Branding Conference
Branding ConferenceIn its jubilee edition, the Branding Conference transforms into a series of webinars and podcast episodes. The global pandemic has brought many questions to all of us: what kind of economic crisis is ahead of us, what kind of life awaits us, how consumers will behave, how habits will change? These are questions asked by industry experts, every day.
| Publishes | Twice monthly | Episodes | 9 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Each person gets several opportunities in life when they can reconsider the purpose of their existence. Brands should do the same. How is the purpose of a brand seen so clearly during a crisis?
Is today, because of the ease of access to information, harder than ever to distinguish truth from lies? Is it possible to overcome the fake news pandemic? What is the price of fake news in a state of crisis? Does the media have enough ethics to resi... more
When we are not sure how we will do it, then we try to learn from the best. At his last workshop as part of BC 10, Mark will reveal which successful brands were created during the previous recession, and which major mental paradigm shift has occurred... more
If crisis = opportunity, and opportunity = resetting communication, “brand purpose” or the current business model, then time is now! How? Mark will discover this at his sega-mega interactive workshop.
Has the overnight crisis also changed consumer behavior? Did they suddenly get new desires and needs? How to deal with this? We answer these questions and find solutions in the first bombastic workshop prepared for us by Mark Shayler, Founder at APE.... more
Why did some brands stay quiet when a crisis occurred? Why others didn’t? How to get back among people now? Who was successful during the crisis? There are so many questions and only one Davor Bruketa, Creative Director and Designer at Bruketa&Zinic... more
This is neither the first pandemic nor the first recession. Many experts can say with certainty, "Been there, done that!". Rory will take us on a journey through time by sharing essential knowledge that will help brands do what’s important now – crea... more
Many business sectors were lucky, so during the crisis, they were able to continue their business in organized work from home, but this was not the case with FMCG brands. To predict their future, we will not need a crystal ball, but the experience of... more
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Apple Podcasts | #120 |  Saudi Arabia/Business/Marketing |
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Branding Conference launched 5 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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