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Artwork for CX Decoded By CMSWire

CX Decoded By CMSWire

Dom Nicastro
Customer Experience
Employee Experience
Digital Transformation
Customer Service
Predictive Analytics
Contact Centers
Large Language Models
Artificial Intelligence
Financial Services
Digital Accessibility
CMO Leadership
AT&T
AI In Healthcare
Charter Steel
Innovation
Culture
Emotional Connection
Marqeta
Recorded Future
Inclusive Design

CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers' lives.

PublishesWeeklyEpisodes81Founded5 years ago
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Artwork for CX Decoded By CMSWire

Latest Episodes

Pete & Gerry's Organics CMO Phyllis Rothschild joins Dom Nicastro on the CMO Circle podcast to talk premium egg marketing, brand building and the evolving consumer journey. From a 30-year consulting career at McKinsey to the brand side at the largest... more

Brian Mekka spent 15 years managing CX for 60 million Kohl's shoppers. Now he's doing it for 300 steel buyers — and the stakes are completely different. Charter Steel's director of customer experience joins CX Decoded to break down the Compass progra... more

Ben Larsen has spent nine years inside a company that built its reputation on something increasingly rare in insurance: actually caring. Wellfleet Insurance — a Berkshire Hathaway company — has answered the phone for college students navigating healt... more

Hayden Clark went from coaching wide receivers at Vanderbilt and working on Nick Saban's staff at Alabama to VP of Marketing at LGI Homes, where he now leads five in-house teams covering paid media, creative, analytics, local marketing, and digital e... more

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Recent Guests

Phyllis Rothschild
Chief Marketing Officer, Pete & Gerry's Organics
Pete & Gerry's Organics
Episode: The Eggfluencer, the Algorithm and the Egg Carton: Marketing's New Frontier
Brian Mekka
Director of Customer Experience at Charter Steel
Charter Steel
Episode: The Compass Program: Charter Steel's Five-Year CX Bet
Ben Larsen
Digital Experience Officer at Wellfleet Insurance
Wellfleet Insurance
Episode: From the Bullpen to the Bot Strategy: Wellfleet's Ben Larsen on Digital Experience in Insurance
Hayden Clark
VP of Marketing at LGI Homes
LGI Homes
Episode: Roll Tide to ROI: How Alabama Football Shaped LGI Homes' VP of Marketing
Allison Kavanagh
Chief Marketing Officer at Inflow Health
Inflow Health
Episode: More AI, More Problems: Why This CMO Says Slow Down
Tyler Gardner
Director of Customer Experience at Cuyana
Cuyana
Episode: The Contact Center OG Running CX for a Luxury Women's Brand
Dries Buytaert
Founder of Drupal; founder and executive chairman of Acquia
Acquia
Episode: Drupal Founder: AI's the Ultimate Business Stress Test
John Miller
Vice President of Consumer and Business Solutions at AT&T
AT&T
Episode: How AT&T Turns Customer Obsession Into Practice
Barry Cooper
President of the CX Division at NICE
NICE
Episode: How NiCE's Rebrand Reflects the New Reality of Customer Experience

Host

Dom Nicastro
Host of CX Decoded; CMSWire coverage lead; long-running host on CX-focused discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From the Bullpen to the Bot Strategy: Wellfleet's Ben Larsen on Digital Experience in Insurance
Q: What big digital initiative has the team recently completed?
A major web re-platforming of the student health site and the member app, aimed at modernizing front-end experiences while updating back-end infrastructure to support scalable, personalized experiences.
From the Bullpen to the Bot Strategy: Wellfleet's Ben Larsen on Digital Experience in Insurance
Q: How did you end up at Wellfleet and in this role?
Ben describes a career path from local sports journalism to digital media in golf, then to a brand-side marketing role, and finally into insurance where he focuses on digital experiences and front-end UX, driven by a desire for new challenges.
Drupal Founder: AI's the Ultimate Business Stress Test
Q: Why is the Dries Note framed as a 'stress test' for business models?
AI exposes the vulnerabilities of existing business models by commoditizing what used to be defensible, forcing companies to reinvent how they create value, deliver services, and monetize content at scale.
Drupal Founder: AI's the Ultimate Business Stress Test
Q: What happens to content discovery and SEO in an AI-powered landscape?
AI-driven content may disrupt traditional discovery and SEO models, as AI can summarize and answer directly without sending traffic back to sites; publishers may need new models like marketplaces or paid access to crawlers, while investing in unique, high-quality content.
Drupal Founder: AI's the Ultimate Business Stress Test
Q: How do AI agents change the way integrations across platforms work?
AI agents enable looser, more orchestrated integrations between CMS, DAM, marketing tools, and CRMs, reducing manual development work and enabling event-driven, automated workflows, with humans still overseeing critical decisions.

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Frequently Asked Questions About CX Decoded By CMSWire

What is CX Decoded By CMSWire about and what kind of topics does it cover?

CX Decoded features interviews with senior marketing, CX, and technology leaders who share practical strategies for aligning customer experience with business goals. Episodes frequently explore in-house marketing tech stacks, the role of AI and governance in marketing and CX, leadership journeys from the front lines to the C-suite, and how large brands scale customer- and agent-facing programs across channels. Notable themes include building and evolving in-house teams, integrating analytics and CDPs, leveraging AI responsibly, and translating customer feedback into measurable improvements across marketing, CX, and DX platforms. The show often blends real-world, vendor-agnostic lessons with fresh perspectives from enterprise brands, CMS/ope... more

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1. The CX Cast

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CX Decoded By CMSWire launched 5 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CX Decoded By CMSWire?

Recent guests on CX Decoded By CMSWire include:

1. Phyllis Rothschild
2. Brian Mekka
3. Ben Larsen
4. Hayden Clark
5. Allison Kavanagh
6. Tyler Gardner
7. Dries Buytaert
8. John Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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