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Artwork for Call To Action

Call To Action

Giles Edwards
Marketing
Creativity
Advertising
Business
Advertising Industry
Behavioral Science
Mental Health
Customer Obsession
Storytelling
Coca-Cola
Brand Strategy
Mathematics
Education
Consumer Psychology
Marketing Strategy
Copywriting
Social Media
Leadership
Howard Gossage
Psilocybin

Feel better about marketing™

The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | REL... more

PublishesMonthlyEpisodes179Founded8 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Call To Action

Latest Episodes

Welcome to They Might Be Right, the disagreeable cousin to Call To Action. It’s a podcast so unfamiliar with the concept of diplomacy that even a judge couldn’t settle this. This week’s audio squabble is a law-industry themed special.

Tackling one o... more

This week we tried unsuccessfully to put a bucket hat on a moose (three people were killed) all in order to create a Canadian/Manc symbol powerful enough to lure in Commonwealth comic queen, Allyson June Smith.

Hailing from the land of Mounties and... more

This week we spent all our time pressing the flesh (until finding out we’d misunderstood what that means and getting very firmly asked to leave Subway) all in order to win the approval of this week’s guest, the master networker Oli Barrett MBE.

Ble... more

This week we tried (unsuccessfully, messily, hauntingly) to mate a canary with a cockerel – all in a bid to impress our guest, former Norwich and Tottenham footballer, turned performance psychologist, Paul McVeigh.

Having played more than 270 profe... more

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Recent Guests

Clare Quinn-Waters
First ever chief growth officer at Edwin Coe
Edwin Coe
Episode: 176: They Might Be Right – a law special
Leor Franks
Chief commercial officer at Kingsley Napley
Kingsley Napley
Episode: 176: They Might Be Right – a law special
Laura Ottley
Chief Marketing Officer at Addleshaw Goddard
Addleshaw Goddard
Episode: 176: They Might Be Right – a law special
Matt Skipper
Head of business development at Mills & Reeve
Mills & Reeve
Episode: 176: They Might Be Right – a law special
Allyson June Smith
Canadian-born, Manchester-based comedian and podcaster
Episode: 175: Allyson June Smith on why funny has never mattered more
Oli Barrett
Entrepreneur, presenter and renowned connector, MBE
Various including Tenner, Turn On The Subtitles, Fiverr, Future Forum
Episode: 174: Oli Barrett on making the connections that matter most
Kazeem Jamal
A comedian who has performed on BBC, Comedy Central, and the Mobo Awards, Kazeem shares a humorous perspective on personal and professional life.
Episode: 171: Kazeem Jamal on the importance of finding the funny side
Marcus du Sautoy
Professor in Mathematics at Oxford University, Fellow of the Royal Society and noted science communicator.
University of Oxford
Episode: 170: Marcus du Sautoy on how to see the stories in numbers
MichaelAaron Flicker
Co-author of Hacking The Human Mind, founder and president of XenoPsi Ventures
XenoPsi Ventures
Episode: 169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.

Host

Giles Edwards
Host of Call To Action

Reviews

4.8 out of 5 stars from 117 ratings
  • If you are serious about Marketing then add this

    This is one of my favourites. It’s a solid format and Giles gets into the nitty gritty. Talented bunch of producers as well to make it this slick. Bravo. My fave comment was when he interviewed Mark Ritson and his dad was in the same room - obviously, he was then known as Ritdad!

    Apple Podcasts
    5
    marksmith900
    United Kingdom3 years ago
  • Great listen!

    An amazing podcast providing a unique and witty insight into the marketing world with amazing guests on each episode.

    Apple Podcasts
    5
    LouiseC-G
    United Kingdom3 years ago
  • The call to action to listen

    100% worth your time. The guests are incredible. The banter is fresh. You’ll learn something along the way. What more could you want?

    Apple Podcasts
    5
    MariCarB
    United Kingdom4 years ago
  • One of the best

    Giles’ ability to separate signal from noise in what is a very noisy industry is refreshing. Amazing guests and relentless advocacy of what marketing should be and often how to get there. Subscribe and make your marketing life better.

    Apple Podcasts
    5
    PK_DXB
    United States4 years ago
  • It's very good

    It is. Cracking guests . Good questions .I'm a

    Big fan

    Apple Podcasts
    5
    duncanjsowen
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows are described as essential for marketers seeking practical ideas and credible perspectives.
Listeners praise the host for thorough prep and smart questions.
CTA consistently delivers deep marketing insights with engaging guests.
The format is easy to listen to, with a balance of rigor and wit.
Guests are top-tier and conversations stay insightful without ego

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

175: Allyson June Smith on why funny has never mattered more
Q: If you could banish one thing from your industry, what would it be and why?
Ageism, as it can undermine credibility for younger comics and overlook the value of experience that comes with age.
175: Allyson June Smith on why funny has never mattered more
Q: What advice would you give to your younger self?
Trust your gut and take chances on opportunities, especially in pursuing authentic storytelling and following what feels right in your career.
175: Allyson June Smith on why funny has never mattered more
Q: Now, listen, Allyson, did you always want to be a comic?
No, she originally wanted to be an actress and only later moved into stand-up, finding that stage work aligned with her storytelling strengths and allowed her to market herself on stage.
174: Oli Barrett on making the connections that matter most
Q: Emma and Shelley ask how to start building a network when you don't know many people yet or what one small step to take to become more connected
Join groups or clubs to meet people regularly, identify a few target types of people you want to meet, and map who you know to determine who would be valuable to connect with next.
174: Oli Barrett on making the connections that matter most
Q: Theo asks what makes a really good introduction between two people?
A good introduction should serve mutual benefit, clearly explain how the two people know each other, and not overstay the introducer's role—then step back to let the connection develop.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Call To Action

What is Call To Action about and what kind of topics does it cover?

A high-signal interview series focused on marketing, business strategy, and how top performers apply smart thinking to real-world problems. Episodes center on practical lessons from leaders across advertising, entrepreneurship, performance psychology, and even math-driven storytelling, with a consistent emphasis on actionable insights, evidence-based approaches, and genuine candor. Listeners can expect deep dives into leadership, creativity, and the craft of building influential campaigns and collaborations, often illustrated with entertaining anecdotes and behind-the-scenes detail that makes complex concepts feel accessible. A notable edge is the breadth of guests—from sports and stand-up to academia and tech entrepreneurship—paired with a... more

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How many listeners does Call To Action get?

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How many subscribers and views does Call To Action have?

To see how many followers or subscribers Call To Action has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Call To Action?

These podcasts share a similar audience with Call To Action:

1. Uncensored CMO
2. The Rest Is Entertainment
3. The Rest Is Politics
4. The Rest Is Politics: US
5. The Rest Is History

How many episodes of Call To Action are there?

Call To Action launched 8 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Call To Action?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Call To Action?

Rephonic pulls ratings and reviews for Call To Action from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Call To Action?

Recent guests on Call To Action include:

1. Clare Quinn-Waters
2. Leor Franks
3. Laura Ottley
4. Matt Skipper
5. Allyson June Smith
6. Oli Barrett
7. Kazeem Jamal
8. Marcus du Sautoy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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