CPA超频对话 | 播客商业观察
播客志PROCPA中文播客奖（Chinese Podcast Award）联合创始人老袁和艾勇共同发起。
「CPA超频对话」是全网第一档专注播客商业化的播客节目，由CPA联合创始人老袁和艾勇主持。节目名字来源于CPA中文播客奖以及专注播客营销的超频奖。
节目邀请品牌主、创作者、音频机构、营销机构、平台方进行对话，讨论播客商业化相关的前瞻和重要议题，推动打造可持续的播客内容商业生态。
作为中文播客领域首个专业奖项，CPA中文播客奖（Chinese Podcast Award）致力于发掘宝藏播客，帮助播客创作者成长与变现。
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| Publishes | Monthly | Episodes | 72 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
本期嘉宾橙子，一位拥有宝贵实战经验的品牌播客制作人。她曾在盒马从零起步打造了广受好评的品牌播客《盒马啵啵啵》（2023年CPA中文播客奖获奖节目），目前则供职于虎鲸文娱，负责泛文娱播客《招招幕幕》。
作为一名从“听众”转型为“制作人”的年轻从业者，橙子在节目中分享了她如何在大型企业内部推动播客项目落地。从盒马时期的“美食+买手”故事，到转战文娱赛道面对“红海”市场的挑战，她提供了非常详实的实操视角。
本期节目不仅探讨了品牌播客的内容定位、嘉宾挖掘、内部预期管理，还深度交流了关于视频播客、AI 创... more
这期节目是年更特别节目，由CPA中文播客社区三位联合发起人Bessie、老袁、艾勇共同录制，探讨了视频播客与传统访谈节目的异同，国内外播客发展路径的差异，创作者在流量焦虑与内容价值之间的平衡，播客线下空间、付费内容与AI技术的应用，以及制作人的重要性及其在商业化的作用。节目中穿插了对《罗永浩的十字路口》、《陈鲁豫 慢谈》等热门视频播客的观察，也分享了来自海外播客生态的启发。无论你是播客创作者、品牌方，还是深度听众，都能从中获得对中文播客现状与未来的深刻洞察。【时间轴】01:54 视频播客的兴起：... more
本期聊到了CPA 中文播客社区最新的一次重要合作——和朗廷集团旗下毅风Ying'nFlo酒店携手打造“播客好友品牌”。这不仅是一次空间上的合作，更是播客商业化理念的一次实践：品牌如何真正走进社区、成为创作者的朋友，而不是单纯的投放渠道？
除了商业模式，还深入讨论了视频播客的趋势：为什么不能让“视频播客”只停留在棚拍访谈？什么样的形式才更符合播客的独特价值？未来播客广告会如何走向标准化、规模化？如果你关心播客的商业化路径、品牌合作的正确姿势，或对“视频播客”充满疑问，这期节目都能给你启发。
【主... more
这期节目是和我们的好朋友，也是CPA中文播客奖获奖节目三五环、半拿铁的主播刘飞进行对谈，他写了一本书叫做《内容即品牌》，我们就这本书展开了关于品牌内容讲述的讨论。
值得一提的是，这期节目是在杭州毅风酒店CPA录音室录制的。我们CPA中文播客社区在7月份正式发布了「播客好友品牌计划」，希望邀请更多品牌除了制作品牌播客、加大针对播客的营销投放，也能以更多不同的方式加入我们的社区，成为播客们的好朋友，共同建设这个社区。
作为首个加入计划的酒店行业合作伙伴，朗庭酒店集团旗下毅风Ying'nFlo酒店品牌... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #35 | China/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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