Communication Snack
Tommaso CorsoPillole di ricerca scientifica su comunicazione e marketing per sfatare il mito che la comunicazione è una scienza delle merendine.
| Publishes | Weekly | Episodes | 12 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Italian | Number of Listeners | Categories | MarketingBusiness |
Listen to this Podcast
Latest Episodes
Siamo bombardati da stimoli. L’overstimulation causa grossi problemi al nostro circuito del piacere e del dolore.
Scopriamo come tutto questo sia fondamentale anche nell’ambito del marketing e della comunicazione.
Fonte: Lembke, Dopamine nation; H... more
Lo Snack che inaugura il nuovo anno non poteva non prendere spunto da ciò che succede in sala durante il film di Checco Zalone.
Non preoccupatevi, nessuna riflessione sul politically correct. Solo tanto, tanto marketing.
Fonti scientifiche: Harri... more
É ora di fare le pulizie di primavera e mettere ordine tra i concetti cardine della comunicazione d’impresa.
Tutti li hanno sentiti, nessuno li sa definire fino in fondo.
Grazie a un articolo scientifico, finalmente possiamo dire di averci capito ... more
🍿 Altro snack, altra ricerca.
Quante collaborazioni tra influencer e brand vediamo ogni giorno?
Ma qual è il segreto affinché vengano percepite come autentiche? É davvero possibile?
Lo scopriamo in questa puntata.
Fonte scientifica: How social... more
Lo snack 8 é speciale, avremo con noi un grande ospite 🔥
⁉️ Qual é il ruolo della musica? Stimola gli acquisti? Aiuta la memorizzazione dei marchi? Suscita emozioni nell’adv?
⭐️ Per la prima volta, i communication snack avranno un ospite che ci po... more
🌶️ É uno snack piccante quello di questa settimana. Mai sentito parlare del BUY NOW PAY LATER?
Grazie a uno studio recentissimo presente sul Journal of Marketing, scopriamo come mai il pagamento a rate può essere considerato una vera trappola per ... more
⚠️ In questo Communication Snack scopriamo come Uber ha usato i dati sulla batteria scarica dei cellulari per guadagnare con il fenomeno del surge pricing.
❓Che cos’è? Come ci riescono? Ascolta lo snack di questa settimana.
👨🔬Nel quinto snack analizziamo un esperimento di un team di neuroscienziati. Scopriamo quali zone del cervello si attivano durante una decisione d’acquisto, prima bendati e poi a occhi aperti.
Le protagoniste? Le eterne rivali Coca Cola e Pepsi!... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #221 | Italy/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Communication Snack
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How many episodes of Communication Snack are there?
Communication Snack launched a year ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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