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Brain Driven Brands

Sarah Levinger
Neuromarketing
Consumer Behavior
E-Commerce
Advertising
Emotional Marketing
Post Purchase Surveys
Advertising Strategy
Marketing Strategies
Generational Marketing
Stanley
Mental Health
Advertising Performance
Generational Psychology
Post-Purchase Surveys
Advertising Psychology
Marketing Psychology
Email Marketing
Thomas Mckinley
Direct-To-Consumer Brands
E-Commerce Industry

Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

PublishesTwice weeklyEpisodes127Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Brain Driven Brands

Latest Episodes

What's going to happen to DTC in 2026 once the AI noise dies down, tariffs stabilize, and brands stop pretending vibes are a strategy?

In this holiday episode of Brain Driven Brands, Sarah and Nate don their ugly sweaters, roast underperforming AI ... more

In this episode of Brain Driven Brands, Sarah and Nate pull back the curtain on the exact AI prompts they actually use to generate high-performing ad ideas—the ones that don't sound robotic, generic, or like every other brand on the internet.

After... more

For years, marketers have been told to "find the why"...which drives Sarah absolutely nuts. 😅

In this episode of Brain Driven Brands, Sarah argues with Nate that this idea of the "one true why" is what broke modern marketing.

People don't buy fo... more

We unpack a wild 2013 study by economist M. Keith Chen: proof that the language you speak completely rewires how you save, spend, exercise, plan, and even respond to marketing. Germans retire with more wealth, smoke less, and make healthier choices… ... more

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Recent Guests

Will Leach
Author of Marketing to Mind States and a behavioral scientist.
MindStake Group
Episode: You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
Joanna Wallace
Experienced consultant and former VP of Creative at HexClad
HexClad
Episode: Surviving Q4 Burnout: The Real Black Friday Ad Strategy No One Talks About
Alyssa Wallace
Retention and life cycle marketer extraordinaire
Episode: Retention Marketing Isn't Marketing...It's Habit-Building (with Alyssa Wallace)
Robert Freund
An expert in D2C advertising law and compliance
Robert Freund Law
Episode: Persuade Without Getting Sued: The Psychology of Compliance in DTC
Consumer Casey
Consumer researcher with expertise in buying behavior
Tether Insights
Episode: Conversion Play-by-Play: Can This Brand Score the Sale?
Dr. Thomas Trautmann
Expert in neuromarketing and founder of Happy Brains, focused on helping businesses understand their clients’ psychology.
Happy Brains
Episode: How to Teach Your Team to Activate the Buyer's Brain: (Feat. Dr. Trautmann)
Casey Levinger
Consumer and husband of Sarah Levinger
Episode: What *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)
Barry Hott
Guest discussing the psychology of founder stories
Edcrate
Episode: The Hidden Psychology of Founder Stories (Feat. Barry Hott)
Shaan Arora
Co-founder and CEO of Alia, a Shopify app that focuses on enhancing customer brand engagement.
Alia
Episode: Did This Guy Really Invent a Psychology-Based Popup?? (Feat: Shaan Arora)

Hosts

Sarah Levinger
Host who breaks down the advanced neuromarketing secrets of 9-figure brands to show psychology tactics for e-commerce brands.
Nate Lagos
Co-host with insights into marketing strategies and consumer behavior.

Reviews

4.9 out of 5 stars from 34 ratings
  • Love this show (from the UK)

    Found Sarah from a video she made with Dara Denney and decided to look her up on YouTube which brought me here.

    Every episode is brilliant and I love her angle of the customer’s psychology.

    Oh Nate is ok too 😁

    Apple Podcasts
    5
    Dan G UK
    United Kingdoma year ago
  • Required listening for marketing teams.

    I don’t know anything talking about these topics. IMO, she’s one of the most important researchers in DTC.

    Apple Podcasts
    5
    Bryant Jaquez
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the relevance of psychological strategies discussed, deeming them essential for modern marketers.
Listeners praise the engaging discussions and actionable insights on advanced marketing tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#11
Sweden/Business/Marketing
Apple Podcasts
#202
South Africa/Business/Marketing
Apple Podcasts
#217
Sweden/Business
Apple Podcasts
#244
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
Q: What's the thing that you're like, this is the hill I will die on that I need every brand to just know this one thing?
Your brand is not nearly as important as you think it is to people; what matters is helping customers get closer to their aspirational goals.
You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
Q: Will, can you talk about your time at Pepsi?
Will discusses his experience at PepsiCo, emphasizing the importance of understanding emotional marketing and how brands need to adapt their strategies to focus on consumer aspirations instead of simply competing on prices.
When to Use % Off vs. $ Off Discounts
Q: How did you decide on $100 is perfect for what we do?
We tested different acquisition offers for the last nine months and went with the one that performed the best during that time.
When to Use % Off vs. $ Off Discounts
Q: Have you ever tried doing a site-wide discount and some sort of a bundle?
Yes, we pre-built the bundles as like just a product that you can buy, which were always better dollar and percentage off amounts than the site-wide promotions.
From 1,000 Ads to 12: How Smart Brands Are Winning Differently
Q: What's your top three, Kevin, for people who are listening to this, who might be stuck on this volume game?
Look to your organic feed, figure out the edit function, and be open to the idea of making less creative and looking elsewhere.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Brain Driven Brands

What is Brain Driven Brands about and what kind of topics does it cover?

This podcast offers deep insights into the innovative marketing strategies employed by some of the most successful brands. With a strong emphasis on neuromarketing, the content dissect complex psychological tactics that businesses can leverage to enhance their marketing effectiveness and drive consumer engagement. Episodes often include discussions on real-world applications, from social media trends to consumer behavior, providing actionable advice that resonates with e-commerce marketers. Unique elements include the integration of humor and anecdotes from the hosts, making the learning process both enjoyable and practical for listeners looking to adapt to an ever-evolving marketing landscape.

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Which podcasts are similar to Brain Driven Brands?

These podcasts share a similar audience with Brain Driven Brands:

1. Tactical & Practical
2. Nudge
3. My First Million
4. The Game with Alex Hormozi
5. The GaryVee Audio Experience

How many episodes of Brain Driven Brands are there?

Brain Driven Brands launched 2 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Brain Driven Brands?

Recent guests on Brain Driven Brands include:

1. Will Leach
2. Joanna Wallace
3. Alyssa Wallace
4. Robert Freund
5. Consumer Casey
6. Dr. Thomas Trautmann
7. Casey Levinger
8. Barry Hott

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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