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Artwork for Brandfetti

Brandfetti

Anita Siek
Content Marketing
Consumer Psychology
Copywriting
Online Business
Messaging
Consumer Behavior
Play Therapy
Meta Verification
Wordfetti Awards
Consistency
Wordfetti Your Words
Content Creation
Empathy In Content
Mindset
Therapeutic Life Story Works
Trauma
Content Strategy
Emotional Connection
Brand Identity
Brand DNA

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek be... more

PublishesWeeklyEpisodes413Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Brandfetti

Latest Episodes

I've heard a lotta CRAPOLA marketing advice, but I'd say THIS one is one of the worst. Cause not only is it wasting SO many business's time, but it's costing you leads and sales.

On this episode, I share why this one piece of advice that's everywhe... more

8 months ago, I created FETTIBot, a custom AI bot trained in our 8+ years of copywriting, content, marketing and sales psychology frameworks.

In this episode, I share 7 unexpected ways our users are using the bot to up their copy and content game. more

Ever read a piece of content and instantly feel… sold to?

Yeah. Same.

In this episode, I'm diving into the small (but powerful) shifts you can make in your content so your audience feels seen, understood, and validated instead of pushed, pressure... more

Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore.

🎁 FREEBIE ALERT!

Want 5 e-lessons... more

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Recent Guests

Unnamed Guest Member
A member of the Wordfetti club who is struggling with content creation.
Episode: What to Do/Post When You Have Zero Motivation
Denise Duffield Thomas
A money mindset mentor and founder of The Money Bootcamp, helping entrepreneurs transform their relationship with money.
The Money Bootcamp
Episode: How to Raise Your Prices (Without the Wobble) with Denise Duffield Thomas
Erika Cramer
Confidence Coach and Author
Episode: How to be Magnetic and Unapologetically Take Up Space with Erika Cramer
Kate Mitchell
Event technology architect helping organizers elevate events through technology
SPC Events
Episode: From 1 Client to 10 Clients - How Kate Mitchell Did it in Less Than 12 Weeks
Kinsey Soderberg
Entrepreneur and Founder of Feel Good Social and Authentic AI
Feel Good Social, Authentic AI
Episode: Get More Hours Back in Your Business through AI with Kinsey Soderberg
Gloria Chou
PR expert and host of Small Business PR, focused on making PR accessible for all businesses.
Gloria Chou PR
Episode: How to Land Media Features Without a Big Following—PR Secrets With Gloria Chou
Sarah Marriott
Fellow copywriter and introvert who overcame her distaste for social media
Sarah Marriott Copywriter
Episode: From "I hate social media" to showing up with confidence with Sarah Marriott
Jill Stanton
Entrepreneur and founder of Millionaire Girls Club
Screw The 9 To 5
Episode: Mindset, identity and what "success" truly takes with Jill Stanton
Sandra Chau
Stylist and creative director for brands, founder of the School of Visual Branding
School of Visual Branding
Episode: How Sandra Chau increased her course conversions by 40% with this simple strategy

Host

Anita Siek
Host of Brandfetti and founder/director of Wordfetti, a strategic copywriting and communications house.

Reviews

4.9 out of 5 stars from 219 ratings
  • Actionable Advice

    Anita’s perspective is always fresh and actionable. Whether it’s a quick solo episode or a featured guest, she always packs so much great content in and I always learn something. Thanks Anita for continuing to show up!

    Apple Podcasts
    5
    Rachel Hale Effect
    United Statesa year ago
  • Love love love

    A gem of a human in her zone of genius!! A must listen!

    Apple Podcasts
    5
    Gyc2019
    United Statesa year ago
  • Approachable and actionable guidance

    Anita makes branding and marketing not only approachable… but also fun! Listening to her episodes is like having a friend in my ear guiding me through things I know I need to do, but often delay. This podcast is the kick in the pants we all need!

    Apple Podcasts
    5
    BriSeeley
    United Statesa year ago
  • Psychologist

    Such an authentic real podcast with many amazing tips and insights.

    Apple Podcasts
    5
    Farybar
    United Kingdoma year ago
  • Great Stuff!

    These episodes are full of great content. The host knows exactly how to connect with the audience. No fluff, all good stuff! ~ Nata

    Apple Podcasts
    5
    NSPhotobook
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Anita makes branding and marketing approachable and fun.
No fluff, all solid content with actionable takeaways.
Authentic and practical tips with real-world value.
A must-listen for anyone wanting to elevate their brand.
Listeners describe it as energetic, practical, and easy to apply, with a relatable host and consistent value.
Many comment on bite-sized, actionable formats and effective case studies.
A gem of a human in her zone of genius.
Anita's perspective is always fresh and actionable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Raise Your Prices (Without the Wobble) with Denise Duffield Thomas
Q: What should a small business owner focus on if they have limited time?
Denise recommends decluttering their business as a priority, simplifying offerings, and automating processes.
How to Raise Your Prices (Without the Wobble) with Denise Duffield Thomas
Q: What has been like one system or boundary that has really changed everything for you?
Denise discusses how she was too available to clients and how setting boundaries has improved her business efficiency and personal balance.
How to Raise Your Prices (Without the Wobble) with Denise Duffield Thomas
Q: How can we begin to shift our mindset around pricing and charging what we're worth?
Denise emphasizes that there's no such thing as a critic-proof price, and that pricing should be based on personal excitement and should not be crowdsourced.
Ask me Anything Series | From productivity hacks to copywriters and AI
Q: Am I nervous about this new AI era for copywriters?
No, I believe human creativity and emotional connection cannot be replaced by AI.
Ask me Anything Series | From productivity hacks to copywriters and AI
Q: When you are rebranding or repositioning, should you transition or just announce and start fresh?
You should always communicate and take your audience on that journey, even if it’s a short transition period.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Social Media Reach

Frequently Asked Questions About Brandfetti

What is Brandfetti about and what kind of topics does it cover?

This show centers on practical branding guidance, copywriting craft, and content marketing strategies that help brands cut through the noise. Episodes frequently cover topics like pricing, value messaging, consumer psychology, and how to create authentic, stand-out content in an era of AI and data-driven marketing. Across a mix of solo shows, client stories, and guest conversations, the host emphasizes actionable steps, simple frameworks, and real-world examples that listeners can implement quickly. Notable throughlines include maintaining balance between growth and sustainability, leveraging storytelling to connect with audiences, and using efficient processes (like AI-powered tools) to scale creative work without compromising quality.

Where can I find podcast stats for Brandfetti?

Rephonic provides a wide range of podcast stats for Brandfetti. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brandfetti and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brandfetti get?

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What are the audience demographics for Brandfetti?

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How many subscribers and views does Brandfetti have?

To see how many followers or subscribers Brandfetti has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brandfetti?

These podcasts share a similar audience with Brandfetti:

1. The Amy Porterfield Show
2. Big Business with Brittney Saunders
3. The Diary Of A CEO with Steven Bartlett
4. High Scrollers
5. Mamamia Out Loud

How many episodes of Brandfetti are there?

Brandfetti launched 7 years ago and published 413 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandfetti?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brandfetti?

Rephonic pulls ratings and reviews for Brandfetti from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Brandfetti. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Brandfetti?

Recent guests on Brandfetti include:

1. Unnamed Guest Member
2. Denise Duffield Thomas
3. Erika Cramer
4. Kate Mitchell
5. Kinsey Soderberg
6. Gloria Chou
7. Sarah Marriott
8. Jill Stanton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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