Customer Intelligence en las Rocas
rjohnsonhCustomer Intelligence en las Rocas, es un espacio de conversación ideado por Veronica Traynor y Richard Johnson, para conversar acerca de todo lo que rodea al Customer Intelligence desde el User Research, UX, Analítica Digital y distintas temáticas que hoy nos hacen conocer más y mejor a nuestros usuarios y clientes. Por qué en las rocas? Porque queremos espontaneidad, intervenciones naturales y a... more
| Publishes | Monthly | Episodes | 5 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | BusinessMarketing | ||
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Latest Episodes
En este episodio Richard Johnson y Verónica Traynor analizan un experimento de investigación y hacen preguntas para optimizarlo ¿Cuál es el objetivo de la investigación? ¿Qué técnica de investigación es mejor en cada caso? ¿Qué implica analizar una e... more
Para tomar decisiones mucho más claras y asertivas, las empresas necesitan medir y entender qué hacen los usuarios en sus plataformas digitales, cómo lo hacen exactamente y cuáles son las razones por las cuales tienen ese comportamiento. En este epis... more
Emprendedores pequeños y grandes empresas se preguntan: Para qué investigar antes de lanzar... porque creerles a los clientes lo que dicen. Otros señalan que tenemos que preguntarles TODO a los clientes, hacemos Focus Group, les preguntamos "usarán n... more
Como poder establecer un diálogo con nuestros clientes, que aproveche cada dato e interacción que nos deja, y lograr entregar Experiencias Inteligentes? En este episodio, hablaremos de la captura de datos pensando en generar relevancia, coherencia en... more
Todos sabemos que las cosas que realmente duelen son las más difíciles de decir. Uno puede llegar a decir el 95% de las cosas, pero en ese 5% que uno esconde, es donde se encuentra el verdadero problema. Y es ese 5% que no se llegó a contar el que va... more
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Customer Intelligence en las Rocas launched 6 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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