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Community Playbook

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Aplicações reais, atuais e futuras de estratégia de comunidades. Aprenda com autoridades do tema a envolver, conectar, reter e engajar públicos de interesse para potencializar seus resultados de negócios.

PublishesWeeklyEpisodes36Founded2 months ago
Language
Portuguese
Number of ListenersCategory
Business

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Artwork for Community Playbook

Latest Episodes

Como comunidades de marca geram crescimento, diferenciação e conexões reais?

Neste episódio especial do Community Playbook, gravado ao vivo no RD Summit, conversamos sobre Brand Communities como estratégia central de marketing, inovação e relacionam... more

O marketing tradicional está morto. Em um mundo onde a opinião é formada por micro-comunidades, o caminho para o crescimento exponencial e para a relevância de marca não passa mais pela mensagem massiva, mas sim pela Intencionalidade e pela Cocriação... more

O avanço da inteligência artificial no Brasil não depende só de tecnologia — depende de gente conectada, aprendendo junto e trocando conhecimento real. No iFood, essa visão deu origem ao AGI Club, uma comunidade que reúne pesquisadores, engenheiros, ... more

Nascida de um pequeno grupo de CTOs querendo trocar dores, aprendizados e caminhos possíveis na liderança de tecnologia, a Confraria Tech se transformou, ao longo de 10 anos, em uma das comunidades mais ativas e influentes para lideranças do ecossist... more

Como um encontro entre dez mulheres se transformou em uma comunidade com mais de 750 empreendedoras mulheres amarelas unidas por apoio, visibilidade e pertencimento?

Neste episódio do Community Playbook, Camila Gondo e Letícia Kim, respectivamente f... more

O que acontece quando uma das maiores empresas de tecnologia do mundo decide apoiar quem está construindo o futuro da inteligência artificial?

Neste episódio do Community Playbook, conversamos com Andrei Golfeto, Latam Community Manager (Startups & ... more

Algumas marcas crescem, algumas criam cultura. A Velocity fez as duas coisas - e virou um case de pertencimento em escala.

Neste episódio do Community Playbook, Shane Young, fundador e CEO do Grupo Velocity, revela como construiu, ao redor da marca,... more

Crescer junto do cliente é mais do que atender demandas — é construir relacionamento, escutar com empatia e criar espaço para cocriação. Neste episódio do Community Playbook, conhecemos o case da Desk Manager, que transformou a proximidade com seus u... more

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Community Playbook launched 2 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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