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Brain Driven Brands

Sarah Levinger
Neuromarketing
Consumer Behavior
E-Commerce
Advertising
Emotional Marketing
Post Purchase Surveys
Advertising Strategy
Marketing Strategies
Generational Marketing
Stanley
Mental Health
Advertising Performance
Generational Psychology
Post-Purchase Surveys
Advertising Psychology
Marketing Psychology
Direct Mail
Thomas Mckinley
E-Commerce Industry
Direct-To-Consumer Brands

Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

PublishesTwice weeklyEpisodes109Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Brain Driven Brands

Latest Episodes

What if your next viral ad came from your meanest review?  In this episode of Brain Driven Brands, Sarah and Nate dive headfirst into the world of negative feedback, brand psychology, and emotional resilience—starting with a spicy listener review abo... more

YouTube

In this Halloween-themed episode, Sarah and Nate dive into the wildest (and weirdest) campaigns in advertising history (the ones that shouldn’t have worked… but somehow did.)

From the Tango Orange Man who literally slapped sales up 33%, to the Diam... more

YouTube

Coca-Cola once tried to sell apathy in a can. They called it OK Soda — a grungy, “anti-brand” aimed at cynical Gen Xers. The ads were clever, the design was bizarre…and the product died within a year.

In Episode 107, we dig into why “anti-branding”... more

YouTube

What if everything you’ve been told about the “right” ad length is wrong?

In this episode of Brain Driven Brands, Sarah and Nate dive into a surprising new study showing that one oddly specific video length outperformed the standard 15–30 second fo... more

YouTube

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Recent Guests

Joanna Wallace
Experienced consultant and former VP of Creative at HexClad
HexClad
Episode: Surviving Q4 Burnout: The Real Black Friday Ad Strategy No One Talks About
Alyssa Wallace
Retention and life cycle marketer extraordinaire
Episode: Retention Marketing Isn’t Marketing...It’s Habit-Building (with Alyssa Wallace)
Robert Freund
An expert in D2C advertising law and compliance
Robert Freund Law
Episode: Persuade Without Getting Sued: The Psychology of Compliance in DTC
Consumer Casey
Consumer researcher with expertise in buying behavior
Tether Insights
Episode: Conversion Play-by-Play: Can This Brand Score the Sale?
Dr. Thomas Trautmann
Expert in neuromarketing and founder of Happy Brains, focused on helping businesses understand their clients’ psychology.
Happy Brains
Episode: How to Teach Your Team to Activate the Buyer’s Brain: (Feat. Dr. Trautmann)
Casey Levinger
Consumer and husband of Sarah Levinger
Episode: What *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)
Barry Hott
Guest discussing the psychology of founder stories
Edcrate
Episode: The Hidden Psychology of Founder Stories (Feat. Barry Hott)
Shaan Arora
Co-founder and CEO of Alia, a Shopify app that focuses on enhancing customer brand engagement.
Alia
Episode: Did This Guy Really Invent a Psychology-Based Popup?? (Feat: Shaan Arora)
Craig Shoemaker
Relaunch coach for course creators
Episode: Blind Spots & Hot Takes: The Truth About Being a Human Marketer (Feat: Craig Shoemaker)

Hosts

Sarah Levinger
Host who explores advanced neuromarketing techniques and consumer psychology to drive marketing strategy.
Nate Lagos
Co-host focusing on marketing insights and consumer behavior strategies.

Reviews

4.9 out of 5 stars from 30 ratings
  • Love this show (from the UK)

    Found Sarah from a video she made with Dara Denney and decided to look her up on YouTube which brought me here.

    Every episode is brilliant and I love her angle of the customer’s psychology.

    Oh Nate is ok too 😁

    Apple Podcasts
    5
    Dan G UK
    United Kingdoma year ago
  • Required listening for marketing teams.

    I don’t know anything talking about these topics. IMO, she’s one of the most important researchers in DTC.

    Apple Podcasts
    5
    Bryant Jaquez
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts' humor and relatable approach to complex marketing topics receive positive remarks.
Listeners appreciate the insightful discussions on neuromarketing tactics and consumer psychology for e-commerce brands.
Audience members consider this content necessary for keeping marketing teams informed and updated.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

When to Use % Off vs. $ Off Discounts
Q: How did you decide on $100 is perfect for what we do?
We tested different acquisition offers for the last nine months and went with the one that performed the best during that time.
When to Use % Off vs. $ Off Discounts
Q: Have you ever tried doing a site-wide discount and some sort of a bundle?
Yes, we pre-built the bundles as like just a product that you can buy, which were always better dollar and percentage off amounts than the site-wide promotions.
From 1,000 Ads to 12: How Smart Brands Are Winning Differently
Q: What's your top three, Kevin, for people who are listening to this, who might be stuck on this volume game?
Look to your organic feed, figure out the edit function, and be open to the idea of making less creative and looking elsewhere.
Surviving Q4 Burnout: The Real Black Friday Ad Strategy No One Talks About
Q: In your experience, what's been the most helpful for managing team burnout?
Creating mandatory breaks throughout the year and ensuring people are recharged before Q4.
We Made Mashed Potatoes (A Miscellaneous Episode)
Q: Why did Amazon's four-day Prime Days not do as well as usual?
The hosts suggest that the extended nature of Prime Day diluted its special feeling, making it seem gimmicky and less appealing to consumers, coupled with the observation that messaging needs to be more targeted and relevant to potential customers.

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Frequently Asked Questions About Brain Driven Brands

What is Brain Driven Brands about and what kind of topics does it cover?

The podcast features discussions on advanced neuromarketing strategies and consumer psychology specifically aimed at helping e-commerce brands enhance their marketing efforts. Noteworthy themes include the analysis of advertising effectiveness, consumer behavior shifts, and innovative marketing techniques that foster emotional connections with target audiences. Episodes also explore the impact of modern technology and societal changes on marketing practices, making it relatable for contemporary marketers. These unique insights and practical tactics serve as valuable resources for those looking to optimize their marketing strategies and drive sales through a better understanding of customers' minds.

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Which podcasts are similar to Brain Driven Brands?

These podcasts share a similar audience with Brain Driven Brands:

1. Tactical & Practical
2. OPERATORS
3. Marketing Against The Grain
4. Marketing Operators
5. The Marketing Millennials

How many episodes of Brain Driven Brands are there?

Brain Driven Brands launched a year ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Brain Driven Brands?

Recent guests on Brain Driven Brands include:

1. Joanna Wallace
2. Alyssa Wallace
3. Robert Freund
4. Consumer Casey
5. Dr. Thomas Trautmann
6. Casey Levinger
7. Barry Hott
8. Shaan Arora

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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