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The Unified Brand - Branding Podcast

Elements Brand Management
Brand Strategy
Branding
Brand Positioning
Marketing
Rebranding
Storytelling
Disney
Entrepreneurship
Lego
Personal Branding
Elements Brand Management
Brand Storytelling
Apple
Brand Identity
Netflix
Nike
Emotional Connection
Tagline
Brand Differentiation
Brand Development

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and ... more

PublishesWeeklyEpisodes259Founded6 years ago
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MarketingBusiness

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Artwork for The Unified Brand

Latest Episodes

What if brand consistency is actually holding your brand back?

In this episode of The Unified Brand Podcast, Chris Outlaw sits down with Paul Blackburn, founder and CEO of Studio Blackburn, to explore why the strongest brands need more than rigid ru... more

What if everything you’ve been told about personal branding is backwards?

In this episode of The Unified Brand Podcast, Chris Outlaw is joined by marketing strategist, bestselling author and founder of Marketing Simplified, Vanessa Errecarte, to exp... more

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.

In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through ... more

Why do some brands become genuinely loved while others are simply bought?

In this episode of The Unified Brand Podcast, Chris Outlaw sits down with Meghan Labot, Managing Director for North America at LOVE, to explore how brands can uncover what mak... more

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Recent Guests

Vanessa Errecarte
Marketing Strategist, Bestselling Author and Founder of Marketing Simplified
Marketing Simplified
Episode: Personal Branding Isn’t About You: How to Become Valuable & Visible with Vanessa Errecarte
Meghan Labot
Managing Director for North America at Love (creative agency)
Love
Episode: Stop Reinventing Your Brand: Find the Truth That Makes You Different | Meghan Labot
Joe Pattison
VP of Marketing at EMW Global
EMW Global
Episode: How Athletes Are Becoming Global Brands | Joe Pattison, EMW Global
Brandy Whalen
Co-founder of Kickcaster by Mobust, premier podcast booking agency and resident story craft guru
Kickcaster by Mobust
Episode: The Story Behind Every Great Brand: How Podcasting Turns Founders Into Trusted Authorities | Brandy Whalen
Will Leach
Founder and CEO of MindState Group, behavioral scientist, author of Marketing to MindState
MindState Group
Episode: Why People Really Buy: Will Leach on the Hidden Psychology Behind Great Brands
Oana Leonte
Brand strategist, entrepreneur, and marketing leader
Unmtchd (via discussion of her work)
Episode: Why Meaning Is the Most Valuable IP Your Brand Owns With Oana Leonte
Marc Rust
Brand strategist, creative leader and founder helping organizations clarify who they are, why they matter and how they grow
Consequently Creative
Episode: How to Bottle Brand Magic and Turn Creativity Into Business Growth | Marc Rust
Tom Foulkes
Former Global Head of Brand at McLaren; Managing Director at HB
HB; McLaren
Episode: Tom Foulkes (Former McLaren Global Head of Brand): Why Attention Isn’t Enough — The Real Battle Is Memory
Tope Egberongbe
Founder of Mifland, brand and product designer
Mifland
Episode: Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand

Host

Chris Outlaw
Host of The Unified Brand, focused on demystifying and simplifying brand strategy. Occasional expert branding guests contribute broader perspectives.

Reviews

4.8 out of 5 stars from 18 ratings
  • A must-listen for anyone serious about branding

    Chris does a great job simplifying what most people overcomplicate. Each episode is packed with practical insights that actually help marketers think differently about their brand and how to bring it to life across every touchpoint.

    Apple Podcasts
    5
    Kitcaster
    United Statesa year ago
  • Outstanding

    Chris is a treasure, brilliant and insightful.

    Apple Podcasts
    5
    Admirer of Poop
    United States2 years ago
  • Great insights on building a brand that resonates

    The Unified Brand Podcast delivers great insights around building a brand the resonates. Each episode is packed with solid advice that is pragmatic and actionable. If brand is your thing, this is a must listen.

    Apple Podcasts
    5
    Deannays
    United States3 years ago
  • Great tips

    Thanks for the pod!

    Apple Podcasts
    5
    radioestes
    United States4 years ago
  • Great Podcast For Anyone With a Business

    Tips for businesses to develop their brand and grow their businesses

    Apple Podcasts
    5
    Elements Brand Management
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and host deliver clear frameworks that listeners can apply right away.
Content is consistently high-quality and focuses on brand unity across touchpoints.
Listeners note being able to extract valuable takeaways even from shorter episodes.
Shows are practical and packed with actionable branding insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Personal Branding Isn’t About You: How to Become Valuable & Visible with Vanessa Errecarte
Q: Where do you start when building a personal brand and what steps do you recommend?
Begin with the truth framework to form a counterintuitive point of view, then align your life experiences to support a distinctive perspective. Build a simple post structure (story lead, segue to the 'wait what' moment, and evidence) and publish consistently, starting with a weekly LinkedIn post to establish memorability and trust.
The Story Behind Every Great Brand: How Podcasting Turns Founders Into Trusted Authorities | Brandy Whalen
Q: where can people find out more about Brandy and Kickcaster?
The guest suggests connecting on LinkedIn and visiting kickcaster.com for resources and insights into podcast conversations and industry-specific podcasts.
The Story Behind Every Great Brand: How Podcasting Turns Founders Into Trusted Authorities | Brandy Whalen
Q: how should a guest prepare themselves for a podcast, especially when dealing with sensitive or traumatic backstories?
The host discusses the line between sharing what's meaningful and not over-sharing; openness should be appropriate to the context and comfortable for the guest, with emphasis on storytelling serving the journey rather than venting or sensationalism.
The Story Behind Every Great Brand: How Podcasting Turns Founders Into Trusted Authorities | Brandy Whalen
Q: what do a lot of people get wrong when it comes to storytelling and utilizing or casting?
Many start with a resume-like intro; instead, they should open with a compelling hook—an emotional story, a startling statistic, or a defining moment that connects with the audience.
The Story Behind Every Great Brand: How Podcasting Turns Founders Into Trusted Authorities | Brandy Whalen
Q: from there, when you develop Kitcaster, what are some of the things that you focus on with them to get them ready to develop their brand and talk about their brand on shows?
The key focus is blending the founder's personal and professional narratives, teaching clients to use analogies to explain complex tech, and ensuring the story arc includes problem, transformation, and new reality.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Unified Brand

What is The Unified Brand about and what kind of topics does it cover?

This series centers on brand-building, strategy, and practical frameworks for creating cohesive, durable brands across all customer touchpoints. Episodes regularly explore how branding intersects with business growth, storytelling, and measurement—ranging from four-layer brand systems and governance to memory-driven branding and category-defining identities. Guests often include seasoned brand strategists, growth leaders, and practitioners who share actionable playbooks, real-world case studies, and frameworks that help listeners unify messaging, product, and experience. The show tends to favor rigorous, design- and data-informed perspectives on how to scale brand value while staying true to core meaning and audience needs, with a distincti... more

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Which podcasts are similar to The Unified Brand?

These podcasts share a similar audience with The Unified Brand:

1. Nudge
2. Uncensored CMO
3. Make Marketing Suck Less for Expertise-Driven Solo Businesses

How many episodes of The Unified Brand are there?

The Unified Brand launched 6 years ago and published 259 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Unified Brand?

Recent guests on The Unified Brand include:

1. Vanessa Errecarte
2. Meghan Labot
3. Joe Pattison
4. Brandy Whalen
5. Will Leach
6. Oana Leonte
7. Marc Rust
8. Tom Foulkes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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