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Cannes Lions Insiders [Reason Why]
Reason WhyLos mejores talentos del marketing y la estrategia pasan por el podcast de Reason Why para hablar de las historias que hay detrás de campañas de publicidad de éxito, moderados por Javier Guadiana, CEO Fundador de Reason Why. Tras celebrarse Cannes Lions, el Festival de Publicidad más importante del mundo, reunimos a los profesionales que han tenido un papel destacado en los premios de España. Aquí... more
| Publishes | Daily | Episodes | 8 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | MarketingBusiness | ||
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Latest Episodes
Pasión, tenacidad, compromiso y resultados.
Son los ingredientes que han ayudado a Samsung a construir, desarrollar y ampliar cada año su plataforma de marca Tecnología con Propósito, que se prolonga desde hace más de una década. “Impulse”, un desar... more
En el estadio, en locales de fiesta, en bodas y en patios de colegio.
“Oliveira dos cen anos", el tema musical creado por C. Tangana para el centenario del Celta de Vigo, se ha convertido en un auténtico himno para el equipo de fútbol, pero también ... more
“De padres a hijos, de abuelos a nietos”. Es uno de los lemas que pueden verse en el estadio Benito Villamarín, casa del Real Betis Balompié. Una frase que evoca los conceptos de familia y hermandad con los que se asocia el equipo sevillano y que han... more
La tecnología médica podría ser prácticamente ajena al circuito de festivales de creatividad publicitaria.
Pero con “Magnetic stories”, Siemens Healthineers ha logrado el Grand Prix de Pharma en Cannes Lions 2024. La creación de experiencias que apo... more
Una abuela centenaria conquistó a los usuarios del Metro de Madrid con sus publicaciones de Instagram.
Es el eje sobre el que gira la campaña de “Marina Prieto”, una acción B2B de David Madrid para JCDecaux que ha construido un contundente alegato s... more
Artesanía. Tiempo y dedicación. Delicadeza y detalle. Destacar el valor de las cosas bien hechas.
El acelerado ritmo de la industria de la moda no ha impedido a Loewe dedicar su creatividad a un proyecto que ha merecido el reconocimiento de toda la ... more
La creatividad puede solucionar un problema de negocio.
Y si el problema es cómo vender helados más allá del verano, la agencia de publicidad Lola Mullenlowe dio con la tecla en su campaña “Find your Summer”, para Magnum. La estrategia de la misma y... more
¿Estamos haciendo publicidad para Festivales o publicidad para un cliente que luego el festival premia?
La importancia de poner en valor que nuestro sector genera una capacidad de aceleración de negocio fue uno de los temas en este podcast de marke... more
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Cannes Lions Insiders [Reason Why] launched 7 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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