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Artwork for CX Decoded By CMSWire

CX Decoded By CMSWire

Dom Nicastro
Customer Experience
Employee Experience
Digital Transformation
Customer Service
Predictive Analytics
Contact Centers
Large Language Models
Financial Services
Digital Accessibility
CMO Leadership
Chatbot Technology
Bobby Jones Links
Data-Driven Decision Making
Service Design
Journey Management
Inclusive Design
Recorded Future
Marqeta
Culture
Innovation

CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers’ lives.

PublishesInfrequentlyEpisodes72Founded5 years ago
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BusinessNews CommentaryMarketingNews

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Artwork for CX Decoded By CMSWire

Latest Episodes

In this episode of CX Decoded, Editor-in-Chief Dom Nicastro sits down with Miranda Collard, Global Chief Client Officer at TP, to explore her remarkable journey from headset-wearing agent to C-suite leader. With over 30 years in the contact center in... more

In this episode of CX Decoded, Editor-in-Chief Dom Nicastro sits down with CMSWire’s VP of Research, Sarah Kimmel, to unpack top findings from two pivotal reports: the 2025 State of the CMO and the 2025 State of Digital Customer Experience.

Togethe... more

Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it’s time to reframe the CMO role—from brand builder to growth driver.

In this episode, he... more

In this episode of “CX Decoded,” Michelle Hawley, senior editor at CMSWire, takes a look inside the nuances of brand evolution in today’s digital word, featuring Amber Holm, CMO at Winnebago Industries and Ranu Coleman, head of marketing at PatPat.

more

In this episode of CX Decoded, host Dom Nicastro, editor-in-chief of CMSWire, dives into the future of AI in customer service with insights from three leading experts in the field. This episode brings together discussions from two separate CMSWire TV... more

In this episode of CX Decoded, Dom Nicastro and Michelle Hawley of CMSWire discuss the evolving roles of chief marketing officers (CMOs) with insights from CMOs Gurdeep Dhillon of Contentstack and Kathie Johnson of Sitecore.

In this episode of CX Decoded, Dom Nicastro, editor-in-chief at CMSWire, and Michelle Hawley, senior editor at CMSWire, explore the intersection of employee experience (EX) and customer experience (CX) within the marketing landscape. The episode feat... more

We cover today the convergence of humanity and technology in today’s marketing landscape, featuring insights from Karna Crawford, CMO at Marqeta, and Tom Wentworth, CMO at Recorded Future. 

In this episode, Karna shares her insights on how to bring... more

Key Facts

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Recent Guests

Gurdeep Dhillon
CMO of Contentstack
Contentstack
Episode: 90-Day CMOs: Foundational Marketing Leadership Defined
Kathie Johnson
CMO of Sitecore
Sitecore
Episode: 90-Day CMOs: Foundational Marketing Leadership Defined
Gautam Pantakar
GM of Oldfield
Oldfield
Episode: Empanadas and Home Security: How Employee Experience Shapes Customer Loyalty
DeLu Jackson
Executive VP and Chief Marketing Officer at ADT
ADT
Episode: Empanadas and Home Security: How Employee Experience Shapes Customer Loyalty
Karna Crawford
Chief Marketing Officer at Marqeta
Marqeta
Episode: Mind and Machine: Two Paths to Marketing Mastery
Tom Wentworth
Chief Marketing Officer at Recorded Future
Recorded Future
Episode: Mind and Machine: Two Paths to Marketing Mastery
Raj Krishnan
Partner of technology at Microsoft
Microsoft
Episode: The New Digital Frontiers of Customer Service Excellence
Sean Albertson
Founder and CEO of CX4 Rocks, former customer experience leader at Charles Schwab
CX4 Rocks
Episode: The New Digital Frontiers of Customer Service Excellence
Shelby Mitchell
Senior Manager of Digital Accessibility at Discover
Discover
Episode: Building a Culture of Accessibility: Shelby Mitchell, Discover

Host

Dom Nicastro
Editor-in-chief and Managing Editor at CMSWire, bringing extensive experience in overseeing content and providing insights on customer experience and marketing.

Talking Points

Recent interactions between the hosts and their guests.

Strategic Alignment for CX and EX: April Ho-Nishimura, onsemi
Q: Where do I even begin?
Start seeking out if there is an employee experience leader within the company and begin a conversation to share insights.
CX-EX Mastery on the Greens: Gautam Patankar, Bobby Jones Links
Q: So I want to know first just kind of how you arrived in your role, your background.
Gautam shares that he started in the golf industry young and worked his way up to becoming the Chief Experience Officer at Bobby Jones Links due to his passion and extensive experience in golf management.
Digital CX Evolution: Jessica Austin Barker, TIAA
Q: What would you like to have accomplished by December 2024 regarding digital customer experience?
I want participants and plan sponsors to feel that there is a noticeable advancement in their client experience, evoking positive emotions and delight.
Digital CX Evolution: Jessica Austin Barker, TIAA
Q: When you think about simplification, what are you looking at?
We're looking to simplify experiences but also drive confidence, particularly regarding clients' significant financial decisions.
Digital CX Evolution: Jessica Austin Barker, TIAA
Q: When you came in, what were the initial challenges?
The company had started investing in digital experience but was behind where we wanted to be; my focus has been on accelerating this digital transition and developing innovation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About CX Decoded By CMSWire

What is CX Decoded By CMSWire about and what kind of topics does it cover?

Focused on the intersection of customer experience and marketing, this podcast consistently features insights from industry leaders, offering a comprehensive look at current trends, strategies, and best practices. Episodes often explore the importance of employee experience in enhancing customer loyalty, innovative marketing strategies, and the transformative role of AI in customer service. Through discussions with prominent CMOs and business executives, listeners gain valuable perspectives on leadership in customer experience, the integration of technology in marketing, and the significance of emotional connections in B2B environments. The content is likely to resonate with professionals aiming to stay ahead in the rapidly evolving landsca... more

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Which podcasts are similar to CX Decoded By CMSWire?

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1. What It Means: A Forrester Podcast
2. The Indicator from Planet Money
3. The Daily
4. Up First from NPR
5. The GTMnow Podcast

How many episodes of CX Decoded By CMSWire are there?

CX Decoded By CMSWire launched 5 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CX Decoded By CMSWire?

Recent guests on CX Decoded By CMSWire include:

1. Gurdeep Dhillon
2. Kathie Johnson
3. Gautam Pantakar
4. DeLu Jackson
5. Karna Crawford
6. Tom Wentworth
7. Raj Krishnan
8. Sean Albertson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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