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Brandfathers

Brandfathers LLC
Nike
Influencer Marketing
Brand Identity
Marketing Strategies
Marketing
Design Portfolios
Tiktok
Creative Briefs
Freelance Work
Agency Work
Personal Branding
Social Media Marketing
Portfolio Reviews
Visual Identity
Tiktok Shop
Bad Bunny
Chatgpt
Social Media
Creator Economy
AI Marketing

Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.

PublishesWeeklyEpisodes50Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Brandfathers

Latest Episodes

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:

0:00 — I... more

YouTube

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?

0:00 Masters marketing & brand activations

14:30 Market... more

YouTube

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sle... more

YouTube

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fra... more

YouTube

Key Facts

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Recent Guests

Phoebe Gates
Bill Gates' daughter, tech entrepreneur active in influencer outreach and a shopping marketplace venture
New Age / FIA
Episode: Master’s marketing, Coachella billboards & the basics of influencer marketing strategy
Steve Starobinsky
Head of partnerships for Pudgy Penguins and toy industry veteran
Pudgy Penguins
Episode: A Marketer's Guide to Licensing & Collabs
Chip Wilson
Original founder of Lululemon
Lululemon
Episode: Lululemon's decline explained
Nicole Connery
The expert behind getting high-growth brands into retail stores, working with companies like RXBar and now at Pltfrm.
Pltfrm
Episode: How to get your brand into retail stores (full playbook)
Bill Rom
Co-founder of Baseball Lifestyle 101.
Baseball Lifestyle 101
Episode: How He Turned a Baseball Side Hustle Into a $100M Brand
Marcus Milione
Founder of Minted
Minted
Episode: The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing

Hosts

Jordan Rogers
Host of Brandfathers; experienced marketing practitioner with a focus on brand strategy and digital growth.
Oren John
Host/Panelist; engages in discussions on marketing strategy, creator partnerships, and media dynamics.
Ashwinn Krishnaswamy
Host/Panelist; focuses on influencer dynamics, brand storytelling, and practical marketing tactics.

Reviews

4.9 out of 5 stars from 74 ratings
  • My new must listen pod

    It’s focused on sports but each episode has a handful of takeaways any marketer should hear. So valuable I googled how to leave a review.

    Apple Podcasts
    5
    Roadrunner20
    United Statesa year ago
  • audio espresso

    this show dusts off ideas in the back of my mind and puts them in motion.

    Apple Podcasts
    5
    PatBark
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate candid discussions on creator collaborations and real-world case studies.
Guests and hosts deliver fresh, actionable ideas that can be applied to campaigns and pitches.
The conversations often feel hands-on and relevant to agency and in-house teams alike.
Listeners praise the show for practical, battle-tested marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

A Marketer's Guide to Licensing & Collabs
Q: Where do you see maybe newer brands or newer people to the space make mistakes about how they think about licensing?
Common mistakes include assuming exclusivity in deals and engaging in licensing too early without establishing a strong brand presence first.
A Marketer's Guide to Licensing & Collabs
Q: In this kind of relationship with the NHL, how much of the pitch is you have to come with a hyper clear vision of what the licensing product is going to look like?
You need to present a strong vision and unique angles to captivate the audience and drive the conversation in your favor.
A Marketer's Guide to Licensing & Collabs
Q: Steve, will you just ground us in what licensing is for any of our listeners who don't know what it is?
Licensing involves one company obtaining the rights to use another company's intellectual property to produce and sell products, typically with a royalty fee to the IP owner.
How to make boring businesses go viral (real life playbook)
Q: What should businesses do if they don't have the skills or time to create content?
Hire someone with the expertise to help create engaging content and leverage existing social media platforms for advertising.
How to make boring businesses go viral (real life playbook)
Q: How do you make boring businesses go viral?
Utilize creative social media strategies, such as engaging short-form video content, tap into regional influencers, and focus on targeting the right audience effectively.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About Brandfathers

What is Brandfathers about and what kind of topics does it cover?

A sharp, practitioner-focused show dissecting modern marketing, branding, and creator-driven strategies. Episodes frequently explore platform dynamics, influencer partnerships, and the economics of content, with real-world examples from major brands and events. Notable strengths include a candid take on emerging media formats, licensing and collaboration tactics, and practical guidance for pitching bold ideas to stakeholders. The hosts fuse hands-on experience with timely tech and AI-aided marketing trends, making it a compelling listen for marketers seeking actionable insights and staying ahead of rapid industry shifts.

Where can I find podcast stats for Brandfathers?

Rephonic provides a wide range of podcast stats for Brandfathers. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brandfathers and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brandfathers get?

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What are the audience demographics for Brandfathers?

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How many subscribers and views does Brandfathers have?

To see how many followers or subscribers Brandfathers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brandfathers?

These podcasts share a similar audience with Brandfathers:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. The Startup Ideas Podcast
3. OPERATORS
4. My First Million
5. How I Built This with Guy Raz

How many episodes of Brandfathers are there?

Brandfathers launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandfathers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brandfathers?

Rephonic pulls ratings and reviews for Brandfathers from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Brandfathers?

Rephonic provides full transcripts for episodes of Brandfathers. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Brandfathers?

Recent guests on Brandfathers include:

1. Phoebe Gates
2. Steve Starobinsky
3. Chip Wilson
4. Nicole Connery
5. Bill Rom
6. Marcus Milione

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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