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The Unified Brand - Branding Podcast

Elements Brand Management
Brand Strategy
Branding
Brand Positioning
Marketing
Rebranding
Storytelling
Disney
Entrepreneurship
Lego
Elements Brand Management
Brand Storytelling
Apple
Netflix
Nike
Emotional Connection
Tagline
Brand Differentiation
Personal Branding
Brand Development
Differentiation

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and ... more

PublishesWeeklyEpisodes252Founded6 years ago
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MarketingBusiness

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Artwork for The Unified Brand

Latest Episodes

Why do customers really buy?

In this episode of The Unified Brand Podcast, Chris sits down with Will Leach, behavioural scientist, founder of Mindstate Group, and bestselling author of Marketing to Mind States.

Drawing on over 25 years of research,... more

In this episode of The Unified Brand Podcast, we're joined by Laura, strategic storyteller, public speaker, founder of Meshin Movement, and Group Strategy Director at Article Group. Laura unpacks how personal transformation and vulnerability can powe... more

Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management.

Learn how rebranding can help your business stand out, attract new customers, and align with your company's g... more

What makes a brand impossible to copy?

In Episode 249 of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, entrepreneur and Unmtchd. founder Oana Leonte to explore the relationship between brand meaning, intellectual property ... more

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Recent Guests

Oana Leonte
Brand strategist, entrepreneur, and marketing leader
Unmtchd (via discussion of her work)
Episode: Why Meaning Is the Most Valuable IP Your Brand Owns With Oana Leonte
Marc Rust
Brand strategist, creative leader and founder helping organizations clarify who they are, why they matter and how they grow
Consequently Creative
Episode: How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust
Tom Foulkes
Former Global Head of Brand at McLaren; Managing Director at HB
HB; McLaren
Episode: Tom Foulkes (Former McLaren Global Head of Brand): Why Attention Isn’t Enough — The Real Battle Is Memory
Tope Egberongbe
Founder of Mifland, brand and product designer
Mifland
Episode: Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand
Gilad Bechar
CEO and founder of Moburst
Moburst
Episode: "We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast
Gavin McMahon
Founder of Fast Forward Consulting Group and author of Story Business
Fast Forward Consulting Group
Episode: How Storytelling Shapes Products, Culture, Leadership, and Growth
Uli Appelbaum
Brand strategist, author and founder of First The Trousers, Then The Shoes
First The Trousers, Then The Shoes
Episode: How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Lisa Vecchio
Senior Director of Marketing at VEED
VEED
Episode: The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio
Michael Koenig
Award-winning design leader and founder of MichaelKoenig.Design
MichaelKoenig.Design
Episode: Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig

Host

Chris Outlaw
Host of The Unified Brand Podcast; branding strategist focused on unifying brand systems and governance.

Reviews

4.8 out of 5 stars from 18 ratings
  • A must-listen for anyone serious about branding

    Chris does a great job simplifying what most people overcomplicate. Each episode is packed with practical insights that actually help marketers think differently about their brand and how to bring it to life across every touchpoint.

    Apple Podcasts
    5
    Kitcaster
    United States9 months ago
  • Outstanding

    Chris is a treasure, brilliant and insightful.

    Apple Podcasts
    5
    Admirer of Poop
    United States2 years ago
  • Great insights on building a brand that resonates

    The Unified Brand Podcast delivers great insights around building a brand the resonates. Each episode is packed with solid advice that is pragmatic and actionable. If brand is your thing, this is a must listen.

    Apple Podcasts
    5
    Deannays
    United States3 years ago
  • Great tips

    Thanks for the pod!

    Apple Podcasts
    5
    radioestes
    United States4 years ago
  • Great Podcast For Anyone With a Business

    Tips for businesses to develop their brand and grow their businesses

    Apple Podcasts
    5
    Elements Brand Management
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A must-listen for branding and marketing professionals seeking practical, actionable insights.
Guests are consistently expert and bring real-world experiences.
Nice mix of theory and hands-on exercises that help apply concepts quickly.
Hosts deliver clear, pragmatic branding guidance that's easy to apply.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust
Q: What do you look for when you first start working with a client, and how do you diagnose brand needs?
He emphasizes digging into core beliefs, running workshops to uncover passion, and revealing that many problems are deeper than surface-level rebrands; true alignment and a compelling 'why' drive lasting growth.
How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust
Q: What got you into marketing and brand, and what has your journey looked like?
Marc describes falling in love with marketing through the emotional power of ads and storytelling, then evolving from art and design into brand strategy and eventually founding his agency to help brands grow by clarifying their 'why' and connecting it to business outcomes.
How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Q: What practical steps can brands take to build a strong association network?
Use a framework tied to positioning, cap the associations in a few bubbles, connect them to distinctive brand assets, ensure category clarity and benefits, and leverage multi-sensory experiences and consistent storytelling to strengthen memory and emotional response.
How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Q: Where did the inspiration for the book on brand associations come from, and how does it relate to your previous work?
The book builds on the idea that brand associations are the memory networks behind brand strength; it extends the positioning framework by focusing on the 14 principles and concrete ways to grow and apply brand associations in the real world.
Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig
Q: What are the five steps you use to assess heritage brands?
He outlines a five-step approach centering on strategy, product portfolio simplification, freeing up resources to fund new initiatives, improving delivery to sustain launches, and ensuring marketing aligns with brand heritage to maximize impact.

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Frequently Asked Questions About The Unified Brand

What is The Unified Brand about and what kind of topics does it cover?

This show centers on brand-building, strategy, and how to unify every customer touchpoint around a clear brand vision. Episodes explore topics like category creation, storytelling as a growth driver, brand governance, and the power of a cohesive brand system to sustain growth across markets. Guests range from branding leaders and agency founders to product designers, offering practical frameworks, real-world case studies, and actionable insights for marketers, founders, and designers seeking to differentiate in crowded spaces. A notable thread across episodes is the emphasis on memory, emotion, and consistency—using heritage cues, authentic narratives, and rigorous brand systems to move brands from attention to lasting impact. The format te... more

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Which podcasts are similar to The Unified Brand?

These podcasts share a similar audience with The Unified Brand:

1. The Diary Of A CEO with Steven Bartlett
2. Nudge
3. Hidden Brain
4. Brand & Profit Show
5. Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

How many episodes of The Unified Brand are there?

The Unified Brand launched 6 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Unified Brand?

Recent guests on The Unified Brand include:

1. Oana Leonte
2. Marc Rust
3. Tom Foulkes
4. Tope Egberongbe
5. Gilad Bechar
6. Gavin McMahon
7. Uli Appelbaum
8. Lisa Vecchio

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