Brilliant Commerce
Chord CommerceUnfiltered conversations with operators behind iconic commerce brands, hosted by Chord Commerce CEO Bryan Mahoney, about what actually makes their tech, teams, and customer relationships work.
| Publishes | Twice monthly | Episodes | 25 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Brian Berger came into consumer from a consumer internet background, and that combination is exactly why Mack Weldon was built the way it was: a brand with a direct customer relationship at its core, a data-informed operation, and a product formula a... more
What separates brand builders who last from those who chase performance forever? Doug Zarkin has spent three decades answering that question across franchise, retail, and direct selling, and his framework is more transferable to D2C than most operato... more
Nearly 50% retention in a category where most brands are lucky to hit half that. That number, which Mila Mendez doesn't deny is in the ballpark, is the clearest signal that True Botanicals has figured something out most beauty brands haven't. As Vice... more
Michael Natenshon built Marine Layer starting from a single T-shirt he could not replace, spent a year and a half developing custom fabric from scratch, and then opened a pop-up shop purely to collect email addresses. That pop-up accidentally put Mar... more
Most brands treat their website as the transaction. Dude Wipes treats it as the handoff, routing visitors directly to Walmart, Target, Amazon, and club rather than pushing a native cart. It sounds like leaving money on the table. It isn't.
Joey Thom... more
Draper James cut promotional days significantly last year and saw margin expansion plus AOV increases. VP of E-commerce and Brand Marketing Piper Parsley walked CEO Jeannie Yoo (who joined in October) through the strategy: identify the essential prom... more
Johnny Russo built digital commerce operations across Canadian retail for nearly 20 years, including running digital at Marks (a $1.3 billion, 300+ store operation under Canadian Tire) and transforming wholesale operations at The Kersheh Group into m... more
When JP Beeghly, Senior Manager of Martech at Sonos, asks Chord's Commerce Copilot more questions than anyone else in their customer base, it's not because he's looking for basic answers. He's stress-testing whether AI can handle the institutional kn... more
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| Listeners per Episode | Gender Skew | Location | |||
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How many episodes of Brilliant Commerce are there?
Brilliant Commerce launched 2 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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