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Artwork for Valor Coffee Podcast

Valor Coffee Podcast

Valor Coffee
Valor Coffee
Specialty Coffee
SEO
Coffee Industry
Coffee Shop Management
Coffee
Hospitality
Leadership
Coffee Shops
Customer Experience
Coffee Brewing
Coffee Equipment
Specialty Coffee Industry
Cost Of Goods Sold
Coffee Roasting
Espresso Machines
Coffee Catering
Customer Service
Marketing Strategies
Home Setup

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

PublishesTwice monthlyEpisodes194Founded5 years ago
Number of ListenersCategories
FoodArts

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Artwork for Valor Coffee Podcast

Latest Episodes

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep179

A very special thank you to Justin Goodhart for joining us on the pod!

A year after Jus... more

YouTube

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep178

A very special thank you to Chris for joining me on the pod!Why do your baristas stare a... more

YouTube

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep177

Tuesday POD!! Let's get it.We want our best employees to eventually quit, and we mean th... more

YouTube

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep176

Why does the exact same Instagram Reel, like "don't be on your phone behind the bar" or ... more

YouTube

Key Facts

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Recent Guests

Chris Deferio
Founder of Keys to the Shop, cafe consultant and coach
Keys to the Shop
Episode: How to Actually Build Core Values Your Team Will Live By – Valor Coffee Podcast Ep. 178
Blake Sellers
Former Valor Barista, co-owner of Patience Coffee
Patience Coffee
Episode: Why We Celebrate When Great Employees Leave – Valor Coffee Podcast Ep. 177
Jason Wilger
Former Valor Barista, co-owner of Patience Coffee
Patience Coffee
Episode: Why We Celebrate When Great Employees Leave – Valor Coffee Podcast Ep. 177
Lynden Belzer
Marketing team member at Valor; former intern and designer
Valor Coffee
Episode: How to Run a Coffee Shop Instagram – Valor Coffee Podcast Ep. 174
Leona (Leo)
Barista, Valor team member featured in interview
Valor Coffee
Episode: Do Toxic Guests Deserve Great Hospitality? – Valor Coffee Podcast Ep. 167
Joey Cristofinelli
Catering operation leader with Valor Coffee and previous guest on the podcast
Valor Coffee
Episode: What We Learned in 2025 – Valor Coffee Podcast Ep. 160
Trevor Clark
Marketing Director at Black & White Coffee Roasters
Black & White Coffee Roasters
Episode: Is Coffee Becoming Just an Ingredient? – Valor Coffee Podcast Ep. 159
Josiah Buskirk
Co-founder of Sequel Coffee
Sequel Coffee
Episode: Do Specialty Coffee Drive-Thrus Actually Work? – Valor Coffee Podcast Ep. 158
Brandon Sardi
Owner-proprietor of Poorboy Coffee
Poorboy Coffee
Episode: Ep. 148- How this Coffee Startup Grew Their Instagram to Over 63k Followers - Poorboy Coffee

Hosts

Ethan Rivers
Co-founder and founder; hosts Valor Coffee Podcast; focused on hospitality, leadership, and brand-building.
Ross Walters
Co-founder and founder; co-host; emphasizes operations, culture, and hospitality philosophy.
Riley Westbrook
Founder; co-host; leads brand storytelling, marketing, and team-driven content.

Reviews

4.9 out of 5 stars from 265 ratings
  • New to Specialty Coffee

    I randomly got into specialty coffee about 8 weeks ago and stumbled across Valor in search of beans. Started watching the episodes on YouTube and binged all the podcasts. Love the talk and education! They make it feel as if you’re just sitting in the room listening. Have purchased freethrow, miracle, workers comp, and tan lines. All amazing! Keep it up guys hope to visit the shop soon!

    Apple Podcasts
    5
    Raul HJr
    United Statesa month ago
  • Go off guys!

    I’ve been in the industry for 20 years and owned my own place for 8 of those years - and this podcast is fun AND inspiring. Thanks so much for being here.

    Apple Podcasts
    5
    Jess | Rose Room
    United States2 months ago
  • Great Takeaways

    I love the Coffee Sometimes Podcast by Valor Coffee!

    Each episode is packed with helpful knowledge. I can’t wait to listen to the next episode!

