上... more

做播客真的不是“聊聊天”那么简单!这期和「排排坐吃果果」主播零蛋的对谈,我们从选题踩坑聊到嘉宾翻车,从剪辑心法说到商业化尝试。如果你也好奇:素人能不能做播客?小众赛道有没有机会?怎么让不善表达的专家开口说话?这期全是真实经验,没有套路鸡汤。我们一起讨论:内容创作这条路,怎么走才不焦虑、不内耗,还能交到高质量朋友?

【时间轴】

00:00 水果播客的创意与商业探索

01:38 从水果社群到播客:探索内容创新与农业知识分享

04:24 播客定位与自媒体发展探讨

05:38 水果播客:风味、农人与... more

【时间轴】

[00:00] 操盘手与IP孵化的独特见解

* 我这次请到的操盘手车车,和之前录的那些“搞钱型”不太一样,他更偏向内容和人本身

* 他更愿意选那些“靠自己能力拿到结果”的IP,而不是靠风口或运气的人

* 我相信人做事的能力,而不是时代的运气

[02:37] 从美声转向电影:一场个人追求与家庭背景的冲突

* 我初二开始学美声,但上大学后发现自己并不喜欢,更喜欢流行音乐和电影

* 我来自普通工人家庭,学艺术在当时是很奢侈的选择,但我心里一直很“野”

* 退学是... more

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当你红了 launched 6 months ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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