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Call To Action

Giles Edwards
Marketing
Creativity
Business
Behavioral Science
Psilocybin
Mental Health
Creatives
Super Bowl Ads
Dave Dye
Steve Harrison
Marketing Trends
Humor In Advertising
Advertising Industry
Howard Gossage
Advertising
Nudgestock
Public Policy
Advertising Effectiveness
Consumer Behavior
Taskmaster

Feel better about marketing™

The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | REL... more

PublishesTwice monthlyEpisodes173Founded7 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Call To Action

Latest Episodes

This week we rented the top 3 maths movies of all time – A Beautiful Mind, The Imitation Game and 3 Men and a Baby – all in order to be mathematically competent enough to share a pod with one of the world’s greatest number nibblers, Marcus du Sautoy.... more

This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be released (and definitely-to-b... more

This week we tucked in our shirt, straightened our tie and resisted the temptation to nip off for a quick vape behind the pickle-ball court, all in order to suitably impress our guest, one of the world’s greatest marketing academics, Professor Byron ... more

This week we’re pushing our withered hamstrings way beyond their wretched limits, all in order to win the attention of our guest, sport and brand marketing super-baller Lisa Parfitt.

In a career that has been, figuratively, one top bin after the ... more

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Recent Guests

MichaelAaron Flicker
Co-author of Hacking The Human Mind, founder and president of XenoPsi Ventures
XenoPsi Ventures
Episode: 169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.
Richard Shotton
Author of The Choice Factory, expert in behavioral science
Episode: 169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.
Byron Sharp
Respected marketing academic known for his research on brand growth and consumer behavior
Ehrenberg Bass Institute
Episode: 168: Professor Byron Sharp on a lifetime of learning in the marketing world
Charlie Copsey
Founder of Underground Fan Club
Underground Fan Club
Episode: 165: Charlie Copsey on bringing fans experiences that aren’t f*ing boring
Jo Living
Founder of Aces High, a company specializing in poker for business workshops, and a serial entrepreneur.
Aces High
Episode: 164: Jo Living on how poker can make you better at business
Karen Dobres
Co-founder of Equality FC and the Sistership Network, advocate for equality in sports.
Episode: 163: Karen Dobres on a game-changing approach to women’s football
Adam Ferrier
Author of Stop Listening to Your Customers and founder of Thinkerbell.
Thinkerbell
Episode: 161: Adam Ferrier on why listening to your customers can be bad for your brand
Shane Stewart
Brand director at XOXO Soda, founder of Step by Steppers, former brand manager at Mojo.
XOXO Soda
Episode: 160: Shane Stewart on how to build brands with fizz
Alex Smith
Business strategist and author
No Bullshit Strategy
Episode: 159: Alex Smith on the battle to make business strategy better

Host

Giles Edwards
Host known for engaging and insightful interviews with marketing professionals and business leaders, focusing on practical advice and experiences from the industry.

Reviews

4.8 out of 5 stars from 117 ratings
  • If you are serious about Marketing then add this

    This is one of my favourites. It’s a solid format and Giles gets into the nitty gritty. Talented bunch of producers as well to make it this slick. Bravo. My fave comment was when he interviewed Mark Ritson and his dad was in the same room - obviously, he was then known as Ritdad!

    Apple Podcasts
    5
    marksmith900
    United Kingdom2 years ago
  • Great listen!

    An amazing podcast providing a unique and witty insight into the marketing world with amazing guests on each episode.

    Apple Podcasts
    5
    LouiseC-G
    United Kingdom2 years ago
  • The call to action to listen

    100% worth your time. The guests are incredible. The banter is fresh. You’ll learn something along the way. What more could you want?

    Apple Podcasts
    5
    MariCarB
    United Kingdom3 years ago
  • One of the best

    Giles’ ability to separate signal from noise in what is a very noisy industry is refreshing. Amazing guests and relentless advocacy of what marketing should be and often how to get there. Subscribe and make your marketing life better.

    Apple Podcasts
    5
    PK_DXB
    United States3 years ago
  • It's very good

    It is. Cracking guests . Good questions .I'm a

    Big fan

    Apple Podcasts
    5
    duncanjsowen
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The quality of guests featured is frequently highlighted as a strong point, along with the expert interviewing style of the host.
Listeners commend the podcast for its engaging format and the insightful interactions between the host and guests.
Many find the conversations both educational and entertaining, making it a recommended listen for anyone in marketing and business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.
Q: What would you banish from the industry?
MichaelAaron suggests extreme data measurement perspectives that either overemphasize metrics or dismiss them entirely as it creates unhealthy practices in marketing.
169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.
Q: What advice would you give to your younger self?
MichaelAaron advises not to be afraid to show academic interest in a field often shunned in casual marketing circles, while Richard emphasizes the importance of overcoming the fear of being perceived by others.
169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.
Q: Could you talk to us about your first ever jobs growing up, and then what you regard to be your first proper job?
MichaelAaron shares his journey starting a computer programming company at age 14 with a friend, gradually growing this venture while pursuing other disciplines.
168: Professor Byron Sharp on a lifetime of learning in the marketing world
Q: What have you recently changed your mind on?
Byron shares an insight on European stereotypes and nuances in cultural perspectives after many experiences abroad.
168: Professor Byron Sharp on a lifetime of learning in the marketing world
Q: Can you tell our listeners about your first ever jobs and then how you found yourself where you are now?
Byron describes working at Dun & Brad Street and then as marketing manager for Tech Search, which led him into academia at the Ehrenberg Bass Institute.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Call To Action

What is Call To Action about and what kind of topics does it cover?

The podcast offers insights into the dynamic world of marketing and business through conversations with leading figures in the industry. Each episode features guests who share their experiences, spotlighting unique perspectives on topics ranging from behavioral science to brand strategy and creative briefs. The discussions are characterized by an engaging and informal format, allowing for organic conversations that often touch on personal anecdotes, industry challenges, and innovative ideas. The podcast aims to demystify marketing practices and provide listeners with practical knowledge to improve their professional strategies.

Where can I find podcast stats for Call To Action?

Rephonic provides a wide range of podcast stats for Call To Action. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Call To Action and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Call To Action get?

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What are the audience demographics for Call To Action?

Rephonic provides comprehensive predictive audience data for Call To Action, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Call To Action have?

To see how many followers or subscribers Call To Action has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Call To Action?

These podcasts share a similar audience with Call To Action:

1. Uncensored CMO
2. Nudge
3. The Rest Is Money
4. The CMO Podcast
5. The High Performance Podcast

How many episodes of Call To Action are there?

Call To Action launched 7 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Call To Action?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Call To Action?

Rephonic pulls ratings and reviews for Call To Action from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Call To Action?

Rephonic provides full transcripts for episodes of Call To Action. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Call To Action?

Recent guests on Call To Action include:

1. MichaelAaron Flicker
2. Richard Shotton
3. Byron Sharp
4. Charlie Copsey
5. Jo Living
6. Karen Dobres
7. Adam Ferrier
8. Shane Stewart

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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