    Apple Podcasts
    5
    Queenbee@honeybeecoffee&tea
    United Statesa year ago
  • all skibidi no toilet

    all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no toilet, all skibidi no to... more

    Apple Podcasts
    5
    dliskevich
    United States2 years ago
  • All skibidi no toilet

    Love tuning in to hear insight and entertainment from the guys at Valor Coffee! An absolute treat to listen!

    Apple Podcasts
    5
    dsbrown13
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Praise for hospitality-focused leadership and strong team culture stories.
Guests and hosts are perceived as knowledgeable and relatable with actionable insights for cafe growth.
The show stands out for transparency and honest discussions about industry challenges.
Listeners appreciate the practical, real-world business takeaways for cafe operations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#120
United States/Arts/Food
Apple Podcasts
#231
Canada/Arts/Food
Apple Podcasts
#239
United Kingdom/Arts/Food
Apple Podcasts
#198
Germany/Arts/Food
Apple Podcasts
#204
Australia/Arts/Food
Apple Podcasts
#18
Netherlands/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

How to Actually Build Core Values Your Team Will Live By – Valor Coffee Podcast Ep. 178
Q: How do you suggest cafe leaders begin implementing core values with their teams?
Begin by defining 4 core values, write a detailed paragraph for each, and develop concrete, day-to-day behaviors that exemplify them; then train staff with verbal and practical drills, and gradually implement one value at a time across shifts.
How to Actually Build Core Values Your Team Will Live By – Valor Coffee Podcast Ep. 178
Q: What is Keys to the Shop and how did it evolve?
It started as a podcast and evolved into consulting and coaching for cafe owners, including design, layout, menu development, hiring, and systems; the focus is on helping shops open or revitalize through structured guidance.
Why We Celebrate When Great Employees Leave – Valor Coffee Podcast Ep. 177
Q: What would you say to the version of you that was deciding whether to open this cafe?
Do it as fast as possible and don't hesitate; trust the process, start with pop-ups or a cart if needed, and leverage your network and resources when you can.
How to Run a Coffee Shop Instagram – Valor Coffee Podcast Ep. 174
Q: What is the first thing you would tell that person to do with Instagram based on what you've learned?
Focus on two categories for every piece of content: make people laugh or learn something. Don't chase broad demographics; instead tailor content to a specific audience and stay true to your brand why so posts feel honest rather than salesy.
Is Specialty Coffee Ready for Automation? (w/ Project Zero) – Valor Coffee Podcast Ep. 170
Q: Why is it so hard for people to accept pre-batch espresso in cafes today?
Skepticism largely stems from concerns about quality and craft; people worry that pre-batching strips away the artisanal care, but proponents argue that a well-designed system can maintain flavor while increasing consistency, and it frees baristas to focus more on guest experience and storytelling.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Valor Coffee Podcast

What is Valor Coffee Podcast about and what kind of topics does it cover?

A practical, enterprise-minded look at running a specialty coffee business, with frequent discussions on hospitality, team culture, pricing, branding, and operational strategy. Episodes often contrast abundance versus scarcity mindsets, explore how to balance guest experience with growth, and share hard-won lessons from opening shops, managing staff, and collaborating with wholesale partners. Noteworthy are deep dives into authentic storytelling, founder-led content, and real-world experiments in automation, pricing, and cafe operations that underscore a hands-on, practitioner-focused approach.

The show stands out for its transparent, experience-driven insights from three Valor Coffee founders, a willingness to tackle controversial topics ... more

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How many listeners does Valor Coffee Podcast get?

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What are the audience demographics for Valor Coffee Podcast?

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How many subscribers and views does Valor Coffee Podcast have?

To see how many followers or subscribers Valor Coffee Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Valor Coffee Podcast?

These podcasts share a similar audience with Valor Coffee Podcast:

1. The Mobile Business Podcast
2. Keys To The Shop : Equipping Coffee Shop Leaders
3. Cat & Cloud Podcast
4. Coffee Roaster Warm Up Sessions
5. Live Free with Josh Howerton

How many episodes of Valor Coffee Podcast are there?

Valor Coffee Podcast launched 5 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Valor Coffee Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Valor Coffee Podcast?

Recent guests on Valor Coffee Podcast include:

1. Chris Deferio
2. Blake Sellers
3. Jason Wilger
4. Lynden Belzer
5. Leona (Leo)
6. Joey Cristofinelli
7. Trevor Clark
8. Josiah Buskirk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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