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Artwork for Valor Coffee Podcast

Valor Coffee Podcast

Valor Coffee
Valor Coffee
Specialty Coffee
SEO
Coffee Industry
Coffee Shop Management
Coffee
Hospitality
Leadership
Coffee Shops
Customer Experience
Coffee Brewing
Coffee Equipment
Specialty Coffee Industry
Coffee Catering
Cost Of Goods Sold
Coffee Roasting
Espresso Machines
Customer Service
Marketing Strategies
Home Setup

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

PublishesTwice monthlyEpisodes195Founded5 years ago
Number of ListenersCategories
FoodArts

Listen to this Podcast

Artwork for Valor Coffee Podcast

Latest Episodes

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep180

A very special thank you to Lucas Cuadros of Unblended for hanging with us on the pod!Wh... more

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep179

A very special thank you to Justin Goodhart for joining us on the pod!

A year after Jus... more

YouTube

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep178

A very special thank you to Chris for joining me on the pod!Why do your baristas stare a... more

YouTube

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep177

Tuesday POD!! Let's get it.We want our best employees to eventually quit, and we mean th... more

YouTube

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Recent Guests

Justin Goodhart
Founder of Goodhart Coffee
Goodhart Coffee
Episode: How to Grow a Coffee Catering Business (ft. Flashquotes) – Valor Coffee Podcast Ep. 179
Chris Deferio
Founder of Keys to the Shop, cafe consultant and coach
Keys to the Shop
Episode: How to Actually Build Core Values Your Team Will Live By – Valor Coffee Podcast Ep. 178
Blake Sellers
Former Valor Barista, co-owner of Patience Coffee
Patience Coffee
Episode: Why We Celebrate When Great Employees Leave – Valor Coffee Podcast Ep. 177
Jason Wilger
Former Valor Barista, co-owner of Patience Coffee
Patience Coffee
Episode: Why We Celebrate When Great Employees Leave – Valor Coffee Podcast Ep. 177
Lynden Belzer
Marketing team member at Valor; former intern and designer
Valor Coffee
Episode: How to Run a Coffee Shop Instagram – Valor Coffee Podcast Ep. 174
Joey Cristofinelli
Catering Director, Valor Coffee
Valor Coffee
Episode: How Our Coffee Cart Exploded in 2025 – Valor Coffee Podcast Ep. 172
Leona (Leo)
Barista, Valor team member featured in interview
Valor Coffee
Episode: Do Toxic Guests Deserve Great Hospitality? – Valor Coffee Podcast Ep. 167
Trevor Clark
Marketing Director at Black & White Coffee Roasters
Black & White Coffee Roasters
Episode: Is Coffee Becoming Just an Ingredient? – Valor Coffee Podcast Ep. 159
Josiah Buskirk
Co-founder of Sequel Coffee
Sequel Coffee
Episode: Do Specialty Coffee Drive-Thrus Actually Work? – Valor Coffee Podcast Ep. 158

Hosts

Ethan Rivers
Co-founder and founder; hosts Valor Coffee Podcast; focused on hospitality, leadership, and brand-building.
Ross Walters
Co-founder and founder; co-host; emphasizes operations, culture, and hospitality philosophy.
Riley Westbrook
Founder; co-host; leads brand storytelling, marketing, and team-driven content.

Reviews

4.9 out of 5 stars from 265 ratings
  • New to Specialty Coffee

    I randomly got into specialty coffee about 8 weeks ago and stumbled across Valor in search of beans. Started watching the episodes on YouTube and binged all the podcasts. Love the talk and education! They make it feel as if you’re just sitting in the room listening. Have purchased freethrow, miracle, workers comp, and tan lines. All amazing! Keep it up guys hope to visit the shop soon!

    Apple Podcasts
    5
    Raul HJr
    United States2 months ago
  • Go off guys!

    I’ve been in the industry for 20 years and owned my own place for 8 of those years - and this podcast is fun AND inspiring. Thanks so much for being here.

    Apple Podcasts
    5
    Jess | Rose Room
    United States3 months ago
  • Great Takeaways

    I love the Coffee Sometimes Podcast by Valor Coffee!

    Each episode is packed with helpful knowledge. I can’t wait to listen to the next episode!

