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Artwork for The Boutique Hotel Playbook: Secrets & Strategies Revealed

The Boutique Hotel Playbook: Secrets & Strategies Revealed

Yanique DaCosta
Direct Bookings
Boutique Hotels
Airbnb
Otas
Booking.com
Online Travel Agencies
Pre-Opening Marketing
Marketing
Branding
Public Relations
Negril
Brand Story
Boutique Hotel Marketing
Brand Storytelling
Boutique Hotel Investing
Adventure Travel
Jamaica
Meta Platforms, Inc.
Bamboo
Events

The Boutique Hotel Playbook is Actionable Insights for Boutique Hotels! Your boutique hotel is more than rooms — it’s a brand, a story, an experience. On the Boutique Hotel Playbook , Yanique DaCosta shares strategies to boost direct bookings, attract high-value guests, and turn stays into stories guests rave about. Learn how to build loyalty, design unforgettable guest journeys, and position your... more

PublishesTwice monthlyEpisodes35Founded10 months ago
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Artwork for The Boutique Hotel Playbook: Secrets & Strategies Revealed

Latest Episodes

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

David Folb built Lashings, a boutique property in Treasure Beach, Jamaica, on one rule: never ... more

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: ⁠... more

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: h... more

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.

👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: h... more

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Recent Guests

Blake Dailey
Boutique hotel investor and founder of Hotel Launch
Hotel Launch
Episode: The Real Reason Your Hotel Gets Bad Reviews (It's Not the Pool)
Maura Watson
Real estate professional with a front-row view of Negril's hotel and investment market
Episode: How Everyday Investors Are Buying Boutique Hotels in Jamaica (Without Being Millionaires)
Dennis Schneider
Digital advertising expert who has managed $20 million in ad spend
Freelance/Advertising Consultant
Episode: 29. He Spent $20M on Ads and This Is What Boutique Hotels Get Wrong
Daniel Grizzle
Owner of Charela Inn and Mirage in Negril, Jamaica since 1980
Charela Inn / Mirage Negril
Episode: How to Build a Boutique Hotel Guests Remember, Rave About, and Rebook
Jordan Odom
Travel content creator focused on beaches and snorkeling; creates guides for destinations
Self-employed travel creator
Episode: Why Adventure Travelers Don’t Choose Your Hotel First (And What To Do Instead)
Eric Hawkins
Co-founder Cape Charles Tiny Living
Cape Charles Tiny Living
Episode: Stop Chasing Foot Traffic: The Real Way Events Drive Direct Bookings.
Jason Henzell
Owner/visionary behind Jakes Hotel, Treasure Beach
Jakes Hotel
Episode: The Secret to Building a Hotel Guests Never Forget
Scott Eddy
Globally recognized travel and hospitality brand strategist, media host, former digital agency founder
Independent consultant / Brand strategist
Episode: Stop Winging It: The Real Reason Your Hotel Isn’t Getting Direct Bookings

Host

Yanique DaCosta
Host of The Boutique Hotel Playbook

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How This Heritage Hotel Fixed Terrible Reviews And Became “Timeless Luxury” In Under A Year
Q: What steps did you take to move from being unknown to recognized in Belgrade as a luxury option?
A comprehensive rebranding effort built around five pillars, a renewed online presence with continuous storytelling, a Michelin recognition, and AI-assisted content creation to shape perception and attract direct bookings.
How This Heritage Hotel Fixed Terrible Reviews And Became “Timeless Luxury” In Under A Year
Q: Tell me a little bit about yourself and your role at The Bristol.
Nikola describes an 18-year career in hospitality, a sociologist by training, and a passion for storytelling and marketing over traditional hotel operations.
28. What Happens When 26 People Buy a Hotel in Jamaica?
Q: Talk to me about the concept.
The concept blends modern Jamaican design with a Mediterranean influence and Puerto Rican culinary fusion, creating a space that stays authentically Jamaican while introducing a fresh, cosmopolitan feel.
Stop Winging It: The Real Reason Your Hotel Isn’t Getting Direct Bookings
Q: What practical steps can a new hotel take in the first 90 days to start building a direct-booking system?
Lock in the story, define ideal guests in detail, build a core content library, train staff on the brand narrative, and set up direct-booking infrastructure and email capture early.
Stop Winging It: The Real Reason Your Hotel Isn’t Getting Direct Bookings
Q: How should a hotel approach content versus paid media to build direct bookings?
Content should come first to establish a story and audience; ads amplify a strong message, but will fail faster if the story isn't solid or aligned with the audience.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show delivers practitioner-focused guidance for building, branding, and growing boutique hotels into recognizable lifestyle destinations. Across episodes, the focus centers on direct bookings, brand storytelling, and guest experience, with practical playbooks for operating efficiencies, ownership models, and community-driven branding. Notable threads include turning multi-unit or collectively owned properties into scalable boutique brands, leveraging experiential events and authentic storytelling to drive demand, and mastering marketing—from direct channels to organic content—while balancing sustainability, local culture, and profitability. A recurring edge is real-world Jamaica-Caribbean case studies and hands-on tactics from investors... more

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These podcasts share a similar audience with this podcast:

1. Boutique Hotel Secrets Podcast
2. The Hotel Investor Playbook
3. The Rich Somers Report
4. The Art Of Hospitality
5. Defining Hospitality

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this podcast launched 10 months ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Blake Dailey
2. Maura Watson
3. Dennis Schneider
4. Daniel Grizzle
5. Jordan Odom
6. Eric Hawkins
7. Jason Henzell
8. Scott Eddy

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