Cracking Copy
Ella Hoyos and Minnie McBrideCracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should*... more
| Publishes | Monthly | Episodes | 57 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Today we're talking to the innovative Jon Gillham about the unavoidable buzz of AI and whether it has an honourable place in marketing and copywriting.
AI’s dramatic increase in global use across many industries is resulting in more AI generated ... more
In this episode, episode 4 of our AI series for copywriters or anyone who writes business copy, we’re cutting through the jazz hands and hype to talk about the real skills copywriters need to stay sharp in an AI-assisted world. Spoiler: tools are onl... more
Listen up as Minnie and Ella discuss the challenges and opportunities of using AI in copywriting. This episode is for you if you are figuring out how to maintain your authentic brand voice while leveraging AI for efficiency.
You'll hear a workin... more
AI Meets Copy: Productivity Hacks That Still Feel Human
In this episode of Cracking Copy, Ella and Minnie explore how generative AI can streamline your writing workflow—without losing the human touch. From brainstorming ideas and building content ou... more
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Reviews
- Love learning from Ella
Brilliant minds lead to brilliant conversations! I love learning from these two and hearing the POV they (and their guests) bring to business, copy, and marketing.
Apple Podcasts5FFerenczi
United Statesa year ago - Conversion Copywriter
My intro to Cracking Copy happened to be their episode with Dr. Nicole Janz ("Working with a Writing Coach"). It was so full of useful info, from understanding the practical role mindset plays in your writing to breaking down the advantages and pitfalls of writing sprints. I was hooked and have since tuned in to more to get specific insider knowledge on different aspects of copy. Some faves so far have been the role of UX with Claire Cunningham and how to start an agency with Konrad Sanders.
H... more
Apple Podcasts5Dr. Mimi ZhouUnited States2 years ago - Honest writing conversations
As a former copywriter, I appreciate the honest chat between Ella and Minnie in the show. Episodes are clearly aimed at being helpful and talking about the realities of being a copywriter, without being a thinly veiled sales pitch. Nice work, both!
Apple Podcasts5John Espirian
United Kingdom2 years ago - Great insight into the world of copywriting
As a strategic marketer, writing copy is my weakness so the tips and approaches given by Minnie and Ella are really useful.
I love this podcast for learning more about freelancing as well as copy writing.
Highly recommend a listen. It’s on regular download in my car 😁
Apple Podcasts5ActivealiceUnited Kingdom3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #150 |  Philippines/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Which podcasts are similar to Cracking Copy?
These podcasts share a similar audience with Cracking Copy:
1. The Amy Porterfield Show
2. The Diary Of A CEO with Steven Bartlett
3. The Mel Robbins Podcast
How many episodes of Cracking Copy are there?
Cracking Copy launched 4 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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