Be Like Mike
Jonathan A. Jensen, PhDThe "Be Like Mike" podcast provides listeners with an engaging perspective on the history, strategies, and creative processes that brands such as Nike, Gatorade, Hanes, and McDonald's have employed in leveraging the power of the Jordan brand. Featuring in-depth conversations with sport marketing executives, creatives, and academics, "Be Like Mike" is designed to educate students and professionals ... more
| Publishes | Twice monthly | Episodes | 9 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In my fourth and final conversation with Sonny Vaccaro we discuss his career after leaving Nike, including his efforts to sign both Kobe Bryant and LeBron James for Adidas, which features an interesting discussion of the similarities between Michael ... more
In my third conversation with Sonny Vaccaro, we discuss his impressions of the meeting at Nike headquarters with Michael and his family, the negotiations between Rob Strasser and David Falk to sign Jordan, and his exit from Nike in August of 1991.
In the second part of my conversation with Sonny Vaccaro, we discuss the "hunch" that Vaccaro had about Michael Jordan after watching him play at the 1982 NCAA Championship Game in New Orleans. We also discuss the meeting in the Spring of 1984 in whi... more
In part one of my conversation with legendary Nike, Adidas, and Reebok executive Sonny Vaccaro, we discuss how a scholarship football player who never played a down at Youngstown State University created the first high school basketball all-star game... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #101 |  Philippines/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Which podcasts are similar to Be Like Mike?
These podcasts share a similar audience with Be Like Mike:
1. Fareed Zakaria GPS
2. The Rock Fight: Outdoor Industry & Adventure Sports Commentary
How many episodes of Be Like Mike are there?
Be Like Mike launched 3 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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