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The Unified Brand - Branding Podcast

Elements Brand Management
Disney
Storytelling
Brand Naming
Customer Service
Product Rebranding
Emotional Connection
Brand Consistency
Brand Experience
Brand Personality
Brand Development
Walt Disney Company
Community Marketing
Multi-Unit Franchise Brands
Brand Differentiation
Marketing
Digital Marketing
Brand Positioning
Branding Strategy
Theme Parks
Field Marketing

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and ... more

PublishesWeeklyEpisodes222Founded5 years ago
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BusinessMarketing

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Artwork for The Unified Brand

Latest Episodes

How can a podcast become your best performing sales channel?

In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sa... more

What if your brand could sell before the customer even knows they need you?

This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, an... more

Is your brand suffering from an identity crisis?

You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover w... more

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, H... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Howard Lim
Branding expert and CEO of How Creative
How Creative
Episode: Howard Lim on Authentic Branding: Designing Companies from the Inside Out
Peter Wilken
Globally recognized brand strategist and former agency executive
The Lighthouse Brand Strategy Academy
Episode: The Father of Brand DNA on Building Iconic Brands: Peter Wilken on Brand Strategy, Purpose & Change Management
Deevo Tindall
Chief Experience Officer for The Brand Storyteller with over 20 years of experience in branding and storytelling.
The Brand Storyteller
Episode: How Brand Storytelling Starts With Self-Awareness – with Deevo Tindall
John Sapiente
Founder of Volition America, a brand combining patriotism with fashion.
Volition America
Episode: How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire
Jacinta Gandy
Experienced branding and digital marketing expert, owner and founder of Social Circle
Social Circle
Episode: From Disney to DIY Brands: Jacinta Gandy on Building Strategic Foundations That Scale
Dan Wallace
Strategist, marketer, professor, and co-author of The Physics of Brand
Episode: Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands
Barry LaBov
Founder and CEO of LaBov Marketing Communications and Training, two-time Ernst & Young Entrepreneur of the Year recipient.
LaBov Marketing Communications and Training
Episode: Barry LaBov on How Brand Differentiation Builds Employee Pride and Market Leadership
Maxwell Nee
Chief Revenue Officer at ScoreApp, multi-award winning entrepreneur, bodybuilder, and dancer
ScoreApp
Episode: Scaling Smarter: Maxwell Nee on Business Growth, Market Gaps & AI-Driven Sales
Seth Casdan
CEO and co-founder of Hologenix, focuses on health innovation through technology.
Hologenix
Episode: Building a Purpose-Driven Brand with Innovative Technology – Seth Casden

Host

Chris Outlaw
Host and branding expert dedicated to simplifying the nuances of branding, frequently inviting guests to deepen discussions on brand strategy and identity.

Reviews

4.7 out of 5 stars from 15 ratings
  • Outstanding

    Chris is a treasure, brilliant and insightful.

    Apple Podcasts
    5
    Admirer of Poop
    United Statesa year ago
  • Great insights on building a brand that resonates

    The Unified Brand Podcast delivers great insights around building a brand the resonates. Each episode is packed with solid advice that is pragmatic and actionable. If brand is your thing, this is a must listen.

    Apple Podcasts
    5
    Deannays
    United States2 years ago
  • Great tips

    Thanks for the pod!

    Apple Podcasts
    5
    radioestes
    United States3 years ago
  • Great Podcast For Anyone With a Business

    Tips for businesses to develop their brand and grow their businesses

    Apple Podcasts
    5
    Elements Brand Management
    United Kingdom4 years ago
  • Solid host + content

    All around a great show! Not only do I listen but I was also able to be a guest on this show which was a great experience. A+! Keep it up

    Apple Podcasts
    5
    Alex J Sanfilippo
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the content highly insightful, especially for branding strategies that produce practical and actionable advice.
The engaging presentation style of the host is noted for making deep branding concepts easy to understand.
Overall, listeners appreciate the blending of expert knowledge with real-world applications in branding.
Feedback highlights that many find the guest contributions significantly enrich the discussions on branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#135
Norway/Business/Marketing
Apple Podcasts
#219
Denmark/Business/Marketing
Apple Podcasts
#249
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Identity Code: Ryan Chute on Frictionless Marketing, Motivation, and Building Brands That Bond
Q: How do you identify friction points in a process or in a brand's kind of ecosystem?
There are three big buckets in friction: friction within the company about policies and procedures, friction between coworkers on training and motivation, and friction with customers regarding how we market and sell to them.
Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov
Q: What do you see with your clients? What are the biggest things that companies get wrong when it comes to branding and marketing or the perceptions of it?
A lot of times they think branding is just a new logo, but it's crucial to understand who you really are and what makes you unique.
Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov
Q: How do you start to see what is different about a brand and how do you draw it out for that differentiation?
We created a process that we call brand re-engineering, which includes a brand assessment and technical immersion to identify unique differentiators.
Howard Lim on Authentic Branding: Designing Companies from the Inside Out
Q: How do companies potentially stay relevant?
Companies can stay relevant by continually reinventing and evolving their brand while ensuring it maintains its core soul and philosophy.
Building Scalable Brands with Simplicity and Innovation – with Toby Burns
Q: How do you find the product development process?
Building face-to-face relationships with manufacturers in China significantly enhances product development.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Unified Brand

What is The Unified Brand about and what kind of topics does it cover?

Focused on brand building and strategy, the content consistently assists professionals such as directors, founders, and marketers in realizing their brand's untapped potential. Episodes often explore various elements of branding, including brand identity, storytelling, and emotional connections with audiences. The discussions are enriched by practical tips and advice from industry experts sharing their unique insights. This podcast stands out by combining a clear structure of brand principles with engaging storytelling methods, making complex branding concepts accessible and actionable for listeners aiming to enhance their brand effectiveness and customer engagement.

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Which podcasts are similar to The Unified Brand?

These podcasts share a similar audience with The Unified Brand:

1. JUST Branding

How many episodes of The Unified Brand are there?

The Unified Brand launched 5 years ago and published 222 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Unified Brand?

Recent guests on The Unified Brand include:

1. Howard Lim
2. Peter Wilken
3. Deevo Tindall
4. John Sapiente
5. Jacinta Gandy
6. Dan Wallace
7. Barry LaBov
8. Maxwell Nee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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