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The Unified Brand - Branding Podcast

Elements Brand Management
Brand Strategy
Brand Positioning
Marketing
Branding
Rebranding
Storytelling
Disney
Entrepreneurship
Elements Brand Management
Lego
Brand Storytelling
Apple
Netflix
Nike
Emotional Connection
Tagline
Personal Branding
Brand Development
Brand Differentiation
Differentiation

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and ... more

PublishesWeeklyEpisodes250Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

What makes a brand impossible to copy?

In Episode 249 of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, entrepreneur and Unmtchd. founder Oana Leonte to explore the relationship between brand meaning, intellectual property ... more

What makes a brand truly unforgettable?

In this episode of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, creative leader, and founder Marc Rust to explore why the world's most successful brands aren't built on logos, colou... more

Most businesses don't have a branding problem—they have a brand foundation problem.

In this episode of The Unified Brand Podcast, we break down the Unified Brand Framework and reveal the four essential layers that every successful brand needs to cre... more

What happens when a brand captures millions of views but still struggles to be remembered?

In this episode of The Unified Brand Podcast, we sit down with Tom Foulkes, former Global Head of Brand at McLaren and now Managing Director at HBI, to explor... more

Key Facts

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Recent Guests

Tope Egberongbe
Founder of Mifland, brand and product designer
Mifland
Episode: Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand
Gilad Bechar
CEO and founder of Moburst
Moburst
Episode: "We Fired Our Biggest Clients to Survive” — Gilad Bechar on Scaling Profitably, Not Just Fast
Gavin McMahon
Founder of Fast Forward Consulting Group and author of Story Business
Fast Forward Consulting Group
Episode: How Storytelling Shapes Products, Culture, Leadership, and Growth
Uli Appelbaum
Brand strategist, author and founder of First The Trousers, Then The Shoes
First The Trousers, Then The Shoes
Episode: How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Lisa Vecchio
Senior Director of Marketing at VEED
VEED
Episode: The Future of Video Marketing: AI, Creativity, and Brand with VEED’s Lisa Vecchio
Michael Koenig
Award-winning design leader and founder of MichaelKoenig.Design
MichaelKoenig.Design
Episode: Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig
Emeric Ernoult
Co-founder and CEO of Agorapulse, a leading social media management and marketing platform
Agorapulse
Episode: How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse
J. Supowitz
Serial entrepreneur and president of Inked Stores
Inked Stores
Episode: From Collapse to Comeback: J. Supowitz on Ego, Reinvention & Building a Multi-Million Dollar Brand
Pete Sena
Creative entrepreneur, strategist, and futurist focused on helping brands design demand through storytelling.
Holdoco
Episode: Designing Demand: Pete Sena on Turning Story into Strategy for Scalable Growth

Host

Chris Outlaw
Host of The Unified Brand Podcast; branding strategist focused on unifying brand systems and governance.

Reviews

4.8 out of 5 stars from 18 ratings
  • A must-listen for anyone serious about branding

    Chris does a great job simplifying what most people overcomplicate. Each episode is packed with practical insights that actually help marketers think differently about their brand and how to bring it to life across every touchpoint.

    Apple Podcasts
    5
    Kitcaster
    United States8 months ago
  • Outstanding

    Chris is a treasure, brilliant and insightful.

    Apple Podcasts
    5
    Admirer of Poop
    United States2 years ago
  • Great insights on building a brand that resonates

    The Unified Brand Podcast delivers great insights around building a brand the resonates. Each episode is packed with solid advice that is pragmatic and actionable. If brand is your thing, this is a must listen.

    Apple Podcasts
    5
    Deannays
    United States3 years ago
  • Great tips

    Thanks for the pod!

    Apple Podcasts
    5
    radioestes
    United States4 years ago
  • Great Podcast For Anyone With a Business

    Tips for businesses to develop their brand and grow their businesses

    Apple Podcasts
    5
    Elements Brand Management
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A must-listen for branding and marketing professionals seeking practical, actionable insights.
Guests are consistently expert and bring real-world experiences.
Nice mix of theory and hands-on exercises that help apply concepts quickly.
Hosts deliver clear, pragmatic branding guidance that's easy to apply.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Q: What practical steps can brands take to build a strong association network?
Use a framework tied to positioning, cap the associations in a few bubbles, connect them to distinctive brand assets, ensure category clarity and benefits, and leverage multi-sensory experiences and consistent storytelling to strengthen memory and emotional response.
How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
Q: Where did the inspiration for the book on brand associations come from, and how does it relate to your previous work?
The book builds on the idea that brand associations are the memory networks behind brand strength; it extends the positioning framework by focusing on the 14 principles and concrete ways to grow and apply brand associations in the real world.
Why Heritage Brands Slowly Fade (And How to Save Them) – Michael Koenig
Q: What are the five steps you use to assess heritage brands?
He outlines a five-step approach centering on strategy, product portfolio simplification, freeing up resources to fund new initiatives, improving delivery to sustain launches, and ensuring marketing aligns with brand heritage to maximize impact.
How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse
Q: For accounts that have slowed or plateaued, what can be done to reignite them?
Audit the quality of the content, as it may have dipped, and increase both the quantity and quality of content produced.
How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse
Q: How many times should you post a day?
Aim for twice a day, especially if doing one good LinkedIn post a week. It's about finding the balance of quality and quantity.

Audience Metrics

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Frequently Asked Questions About The Unified Brand

What is The Unified Brand about and what kind of topics does it cover?

This show centers on brand-building, strategy, and how to unify every customer touchpoint around a clear brand vision. Episodes explore topics like category creation, storytelling as a growth driver, brand governance, and the power of a cohesive brand system to sustain growth across markets. Guests range from branding leaders and agency founders to product designers, offering practical frameworks, real-world case studies, and actionable insights for marketers, founders, and designers seeking to differentiate in crowded spaces. A notable thread across episodes is the emphasis on memory, emotion, and consistency—using heritage cues, authentic narratives, and rigorous brand systems to move brands from attention to lasting impact. The format te... more

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Which podcasts are similar to The Unified Brand?

These podcasts share a similar audience with The Unified Brand:

1. BigDeal
2. Candace
3. The Creative Boom Podcast
4. Brand & Profit Show

How many episodes of The Unified Brand are there?

The Unified Brand launched 6 years ago and published 250 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Unified Brand?

Recent guests on The Unified Brand include:

1. Tope Egberongbe
2. Gilad Bechar
3. Gavin McMahon
4. Uli Appelbaum
5. Lisa Vecchio
6. Michael Koenig
7. Emeric Ernoult
8. J. Supowitz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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