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Artwork for Built To Be Seen Podcast

Built To Be Seen Podcast

Toby Lee and Caz Grant
Personal Branding
Networking
Social Media
Linkedin
Entrepreneurship
Marketing
Storytelling
Tiktok
Content Creation
Chatgpt
Authenticity
Polyworking
Client Engagement
Perception Gap
Brand You
Lincoln, United Kingdom
Artificial Intelligence
Leadership Development
Purpose-Driven Branding
Content Marketing

Welcome to Built To Be Seen, the podcast for anyone ready to stop hiding and start showing up for the opportunities, connections, and moments that could change everything. I'm Caz Grant of Marketing Labs, and I'm Toby Lee of Headshot Toby. Whether you're growing a business, chasing a promotion, building your network, or just ready to take up a bit more space in the world - visibility is the thing ... more

PublishesTwice monthlyEpisodes47Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Built To Be Seen Podcast

Latest Episodes

A lot of what used to work for visibility? It's out. In this episode, Caz and Toby break down what's actually moving the needle in 2026, and what you can officially stop wasting your time on.

Spoiler: posting more, chasing virality, and hiding behi... more

After three seasons as The Brand You Podcast, Caz and Toby are back - and this time, everything has a new name. In this teaser episode, they get honest about why the rebrand happened. The conversations, the audience, and the mission has all evolved b... more

In this episode, Caz and Toby dive into the real Law of Attraction, not the “light a candle and hope for the best” version, but the grounded, practical kind where your thoughts, emotions, and energy shape your behaviour, and your behaviour shapes you... more

As we come to the end of the year, we wanted to take a moment to say a huge thank you to everyone who’s listened, shared, messaged us, and grown alongside us throughout 2025. Your support, questions, and curiosity have shaped this podcast more than y... more

Key Facts

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Similar Podcasts

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Recent Guests

Victoria Gordan
Owner of Pocket Rockets Cleaning (Pocket Rocket Rescue)
Pocket Rockets Cleaning
Episode: Special Guest Episode: From Mop to Media: How Vicki Built a Cleaning Empire With Help From Her Personal Brand
Charlie Lawson
From The Unnatural Networker, author and networking advisor
The Unnatural Networker
Episode: Special Guest Charlie Lawson: Networking for Your Personal Brand: How to Build Genuine Relationships Online and IRL
Andy Nisevic
Leadership development specialist at One Degree
One Degree
Episode: How Personal Branding Makes You a Better Leader with Andy Nisevic
Paul Kemshell
TikTok expert and social media professional with extensive experience in online marketing.
Episode: Special Guest Episode: Making an Impact in 2025 Through TikTok with Paul Kemshell
Francesca McClory
Owner of Future Cloud Accounting and co-founder of Quirq.
Future Cloud Accounting
Episode: Building a Thriving Business Through Personal Branding: Francesca McClory's Journey

Hosts

Caz Grant
Caz Grant, co-host, focuses on personal branding and its transformative power. She is keen on demystifying the concepts of branding and providing actionable insights to listeners.
Toby Lee
Toby Lee, co-host, is an expert in headshot photography and personal branding, providing valuable insights into how visual branding impacts personal and business growth.

Reviews

5.0 out of 5 stars from 8 ratings
  • 💎💎💎

    I love everything personal branding and Caz and Toby are really covering everything!! Their recent ep about creating a personal brand as a student is such a good listen because every single one of us, biz owner or not, has a brand. But if we don’t define it, other people will end up branding us. There are so many benefits of branding that just don’t get as much credit as marketing or sales does, so cheers to all the brand builders trying to change that!!

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging discussions and expert insights on personal branding, noting that the hosts cover a wide range of relevant topics effectively.
Many highlight the actionable steps and practicality of the advice provided, making it a valuable resource for those looking to enhance their personal brand.
The perspectives shared on social media and marketing strategies resonate particularly well with younger audiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#84
Sweden/Business/Marketing
Apple Podcasts
#175
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Special Guest Episode: From Mop to Media: How Vicki Built a Cleaning Empire With Help From Her Personal Brand
Q: So along this journey, what would you say have been the main challenges?
The main challenges include dealing with judgment online, balancing sensitive content with marketing goals, and staying true to values while scaling through franchising; the approach has been to act with empathy, explain context when needed, and maintain a thick skin.
Building a Thriving Business Through Personal Branding: Francesca McClory's Journey
Q: What would be your advice to anyone starting to build their personal brand?
Start engaging on platforms, practice videos without posting, use Instagram stories for snippets, and gradually increase your engagement until you're comfortable.
How Personal Branding Makes You a Better Leader with Andy Nisevic
Q: What effect can having a personal brand have for employees?
It can impact their self-esteem and motivation, helping them express themselves and connect better within the organization.
Special Guest Episode: Making an Impact in 2025 Through TikTok with Paul Kemshell
Q: What would you say are the best practices for making the most of TikTok?
Engage with TikTok on multiple accounts to see what content resonates and focuses on creating niche content.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Built To Be Seen Podcast

What is Built To Be Seen Podcast about and what kind of topics does it cover?

The content focuses primarily on personal branding and its significance in the modern business landscape. Discussions often revolve around monetization strategies, leadership development, and the integration of personal stories into a professional narrative. Listeners can expect to find actionable insights on how to create and manage their personal brands effectively, including discussions on leveraging social media platforms like TikTok and exploring alternative income streams. Throughout the episodes, the hosts emphasize authenticity, storytelling, and aligning personal values with branding efforts, making it a unique resource for anyone looking to elevate their professional presence in a digital world.

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How many listeners does Built To Be Seen Podcast get?

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How many subscribers and views does Built To Be Seen Podcast have?

To see how many followers or subscribers Built To Be Seen Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Built To Be Seen Podcast?

These podcasts share a similar audience with Built To Be Seen Podcast:

1. The Mel Robbins Podcast
2. The Unified Brand - Branding Podcast

How many episodes of Built To Be Seen Podcast are there?

Built To Be Seen Podcast launched a year ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built To Be Seen Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Built To Be Seen Podcast?

Recent guests on Built To Be Seen Podcast include:

1. Victoria Gordan
2. Charlie Lawson
3. Andy Nisevic
4. Paul Kemshell
5. Francesca McClory

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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