Comms in Asia
C2 MediaComms in Asia unpacks the world of communication and technology in Asia Pacific. Join us, as we analyze the role of owned and earned media strategies for brands and publishers. Breaking down the latest trends, challenges, and opportunities in the industry, we’ll bring you nuanced viewpoints from experts in the field, as we dive into the various methods that brands can use to reach their target aud... more
| Publishes | Twice monthly | Episodes | 6 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this episode, Leighton Cosseboom of C2 Media and AC Ventures interviews Terence Lee, Editor-in-Chief at Tech in Asia, about how to grab the attention of tech editors. Terence shares his tips and insights on how PR practitioners and comms professio... more
Pitching to top-tier luxury media is no easy task in today’s noisy media landscape. Landing coverage in an outlet like Tatler Asia requires that a comms pro truly understand an editor’s target audience and tailor pitches accordingly. Getting straight... more
PR in Asia has some distinct characteristics that set it apart from other parts of the world. These include a variety of cultural differences, social media behaviors, and government relations, to name a few. As new tech like conversational AI emerges... more
In the competitive world of PR and comms, Fortune 500 brands are increasingly looking for agencies that can offer a full-stack solution. To ensure efficiency and consistency across the board, big brands in emerging markets like Indonesia need the ful... more
In a corporate setting, the PR and comms department is often well-established, with larger budgets and more resources. In a startup, however, comms may be more ad-hoc and the person in charge usually has to wear many hats. Smaller budgets and leaner ... more
Startups face many challenges with public relations, including limited resources, a lack of name recognition, stiff competition for media attention, few industry connections, and limited experience. Often, the biggest challenge for early-stage compan... more
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How many episodes of Comms in Asia are there?
Comms in Asia launched 3 years ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Comms in Asia?
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