出海进行时
出海进行时用有温度的声音，记录中国企业出海的大时代。我们从尽量多元的视角，与创业者和从业者探讨跨境电商与品牌出海的趋势与实践。关心商业的本质，也在意每一个你的故事；出海路上，你不孤单。
| Publishes | Monthly | Episodes | 74 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Technology |
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Latest Episodes
本期嘉宾Guo Heye 在墨西哥长大，曾在中兴、华为工作八年，又在Fintech 行业两年内从0-1搭建近三千人团队，如今投身拉美 TikTok Live 创业。结合亲身经历，他拆解拉美内容生态的真实面貌，分享娱乐直播与电商直播的早期机会与真实红利。也直言中国经验在海外哪些能用、哪些必须重来，以及如何将中国的执行速度与本地文化结合，跑出拉美市场的头部团播模式。
主播：Nicole
嘉宾：Guo Heye | Fission Studio 创始人兼CEO
时间轴
1:24 小学毕业去了墨... more
当 Z 世代成为全球文化与消费的引擎，中国品牌该如何真正走进他们的世界？本期节目从 Snapchat × Kantar 共同推出的《Z 世代视野下的中国品牌全球化》白皮书暨 “Z 世代最喜爱的中国全球化品牌 50 强”榜单出发，深度拆解海外 Z 世代到底在为什么买单、又在被什么打动。我们会一起聊：平台产品如何激发年轻人表达自我？为什么在年轻人眼里，“真实感”胜过精致广告？以及，中国品牌如何在不同文化市场中，做到真正的本地化？
想读懂全球 Z 世代的选择逻辑，提前跟上下一波消费趋势？本期播客将带... more
海外投流成本飙升、渠道同质化加剧，联盟营销正在重新进入出海品牌的视野。本期我们邀请 Next2Market 合伙人佐潇，从北美成熟的 Affiliate Marketing 体系切入，解析平台、Publisher、返利社区等关键节点的真实运作方式。
节目也会探讨有关联盟营销的常见误区，解锁Reddit、认证社区、银行卡商城等高效渠道的实践路径，以及品牌在不同发展阶段的联盟策略选择。
主播：Nicole
嘉宾：佐潇 | Next2Market 合伙人
时间轴
4:25 国内外对于联盟营销... more
客单价几千美金的出海新品牌，如何打造现象级红人营销？本期，我们再次邀请Urban Unity创始人Tin，分享北美红人营销的新趋势：品牌从带货思维走向渠道整合，直播正转型为“节目化”内容。结合高客单价家居品牌案例，她复盘了如何通过测试找到“产品卖点+内容形式”的爆款公式。无论新锐还是成熟品牌，唯有回归产品、挖掘可显化卖点、善用红人反馈，才能事半功倍地打造出圈内容。
主播：Nicole
嘉宾：Tin | Urban Unity创始人
时间轴
1:13 出海品牌对于红人营销的理解变化
3:... more
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Reviews
- 很棒的内容
很真实、内容质量很高，干货满满，语言清新流畅，很不错的节目，强推。就是更新频次有点低，可能是为了保障质量吧！
Apple Podcasts5老虎抓小鸡China5 months ago - 最爱的播客！
很多集都听了好几遍，DTC菜鸟学到很多！谢谢Nicole&Mag.你们好棒！嘉宾也好棒！
Apple Podcasts5Nicole可China3 years ago - 节目不错，但应该面向更多大众
你们节目内容很不错，应该面向大众，不只是相关从业者，一边中文夹英文的输出。不是从业者听着很不舒服。虽说我也曾经是一名外企工作者。
Apple Podcasts3GuojuhnChina3 years ago - 很喜欢创始人访谈系列！
获益匪浅，眼界被打开了
Apple Podcasts5饼干怪兽咯China3 years ago - 出海，酷就完事了
出海的年轻人，新鲜的人、货、场👍🏻cool
Apple Podcasts5出海的打工人
United States4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #28 | China/Technology |
Apple Podcasts | #150 |  Hong Kong/Technology |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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出海进行时 launched 4 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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