当你红了
姜旭《当你红了》是一档研究IP的播客，发现IP、记录IP、鼓励IP。每一期节目会邀请IP、操盘手、MCN老板或者平台运营聊一聊有关IP的一切。比如IP的成长路径，IP操盘手如何帮企业家类型创作者做好短视频，MCN老板如何更好和IP合作，平台运营是如何看待创作者等等。 主播姜旭，十年“IP鼓励师”，做过大厂的创作者运营、制作人，也做媒体的编辑、商务，工作只干一件事“识别IP并和IP合作“。 *本播客发言不代表所在公司立场与观点，联系请添加微信dangnihonglejiangxu
| Publishes | Weekly | Episodes | 24 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
做播客真的不是“聊聊天”那么简单！这期和「排排坐吃果果」主播零蛋的对谈，我们从选题踩坑聊到嘉宾翻车，从剪辑心法说到商业化尝试。如果你也好奇：素人能不能做播客？小众赛道有没有机会？怎么让不善表达的专家开口说话？这期全是真实经验，没有套路鸡汤。我们一起讨论：内容创作这条路，怎么走才不焦虑、不内耗，还能交到高质量朋友？
【时间轴】
00:00 水果播客的创意与商业探索
01:38 从水果社群到播客：探索内容创新与农业知识分享
04:24 播客定位与自媒体发展探讨
05:38 水果播客：风味、农人与... more
【时间轴】
[00:00] 操盘手与IP孵化的独特见解
* 我这次请到的操盘手车车，和之前录的那些“搞钱型”不太一样，他更偏向内容和人本身
* 他更愿意选那些“靠自己能力拿到结果”的IP，而不是靠风口或运气的人
* 我相信人做事的能力，而不是时代的运气
[02:37] 从美声转向电影：一场个人追求与家庭背景的冲突
* 我初二开始学美声，但上大学后发现自己并不喜欢，更喜欢流行音乐和电影
* 我来自普通工人家庭，学艺术在当时是很奢侈的选择，但我心里一直很“野”
* 退学是... more
【时间轴】
00:00 从B站到自媒体：财经运营者的洞察与思考
我最近主要从事互联网营销和运营相关的咨询与培训，服务甲方完成用户调研与平台规则分析，调研平台以小红书为主，B站、微博、视频号为辅，重点关注影响消费者决策的内容。
02:09 平台选择与创作者焦虑：电商与品牌建设的平台偏好及收入担忧
甲方最关注抖音（侧重卖货）和小红书（侧重品牌建设与舆论影响）。创作者普遍存在流量变现难、传统方法失效、算法不透明等焦虑。
06:15 自媒体行业竞争与知识付费市场的反思
行业已进入成熟期，竞争激烈成... more
【时间轴】
00:00 开场介绍
* 欢迎大家收听《当你红了》，今天邀请到田老师分享他的IP创业故事。
* 我已经和田老师录过三期节目，这次他带着52万粉丝的新成绩来和我聊天。
00:23 我是超级个体，一个人完成所有直播
* 我从灯光、摄像、内容到休息全部自己搞定，没有助播。
* 我的直播是“带练制”，不只是讲，还要带着大家实际锻炼。
* 每天三节课，每节课都有不同的训练内容，比如手臂力量、握力器等。
03:04 我从20万到52万粉的成长与思考
* 我现在52万... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #17 | China/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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当你红了 launched 5 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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