Building Brand Gravity: Attracting People Into Your Orbit
G&S CommunicationsBuilding Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.Welcome to Building Brand Gravity!
| Publishes | Twice monthly | Episodes | 49 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
AI is no longer just a productivity tool. It is a channel, a leadership competency, and a pressure test on whether your story holds up across every part of your brand.
Steve Halsey sits down with Hailey Driscoll, SVP of PR and Managing Director, Bos... more
Good leaders were trained for stable times. The problem is the times are no longer stable, and “good” is no longer good enough.
Anne Green sits down with David Grossman, founder and CEO of The Grossman Group and author of the new book The Heart Work... more
In a crisis, facts sometimes win arguments. But trust wins you the benefit of the doubt, and the benefit of the doubt is what saves you when the story moves faster than the facts.
Anne Green sits down with Bradley Akubuiro, partner at Bully Pulpit I... more
The agencies performing best right now are not always the biggest or the most specialized. They are the ones figuring out how to evolve alongside their clients, lead with conviction, and build something that lasts. And that includes actively reflecti... more
Doing the work is not enough anymore. Companies have to prove it, explain it, and make it visible, or it will not land with the people who matter.
Steve Halsey sits down with Dr. Rochelle Ford, CEO of the Page Society, to dig into the latest Page an... more
AI isn’t the disruption. It’s the pressure test.
In this first mailbag episode of 2026, Anne Green and Steve Halsey revisit the predictions, questions, and themes shaping the year so far, and what they reveal about leadership, value, and alignment i... more
While AI’s impact and opportunity are top of mind for all integrated communications and PR agency executives, there is a wider disruption happening across agency business models, talent systems, and trust. The firms that evolve with and win in this n... more
In an era of AI acceleration, channel fragmentation, and constant crisis, brands don’t fail because they lack tools. They fail because their narrative systems are outdated.
In this episode, Anne Green and Steve Halsey unpack a core premise they have... more
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this podcast launched 4 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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