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The Unified Brand - Branding Podcast

Elements Brand Management
Brand Strategy
Brand Positioning
Marketing
Branding
Rebranding
Storytelling
Disney
Entrepreneurship
Elements Brand Management
LEGO
Brand Storytelling
Apple
Netflix
Nike
Emotional Connection
Tagline
Brand Differentiation
Personal Branding
Brand Development
Differentiation

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and ... more

PublishesWeeklyEpisodes242Founded6 years ago
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MarketingBusiness

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Latest Episodes

In this episode of The Unified Brand Podcast, Chris speaks with Gavin McMahon, founder of Fast Forward Consulting Group and author of Story Business, about why storytelling is far bigger than marketing alone.

Gavin breaks down the different genres o... more

What makes a brand truly stick?

In this episode of The Unified Brand Podcast, Chris welcomes back brand strategist, author and founder of First The Trousers, Then The Shoes, Ulli Appelbaum, to unpack the science behind brand associations and why the... more

Most businesses don’t fail because of a bad product — they fail because no one understands who they are.

In this episode of The Unified Brand Podcast, we break down how to build a powerful brand positioning strategy that makes your business unmistak... more

In this episode of The Unified Brand Podcast, Chris speaks with Lisa Vecchio, marketing leader at VEED, about why video is no longer a nice-to-have. It is now a core skill for founders, marketers, and modern brands.

They explore how AI is changing v... more

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Recent Guests

Gavin McMahon
Founder of Fast Forward Consulting Group and author of Story Business
Fast Forward Consulting Group
Episode: How Storytelling Shapes Products, Culture, Leadership, and Growth
Uli Appelbaum
Brand strategist, author and founder of First The Trousers, Then The Shoes
First The Trousers, Then The Shoes
Episode: How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Lisa Vecchio
Senior Director of Marketing at VEED
VEED
Episode: The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio
Michael Koenig
Award-winning design leader and founder of MichaelKoenig.Design
MichaelKoenig.Design
Episode: Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig
Emeric Ernoult
Co-founder and CEO of Agorapulse, a leading social media management and marketing platform
Agorapulse
Episode: How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse
J. Supowitz
Serial entrepreneur and president of Inked Stores
Inked Stores
Episode: From Collapse to Comeback: J. Supowitz on Ego, Reinvention & Building a Multi-Million Dollar Brand
Pete Sena
Creative entrepreneur, strategist, and futurist focused on helping brands design demand through storytelling.
Holdoco
Episode: Designing Demand: Pete Sena on Turning Story into Strategy for Scalable Growth
Jane Merton
Founder of All Our Advisors and expert CPG and retail strategist
All Our Advisors
Episode: Retail Growth Secrets: Jane Merton on Positioning, Scaling & Selling in Big Box Stores
Amrit Dhaliwal
Founder and CEO of Walfinch, a home care franchising business and multi-award-winning entrepreneur
Walfinch
Episode: Franchise from the Inside Out: Amrit Dhaliwal on Disrupting Your Market By Building Standout Brands

Host

Chris Outlaw
Host focused on demystifying branding and helping brands unify touchpoints.

Reviews

4.8 out of 5 stars from 17 ratings
  • A must-listen for anyone serious about branding

    Chris does a great job simplifying what most people overcomplicate. Each episode is packed with practical insights that actually help marketers think differently about their brand and how to bring it to life across every touchpoint.

    Apple Podcasts
    5
    Kitcaster
    United States6 months ago
  • Outstanding

    Chris is a treasure, brilliant and insightful.

    Apple Podcasts
    5
    Admirer of Poop
    United States2 years ago
  • Great insights on building a brand that resonates

    The Unified Brand Podcast delivers great insights around building a brand the resonates. Each episode is packed with solid advice that is pragmatic and actionable. If brand is your thing, this is a must listen.

    Apple Podcasts
    5
    Deannays
    United States2 years ago
  • Great tips

    Thanks for the pod!

    Apple Podcasts
    5
    radioestes
    United States3 years ago
  • Great Podcast For Anyone With a Business

    Tips for businesses to develop their brand and grow their businesses

    Apple Podcasts
    5
    Elements Brand Management
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest mix offers valuable perspectives from top branding minds.
High-quality content that's useful for teams and solo founders alike.
The host simplifies complex topics and keeps episodes tightly focused.
Practical, actionable branding insights that help rethink brand strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Q: What practical steps can brands take to build a strong association network?
Use a framework tied to positioning, cap the associations in a few bubbles, connect them to distinctive brand assets, ensure category clarity and benefits, and leverage multi-sensory experiences and consistent storytelling to strengthen memory and emotional response.
How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Q: Where did the inspiration for the book on brand associations come from, and how does it relate to your previous work?
The book builds on the idea that brand associations are the memory networks behind brand strength; it extends the positioning framework by focusing on the 14 principles and concrete ways to grow and apply brand associations in the real world.
Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig
Q: What are the five steps you use to assess heritage brands?
He outlines a five-step approach centering on strategy, product portfolio simplification, freeing up resources to fund new initiatives, improving delivery to sustain launches, and ensuring marketing aligns with brand heritage to maximize impact.
How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse
Q: For accounts that have slowed or plateaued, what can be done to reignite them?
Audit the quality of the content, as it may have dipped, and increase both the quantity and quality of content produced.
How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse
Q: How many times should you post a day?
Aim for twice a day, especially if doing one good LinkedIn post a week. It's about finding the balance of quality and quantity.

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Frequently Asked Questions About The Unified Brand

What is The Unified Brand about and what kind of topics does it cover?

The collection of episodes centers on branding strategy, category design, and how to build cohesive, high-impact brands across touchpoints. Listeners get practical guidance on rebranding, positioning vs. repositioning, storytelling, and aligning internal teams with a unified brand vision. Guests span branding consultants, entrepreneurs, and category-design thinkers who share frameworks, case studies, and actionable playbooks for creating demand, unlocking growth, and differentiating brands in crowded markets. A notable throughline is the emphasis on human-centered storytelling, customer experience, and the strategic use of category design to elevate brands beyond products. Expect tactical insights, real-world examples, and clear pathways to... more

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1. Feel Better, Live More with Dr Rangan Chatterjee

How many episodes of The Unified Brand are there?

The Unified Brand launched 6 years ago and published 242 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Unified Brand?

Recent guests on The Unified Brand include:

1. Gavin McMahon
2. Uli Appelbaum
3. Lisa Vecchio
4. Michael Koenig
5. Emeric Ernoult
6. J. Supowitz
7. Pete Sena
8. Jane Merton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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