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Artwork for Tough Cookie: The Wally “Famous” Amos Story

Tough Cookie: The Wally “Famous” Amos Story

Vanity Fair

Tough Cookie: The Wally “Famous” Amos Story, named the Tribeca Festival’s 2025 Nonfiction Audio Storytelling Award winner, tells the story of a Black pop-culture icon and cookie mogul, through his booms and busts spanning the American century, from the perspective of his daughter, Sarah Amos. Famous Amos was an overnight hit, leading to a life of glamour, prestige, and cookies for Wally and his f... more

PublishesTwice monthlyEpisodes3Founded2 months ago
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Society & CultureDocumentary

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Artwork for Tough Cookie: The Wally “Famous” Amos Story

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Born in 1936 in Tallahassee, Florida, Wally Amos would rise from a poor Black kid in the segregated South to the first Black agent at the William Morris Agency, by way of time in New York City, the Air Force, and even Hawaii.

He starts a family and ... more

Meet Wally Amos. He founded the ubiquitous Famous Amos Chocolate Chip Cookies in 1975, turning the brand into an overnight sensation and himself into a pop-culture fixture in the 1970s and 1980s.

But there’s a darker side to Wally’s seemingly sweet ... more

A poor Black kid from the segregated South, Wally Amos would go on to be one of the most recognizable business and pop-culture figures of the 1970s and 1980s after launching Famous Amos chocolate chip cookies—before sadly losing it all. Join host Sar... more

He started one of the most recognizable chocolate chip cookie brands in America, but this rags-to-riches (and back to rags) tale is the never-before-told story about how he made it happen/how it all happened. A first listen of the Vanity Fair podcast... more

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