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Creating Superfans

Brittany Hodak
Customer Experience
Sugarwish
Code Ninjas
Instore AI
Luxury
Experience Elevation Model
Dolly Parton
Cicis Pizza
Red Aspen
Guest Experience
Make-a-Wish
Education
Franchise
STICK
Artificial Intelligence
Attention Pays
Five Levers Entice Invite Excite Delight Ignite
Imagination Library
Loyalty Program
Franchise Model

In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining cr... more

PublishesWeeklyEpisodes71Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Creating Superfans

Latest Episodes

It’s hard to imagine now, but there was a time when plenty of people in Nashville didn’t think Taylor Swift would make it.

In this episode, Brittany welcomes back Washington Post pop culture reporter Emily Yahr to talk about her new book, Taylor Swi... more

How hard are your customers working just to do business with you?

In this solo episode, Brittany introduces the ACHE framework, a simple way to spot unnecessary friction in your customer experience. Where are customers having to Ask, Chase, Hesitate... more

In this episode, Brittany shares personal stories to explain the invisible “trust deficit” that prospects and customers bring into relationships and five lessons for overcoming it.

01:46 Stage Style Anxiety

03:49 Stylist Sticker Shock

04:29 Mean D... more

What does it take to build a brand people don’t just buy from—but genuinely want to be part of?

In this episode, Brittany sits down with Jesse McKinney, co-founder and CEO of Red Aspen, to talk about the mission, culture, and community behind the fa... more

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Recent Guests

Jesse McKinney
Co-founder and CEO of Red Aspen
Red Aspen
Episode: How Red Aspen Turned Brand Ambassadors Into Superfans
Jeff Hetsel
President of Cicis Pizza, former franchisee and longtime operator
Cicis Pizza
Episode: Inside the Cicis Pizza Playbook: People, Value, and Growth
Neen James
Leadership strategist, dynamic keynote speaker, author
Author of Exceptional Experiences
Episode: The Secret to Creating a Luxury Experience with Neen James
Kevin Farley
Chief Customer Officer at InStore AI
InStore AI
Episode: If Your Stores Could Talk: Turning Conversations Into Customer Insight with Kevin Farley
Ed Kim
Vice President of Education & Training at Code Ninjas
Code Ninjas
Episode: How Code Ninjas Creates an Experience Kids Can't Wait to Return To
Elisabeth Vezzani
Co-founder and CEO of Sugarwish
Sugarwish
Episode: How Sugarwish Reinvented Corporate Gifting | Elisabeth Vezzani

Host

Brittany Hodak
Host of Creating Superfans (and creator of the show's guiding framework for turning customers into superfans).

Reviews

4.9 out of 5 stars from 31 ratings
  • Engaging

    Provides relatable stories that can be adapted to your scenario.

    Apple Podcasts
    5
    laura.b.unit
    United States2 months ago
  • Brittany is the best!

    This podcast is wonderful! I love the stories and the way Brittany shares information. Every time I listen to her I get so many great ideas. She’s so encouraging and filled with wisdom. What a great show!

    Apple Podcasts
    5
    ✨Macey The Cat✨
    United States2 months ago
  • They must listen to podcast for leaders

    As someone who loves and studies, customer service and creating raving fans, this podcast has given me an MBA in Creating Superfans! I’m so excited I found it and every episode has been extremely rich Valuable!

    Apple Podcasts
    5
    Jason Raitz
    United States2 years ago
  • New listener!

    Loved listening to the last couple episodes of Brittany’s Creating Superfans…can’t wait to hear more from Brittany. Great interviews especially about how our awkwardness can be our strength!

    Apple Podcasts
    5
    ProducerKFC
    United States3 years ago
  • Can’t get enough!

    This show is one of my favs because Brittany is so good at what she does and has incredible guests. As a new business owner, I find the content so relatable and helpful. I highly recommend the one with Rory Vaden from April 25, so so good!

    Apple Podcasts
    5
    Jewls3275
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests come from diverse industries, keeping content fresh and relevant.
Audience gets practical frameworks, not fluff, for turning customers into advocates.
Shows are packed with actionable CX lessons listeners can implement quickly.
Consistently highlights people-first culture and frontline coaching in growth strategies.
Jet-fueled energy from the host makes complex ideas easy to digest.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Secret to Creating a Luxury Experience with Neen James
Q: What is one thing that somebody can do themselves tomorrow or next week, even with no budget?
Focus on the top 20% of clients and invest in advocating for them—handwritten notes, personal calls, and other thoughtful gestures can significantly boost advocacy and revenue without needing a large budget.
Inside the Cicis Pizza Playbook: People, Value, and Growth
Q: What has surprised you about loyalty since launching Cicis' loyalty app and first-party data program?
He notes that loyalty reveals a broad, diverse guest base beyond families with kids, and shows that genuine value and smooth experiences—both in-store and through the app—drive long-term engagement, not just free offers.
Inside the Cicis Pizza Playbook: People, Value, and Growth
Q: How do you balance identifying sacred parts of the brand with things that need to change as you grow?
He emphasizes continual evaluation, staying rooted in core values like quality and service, and using frontline store feedback to guide decisions, with a disciplined approach to growth that avoids overexpansion.
If Your Stores Could Talk: Turning Conversations Into Customer Insight with Kevin Farley
Q: What metric would you give to a CEO to obsess over related to customer experience?
A dashboard metric that tracks the percentage of positive, neutral, and negative interactions, highlighting unmet needs and moments of frustration to guide where to focus improvements.
If Your Stores Could Talk: Turning Conversations Into Customer Insight with Kevin Farley
Q: What common patterns have you found when looking at data across millions of conversations?
Neutral interactions are very common, but friction exists and is a signal; understanding where friction occurs helps target coaching moments and improve the overall journey.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Creating Superfans

What is Creating Superfans about and what kind of topics does it cover?

The show centers on turning customer experiences into powerful growth engines, often through authentic brand storytelling, ambassador programs, and frontline coaching. Episodes frequently explore practical frameworks for elevating CX and EX, leveraging technology and data to empower teams, and building communities of loyal customers who passionately advocate for a brand. A notable strength is bringing in founders and operators from diverse industries (beauty, food service, education tech) to share hands-on lessons, pitfalls, and scalable playbooks that listeners can adapt to their own businesses. The mix of founder-focused case studies, actionable tactics, and emphasis on people-first cultures makes it particularly appealing to growth-minde... more

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Which podcasts are similar to Creating Superfans?

These podcasts share a similar audience with Creating Superfans:

1. The School of Greatness
2. On Purpose with Jay Shetty
3. The Mel Robbins Podcast
4. The Tom Ferry Podcast Experience
5. Social Media Marketing Podcast

How many episodes of Creating Superfans are there?

Creating Superfans launched 4 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Creating Superfans?

Recent guests on Creating Superfans include:

1. Jesse McKinney
2. Jeff Hetsel
3. Neen James
4. Kevin Farley
5. Ed Kim
6. Elisabeth Vezzani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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