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Artwork for Checkin to Checkout

Checkin to Checkout

Justin Aronstein
E-Commerce
The Hero's Journey
Kickstarter
Joseph Campbell
Community Building
Brand Equity
Brand Experience
Trust
Customer Experience
Liquid Death
Moët Hennessy
Digital Marketing
Conversion Funnel
Innovation

We tell the stories of e-commerce leaders and let them explain how they got where they are, and where they think e-commerce is going in the next 12 months. In every episode, we uncover something that only this e-commerce leader can explain

PublishesTwice monthlyEpisodes11Founded6 months ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Checkin to Checkout

Latest Episodes

"But our brand is different."

It is the most dangerous phrase in enterprise e-commerce. It leads to tech debt, bloated roadmaps, and a digital ecosystem that represents a graveyard of "nice-to-have" features that never scale.

In this episode (our f... more

Brian “Purk” Purkiss leads D2C acquisition and the ecommerce site for Honest Paws at OnePet. In this episode, Brian gets honest about what actually moves conversion and what just burns time. We dig into the puzzle of ecommerce decision making, how to... more

Should Amazon really be the enemy of DTC?

Most e-commerce leaders will tell you to prioritize your own site, own the customer, and push for loyalty. But Tom Funk — E-Commerce Director at Ann Clark Ltd. and veteran of Vermont Teddy Bear, Keurig Green... more

Paige Chilson joins Check In to Check Out days after a layoff and refuses to spin it. She talks about stepping back to remember who you are outside the dashboard, why e-commerce feels like you’re “in trouble” 24 hours a day, and the simple superpower... more

In this conversation, John Arquete, an experienced e-commerce director, shares insights on managing an e-commerce business through challenging times. He discusses the importance of team dynamics, effective communication, and understanding customer ne... more

In this episode of Checkin to Checkout, we sit down with Justin Rinaldi, Director of Marketing and E-Commerce at Safety Speed Manufacturing, to unpack the trends shaping how customers make purchasing decisions today.

From the decline of trust in sea... more

In this conversation, Adam Riback, Director of Digital at PS Seasoning, shares insights into the complexities of e-commerce marketing, the importance of understanding consumer behavior, and the challenges of managing digital strategies. He discusses ... more

In this episode of Checkin to Checkout, we sit down with Brit Tucker, VP of Product and Technology at Society6, to unpack the real-world chaos and clarity behind one of e-commerce’s most daunting projects: replatforming.

Brit leads a team that spans... more

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Recent Guests

Girish Joshi
Director of E-Commerce at LG
LG
Episode: How to Merge the Brand Experience with Trust - Girish Joshi
Luis Spencer
Senior Director for Digital Route to Consumer at Moët Hennessy
Moët Hennessy
Episode: Using the Conversion Funnel to Enhance Brand Equity - Luis Spencer
Kyle Cole
Co-founder of The Hero's Journey
The Hero's Journey
Episode: Sell Stories Not Product - Kyle Cole

Talking Points

Recent interactions between the hosts and their guests.

Sell Stories Not Product - Kyle Cole
Q: What are your thoughts on building a community around a product?
Cole stresses that every DTC brand needs a mission beyond their product to foster community engagement and discusses how they successfully cultivated community through Kickstarters and shared values.
Sell Stories Not Product - Kyle Cole
Q: If you could go back and change anything in your journey, what would it be?
Cole reflects on early missteps with a third-party logistics provider and emphasizes the importance of realistic forecasting based on actual data.
Sell Stories Not Product - Kyle Cole
Q: How did you get started in e-commerce? What's your origin story?
Cole humorously shares that he was initially reluctant about entering e-commerce but gradually got involved through a side project with a friend leading to the creation of The Hero's Journey.

Audience Metrics

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Which podcasts are similar to Checkin to Checkout?

These podcasts share a similar audience with Checkin to Checkout:

1. SmartLess

How many episodes of Checkin to Checkout are there?

Checkin to Checkout launched 6 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Checkin to Checkout?

Recent guests on Checkin to Checkout include:

1. Girish Joshi
2. Luis Spencer
3. Kyle Cole

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