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Brandfetti

Anita Siek
Content Marketing
Consumer Psychology
Copywriting
Online Business
Content Burnout
Messaging
Consumer Behavior
Play Therapy
Meta Verification
Wordfetti Awards
Consistency
Wordfetti Your Words
Content Creation
Mindset
Therapeutic Life Story Works
Trauma
Content Strategy
Emotional Connection
Brand Identity
Brand DNA

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek be... more

PublishesTwice weeklyEpisodes398Founded6 years ago
Categories
BusinessEntrepreneurshipMarketing

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Latest Episodes

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her v... more

You’ve heard it before. There’s a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening righ... more

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.

Take a listen into this episode, where I dive into:

• The real r... more

In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from “I hate selling myself” to being fully booked and almost a x2 in her rev... more

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Recent Guests

Kate Mitchell
Event technology architect helping organizers elevate events through technology
SPC Events
Episode: From 1 Client to 10 Clients - How Kate Mitchell Did it in Less Than 12 Weeks
Kinsey Soderberg
Entrepreneur and Founder of Feel Good Social and Authentic AI
Feel Good Social, Authentic AI
Episode: Get More Hours Back in Your Business through AI with Kinsey Soderberg
Gloria Chou
PR expert and host of Small Business PR, focused on making PR accessible for all businesses.
Gloria Chou PR
Episode: How to Land Media Features Without a Big Following—PR Secrets With Gloria Chou
Sarah Marriott
Fellow copywriter and introvert who overcame her distaste for social media
Sarah Marriott Copywriter
Episode: From “I hate social media” to showing up with confidence with Sarah Marriott
Jill Stanton
Entrepreneur and founder of Millionaire Girls Club
Screw The 9 To 5
Episode: Mindset, identity and what "success" truly takes with Jill Stanton
Sandra Chau
Stylist and creative director for brands, founder of the School of Visual Branding
School of Visual Branding
Episode: How Sandra Chau increased her course conversions by 40% with this simple strategy
Shon Iddles
Director, Founder and Lead Coffee Addict of Confetti Marketing
Confetti Marketing
Episode: From plateau to business growth, momentum and alignment with Shon Iddles
Gillian Fox
Founder of the Gillian Fox Group and the Rise Accelerate program.
Gillian Fox Group
Episode: Human to human connection and how it helped Gillian Fox propel her course sales in 2024
Kate McKibbin
Co-founder of HelloFunnels and an expert in funnel automation
HelloFunnels
Episode: Shifts in online business and strategies that work with Kate McKibbin

Host

Anita Siek
Founder and Director of Wordfetti, a strategic copywriting and communications house. Anita shares actionable insights into branding, copywriting, and consumer behavior, with a strong focus on practical applications for business owners and marketers.

Reviews

4.9 out of 5 stars from 214 ratings
  • Actionable Advice

    Anita’s perspective is always fresh and actionable. Whether it’s a quick solo episode or a featured guest, she always packs so much great content in and I always learn something. Thanks Anita for continuing to show up!

    Apple Podcasts
    5
    Rachel Hale Effect
    United States6 months ago
  • Love love love

    A gem of a human in her zone of genius!! A must listen!

    Apple Podcasts
    5
    Gyc2019
    United States7 months ago
  • Approachable and actionable guidance

    Anita makes branding and marketing not only approachable… but also fun! Listening to her episodes is like having a friend in my ear guiding me through things I know I need to do, but often delay. This podcast is the kick in the pants we all need!

    Apple Podcasts
    5
    BriSeeley
    United States8 months ago
  • Psychologist

    Such an authentic real podcast with many amazing tips and insights.

    Apple Podcasts
    5
    Farybar
    United Kingdom8 months ago
  • Great Stuff!

    These episodes are full of great content. The host knows exactly how to connect with the audience. No fluff, all good stuff! ~ Nata

    Apple Podcasts
    5
    NSPhotobook
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the energy and relatability of the host, feeling inspired and informed after each episode.
The podcast is described as a go-to resource for practical tips on branding and copywriting for entrepreneurs.
Anita provides fresh and actionable advice in every episode, making marketing approachable and fun.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ask me Anything Series | From productivity hacks to copywriters and AI
Q: Am I nervous about this new AI era for copywriters?
No, I believe human creativity and emotional connection cannot be replaced by AI.
Ask me Anything Series | From productivity hacks to copywriters and AI
Q: When you are rebranding or repositioning, should you transition or just announce and start fresh?
You should always communicate and take your audience on that journey, even if it’s a short transition period.
Get More Hours Back in Your Business through AI with Kinsey Soderberg
Q: What are some critical considerations when using AI tools?
Always run AI outputs through your own brand's authenticity filter to ensure alignment with your values and messaging.
Get More Hours Back in Your Business through AI with Kinsey Soderberg
Q: What is your process in terms of using AI to streamline your business?
I recommend creating a brand blueprint for AI tools, detailing your brand's identity, mission, voice, and offerings to train the AI effectively.
Get More Hours Back in Your Business through AI with Kinsey Soderberg
Q: What do you use AI for on a day-to-day basis in your business?
I save time on tasks like podcast editing and content creation, averaging three hours saved each day by using AI tools.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Brandfetti

What is Brandfetti about and what kind of topics does it cover?

Focused on practical and actionable advice, the content centers on helping brands differentiate themselves through effective copywriting and content marketing strategies. Key themes explore consumer psychology, the significance of emotional connection in marketing, and innovative approaches to content that resonate with audiences. The host offers insights from her own experiences and from various guest experts, creating a dynamic space for entrepreneurs and marketers seeking to improve their branding and engagement with customers. The blend of solo episodes and guest interviews ensures a varied approach, making complex ideas accessible to listeners looking to enhance their marketing efforts.

Where can I find podcast stats for Brandfetti?

Rephonic provides a wide range of podcast stats for Brandfetti. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brandfetti and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brandfetti get?

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What are the audience demographics for Brandfetti?

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How many subscribers and views does Brandfetti have?

To see how many followers or subscribers Brandfetti has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brandfetti?

These podcasts share a similar audience with Brandfetti:

1. My Business Playbook

How many episodes of Brandfetti are there?

Brandfetti launched 6 years ago and published 398 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandfetti?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brandfetti?

Rephonic pulls ratings and reviews for Brandfetti from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Brandfetti?

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What guests have appeared on Brandfetti?

Recent guests on Brandfetti include:

1. Kate Mitchell
2. Kinsey Soderberg
3. Gloria Chou
4. Sarah Marriott
5. Jill Stanton
6. Sandra Chau
7. Shon Iddles
8. Gillian Fox

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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