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Changing Lives Selling Knives

Dan Casetta
Cutco
Vector Marketing
CSP Program

This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This p... more

PublishesWeeklyEpisodes441Founded7 years ago
Number of ListenersCategories
MarketingCareersBusiness

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Latest Episodes

Gino Leocadi has been a legend of the Cutco business dating back to October of 1964. After becoming one of the company's top sales reps, he developed a strong relationship with the leaders and owners of Cutco, enabling him to be at the forefront of i... more

Jordan Curtis started selling Cutco on January 28, 2023. In just about 11 months, he sold $215,298 to win the Silver Cup as the #1 new (Rising Star) sales representative in the company, more than doubling his closest competition and setting an all-ti... more

Ben Lee is a young leader with a true passion for excellence. In high school, he was a captain on 2 California State Champion football teams. He started selling Cutco in 2019, and was #1 in sales among over 40,000 others recruited by the company that... more

Will Jenkins has spent the past 15 years of his career building businesses and cultivating sales talent. Will leveraged his Cutco/Vector management experience to develop expertise in scaling a customer-facing sales team, including all aspects of attr... more

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Recent Guests

Gino Leocadi
Cutco veteran and CSP pioneer
Cutco/Vector Marketing
Episode: 441: Gino Leocadi - 60+ Years of Service, Dedication, Integrity & Love
Joanne Leocadi
Gino's wife and partner in family life
Episode: 441: Gino Leocadi - 60+ Years of Service, Dedication, Integrity & Love

Reviews

5.0 out of 5 stars from 314 ratings
  • Superb podcast

    What an excellent source of knowledge, inspiration, and examples of success! If you are stuck in a rut of ‘bubble gum’ podcasts, this podcast is like eating a healthy, well-balanced meal that makes your mind feel strong. It’s been decades since I sold Cutco, but these interviews have so much more to offer than knife-selling skills. Thank you Dan Casetta, and keep up the great work!!

    Apple Podcasts
    5
    Joe Fingerhut
    United States3 years ago
  • Cutco

    Neato

    Apple Podcasts
    1
    cringeycatmomsupreme
    United States4 years ago
  • Interesting and Inspiring

    It’s amazing how many highly success people started their careers selling knives. Dan does fine work finding and executing the good interviews. So many nuggets in every episode. This podcast is for anyone who could be better than they are.

    Apple Podcasts
    5
    Mominator10
    United States4 years ago
  • Amazing!

    Thanks Dan for providing a source of just amazing leadership and learnings. Your willingness to serve and help is so honorable and it’s great seeing all the success that Vector and Cutco has created in so many. Greatest company and experience for a student to gain. The skills can’t be found anywhere else with exceptional class of company and people for the younger generation. Period. Thanks!

    Apple Podcasts
    5
    Cole Forester
    United States5 years ago
  • Practical and Applicable

    Every episode provides lessons for success, life, and growth, regardless of where you are at in life!

    Apple Podcasts
    5
    SLC N BM
    United States5 years ago

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

441: Gino Leocadi - 60+ Years of Service, Dedication, Integrity & Love
Q: How did CSP come to be, and what was your vision for it?
The CSP program grew from recognizing talented managers who could recruit and train others, expanding the business while maintaining a focus on superior product and service quality.
441: Gino Leocadi - 60+ Years of Service, Dedication, Integrity & Love
Q: What keeps you in the game after 60 years?
The way customers respond to Cutco—believing in the product, sharing it with generations, and the ongoing personal connections that make the role feel meaningful beyond sales.

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Which podcasts are similar to Changing Lives Selling Knives?

These podcasts share a similar audience with Changing Lives Selling Knives:

1. No Base Pay Podcast with Spencer Campbell
2. Achieve Your Goals with Hal Elrod
3. Up First from NPR
4. The Bill Simmons Podcast

How many episodes of Changing Lives Selling Knives are there?

Changing Lives Selling Knives launched 7 years ago and published 441 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Changing Lives Selling Knives?

Recent guests on Changing Lives Selling Knives include:

1. Gino Leocadi
2. Joanne Leocadi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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