出海进行时
出海进行时用有温度的声音，记录出海进程中的人与选择。从尽量多元的视角，探讨跨境电商与品牌出海中的决策、试错与成长。关心商业本质，也在意每一个你的故事；出海路上，你不孤单。
| Publishes | Monthly | Episodes | 81 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Technology |
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Latest Episodes
热播综艺《合伙人》，让更多人开始关注国货美妆个护品牌出海欧洲。但当越来越多中国美护品牌进入欧洲市场后，一个问题也逐渐浮现：为什么产品力已经不输国际品牌，却依然很难进入主流渠道、赢得本地消费者信任？
本期嘉宾Pamela现任英国功效护肤品牌 Medik8 EMEA 市场负责人，长期在欧洲品牌体系中负责欧洲、中东及非洲的市场拓展和商业化。我们从英国消费者熟悉的药妆渠道与专业院线体系聊起，也聊到 K-Beauty 如何用二十年建立信任，以及中国品牌在GTM、渠道布局、定价策略和本地经销商选择上的常见误... more
普通上班族能靠跨境电商做副业吗？
本期嘉宾 Michael 用了两年时间，把俄罗斯电商平台 Ozon 做成了一份收入超过主业的副业。从闲鱼、有声演播、抖音商城再到跨境电商，他踩过不少坑，当然，也赚到了一些钱。
这期节目，我们聊了聊副业调研、平台选择、选品逻辑、不同于传统跨境电商的运营思路等，以及一个普通人如何在下班后的时间里，把一件事慢慢跑通。
主播：Nicole
嘉宾：Michael （Ozon创业者）
时间轴
03:23 咸鱼：生意的底层逻辑就是信息差
06:07 有声：可以把事业当爱好，不... more
提及澳洲市场，很多出海人的第一反应也许是市场太小、物流成本高。但实际上，这个有着约2700万人口的市场不仅消费能力高、文化包容性强，且西澳与国内零时差、东海岸也仅差两三个小时，是品牌进军西方的极佳跳板。
本期，我们邀请到了在澳洲工作生活近20年的杭沁（Qin）。她也是澳洲跨文化公关公司肆和公关（Four and Co）的联合创始人。多年来，她一直致力于帮助亚洲背景品牌和主理人建立跨越文化壁垒的海外信任体系，曾协助中国石化、合生元、江南布衣、佳贝艾特等众多知名品牌成功落地澳大利亚。
本期节目，我们... more
跨境电商进入下半场，平台之间的竞争正从流量与价格，升级为“基础设施能力”的较量。平台不再只是单向的卖货渠道，而是通过构建覆盖物流履约、营销触达到本地化运营的全链路生态，成为了托举中国品牌出海的重要支点。本期节目，我们从平台与品牌的双重视角，聊聊这场从“卖货”到“基建”的跃迁。
从疫情期间的B2B市场切入，到海外众筹平台的爆发，再到借助平台能力进入多元区域市场，Rokid的出海轨迹，勾勒出了一条极具代表性的中国品牌进化曲线。面对传统电商模式下和消费者沟通断层、高退货率等切肤之痛，如今的平台正主动从... more
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Reviews
- 很棒的内容
很真实、内容质量很高，干货满满，语言清新流畅，很不错的节目，强推。就是更新频次有点低，可能是为了保障质量吧！
Apple Podcasts5老虎抓小鸡China10 months ago - 最爱的播客！
很多集都听了好几遍，DTC菜鸟学到很多！谢谢Nicole&Mag.你们好棒！嘉宾也好棒！
Apple Podcasts5Nicole可China3 years ago - 节目不错，但应该面向更多大众
你们节目内容很不错，应该面向大众，不只是相关从业者，一边中文夹英文的输出。不是从业者听着很不舒服。虽说我也曾经是一名外企工作者。
Apple Podcasts3GuojuhnChina3 years ago - 很喜欢创始人访谈系列！
获益匪浅，眼界被打开了
Apple Podcasts5饼干怪兽咯China4 years ago - 出海，酷就完事了
出海的年轻人，新鲜的人、货、场👍🏻cool
Apple Podcasts5出海的打工人
United States4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #228 |  Australia/Technology |
Apple Podcasts | #24 | China/Technology |
Apple Podcasts | #99 |  Finland/Technology |
Apple Podcasts | #154 |  Hong Kong/Technology |
Apple Podcasts | #162 |  New Zealand/Technology |
Apple Podcasts | #243 |  Singapore/Technology |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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出海进行时 launched 5 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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