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Artwork for CX Decoded By CMSWire

CX Decoded By CMSWire

Dom Nicastro
Customer Experience
Employee Experience
Digital Transformation
Customer Service
Predictive Analytics
Contact Centers
Large Language Models
Artificial Intelligence
Financial Services
Digital Accessibility
CMO Leadership
AT&T
AI In Healthcare
Chatbot Technology
Bobby Jones Links
Data-Driven Decision Making
Service Design
Journey Management
Inclusive Design
Marqeta

CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers' lives.

PublishesWeeklyEpisodes79Founded5 years ago
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BusinessMarketingNews CommentaryNews

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Artwork for CX Decoded By CMSWire

Latest Episodes

Ben Larsen has spent nine years inside a company that built its reputation on something increasingly rare in insurance: actually caring. Wellfleet Insurance — a Berkshire Hathaway company — has answered the phone for college students navigating healt... more

Hayden Clark went from coaching wide receivers at Vanderbilt and working on Nick Saban's staff at Alabama to VP of Marketing at LGI Homes, where he now leads five in-house teams covering paid media, creative, analytics, local marketing, and digital e... more

Allison Kavanagh didn't come to this conversation to celebrate AI. The CMO of Inflow Health came to interrogate it. Her company exists because follow-up care gaps — the kind where an incidental imaging finding gets lost between a chart, a referring p... more

Tyler Gardner has been in the contact center world since he was 18, taking calls for DiscoverCard off a paper dial sheet. Today, he runs customer experience for Cuyana, the premium women's clothing and handbag brand — and he's learned one thing that ... more

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Recent Guests

Hayden Clark
VP of Marketing at LGI Homes
LGI Homes
Episode: Roll Tide to ROI: How Alabama Football Shaped LGI Homes' VP of Marketing
Allison Kavanagh
Chief Marketing Officer at Inflow Health
Inflow Health
Episode: More AI, More Problems: Why This CMO Says Slow Down
Tyler Gardner
Director of Customer Experience at Cuyana
Cuyana
Episode: The Contact Center OG Running CX for a Luxury Women's Brand
Dries Buytaert
Founder of Drupal; founder and executive chairman of Acquia
Acquia
Episode: Drupal Founder: AI's the Ultimate Business Stress Test
John Miller
Vice President of Consumer and Business Solutions at AT&T
AT&T
Episode: How AT&T Turns Customer Obsession Into Practice
Barry Cooper
President of the CX Division at NICE
NICE
Episode: How NiCE's Rebrand Reflects the New Reality of Customer Experience
Miranda Collard
Global Chief Client Officer
Teleperformance (TP)
Episode: From Headset to C-Suite: Miranda Collard on CX Leadership
Gurdeep Dhillon
CMO of Contentstack
Contentstack
Episode: 90-Day CMOs: Foundational Marketing Leadership Defined
Kathie Johnson
CMO of Sitecore
Sitecore
Episode: 90-Day CMOs: Foundational Marketing Leadership Defined

Host

Dom Nicastro
Editor-in-chief and Managing Editor at CMSWire, bringing extensive experience in overseeing content and providing insights on customer experience and marketing.

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Talking Points

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Drupal Founder: AI's the Ultimate Business Stress Test
Q: Why is the Dries Note framed as a 'stress test' for business models?
AI exposes the vulnerabilities of existing business models by commoditizing what used to be defensible, forcing companies to reinvent how they create value, deliver services, and monetize content at scale.
Drupal Founder: AI's the Ultimate Business Stress Test
Q: What happens to content discovery and SEO in an AI-powered landscape?
AI-driven content may disrupt traditional discovery and SEO models, as AI can summarize and answer directly without sending traffic back to sites; publishers may need new models like marketplaces or paid access to crawlers, while investing in unique, high-quality content.
Drupal Founder: AI's the Ultimate Business Stress Test
Q: How do AI agents change the way integrations across platforms work?
AI agents enable looser, more orchestrated integrations between CMS, DAM, marketing tools, and CRMs, reducing manual development work and enabling event-driven, automated workflows, with humans still overseeing critical decisions.
Drupal Founder: AI's the Ultimate Business Stress Test
Q: What does Dries see as the core impact of AI on the agency world and CMS platforms?
AI accelerates prototyping and content generation, but agencies must bring governance, secure scalability, and deep domain expertise to transform prototypes into robust, production-ready systems, otherwise the value drops as AI-generated work lacks reliability.
How NiCE's Rebrand Reflects the New Reality of Customer Experience
Q: What was the big reveal from Interactions from a NICE technology perspective?
The introduction of CXone Mpower, an AI platform underneath CXone, with multiple capabilities and fulfillment bots that can be triggered by humans, autopilot, or third-party bots, enabling more scalable and automated customer interactions.

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Frequently Asked Questions About CX Decoded By CMSWire

What is CX Decoded By CMSWire about and what kind of topics does it cover?

Focused on the intersection of customer experience and marketing, this podcast consistently features insights from industry leaders, offering a comprehensive look at current trends, strategies, and best practices. Episodes often explore the importance of employee experience in enhancing customer loyalty, innovative marketing strategies, and the transformative role of AI in customer service. Through discussions with prominent CMOs and business executives, listeners gain valuable perspectives on leadership in customer experience, the integration of technology in marketing, and the significance of emotional connections in B2B environments. The content is likely to resonate with professionals aiming to stay ahead in the rapidly evolving landsca... more

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1. A Bit of Optimism
2. The Daily
3. Throughline
4. Up First from NPR

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CX Decoded By CMSWire launched 5 years ago and published 79 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CX Decoded By CMSWire?

Recent guests on CX Decoded By CMSWire include:

1. Hayden Clark
2. Allison Kavanagh
3. Tyler Gardner
4. Dries Buytaert
5. John Miller
6. Barry Cooper
7. Miranda Collard
8. Gurdeep Dhillon

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