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Brain Driven Brands

Sarah Levinger
Consumer Behavior
E-Commerce
Neuromarketing
Marketing Strategies
Advertising
Emotional Marketing
Consumer Psychology
Marketing
Black Friday
Psychology
Tether Insights
Conversion Rate Optimization
E-Commerce Marketing
Marketing Strategy
Customer Experience
Original Grain
Customer Engagement
Psychology Tactics
Advertising Psychology
Creative Strategy

Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

PublishesWeeklyEpisodes150Founded2 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Brain Driven Brands

Latest Episodes

Sarah puts Nate through a brand-guessing game using four types of clues: behavioral, cultural, micro, and macro. The bigger lesson is how creative strategists can use the information they already notice in everyday life to understand brands, spot adv... more

Sarah and Nate dig into the psychology behind showing two products, variants, or offers side by side, and why giving people a choice can make the purchase feel easier and even more premium.

They get into decision fatigue, product comparisons, upsel... more

Rabah Rahil joins Sarah and Nate to unpack the psychology behind B2B SaaS buying, from "don't get fired" decision-making to buying committees, long consideration windows, and the role of trust and brand affinity.

They also get into why marketing an... more

Seb Valiente, founder of Growth Pod, joins Sarah and Nate to break down how his team turns messaging into static ads that actually make people stop and feel something.

They get into the difference between clarity and scroll-stopping visuals, why mo... more

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Recent Guests

Rabah Rahil
Guest on the show discussing SaaS and marketing dynamics
Episode: DTC vs. B2B Marketing: Why the Buying Psychology is so Different
Sebastian Valiente
Founder, CEO of Growth Pod
Growth Pod
Episode: 5 Things Great Static Ads Have in Common
Shaan Arora
Founder of Alia
Alia
Episode: 5 Popup Tactics That Can Increase Your Lead Opt-In Rate
Abir Syed
CPA, CFO and founder of UpCounting, former ecommerce operator and marketing agency founder
UpCounting
Episode: The 3-Pillar Framework to Scale Any E-Commerce Brand (Feat. Abir Syed)
Will Leach
Author of Marketing to Mind States and a behavioral scientist.
MindStake Group
Episode: You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
Alyssa Wallace
Retention and life cycle marketer extraordinaire
Episode: Retention Marketing Isn't Marketing...It's Habit-Building (with Alyssa Wallace)
Joanna Wallace
Creative director extraordinaire
Episode: Static Creative Ads, hate it or love it? (Feat. Joanna Wallace)
Robert Freund
An expert in D2C advertising law and compliance
Robert Freund Law
Episode: Persuade Without Getting Sued: The Psychology of Compliance in DTC
Consumer Casey
Consumer researcher with expertise in buying behavior
Tether Insights
Episode: Conversion Play-by-Play: Can This Brand Score the Sale?

Hosts

Sarah Levinger
Host of Brain Driven Brands, frequent speaker on consumer psychology, brand strategy, and growth marketing.
Nate Lagos
Co-host offering marketing and copywriting insights; CMO with focus on DTC growth, pricing, and creative strategy.

Reviews

4.9 out of 5 stars from 37 ratings
  • Love this show (from the UK)

    Found Sarah from a video she made with Dara Denney and decided to look her up on YouTube which brought me here.

    Every episode is brilliant and I love her angle of the customer’s psychology.

    Oh Nate is ok too 😁

    Apple Podcasts
    5
    Dan G UK
    United Kingdom2 years ago
  • Required listening for marketing teams.

    I don’t know anything talking about these topics. IMO, she’s one of the most important researchers in DTC.

    Apple Podcasts
    5
    Bryant Jaquez
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A thoughtful, data-driven take on growth marketing that's actually practical.
Host delivers interesting psychology-based techniques for pricing and messaging.
Conversation feels credible and audience-focused, with real-world experiments.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

5 Things Great Static Ads Have in Common
Q: What should listeners do this week to apply these insights?
Begin by identifying 2-3 messaging pillars or personas to test, then source visual inspiration, reverse engineer references into prompts, and iterate from there to quickly validate concepts without relying on templates.
DTC vs. B2B Marketing: Why the Buying Psychology is so Different
Q: How should marketers think about the funnel differently for SaaS versus D2C?
For SaaS, break the consideration phase into problem-aware, solution-aware, and product-aware stages, and ensure marketing supports long purchase cycles with education and evidence, not just awareness.
DTC vs. B2B Marketing: Why the Buying Psychology is so Different
Q: Why do B2B SaaS purchases require a buying committee and multiple marketing pitches?
Because higher-ticket SaaS deals involve multiple stakeholders with varying priorities, so messaging must address the needs of champions, influencers, gatekeepers, and final decision makers across different funnel stages.
5 Popup Tactics That Can Increase Your Lead Opt-In Rate
Q: What makes your pop-ups so much more effective than generic ones?
A tight focus on one thing (pop-ups) allows a dedicated team to optimize the entire user experience, including timing, targeting, and copy, so each interaction feels personalized rather than generic, which improves engagement and conversions.
You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
Q: What's the thing that you're like, this is the hill I will die on that I need every brand to just know this one thing?
Your brand is not nearly as important as you think it is to people; what matters is helping customers get closer to their aspirational goals.

Audience Metrics

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Frequently Asked Questions About Brain Driven Brands

What is Brain Driven Brands about and what kind of topics does it cover?

This show consistently blends practical DTC marketing tactics with psychology-driven insights to help brands scale while controlling costs. Episodes frequently tackle topics like optimizing CAC and LTV, crafting copy and creative that aligns with customer self-identity, and using simple, repeatable testing frameworks to validate growth experiments. Across conversations, the hosts emphasize cash-flow discipline, the importance of brand clarity, and the role of behavior-driven analytics in decision making. Notably, the duo often surfaces counterintuitive lessons about pricing, packaging, and messaging, backed by real-world experiments and case studies from e-commerce brands.

A standout aspect is the hands-on, experiment-first approach that t... more

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Which podcasts are similar to Brain Driven Brands?

These podcasts share a similar audience with Brain Driven Brands:

1. Tactical & Practical
2. Scalability School
3. Operators
4. Founders
5. The Game with Alex Hormozi

How many episodes of Brain Driven Brands are there?

Brain Driven Brands launched 2 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Brain Driven Brands?

Recent guests on Brain Driven Brands include:

1. Rabah Rahil
2. Sebastian Valiente
3. Shaan Arora
4. Abir Syed
5. Will Leach
6. Alyssa Wallace
7. Joanna Wallace
8. Robert Freund

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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