出海进行时
出海进行时用有温度的声音，记录中国企业出海的大时代。我们从尽量多元的视角，与创业者和从业者探讨跨境电商与品牌出海的趋势与实践。关心商业的本质，也在意每一个你的故事；出海路上，你不孤单。
| Publishes | Twice monthly | Episodes | 71 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Technology |
Listen to this Podcast
Latest Episodes
客单价几千美金的出海新品牌，如何打造现象级红人营销？本期，我们再次邀请Urban Unity创始人Tin，分享北美红人营销的新趋势：品牌从带货思维走向渠道整合，直播正转型为“节目化”内容。结合高客单价家居品牌案例，她复盘了如何通过测试找到“产品卖点+内容形式”的爆款公式。无论新锐还是成熟品牌，唯有回归产品、挖掘可显化卖点、善用红人反馈，才能事半功倍地打造出圈内容。
主播：Nicole
嘉宾：Tin | Urban Unity创始人
时间轴
1:13 出海品牌对于红人营销的理解变化
3:... more
本期播客，和各位一起拆解跨境物流与品控的关键环节。从“工厂到海外仓”的全链路流程，到不同运输方式的取舍与市场、品类差异下的周转效率，嘉宾Steven（亚马逊卖家）结合十年一线操盘经验，总结出一系列实战避坑指南。
节目下半场，我们还复盘了一起近期发生的品控“滑铁卢”，从工厂生产、质检到标签与包装的漏洞出发，探讨在快速扩张中如何打造更稳健的供应链体系。
主播：Nicole
嘉宾：Steven | 跨境卖家
时间轴
3:07 跨境电商的物流全链路环节
7:41 常见运输方式的对比
9:3... more
本期，我们走进宁波电动牙刷产业带，听赛嘉集团董事长罗宁讲述他二十余年的制造业生涯。罗总87年从交大毕业、学工科出身，在贸易改革浪潮中选择创办工厂、投身制造业。赛嘉从纯外贸代工起步，如今产品出口至全球40余个国家，已跻身全球最大的声波电动牙刷制造商之一。
罗总受松下幸之助影响深远，始终坚信“科技普惠”的力量；他也是王阳明心学的践行者，相信唯有向内求、守住初心和内心的坚持，才能在变化的外界环境中找到定力。他鼓励新一代创业者，要用开放的心态拥抱前沿科技和技术手段，走出属于自己的制造业之路。
主播：... more
从美术生到广告人，从猫王音响到电动工具，从“无用之用”到“有用之用”，本期嘉宾老尧分享他如何跨界进入传统制造业，把品牌做进海外用户的后院。从0到1打造出海产品，他聊思维方式的蜕变、操盘过程中的“试错”与反思，以及现实主义与理想主义之间的动态平衡。
他也坦诚讲述了在供应链、产品与人性洞察之上，如何创造打动用户的“aha moment”；以及传统制造业品牌化的难点与机会。出海不只是卖货，而是一次信任体系的重建与长期主义的修行。给正在现实中坚持理想的你，一点关于品牌、出海与选择的回应。
主播：Ni... more
Reviews
- 很棒的内容
很真实、内容质量很高，干货满满，语言清新流畅，很不错的节目，强推。就是更新频次有点低，可能是为了保障质量吧！
Apple Podcasts5老虎抓小鸡Chinaa month ago - 最爱的播客！
很多集都听了好几遍，DTC菜鸟学到很多！谢谢Nicole&Mag.你们好棒！嘉宾也好棒！
Apple Podcasts5Nicole可China2 years ago - 节目不错，但应该面向更多大众
你们节目内容很不错，应该面向大众，不只是相关从业者，一边中文夹英文的输出。不是从业者听着很不舒服。虽说我也曾经是一名外企工作者。
Apple Podcasts3GuojuhnChina2 years ago - 很喜欢创始人访谈系列！
获益匪浅，眼界被打开了
Apple Podcasts5饼干怪兽咯China3 years ago - 出海，酷就完事了
出海的年轻人，新鲜的人、货、场👍🏻cool
Apple Podcasts5出海的打工人
United States3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #26 | China/Technology |
Apple Podcasts | #115 |  Hong Kong/Technology |
Apple Podcasts | #174 |  Singapore/Technology |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About 出海进行时
Where can I find podcast stats for 出海进行时?
Rephonic provides a wide range of podcast stats for 出海进行时. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 出海进行时 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 出海进行时 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 出海进行时, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 出海进行时?
Rephonic provides comprehensive predictive audience data for 出海进行时, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 出海进行时 have?
To see how many followers or subscribers 出海进行时 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 出海进行时?
These podcasts share a similar audience with 出海进行时:
How many episodes of 出海进行时 are there?
出海进行时 launched 4 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 出海进行时?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 出海进行时?
Rephonic pulls ratings and reviews for 出海进行时 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 出海进行时?
Rephonic provides full transcripts for episodes of 出海进行时. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.