
《当你红了》是一档研究IP的播客,发现IP、记录IP、鼓励IP。每一期节目会邀请IP、操盘手、MCN老板或者平台运营聊一聊有关IP的一切。比如IP的成长路径,IP操盘手如何帮企业家类型创作者做好短视频,MCN老板如何更好和IP合作,平台运营是如何看待创作者等等。 主播姜旭,十年“IP鼓励师”,做过大厂的创作者运营、制作人,也做媒体的编辑、商务,工作只干一件事“识别IP并和IP合作“。 *本播客发言不代表所在公司立场与观点,联系请添加微信dangnihonglejiangxu
| Publishes | Weekly | Episodes | 29 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

【时间轴】
00:00 从幕后操盘手到自立IP:打造个人品牌的成功转型
* 钱钱,之前在百度、微博、阿里、字节做运营,现在是个人成长领域的IP操盘手和AI自媒体教练。
* 最大的变化是,从帮别人孵化IP的幕后角色,转向打磨和销售自己的课程,完成了从操盘手到IP本人的身份转变。
01:59 个人风格与职业转型:从大厂到IP操盘手
* 离开大厂不完全是因为钱,更多是因为个性太“刺儿头”,个人风格强烈,在强调规则和稳定的组织里很难被真正喜欢。
* 如果你个人风格很强,融入组织很痛苦... more
【时间轴】
[00:00] 自媒体成长之路:从单打独斗到团队协作
* 我这次见鲁细细,感觉她的气质更理性了,和之前“鲜衣怒马”的张扬很不一样。
* 她告诉我,已经从一人公司发展到拥有三名全职员工和线下办公场地的团队了。
* 她的流量来源也从单一的小红书,扩展到了抖音、视频号和公众号的全域布局。
[02:38] 从大厂员工到自媒体创业:如何通过杠杆效应实现收入飞跃
* 我离开字节时是2-1职级,月薪到手19000元,通过自媒体和建团队,现在收入增长了十倍。
* 实现增长的核... more
【时间轴】
[00:00-02:48] 自媒体之路:从大厂离职到内容创作者的转变
●我在大厂工作十年后主动选择裸辞,没有狗血剧情,就是想换个活法
●离职不是因为一定要做自媒体,而是不想继续重复性的工作状态
●30岁这个节点,我开始思考什么是比赚钱更重要的东西
[02:49-05:42] 大厂工作与社会脱节的反思
●大厂就像”楚门的世界”,食堂、班车、免费晚餐,让你活得很舒服却与社会隔绝
●在西北旺、西二旗,周围全是互联网人,构成高度同质化的社交圈
●我意识到长期在这样的环境里,视... more
【时间轴】
[00:00 – 02:56] AI写作与编程式写作的奥秘
我请到葬爱咸鱼聊AI写作,发现我们都在用AI写播客提纲和笔记
我吐槽AI爱打比方、总搞错数字,写出来的都是”正确的废话”
咸鱼一针见血指出问题根源:缺乏原创信息输入
[02:56 – 06:35] AI生成内容的差异性与编程式写作解析
我好奇问:同样的输入,AI会给出相同答案吗?
咸鱼解释:每次生成都有细微差异,但大方向一致
他定义编程式写作:像工程管理一样拆解任务,先提纲后全文
[06:35 – 10:5... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #15 |
Listeners, social reach, demographics and more for this podcast.
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当你红了 launched 7 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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