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Artwork for The Business Storytelling Podcast

The Business Storytelling Podcast

Trappe Digital LLC
Consumer Behavior
Facebook Ads
E-Commerce
E-Commerce Marketing
Content Marketing
Business Strategy
First-Person Writing
Community Building
Digital Advertising
Change Management
Customer Experience
Personal Experience Sharing
Artificial Intelligence
Conversion Rates
Startup Companies
Marketing
Branding
Intellectual Property
Selfly Store
Website Renovation

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner... more

PublishesTwice weeklyEpisodes787Founded6 years ago
Categories
BusinessMarketing

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Artwork for The Business Storytelling Podcast

Latest Episodes

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows wo... more

YouTube

RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.

Shop for your one-of-its... more

YouTube

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:amzn.to/3Ey5I9a

YouTube

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays.

Jump to specific chapters:

(0:22) Evolution of Copywritin... more

YouTube

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Recent Guests

Sheri Otto
Demand Generation Specialist
Growth Lane Strategies
Episode: 720: How to connect business storytelling to revenue
RT Custer
Founder of Vortic Watch Company
Vortic Watch Company
Episode: 719: Reviving the American Dream: The story of the Vortic Watch Company
Emanuel Rose
Author and expert on AI prompt writing
Episode: 718: What's good AI prompt writing?
Larry Mietus
Known as The Leadership Larry, author and business consultant
Episode: 715: "We Tried That Once" And Other Excuses That Sabotage Business Success!
Christopher Penn
AI expert
Trust Insights
Episode: 713: AI and Copyright - How does it all work?
Heather Younger
Author and speaker focused on leadership development
Episode: 712: The art of self-leadership with Heather Younger
Kristin Luck
Founder of Scale House, market research consultant
Grow Getter
Episode: 709: Should you use your name as your website's URL
James Hurman
Expert in helping startups launch and create successful branding strategies.
Episode: 708: The role of creativity in advertising
Tamsen Webster
Industry leader and author focused on building buy-in for change and strategic communications.
Message Design Institute
Episode: 707: Are you saying what people can't unhear?

Host

Christoph Trappe
Top content marketer and host who specializes in business storytelling, delivering actionable advice to connect with audiences better. Known for engaging discussions with various industry experts.

Reviews

4.9 out of 5 stars from 86 ratings
  • Definitely worth 5 stars for the great tips and the great guests, not mentionning the nice energy of Christophe (host)

    Podchaser
    5
    Jeremie Mani
    8 months ago
  • I'm Hooked!

    I absolutely love tuning in to this podcast—it’s like a masterclass wrapped in a conversation. Recently, I had the honor of joining as a guest, and the experience was top-notch thanks to the incredible professionalism and insight of Christoph. This show is a gem, packed with value in every episode. Do yourself a favor: hit that subscribe button and soak it all in. You won’t regret it. -Mitch Jackson | AI, Web3 and Metaverse Tech Lawyer

    Apple Podcasts
    5
    MitchJackson
    United States9 months ago
  • Excellent Podcast

    I've learned so much from The Business Storytelling Show podcast! It provides an incredible wealth of information that I'm actively applying in my business.

    Apple Podcasts
    5
    Mango123456789123
    United Statesa year ago
  • I've become a fast fan of your podcast!

    Podchaser
    5
    Kris Ward
    2 years ago
  • Smart and Professional

    Christoph is a great host that asks interesting questions. His guests are top notch and I enjoy his content.

    Audible
    5
    Emanuel Rose
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging interview style keeps the audience interested while providing valuable takeaways.
Many highlight the show's high production quality and overall professionalism of the host.
Listeners appreciate the actionable insights and quality content presented in each episode.
The variety of guests enriches the discussions, offering diverse perspectives on marketing and storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

720: How to connect business storytelling to revenue
Q: How can companies better engage their leads?
Companies can engage leads by nurturing relationships, using data to create relevant content, and consistently measuring the effectiveness of their engagement strategies.
720: How to connect business storytelling to revenue
Q: How do you define what content looks like and what success looks like?
Success in content is about creating messages that resonate with the audience and drive them towards a buying decision, with an emphasis on understanding how content impacts different stages of the marketing funnel.
719: Reviving the American Dream: The story of the Vortic Watch Company
Q: Who is the typical buyer of these watches?
My consumers are mostly men, but I do have some female customers that buy them for themselves.
719: Reviving the American Dream: The story of the Vortic Watch Company
Q: How do you even find these old pocket watches?
I work with estate auctions to buy thousands of pocket watches and try to give them a second shot at life.
719: Reviving the American Dream: The story of the Vortic Watch Company
Q: What prompted you to start the Vortic Watch Company?
I was studying engineering at Penn State and had a bunch of ideas regarding watches, we asked why all watches are made in Switzerland or China.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Business Storytelling Podcast

What is The Business Storytelling Podcast about and what kind of topics does it cover?

This podcast offers rich insights into the art of business storytelling, emphasizing its crucial role in connecting with customers and driving marketing success. Listeners can expect expert advice on content strategy, personal branding, and the evolving landscape of digital marketing, particularly influenced by AI and emerging technologies. The format often features discussions with industry leaders who share their unique stories and strategies for leveraging storytelling to engage audiences effectively. Notably, the show is recognized for its high production quality and the depth of its content, making it suitable for marketers, entrepreneurs, and anyone interested in improving their narrative techniques.

Where can I find podcast stats for The Business Storytelling Podcast?

Rephonic provides a wide range of podcast stats for The Business Storytelling Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business Storytelling Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business Storytelling Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Business Storytelling Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Business Storytelling Podcast?

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How many subscribers and views does The Business Storytelling Podcast have?

To see how many followers or subscribers The Business Storytelling Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business Storytelling Podcast?

These podcasts share a similar audience with The Business Storytelling Podcast:

1. Build Your Tribe | Grow Your Business with Social Media
2. Dateline NBC

How many episodes of The Business Storytelling Podcast are there?

The Business Storytelling Podcast launched 6 years ago and published 787 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business Storytelling Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business Storytelling Podcast?

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How do I access podcast episode transcripts for The Business Storytelling Podcast?

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What guests have appeared on The Business Storytelling Podcast?

Recent guests on The Business Storytelling Podcast include:

1. Sheri Otto
2. RT Custer
3. Emanuel Rose
4. Larry Mietus
5. Christopher Penn
6. Heather Younger
7. Kristin Luck
8. James Hurman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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