Clubs Made Meaningful
SussnerWhat transforms a private club from good to unforgettable? It’s more than facilities: it’s the meaning behind them.
Clubs Made Meaningful explores how belonging drives member satisfaction, loyalty, and long-term value. Hosted by Derek Sussner, the podcast features conversations with club leaders and industry experts on the intersection of strategy, culture, and identity—and how both dimensions of... more
| Publishes | Twice monthly | Episodes | 122 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Clubs have something almost every other brand would want: an audience that already said yes. That advantage can quietly turn into a liability the moment it becomes a reason to stop asking whether a message is worth sending.
Join Derek with Crosby Re... more
Architecture and brand are not two separate projects — they're two answers to the same question.
Derek and Howard are both designers working in different mediums, and when they compare notes, the process turns out to be nearly identical. Both start ... more
Nobody in this industry sees more clubs at once than a CMAA Chapter Director.
Join Derek with Kate Scott, managing director of the Carolinas Chapter of the CMAA, one of the largest and fastest growing chapters in the country. Her job puts her in the... more
Most clubs think they have a strategy towards the future when what they usually have is a list of tactics to deal with the now.
Join Derek with Avi Olitzky, president and principal consultant at Olitzky Consulting Group, who has spent his career hel... more
Half of all clubs have a waitlist right now, and the difference between the ones that do and the ones that don’t usually has nothing to do with the golf course.
Join Derek with Ed Heil, founder of StoryTeller Club Marketing, who has spent two decade... more
Satisfaction tells you whether someone enjoyed their last meal. It doesn't tell you whether they feel like they belong. April Seifert of Sprocket CX on what clubs aren't measuring, and why the most important question isn't how members feel about the ... more
A milestone is only as meaningful as the intention behind it. A logo on a napkin and a one-night gala check a box. What Casey Newman did at Lakeside Country Club for their 75th anniversary was something different entirely.
Join Derek with Casey Newm... more
A new website won't save you. Neither will a new logo, a pickleball court, or a redesigned menu if you haven't defined the problem you're trying to solve. Are you mistaking a solution for a diagnosis?
Whether you're a GM navigating a board pushing f... more
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Frequently Asked Questions About Clubs Made Meaningful
What is Clubs Made Meaningful about and what kind of topics does it cover?
This show explores how private clubs become unforgettable through the alignment of strategy, culture, and identity. Episodes consistently center on brand thinking as a driver of belonging and member experience, not just visuals or logos. Topics span brand activation, governance education, transforming club spaces to reflect a club's purpose, and the delicate balance between exclusivity and inclusivity. Guests range from branding experts and club marketers to architects and course designers, all illustrating how culture, leadership, and physical environments reinforce a coherent member experience. A standout pattern is the emphasis on practical frameworks—such as educating leadership, aligning operations with brand, and measuring outcomes—th... more
Where can I find podcast stats for Clubs Made Meaningful?
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How many listeners does Clubs Made Meaningful get?
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What are the audience demographics for Clubs Made Meaningful?
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How many subscribers and views does Clubs Made Meaningful have?
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Which podcasts are similar to Clubs Made Meaningful?
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How many episodes of Clubs Made Meaningful are there?
Clubs Made Meaningful launched 4 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Clubs Made Meaningful?
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What guests have appeared on Clubs Made Meaningful?
Recent guests on Clubs Made Meaningful include:
1. Howard Kuo
2. Kate Scott
3. Avi Olitzky
4. Ed Heil
5. April Seifert
6. Casey Newman
7. Aaron Dawson
8. Luke Burbach
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.