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Brain Driven Brands

Sarah Levinger
Consumer Behavior
E-Commerce
Neuromarketing
Marketing Strategies
Advertising
Emotional Marketing
Consumer Psychology
Marketing
Black Friday
Psychology
Tether Insights
Conversion Rate Optimization
E-Commerce Marketing
Marketing Strategy
Customer Experience
Original Grain
Customer Engagement
Psychology Tactics
Advertising Psychology
Creative Strategy

Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

PublishesTwice weeklyEpisodes135Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Brain Driven Brands

Latest Episodes

In this episode we break down 17 things every brand gets wrong about marketing to millennials, from the skinny-jeans myth to why "this will change your life" is the fastest way to lose us.

We get into why millennials aren't in their "prime spending... more

What if the reason customers are abandoning their carts isn't price...it's guilt?

New research across 14 million e-commerce sessions reveals that the more pleasure-based items are in a cart, the higher the abandonment rate. (The solution for this i... more

In this episode, we get into the three layers of the job (tactical, exterior, interior), why "taste" is the hardest skill to teach, and the in-house vs agency debate that keeps getting it wrong. If you're a creative strategist trying to level up (or ... more

In this episode we break down the science behind price font size, why hiding your price reads as "embarrassed about the value," and how to use category psychology and price anchoring to justify premium pricing in crowded categories like supplements, ... more

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Recent Guests

Will Leach
Author of Marketing to Mind States and a behavioral scientist.
MindStake Group
Episode: You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
Alyssa Wallace
Retention and life cycle marketer extraordinaire
Episode: Retention Marketing Isn't Marketing...It's Habit-Building (with Alyssa Wallace)
Robert Freund
An expert in D2C advertising law and compliance
Robert Freund Law
Episode: Persuade Without Getting Sued: The Psychology of Compliance in DTC
Consumer Casey
Consumer researcher with expertise in buying behavior
Tether Insights
Episode: Conversion Play-by-Play: Can This Brand Score the Sale?
Dr. Thomas Trautmann
Expert in neuromarketing and founder of Happy Brains, focused on helping businesses understand their clients’ psychology.
Happy Brains
Episode: How to Teach Your Team to Activate the Buyer's Brain: (Feat. Dr. Trautmann)
Joanna Wallace
Director of Paid Media Creative at HexClad
HexClad
Episode: How to Build a Creative Team that "Gets it" (Feat. Joanna Wallace)
Casey Levinger
Consumer and husband of Sarah Levinger
Episode: What *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)
Barry Hott
Guest discussing the psychology of founder stories
Edcrate
Episode: The Hidden Psychology of Founder Stories (Feat. Barry Hott)
Shaan Arora
Co-founder and CEO of Alia, a Shopify app that focuses on enhancing customer brand engagement.
Alia
Episode: Did This Guy Really Invent a Psychology-Based Popup?? (Feat: Shaan Arora)

Hosts

Sarah Levinger
Host of Brain Driven Brands; specializes in consumer psychology and branding strategy.
Nate Lagos
Co-host focusing on DTC marketing, branding, and growth leadership; involved with Adapt Natural Supplements.

Reviews

4.9 out of 5 stars from 36 ratings
  • Love this show (from the UK)

    Found Sarah from a video she made with Dara Denney and decided to look her up on YouTube which brought me here.

    Every episode is brilliant and I love her angle of the customer’s psychology.

    Oh Nate is ok too 😁

    Apple Podcasts
    5
    Dan G UK
    United Kingdom2 years ago
  • Required listening for marketing teams.

    I don’t know anything talking about these topics. IMO, she’s one of the most important researchers in DTC.

    Apple Podcasts
    5
    Bryant Jaquez
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host trio delivers deep, research-informed marketing guidance.
Listeners praise the practical psychology insights for DTC brands.
Guest selection and real-world testing anecdotes make it valuable for teams and agencies.
Many say it's essential for marketing teams seeking substantiated strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#79
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
Q: What's the thing that you're like, this is the hill I will die on that I need every brand to just know this one thing?
Your brand is not nearly as important as you think it is to people; what matters is helping customers get closer to their aspirational goals.
You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
Q: Will, can you talk about your time at Pepsi?
Will discusses his experience at PepsiCo, emphasizing the importance of understanding emotional marketing and how brands need to adapt their strategies to focus on consumer aspirations instead of simply competing on prices.
When to Use % Off vs. $ Off Discounts
Q: How did you decide on $100 is perfect for what we do?
We tested different acquisition offers for the last nine months and went with the one that performed the best during that time.
When to Use % Off vs. $ Off Discounts
Q: Have you ever tried doing a site-wide discount and some sort of a bundle?
Yes, we pre-built the bundles as like just a product that you can buy, which were always better dollar and percentage off amounts than the site-wide promotions.
From 1,000 Ads to 12: How Smart Brands Are Winning Differently
Q: What's your top three, Kevin, for people who are listening to this, who might be stuck on this volume game?
Look to your organic feed, figure out the edit function, and be open to the idea of making less creative and looking elsewhere.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Frequently Asked Questions About Brain Driven Brands

What is Brain Driven Brands about and what kind of topics does it cover?

A data-informed discussions-driven show that unpacks neuromarketing tactics, consumer psychology, and practical testing frameworks for ecommerce growth. Episodes frequently explore framing, pricing, upselling, avatars, and the interplay between emotion, timing, and messaging to boost conversions while reducing costs. Noteworthy are hands-on experiments, real-world anecdotes, and a bias toward actionable playbooks that brands can implement quickly, with a recurring emphasis on humane branding and long-term identity more than quick wins.

Where can I find podcast stats for Brain Driven Brands?

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How many listeners does Brain Driven Brands get?

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Which podcasts are similar to Brain Driven Brands?

These podcasts share a similar audience with Brain Driven Brands:

1. Tactical & Practical
2. Scalability School
3. Marketing Operators
4. The Andrew Faris Podcast
5. Limited Supply

How many episodes of Brain Driven Brands are there?

Brain Driven Brands launched 2 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Brain Driven Brands?

Recent guests on Brain Driven Brands include:

1. Will Leach
2. Alyssa Wallace
3. Robert Freund
4. Consumer Casey
5. Dr. Thomas Trautmann
6. Joanna Wallace
7. Casey Levinger
8. Barry Hott

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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