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Community Playbook

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Aplicações reais, atuais e futuras de estratégia de comunidades. Aprenda com autoridades do tema a envolver, conectar, reter e engajar públicos de interesse para potencializar seus resultados de negócios.

PublishesWeeklyEpisodes30Founded25 days ago
Language
Portuguese
Category
Business

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Artwork for Community Playbook

Latest Episodes

Algumas marcas crescem, algumas criam cultura. A Velocity fez as duas coisas - e virou um case de pertencimento em escala.

Neste episódio do Community Playbook, Shane Young, fundador e CEO do Grupo Velocity, revela como construiu, ao redor da marca,... more

Crescer junto do cliente é mais do que atender demandas — é construir relacionamento, escutar com empatia e criar espaço para cocriação. Neste episódio do Community Playbook, conhecemos o case da Desk Manager, que transformou a proximidade com seus u... more

Nem toda comunidade nasce com um plano. Algumas surgem da paixão das pessoas — e, quando bem cuidadas, podem se tornar parte essencial da estratégia de uma marca.

Neste episódio do Community Playbook, Marcelo Campos compartilha os bastidores da NuCo... more

Construir uma comunidade de afiliados vai muito além de criar incentivos ou programas de recompensas. Envolve entender profundamente quem são as pessoas, seus contextos, suas motivações — e só então desenhar estratégias que façam sentido pra elas.

N... more

Toda jornada é feita de conexões — entre ideias, pessoas, e histórias. Neste episódio de abertura da terceira temporada do Community Playbook, Caio Matos e Jen Medeiros celebram um ano de podcast, revisitam os aprendizados da última temporada e traça... more

Inovação não nasce do nada — ela emerge da escuta atenta, do diálogo verdadeiro e da conexão com quem está na linha de frente. Neste episódio, exploramos como as comunidades podem ser catalisadoras poderosas de inovação, impulsionando desde o surgime... more

A evolução das mídias digitais e o avanço de tecnologias como Web3, DAOs e plataformas descentralizadas estão transformando a forma como marcas constroem autoridade, geram valor e se conectam com suas comunidades. Nesse cenário, as pessoas deixam de ... more

Integrar o marketing hoje vai muito além de coordenar canais — trata-se de orquestrar um verdadeiro ecossistema, onde diferentes empresas e especialistas com expertises específicas colaboram para uma entrega mais estratégica e eficaz.

Neste episódio... more

Key Facts

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Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#198
Brazil/Business

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How many episodes of Community Playbook are there?

Community Playbook launched 25 days ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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