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Artwork for Cut To The Deal: The Business of Film

Cut To The Deal: The Business of Film

Cine Circle
Artificial Intelligence
Crowdfunding
Distribution
Kinema
Self-Distribution
Indie Film Financing
Investor Outreach / Private Funding
Audience Building
Direct-To-Consumer Distribution
Marketing / Audience Building
Film Distribution
Ramiro AI
Marketing
Film Industry
Public Relations (PR) For Film
Ontario, California, United States
Independent Filmmaking
Vision Films
Cashing Out
Equity Crowdfunding

Welcome to the ultimate podcast for indie filmmakers who want to learn the business side of the industry. In each episode we’ll cut straight to actionable advice and dive deep into the business side of the film industry, unpacking everything you need to know about film funding, distribution strategies, and career development. Whether you're just starting out or looking to transform your hobby into... more

PublishesMonthlyEpisodes21Foundeda year ago
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Artwork for Cut To The Deal: The Business of Film

Latest Episodes

In this episode filmmaker Matthew Hope and distribution expert Jonathan share their journey of creating and distributing their latest film Empire of Lies. They discuss strategies for indie filmmakers to produce, market, and distribute profitable film... more

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Derry Shillitto shares his journey of funding, producing, and distributing his indie film 'The Correction Unit'. He discusses funding sources, distribution strategies, marketing efforts, and lessons learned to help independent filmmakers succeed.

Wa... more

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In this conversation, ZB Siwek and Shelly Kratzer discuss the intricacies of theatrical distribution for independent filmmakers. They explore the motivations behind seeking theatrical releases, the types of films that benefit from this approach, and ... more

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In this conversation, Terry Winnan shares his unique journey from engineering to filmmaking, detailing how he transitioned into the film industry while still managing his engineering business. He discusses the challenges of funding and producing his ... more

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Recent Guests

Matthew Hope
Filmmaker and producer; star/creator associated with Empire of Lies; self-distributor via Magus Films
Magus Films
Episode: Independent Film Distribution and Marketing with Jonathan Sadler and Matthew Hope
Jonathan Sadler
Marketing and distribution professional in the UK; background at Universal Pictures and Revolver Entertainment
Revolver Entertainment (past); Marketing/Distribution Consultant
Episode: Independent Film Distribution and Marketing with Jonathan Sadler and Matthew Hope
Derry Shillitto
Director/Producer of The Correction Unit
Foyle River Films
Episode: International Indie Film Distribution with Derry Shillitto
Shelly Kratzer
Founder of Zine Marketing Group
Zine Marketing Group
Episode: Theatrical Distribution For Indie Filmmakers with Shelly Kratzer
Terry Winnan
Filmmaker and founder of a small Gloucester-based company who developed and funded a feature from three shorts
self-funded film project / days ahead series
Episode: Distributing and Monetising Your First Feature Film with Terry Winnan
Heather Atherton
PR consultant and founder of Atherton PR, with extensive experience in film PR, festival campaigns, and indie production.
Atherton PR
Episode: Effective PR Strategies For Filmmaker with Heather Atherton
Simon David Miller
Entrepreneur and film/tech thinker focused on AI in film
New Forest (company)
Episode: Will AI Replace Filmmakers? An Honest Conversation with Simon David Miller
Rosa Camero
Film marketing and distribution expert; founder of Ramiro AI
Ramiro AI
Episode: Unlocking Film Marketing Success with Rosa Camero
Christie Marchese
Founder and CEO of Kinema
Kinema
Episode: New Distribution Strategy with Christie Marchese

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Talking Points

Recent interactions between the hosts and their guests.

Effective PR Strategies For Filmmaker with Heather Atherton
Q: What makes a subject line or pitch stand out when reaching out to journalists?
A strong subject line should highlight a unique festival status or timing, such as a pilot premiering at multiple festivals, to draw editors in; personalization and relevance to the journalist's past coverage are also crucial.
Effective PR Strategies For Filmmaker with Heather Atherton
Q: What does an example PR strategy look like for a past film?
Heather describes a two-and-a-half-year campaign for No Address, engaging 1500 nonprofits and leveraging a cause behind the film to attract distributors and press, culminating in event-based fundraising and a strong pre-release movement across multiple outlets.
Effective PR Strategies For Filmmaker with Heather Atherton
Q: Should filmmakers try to do PR themselves or hire a consultant, and what does a PR consultant uniquely bring?
Outsourcing to a PR consultant brings experience, established media relationships, and a strategic perspective that helps filmmakers plan early, craft targeted outreach, and avoid last-minute scrambling; it also helps tailor campaigns to the film's audience and narrative, which is difficult to execute well without dedicated focus.
How to Use Equity Crowdfunding to Fund Profitable Indie Films with Greg Bekkers
Q: How should filmmakers approach marketing a campaign once it goes live?
Lead with a compelling emotional story and the team behind it, then provide clear business details (distribution plan, marketing, budget, ROI). Visual pitch materials and a strong pitch video are crucial, and campaigns benefit from targeted, personalized outreach rather than broad, mass messaging.
How to Use Equity Crowdfunding to Fund Profitable Indie Films with Greg Bekkers
Q: What are the key legal and financial steps needed to set up an equity crowdfunding campaign for a film?
Create the film's LLC, file the necessary forms through the platform (e.g., Form C with the SCC), and ensure compliance; platforms like Wefunder provide account managers, step-by-step questionnaires, and support to handle the paperwork, with higher requirements as you raise more.

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Frequently Asked Questions About Cut To The Deal: The Business of Film

What is Cut To The Deal: The Business of Film about and what kind of topics does it cover?

This program focuses on the business side of independent filmmaking, with episodes that dissect film funding, distribution strategies, and career development. Recent conversations emphasize practical, cash-flow friendly approaches like self-distribution, multi-window releases, equity crowdfunding, and creative marketing for indie titles. Guests span film marketers, distributors, and filmmaker-entrepreneurs, offering hands-on lessons on securing financing, planning theatrical or non-theatrical runs, and building sustainable writer-director brands. The show often highlights real-world case studies, tactical frameworks, and pragmatic takeaways that aspiring indie filmmakers can apply to get projects off the ground and revenue-positive faster. more

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1. The Town with Matthew Belloni
2. WHAT WENT WRONG

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Cut To The Deal: The Business of Film launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Cut To The Deal: The Business of Film?

Recent guests on Cut To The Deal: The Business of Film include:

1. Matthew Hope
2. Jonathan Sadler
3. Derry Shillitto
4. Shelly Kratzer
5. Terry Winnan
6. Heather Atherton
7. Simon David Miller
8. Rosa Camero

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