"Crack the China Code" Podcast - Rossella Pfundt
Rossella PfundtCrack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and ass... more
| Publishes | Monthly | Episodes | 36 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | ManagementBusinessEntrepreneurship | ||||
Listen to this Podcast
Latest Episodes
In this episode, I will break down indispensable insights for owners and managers of high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2026.
Right now, you see your focus market not performing... more
Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series
This episode features the second part of my fully booked ETOA webinar,
“Crack the Luxury Tourism Code 2026 – Learnings ... more
Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series.
Chinese luxury FIT travelers represent a major opportunity for European high-quality tourism-related businesses in 2025... more
If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.
The problem? You’re not attracting the right travelers.
In this episode, I break down the exact segment most European boutique hotels, re... more
In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?
With... more
In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with mixed ... more
Get ready to uncover essential insights as an owner or manager of a medium-sized, high-quality tourism-related business in Europe! In this episode, we explore the critical factors for thriving with the return of Chinese luxury travelers during the up... more
In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the return of Chinese luxury travelers in Europe this summer travel period and... more
Key Facts
Reviews
- So good!
Sara is truly great at what she does! She is straight forward, honest and super real. I love that she delivers so much wisdom + information without any fluff. You can take what Sara says, apply it to your biz/life and see shifts happen. Loving this podcast so much!!!
Apple Podcasts5smith Uwe.
Germany4 years ago - Encouragement
The content of this podcast is so inspiring. I love that this podcast encourages us, small business owners, to step up and go for this amazing market of Chinese consumers
Apple Podcasts5Stefan$Germany4 years ago - A new business perspective
I love this podcast for the gold nuggets it gives small business owners like me. I get a world of new possibilities for my business in every episode I listen to. Thanks
Apple Podcasts5Karl1047Germany4 years ago - Highly recommended
A must-listen for all European tourism and retail entrepreneurs. Rossella’s podcast is an inspiration yet very grounded. She offers wisdom in a very accessible way. She has so much knowledge about the Chinese consumer market and shares it openly in this podcast. Listen and you'll see.
Apple Podcasts5Mox88EE
United Kingdom4 years ago - Excellent!!
Amazing Podcast!
Apple Podcasts5Wmorr_TTUnited Kingdom4 years ago - Amazingly inspiring
Rossella really knows how to give us a push in a loving and caring way: get out there and start to get into this amazing market of Chinese consumers – the world’s top spenders! Thanks for all the inspiration
Apple Podcasts5Tleetwin00United Kingdom4 years ago - Approachable Business Advice
The content is obviously so valuable and helpful, but I think what makes Rossella’s “Crack the China code” podcast standout is it’s approachable for the everyday business person. I feel like I can take the insight she provides and actually apply it to where I am in my business today.
Apple Podcasts5Honnin_wwwUnited Kingdom4 years ago - Inspiring!
Great content that shows how to get started with this amazing target segment. Thank you so much!
Apple Podcasts5Neonsally@01United Kingdom4 years ago - Excellent content
This is a fantastic podcast packed with useful tips for entrepreneurs. So glad I found this podcast. Every time I listen to it a learn something to adjust my strategy to connect with the Chinese consumers market. It is amazing!
Apple Podcasts5Graham BradyUnited Kingdom4 years ago - Exceptional content
This is a fantastic podcast packed with useful tips for entrepreneurs. So glad I found this show.
Apple Podcasts5Mark Harper 1United Kingdom4 years ago - So inspiring!!
This podcast is insightful and . . . well, really inspiring! Not to mention full of helpful tips. Thank you for offering this great inspiration!
Apple Podcasts5celly_tGermany4 years ago - So good!
Sara is truly great at what she does! She is straight forward, honest and super real. I love that she delivers so much wisdom + information without any fluff. You can take what Sara says, apply it to your biz/life and see shifts happen. Loving this podcast so much!!!
Apple Podcasts5ResgB01-0United Kingdom4 years ago - Excellent!!
Amazing Podcast!This podcast is so helpful for all European tourism-related businesses!!!!
Apple Podcasts5@RexsmomGermany4 years ago - Encouragement
The content of this podcast is so inspiring. I love that this podcast encourages us, small business owners, to step up and go for this amazing market of Chinese consumers
Apple Podcasts5Alexjevon3United Kingdom4 years ago - So recommendable!
THANK YOU Rossella for creating the Crack the China code podcast that is quick, to the point, and digestible for busy entrepreneurs! As an entrepreneur, I appreciate short episodes full of value, and yours hits the spot every time! You remind me about what is important and that I CAN start my success journey with the Chinese consumer market. Definitely recommend this podcast for all busy entrepreneurs in Europe!
Apple Podcasts5BDMACD1United Kingdom4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #228 |  Hong Kong/Business/Management |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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"Crack the China Code" Podcast launched 4 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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