《出海相对论》是由Jay和佳芮共同出品的全新对话类出海中文播客。我们长期关注出海,关注全球市场的变化与机遇。期待你在我们与嘉宾的对话中,遇见有趣的商业故事,收获独到的出海见识。 如果你对出海和全球化感兴趣,欢迎你在苹果Podcast、Spotify、小宇宙、喜马拉雅、QQ音乐、汽水儿等平台订阅收听我们的节目,也推荐你在其他泛用型播客客户端订阅收听。 微信搜索“出海相对论”,关注我们的公众号,会有每期播客的文字版放送,偶尔也会有我们和一些朋友关于出海的个人思考和经验,当然你也可以直接后台私信联系我们。 出海就听,出海相对论。May you see the sea.
Publishes | Monthly | Episodes | 26 | Founded | 3 years ago |
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Language | Categories | BusinessEntrepreneurshipTechnology |
本期播客由 Pear 特约播出。Pear 是美国社交电商技术平台,帮助品牌大幅提高广告转化和建立红人带货渠道,实现弯道超车。可一键购物,减少4个转化页面;Pear 也可以把 Tiktok Shop 的用户体验搬运到 Ins、Facebook、Youtube 等平台;同时 Pear 支持红人分销和在红人账号上投放广告;并可基于数据洞察为消费者打造千人千面的产品落地页等。截至目前,Pear 已服务包括年销20亿的明星跨境公司 Starlink 旗下环保女鞋品牌 VIVAIA,北美头部 E-Bike ... more
本期播客由 Pear 特约播出。Pear 是美国社交电商技术平台,帮助品牌大幅提高广告转化和建立红人带货渠道,实现弯道超车。可一键购物,减少4个转化页面;Pear 也可以把 Tiktok Shop 的用户体验搬运到 Ins、Facebook、Youtube 等平台;同时 Pear 支持红人分销和在红人账号上投放广告;并可基于数据洞察为消费者打造千人千面的产品落地页等。截至目前,Pear 已服务包括年销20亿的明星跨境公司 Starlink 旗下环保女鞋品牌 VIVAIA,北美头部 E-Bike ... more
在社交电商的时光机理论中,中国是更先进的那一方。
自上世纪90年代诞生以来,电商如今已发展成为一个超6万亿美元的全球产业。根据 Statista 的预测,我们本期聚焦的全球第二大电商市场——美国——2025年的电商市场营收也将达到13820亿美元。尽管规模庞大,但电商仍是一个不够成熟的行业,随着消费者获取信息和交互方式的转变,电商也在不断发展革新。上一次重大变化发生在十几年前,随着智能手机的普及,越来越多的交易转移到移动设备上。下一个重大转变其实正在发生,而这次是转向社交媒体。Statista ... more
与任何其他工具一样,AI的有效性取决于使用的人。
彼得·德鲁克曾说:企业有且只有两大基本职能:营销和创新。在营销领域,数字营销无疑是如今的主旋律。根据Statista 的报告:2023年广告支出总额的70%都流向了数字化渠道。其官网的数据也显示:2024年数字广告市场的广告支出将达到7403亿美元。在数字营销中,视频营销自然是重中之重,因为我们的大脑天然处理视觉信息的速度就比文字快得多。麻省理工学院的一项研究发现,只需13毫秒我们就能识别出自己看到的图像。随着注意力越来越分散,视频就是吸引用户注... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #29 | |
Apple Podcasts | #185 |
Listeners, social reach, demographics and more for this podcast.
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出海相对论 launched 3 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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