Convaincre, mode d'emploi - par Prezman
Henri de BernyBienvenue sur “Convaincre, mode d’emploi”, le podcast qui décrypte les mécanismes de psychologie cognitive pour comprendre comment un discours touche, marque, et convainc sa cible. Ce podcast a été conçu par Henri de Berny, co-fondateur de l’agence Prezman, spécialiste en stratégie et design de présentation, car nous sommes persuadés que trop de beaux projets échouent parce qu’ils sont mal présent... more
| Publishes | Twice monthly | Episodes | 4 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
La plupart des présentations activent le mode critique de l'auditoire dès la première slide.
À partir de là, chaque argument est reçu à travers un filtre défensif que le présentateur ne contrôle plus.
L'Architecture double phase est l'innovation st... more
Charisme, design, effet "waouh" : tout ça fonctionne quand l'enjeu est faible.
Devant un comité qui doit trancher, ça ne suffit pas. Parfois même, ça dessert.
L'Elaboration Likelihood Model, développé par Petty, Cacioppo et Goldman en 1986, est un... more
Vous avez préparé une présentation solide. Les chiffres tiennent. La logique est là.
Et pourtant, l'auditoire résiste.
Ce n'est pas votre argument qui pose problème, c'est le cadre dans lequel il est évalué.
Le framing effect, documenté par Kahnem... more
Bienvenue sur “Convaincre, mode d’emploi”, le podcast qui décrypte les mécanismes de psychologie cognitive pour comprendre comment un discours touche, marque, et convainc sa cible.
Ce podcast a été conçu par Henri de Berny, co-fondateur de l’agence ... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #216 | France/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Convaincre, mode d'emploi launched 2 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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