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BRAND:NEW is the straight-talking podcast for business owners who want a stronger brand without the marketing jargon.

Hosted by Donovan, a Creative Head and Brand Champion with over 30 years of global experience, each 5–10 minute episode breaks down the principles of professional brand design—from logos and websites to color, typography, messaging, and everything your business says before you say ... more

PublishesDailyEpisodes5Founded13 days ago
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MarketingBusiness

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Latest Episodes

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Refresh or rebrand? Donovan breaks down the real difference with two client stories — one company forced into a full rebrand through no fault of their own, and one that thought they needed surgery but only needed a facelift. Plus: h... more

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Startup, refresh, or full rebrand — there's a right time for each, and Donovan breaks down all three so you know exactly which one you're actually facing. Bonus: can you build your own brand, or is it time to call in a professional?... more

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"My business is small — do I really need a brand?" Yes. And Donovan makes the case that small businesses need branding more than the big guys, not less — plus why a genuinely good product still won't sell itself without one. Real ex... more

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Your logo is not your brand. It's the foundation — but the brand is everything built upon it. Donovan unpacks the famous Bezos line about brands being "what people say about you when you're not in the room," and why every color, fon... more

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What's the actual difference between "branding" and "a brand"? Most business owners use the words interchangeably — and it's costing them. In this opener, Donovan breaks down the split that everything else on this show hangs off, ex... more

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How many episodes of BRAND:NEW are there?

BRAND:NEW launched 13 days ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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