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Artwork for The Boutique Hotel Playbook: Secrets & Strategies Revealed

The Boutique Hotel Playbook: Secrets & Strategies Revealed

Yanique DaCosta
Direct Bookings
Boutique Hotels
Negril
Airbnb
Otas
Booking.com
Branding
Online Travel Agencies
Pre-Opening Marketing
Marketing
Public Relations
Brand Story
Boutique Hotel Marketing
Brand Storytelling
Boutique Hotel Investing
Adventure Travel
Jamaica
Meta Platforms, Inc.
Bamboo
Events

The Boutique Hotel Playbook is Actionable Insights for Boutique Hotels! Your boutique hotel is more than rooms — it’s a brand, a story, an experience. On the Boutique Hotel Playbook , Yanique DaCosta shares strategies to boost direct bookings, attract high-value guests, and turn stays into stories guests rave about. Learn how to build loyalty, design unforgettable guest journeys, and position your... more

PublishesTwice monthlyEpisodes38Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Boutique Hotel Playbook: Secrets & Strategies Revealed

Latest Episodes

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: h... more

YouTube

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: h... more

YouTube

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: h... more

YouTube

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

David Folb built Lashings, a boutique property in Treasure Beach, Jamaica, on one rule: never ... more

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Recent Guests

Duane Smith Alexander
Architectural designer based in New York; focuses on culturally contextual design in Jamaica
Independent architectural design practice
Episode: 37. Why Your Hotel's Design Is Costing You Guest Loyalty (An Architect Explains)
David Folb
Owner of Lashings and Treasure Beach, hospitality entrepreneur
Lashings, Treasure Beach
Episode: Why This Boutique Hotel Owner Refuses to Call His Property Luxury (& Guests Keep Coming Back Anyway)
Geoffrey Toffetti
CEO of Frontline Performance Group (FPG)
Frontline Performance Group (FPG)
Episode: 34. The Hidden Revenue Boutique Hotel Owners Leave on the Table Every Day
Lena Langille
Hotel investor and partner
Salt and Sand investors
Episode: They Found a $4M Loophole Hiding in One Line of a Property Appraisal
Sutton McKay
Hotel investor and partner
Salt and Sand investors
Episode: They Found a $4M Loophole Hiding in One Line of a Property Appraisal
Blake Dailey
Boutique hotel investor and founder of Hotel Launch
Hotel Launch
Episode: The Real Reason Your Hotel Gets Bad Reviews (It's Not the Pool)
Maura Watson
Real estate professional with a front-row view of Negril's hotel and investment market
Episode: How Everyday Investors Are Buying Boutique Hotels in Jamaica (Without Being Millionaires)
Dennis Schneider
Digital advertising expert who has managed $20 million in ad spend
Freelance/Advertising Consultant
Episode: 29. He Spent $20M on Ads and This Is What Boutique Hotels Get Wrong
Daniel Grizzle
Owner of Charela Inn and Mirage in Negril, Jamaica since 1980
Charela Inn / Mirage Negril
Episode: How to Build a Boutique Hotel Guests Remember, Rave About, and Rebook

Host

Yanique DaCosta
Host of The Boutique Hotel Playbook

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37. Why Your Hotel's Design Is Costing You Guest Loyalty (An Architect Explains)
Q: So, to break the intro into you are building a boutique hotel here in Jamaica, right? Why Jamaica? Why not build anywhere in the world.
Duane discusses family history with a Jamaican property, his intent to create a Jamaican architectural representation that departs from colonial references and actively incorporates local culture and climate.
37. Why Your Hotel's Design Is Costing You Guest Loyalty (An Architect Explains)
Q: So, the first thing is, maybe introduce yourself and what you do.
Duane explains his background as an architectural designer based in New York who designs buildings globally and focuses on culturally rooted design that reflects local context.
Why This Boutique Hotel Owner Refuses to Call His Property Luxury (& Guests Keep Coming Back Anyway)
Q: How did the hurricane affect your operations and the community around Treasure Beach?
Staff and guests helped with relief; the property fed and sheltered people, reinforcing that the hotel is a community asset first, not just a business.
Why This Boutique Hotel Owner Refuses to Call His Property Luxury (& Guests Keep Coming Back Anyway)
Q: What does it mean for you to call Lashings rustic rather than luxurious?
It means presenting an honest, unpretentious product where guests know exactly what they'll get, which builds trust and loyalty far beyond flashy marketing.
How This Heritage Hotel Fixed Terrible Reviews And Became “Timeless Luxury” In Under A Year
Q: What steps did you take to move from being unknown to recognized in Belgrade as a luxury option?
A comprehensive rebranding effort built around five pillars, a renewed online presence with continuous storytelling, a Michelin recognition, and AI-assisted content creation to shape perception and attract direct bookings.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show delivers practitioner-focused guidance for building, branding, and growing boutique hotels into recognizable lifestyle destinations. Across episodes, the focus centers on direct bookings, brand storytelling, and guest experience, with practical playbooks for operating efficiencies, ownership models, and community-driven branding. Notable threads include turning multi-unit or collectively owned properties into scalable boutique brands, leveraging experiential events and authentic storytelling to drive demand, and mastering marketing—from direct channels to organic content—while balancing sustainability, local culture, and profitability. A recurring edge is real-world Jamaica-Caribbean case studies and hands-on tactics from investors... more

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These podcasts share a similar audience with this podcast:

1. The Hotel Investor Playbook
2. The Rich Somers Report
3. Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management

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this podcast launched a year ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Duane Smith Alexander
2. David Folb
3. Geoffrey Toffetti
4. Lena Langille
5. Sutton McKay
6. Blake Dailey
7. Maura Watson
8. Dennis Schneider

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