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Artwork for Behind the Roast

Behind the Roast

Joseph Padin
Coffee
Social Media Marketing
Swamp Water Roasting
Local Coffee Shops
Mobile Coffee
Coffee Shop
Entrepreneurship
Podcast
Coffee Content
Branding
Corporate Chains
Virgo Rising Coffee
Matcha
Short and Stout Tea
Coffee Sourcing
Editing / Video Content
Collaboration / Brand Partnerships
Customer Community
Education
Karma Coffee

Behind the Roast is where passion meets process. This podcast takes listeners inside the heart of coffee culture—spotlighting the roasters, baristas, café owners, and creators who turn beans into brands and brews into experiences.

Each episode pulls back the curtain on the real stories behind the cup: the wins, the setbacks, the late nights, and the lessons learned along the way. From sourcing an... more

PublishesWeeklyEpisodes16Founded7 months ago
Categories
MarketingBusiness

Listen to this Podcast

Artwork for Behind the Roast

Latest Episodes

The conversation delves into the art of coffee roasting, market volatility, coffee tasting, roasting process, business growth, and starting small. Cooney shares insights on the challenges of market volatility, the importance of customer feedback, and... more

The conversation covers the evolution of content creation, the challenges of creating and promoting content on different platforms, the authenticity of content creation, and the exploration of specialty coffee and coffee-related content. The conversa... more

ummary

Karina Aycardi shares her journey from passion for matcha to launching 518 Mucho Matcha, a mobile matcha cart. She discusses sourcing high-quality matcha, creating unique flavors, navigating permits, and plans for future growth.

matcha, smal... more

The conversation delves into the birth of Bear box Brew, its journey, product development, customer engagement, expansion plans, brand promotion, coffee sourcing, roasting process, target audience, market strategy, trademarking, new product launch, b... more

In this engaging interview, Emily from Hardscrabble Coffee shares her journey of starting a mobile coffee trailer, navigating regulations, menu development, and trends in the coffee industry. Discover practical tips for aspiring mobile coffee entrepr... more

Join us as we explore the journey of The Sip Society, a mobile coffee business, from its humble beginnings to its future plans. Discover insights on menu development, social media growth, navigating permits, and the dream of opening a brick-and-morta... more

The conversation delves into the journey of Short and Stout Tea, the challenges of surviving in the tea business, the expansion and growth of the business, transitioning from a tea lounge to a mall location, the challenges of opening a second locatio... more

The conversation with Christine Hernandez, owner of Broadway Coffee, delves into the journey of building a community space through coffee, conversations, and community engagement. It explores the challenges, wins, and future plans of the local coffee... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Recent Guests

Jerry Papandrea
Content creator known as DairyX, focusing on food, lifestyle, and increasingly coffee
Episode: Brewing Content & Coffee: Authenticity, Algorithms, and Growth

Host

Joseph
Host of Behind the Roast, introducing guests and guiding interviews.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#68
France/Business/Marketing

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Building a Tea Empire: Lessons from Short and Stout Tea
Q: What have been the biggest challenges and turning points for your business?
COVID and the shift in mall/foot traffic taught them about contract risk, moving locations, and the value of staying focused on quality and experience rather than rapid expansion.
Building a Tea Empire: Lessons from Short and Stout Tea
Q: What differentiates Short and Stout Tea's matcha from cafe-style preparations?
They emphasize sourcing ceremonial vs daily grades directly from producers, educate customers about grading, and brew methods to preserve flavor and health benefits.
Building a Tea Empire: Lessons from Short and Stout Tea
Q: Give us a little introduction about yourself and what you do?
Matt explains he and his wife own Short and Stout Tea, started online, moved into a tea lounge, and later expanded to a second location, focusing on quality tea, education, and a community-driven experience.
From Fitness to Coffee: Traci Page's Journey Building a Community Around Coffee
Q: What inspired the Karma Coffee name and branding?
The name and branding emerged from the idea of karma being reflected in the business, with a K-centric branding and a focus on slow, mindful coffee experiences rooted in the founders' community values.
From Mobile Coffee Cart to Brick-and-Mortar: The Sip Society's Journey
Q: What has been the role of social media in your growth?
TikTok and Instagram have driven visibility and customer engagement; they discuss the need for ongoing content creation and the possibility of hiring a social media lead to sustain growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Behind the Roast

What is Behind the Roast about and what kind of topics does it cover?

Across episodes, the show centers on the real-world journeys of coffee professionals—from roasters and café owners to mobile operators and content creators. The discussions often zero in on practical, boots-on-the-ground challenges: starting and growing small roasting operations; navigating permits, sourcing, pricing volatility, and partnerships; building a community around a brand; and leveraging social media and content strategies to drive growth. A notable throughline is the emphasis on authenticity, sustainability, and hands-on experimentation, whether in roasting profiles, menu development, or collaborative ventures with local partners. The format tends to blend founder stories with strategic lessons, offering listeners actionable take... more

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How many listeners does Behind the Roast get?

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What are the audience demographics for Behind the Roast?

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How many subscribers and views does Behind the Roast have?

To see how many followers or subscribers Behind the Roast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Behind the Roast are there?

Behind the Roast launched 7 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Behind the Roast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Behind the Roast?

Rephonic pulls ratings and reviews for Behind the Roast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Behind the Roast?

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What guests have appeared on Behind the Roast?

Recent guests on Behind the Roast include:

1. Jerry Papandrea

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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