Creatività e strategia per posizionare il brand
EGO NewComSiamo profondamente consapevoli dell’importante ruolo della comunicazione nel contesto contemporaneo e attraverso il nostro lavoro creiamo scenari in cui la comunicazione possa portare benefici a tutti, a coloro che si avvalgono di essa, così come ai suoi fruitori ultimi. Per questo motivo nasce il podcast di EGO NewCom, in cui troverai definizioni, approfondimenti, case study, esempi, tendenze, c... more
| Publishes | Daily | Episodes | 106 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Italian | Categories | BusinessMarketing | ||
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Latest Episodes
Il neurobranding si serve delle percezioni per esplorare la mente umana e approfondirne il funzionamento, partendo da dati reali e oggettivi. Chiarifichiamo le differenze tra percezione e sensazione e scopriamone l’importanza nel marketing. more
Il consumatore è alla ricerca di brand e prodotti capaci di suscitare percezioni positive che sappiano guidare le decisioni d’acquisto. Conosciamo il neurobranding e scopriamo qual è il suo approccio strategico. more
Sono più di 100 le distorsioni cognitive a cui ogni giorno è esposto l’essere umano. Identifichiamo insieme quelle più utilizzate nel marketing e nella pubblicità. more
Durante l’esperienza d’acquisto dei consumatori, la mente umana cade in una serie di trappole cognitive capaci di incidere sulle scelte finali. Cosa sono i bias cognitivi e perché vengono utilizzati nel marketing? more
Il neuromarketing si propone di intercettare e analizzare le emozioni che governano i comportamenti dell’essere umano per consentire alle aziende di costruire efficaci strategie di brand positioning e piani di comunicazione. Individuiamo insieme i 7 ... more
In un contesto così tanto competitivo, caratterizzato dalla saturazione dei mercati e dalla moltitudine di messaggi pubblicitari, è essenziale che i brand emergano con l’elaborazione di strategie di neuromarketing. Da dove nasce questa disciplina e q... more
Con marketing analytics si intende l’insieme di metodologie e tecnologie che consentono di misurare il successo di un business, attraverso la raccolta e l’analisi dei dati. Approfondiamo insieme. more
I dati consentono alle imprese di capire come e perché investire nel digitale possa favorire effettivamente la crescita e il raggiungimento di obiettivi specifici. Esaminiamo il fenomeno della digital analytics. more
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