出海进行时
出海进行时用有温度的声音，记录出海进程中的人与选择。从尽量多元的视角，探讨跨境电商与品牌出海中的决策、试错与成长。关心商业本质，也在意每一个你的故事；出海路上，你不孤单。
| Publishes | Monthly | Episodes | 78 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Technology |
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Latest Episodes
跨境电商进入下半场，平台之间的竞争正从流量与价格，升级为“基础设施能力”的较量。平台不再只是单向的卖货渠道，而是通过构建覆盖物流履约、营销触达到本地化运营的全链路生态，成为了托举中国品牌出海的重要支点。本期节目，我们从平台与品牌的双重视角，聊聊这场从“卖货”到“基建”的跃迁。
从疫情期间的B2B市场切入，到海外众筹平台的爆发，再到借助平台能力进入多元区域市场，Rokid的出海轨迹，勾勒出了一条极具代表性的中国品牌进化曲线。面对传统电商模式下和消费者沟通断层、高退货率等切肤之痛，如今的平台正主动... more
从一双防臭袜起家，Paire走到创业第6年。年营收迈过六七千万人民币后，品牌开始面对从1到10，甚至更长周期的增长挑战：如何在“慢时尚”的稳定需求下，借助接近快时尚的供应链效率运作？当线下门店与国际市场扩张同步推进，库存与现金流压力不断放大，品牌又该如何应对？
这一期，我们从供应链打磨聊到新品测试、线下门店10个月回本，再到英美市场首次验证，拆解一个DTC品牌从0到1之后，走向1到10的关键决策，也重新回应一个核心问题：如何把慢时尚，做成一门好生意？
主播：Nicole
嘉宾：Rex | ... more
节目的老朋友 Leo 回归，这一次，我们做了一次关于产品开发的复盘。
在 AI 抹平信息差、平台低价竞争不断加剧的当下，我们开始重新回到“人”本身。过去做产品，更像是在卖给算法——盯着亚马逊差评修修补补；而现在，我们尝试走进社区，通过 Reddit 寻找尚未被定义的沉默需求，连接专业发烧友，理解核心痛点。
我们聊聊产品认知的翻转：为何审美可以创造价值？情绪化设计如何带来溢价？为什么内容应该先于产品？
创业又一年，我们对产品开发有了新的理解。
主播：Nicole
嘉宾：Leo | 跨境卖... more
每天面对刷屏的资讯和不断更迭的模型，非技术人难免会陷入AI焦虑。本期节目，我们邀请到了跨境创业者Jackie。他不仅是操盘过亿美金规模的电商老将，更是把市面上主流 AI工具都研究透了的实战派。 我们不聊底层代码，只聊真实业务。在这期对谈中，Jackie分享了AI如何彻底颠覆他的工作方式，以及如何将这些工具丝滑融入日常工作流。我们还探讨了在AI门槛骤降的时代，品牌该如何拒绝平庸，跨境人的核心能力又将向何处迁移。希望这期节目能帮你破除“为学而学”的执念，从实际业务痛点出发，重构属于自己的工作流。
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Reviews
- 很棒的内容
很真实、内容质量很高，干货满满，语言清新流畅，很不错的节目，强推。就是更新频次有点低，可能是为了保障质量吧！
Apple Podcasts5老虎抓小鸡China9 months ago - 最爱的播客！
很多集都听了好几遍，DTC菜鸟学到很多！谢谢Nicole&Mag.你们好棒！嘉宾也好棒！
Apple Podcasts5Nicole可China3 years ago - 节目不错，但应该面向更多大众
你们节目内容很不错，应该面向大众，不只是相关从业者，一边中文夹英文的输出。不是从业者听着很不舒服。虽说我也曾经是一名外企工作者。
Apple Podcasts3GuojuhnChina3 years ago - 很喜欢创始人访谈系列！
获益匪浅，眼界被打开了
Apple Podcasts5饼干怪兽咯China4 years ago - 出海，酷就完事了
出海的年轻人，新鲜的人、货、场👍🏻cool
Apple Podcasts5出海的打工人
United States4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #26 | China/Technology |
Apple Podcasts | #152 |  Hong Kong/Technology |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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5. 贝望录
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出海进行时 launched 5 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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