    Apple Podcasts
    5
    Queenbee@honeybeecoffee&tea
    United Statesa year ago
  • all skibidi no toilet

    all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no to... more

    Apple Podcasts
    5
    dliskevich
    United States2 years ago
  • All skibidi no toilet

    Love tuning in to hear insight and entertainment from the guys at Valor Coffee! An absolute treat to listen!

    Apple Podcasts
    5
    dsbrown13
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Praise for hospitality-focused leadership and strong team culture stories.
Guests and hosts are perceived as knowledgeable and relatable with actionable insights for cafe growth.
The show stands out for transparency and honest discussions about industry challenges.
Listeners appreciate the practical, real-world business takeaways for cafe operations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#142
United States/Arts/Food
Apple Podcasts
#65
Canada/Arts/Food
Apple Podcasts
#231
United Kingdom/Arts/Food
Apple Podcasts
#155
Germany/Arts/Food
Apple Podcasts
#168
Australia/Arts/Food
Apple Podcasts
#27
China/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

How to Grow a Coffee Catering Business (ft. Flashquotes) – Valor Coffee Podcast Ep. 179
Q: Is coffee catering worth it for Valor, and should other roasteries consider it?
Yes, it provides broader career opportunities and turns coffee into a service with higher revenue potential; it's worth pursuing for roasteries seeking growth beyond selling a cup, as long as there is manpower and a scalable ops model.
How to Grow a Coffee Catering Business (ft. Flashquotes) – Valor Coffee Podcast Ep. 179
Q: How do you approach pricing when planning a quote for an event?
Start with a base rate to cover back-of-house prep, loading, and setup, add an hourly rate for guest-facing service, and use cogs, labor, and event type to adjust the final price; Flashquotes enables dynamic pricing by cart and by event type.
How to Grow a Coffee Catering Business (ft. Flashquotes) – Valor Coffee Podcast Ep. 179
Q: What general advice do you have for sales roles in your locations and what should they focus on?
Prioritize ultra-fast quoting (preferably within minutes), clearly communicate value by showcasing photos, menus, and service inclusions, and pursue calls to build trust; manage time by following a structured outreach process and tailor communications to high-value prospects.
How to Actually Build Core Values Your Team Will Live By – Valor Coffee Podcast Ep. 178
Q: How do you suggest cafe leaders begin implementing core values with their teams?
Begin by defining 4 core values, write a detailed paragraph for each, and develop concrete, day-to-day behaviors that exemplify them; then train staff with verbal and practical drills, and gradually implement one value at a time across shifts.
How to Actually Build Core Values Your Team Will Live By – Valor Coffee Podcast Ep. 178
Q: What is Keys to the Shop and how did it evolve?
It started as a podcast and evolved into consulting and coaching for cafe owners, including design, layout, menu development, hiring, and systems; the focus is on helping shops open or revitalize through structured guidance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Valor Coffee Podcast

What is Valor Coffee Podcast about and what kind of topics does it cover?

A practical, enterprise-minded look at running a specialty coffee business, with frequent discussions on hospitality, team culture, pricing, branding, and operational strategy. Episodes often contrast abundance versus scarcity mindsets, explore how to balance guest experience with growth, and share hard-won lessons from opening shops, managing staff, and collaborating with wholesale partners. Noteworthy are deep dives into authentic storytelling, founder-led content, and real-world experiments in automation, pricing, and cafe operations that underscore a hands-on, practitioner-focused approach.

The show stands out for its transparent, experience-driven insights from three Valor Coffee founders, a willingness to tackle controversial topics ... more

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How many listeners does Valor Coffee Podcast get?

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How many subscribers and views does Valor Coffee Podcast have?

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Which podcasts are similar to Valor Coffee Podcast?

These podcasts share a similar audience with Valor Coffee Podcast:

1. The Mobile Business Podcast
2. Cat & Cloud Podcast
3. Keys To The Shop : Equipping Coffee Shop Leaders
4. Coffee Roaster Warm Up Sessions
5. With The Perrys

How many episodes of Valor Coffee Podcast are there?

Valor Coffee Podcast launched 5 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Valor Coffee Podcast?

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What guests have appeared on Valor Coffee Podcast?

Recent guests on Valor Coffee Podcast include:

1. Justin Goodhart
2. Chris Deferio
3. Blake Sellers
4. Jason Wilger
5. Lynden Belzer
6. Joey Cristofinelli
7. Leona (Leo)
8. Trevor Clark

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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