Communication Snack
Tommaso CorsoPillole di ricerca scientifica su comunicazione e marketing per sfatare il mito che la comunicazione è una scienza delle merendine.
| Publishes | Weekly | Episodes | 10 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language |  Italian | Categories | BusinessMarketing | ||
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É ora di fare le pulizie di primavera e mettere ordine tra i concetti cardine della comunicazione d’impresa.
Tutti li hanno sentiti, nessuno li sa definire fino in fondo.
Grazie a un articolo scientifico, finalmente possiamo dire di averci capito ... more
🍿 Altro snack, altra ricerca.
Quante collaborazioni tra influencer e brand vediamo ogni giorno?
Ma qual è il segreto affinché vengano percepite come autentiche? É davvero possibile?
Lo scopriamo in questa puntata.
Fonte scientifica: How social... more
Lo snack 8 é speciale, avremo con noi un grande ospite 🔥
⁉️ Qual é il ruolo della musica? Stimola gli acquisti? Aiuta la memorizzazione dei marchi? Suscita emozioni nell’adv?
⭐️ Per la prima volta, i communication snack avranno un ospite che ci po... more
🌶️ É uno snack piccante quello di questa settimana. Mai sentito parlare del BUY NOW PAY LATER?
Grazie a uno studio recentissimo presente sul Journal of Marketing, scopriamo come mai il pagamento a rate può essere considerato una vera trappola per ... more
⚠️ In questo Communication Snack scopriamo come Uber ha usato i dati sulla batteria scarica dei cellulari per guadagnare con il fenomeno del surge pricing.
❓Che cos’è? Come ci riescono? Ascolta lo snack di questa settimana.
👨🔬Nel quinto snack analizziamo un esperimento di un team di neuroscienziati. Scopriamo quali zone del cervello si attivano durante una decisione d’acquisto, prima bendati e poi a occhi aperti.
Le protagoniste? Le eterne rivali Coca Cola e Pepsi!... more
Lo snack di questa settimana punta i riflettori su un ormone fondamentale nella comunicazione: l’ossitocina.
Scopriamo come lo storytelling ha il potere di stimolarlo e perché, quando ascoltiamo la nostra storia preferita, ci scende sempre la lacri... more
🍿 Le notizie false viaggiano più velocemente, ci interessano di più, sono utilizzate dai più importanti leader politici e dalle aziende, ma perché?
👉 In questo snack scopriamo come un piccione ci può spiegare il senso delle fake news
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #212 | Italy/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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How many episodes of Communication Snack are there?
Communication Snack launched 10 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Communication Snack?
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