Rephonic
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Content Marketing
Artificial Intelligence
Sales Enablement
B2B Marketing
Marketing
Masset
Storytelling
Linkedin
Authenticity
Revenue
Content Strategy
AI In Marketing
Pipeline
Thought Leadership
Search Engine Optimization
Generative AI
Product Marketing
Social Media
Branding
Influencer Marketing

Content Amplified is all about how to get more out of your marketing content.

Each 15-20 minute episode gives you one new way to get more out of your marketing content.

We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

PublishesDailyEpisodes489Founded3 years ago
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MarketingBusiness

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Artwork for Content Amplified

Latest Episodes

A product with nothing but perfect reviews converts at about the same rate as one averaging 3.25 stars. In this episode of Content Amplified, Todd Caponi, author of The Transparency Sale and former CRO of PowerReviews, explains the research behind th... more

A brochure anyone can read out loud is not a sales asset, it is a crutch. In this episode of Content Amplified, Jason Gwilliam returns to explain why the conversation closes the deal and content exists to back it up. Jason walks through the "scrub si... more

AI can produce a thousand blog posts. It cannot tell you what you believe. In this episode of Content Amplified, Rafael Moiseev, CMO at Customertimes and principal of the fractional CMO consultancy Apex Strata, explains how his team kept scaling cont... more

Bruce Springsteen played years of small clubs to small audiences before he became the superstar AI can now rip off. In this episode of Content Amplified, Wesley Quock, who leads the brand experience team at ExtraHop, traces the three disruptions that... more

Key Facts

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Accepts Sponsors
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Scott Hild
Head of brand and marketing for Propeller, a management consulting firm
Propeller
Episode: Tell your company's story through your people, not your brand
Tony Pataky
Director of SEO at Procore
Procore
Episode: Why AI rank tracking is broken, and what to measure instead
Jeramy Gordon
VP of Marketing at Cisive; author and former journalist
Cisive
Episode: Why getting cited by AI now matters more than ranking on Google
Larry Kaiser
Chief Marketing Officer at Optimum Healthcare IT
Optimum Healthcare IT
Episode: How to squeeze every dollar out of an event sponsorship
Sarah Balli
External communications specialist; content creation and influencer marketing
Episode: Why AI replaces the labor in marketing, not the people
Pat McParland
Marketing executive with 30+ years in B2B marketing; expert on content strategy and AI-enhanced workflows
MetricStream
Episode: Make one asset work harder: the Bisquick theory of content
Jonathan Murray
Marketing Director at Legends Legal Marketing
Legends Legal Marketing
Episode: Why unpolished, trust-based content is beating AI-perfect content
Adam Haskew
Associate Director of Brand Experience at Redis
Redis
Episode: Why AI outputs don't equal a content strategy
Matt Mullan
Director of Social Media at NinjaOne
NinjaOne
Episode: Why most employee advocacy programs turn your team into parrots

Host

Ben
Host of Content Amplified, involved in guiding interviews and content strategy across episodes

Reviews

4.9 out of 5 stars from 8 ratings
  • Staying ahead of the noise

    Being able to produce content that doesn’t just get swallowed up in the static of all of the other content is tough. There are so may strategies out there that can work, but it’s impossible to find and implement many of them. What I’ve appreciated about this podcast is being able to quickly get insights from various marketers about what is working for them. So instead of guessing what might work, I have some use cases for various strategies to think about being I try something new.

    Apple Podcasts
    5
    Udder Failure
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show consistently ties content strategy to business outcomes.
Guests bring real-world experience, not just theory.
The host keeps the conversation tight and focused on revenue impact.
Great practical takeaways you can apply right away.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#88
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Are You Chasing Content or Revenue?
Q: What do you mean by not paying for content itself, but paying for the strategy behind it?
Content itself should be considered a fuel; the real leverage comes from how you identify the right buyers, craft market-specific viewpoints, and distribute the content to the 5% at the right moment, amplified through PR and intent data.
How Do You Cut Through AI Noise?
Q: What are you doing to stand out in the crowd of content produced by AI?
We focus on a clear, human-centered brand voice and leverage real customer and learner stories to ground our messaging. We also involve internal voices from product and curriculum teams to ensure diverse perspectives, while keeping language simple and customer-focused to avoid AI-generated jargon.
Are You Letting Customers Tell Your Story?
Q: What makes customer advocacy such a powerful marketing approach?
Authentic customer stories, especially including the good and the bad, build trust and show real problem-solving, which helps audiences relate and adopt solutions.
Are You Letting Customers Tell Your Story?
Q: Tell us a little about yourself and background.
Lauren describes a path from news production to tech marketing, culminating in a focus on customer advocacy and event-led strategies at Duel.Tech.
Can You Tell a Story in Six Words?
Q: What process do you use to make B2B content entertaining and effective?
He emphasizes focusing on what the audience gets, not just product features, and using relatable contexts, emotions, and strategic openings to captivate and retain attention.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Content Amplified

What is Content Amplified about and what kind of topics does it cover?

This show centers on practical, action-oriented approaches to getting more from marketing content in a B2B context. Across episodes, hosts explore audience-first content, the role of sales and marketing alignment, and how AI and new technologies can augment human judgment without replacing it. Guests range from sales enablement and RevOps practitioners to product marketers, creator program specialists, and media strategy experts, with recurring emphasis on measurable impact, storytelling that centers customer needs, and building trust throughout the revenue journey. Noteworthy are tightly focused, 15- to 20-minute conversations that surface repeatable playbooks—think content audits, collaboration with sales, and measurable role for AI in id... more

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What are the audience demographics for Content Amplified?

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Which podcasts are similar to Content Amplified?

These podcasts share a similar audience with Content Amplified:

1. Breaking History

How many episodes of Content Amplified are there?

Content Amplified launched 3 years ago and published 489 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Content Amplified?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Content Amplified?

Recent guests on Content Amplified include:

1. Scott Hild
2. Tony Pataky
3. Jeramy Gordon
4. Larry Kaiser
5. Sarah Balli
6. Pat McParland
7. Jonathan Murray
8. Adam Haskew

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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